Republic of the Philippines

City of Taguig
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

INTRODUCTION TO M.I.C.E.
WITH NCII

MODULE 1: MIDTERM

LESSON 2:
Introduction to Event Management

Prof. Evelyn P. Dignadice

I.LESSON 2: Introduction to Event Management_____________________

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II.INTRODUCTION:

Event Management is more than just organizing a party or a bazaar. It goes

beyond creating event concepts; receiving deals exchange for products; selling tickets;
and printing invites.

III. LEARNING OBJECTIVES

At the end of this module, you will be able to;

1.discuss the scope of event management
2. Understand the role, responsibilities and tasks of the Secretariat
3. differentiate the basic and common competencies in the Event Management Services NCIII
under TESDA
4. explain the core competencies required in the Event Management Services NCIII under
TESDA
5. Discover the various career opportunities in the event industry

IV. LESSON PROPER

SCOPE OF THE EVENT MANAGEMENT:

 As an event leader, you are responsible for achieving the strategic, marketing
and financial objectives of your clients and their target audiences.
 It is important that the interest of your target audience, the sponsor and host
organizations are taken into serious consideration. Further, the success of an
event must be measurable.

PHASE OF EVENT MANAGEMENT:

 PRE-EVENT- refers to the activities that need to be done before the events
begins. This phase mainly focuses on planning all the specific details of an event.
 EVENT PROPER- refers to the task and deliverables during the actual event.
This is the highlighted by coordinating, managing and overseeing all the
resources needed to successfully execute the event.
 POST- EVENT- refers to the evaluation of the event. This includes the
submission of financial statement, audit reports, survey results and other
documentation requirements.

ROLE OF THE SECRETARIAT

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 The SECRETARIAT is the main team heading all committees managing event
arrangements. It is the committee that lays the groundwork for the event. Its members
are responsible for the following:
 1. Finalizing the event concept
 2. Setting the objectives
 3. Enlisting the support of the stakeholders
 4.Creating the committees
 5.Detailing contact terms and conditions
 6.Overseeing the timetable for all deliverables

The Event Chairperson provides the leadership and the direction for the event. She is
the official spokesperson for the entire team.

EVENT COMMITTEES
 A successful event requires money, machine, man and other resources. Aside
from the role of the Secretariat, specific committees manage the numerous event
arrangement such as transportation, accommodation and airport reception.
 Sample Organizational Chart for an International Convention

(Source:Philippine Congress Manual)

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COMPOSITION OF AN EVENT TEAM

An event can never be successful without the event manager’s expertise and
leadership. Likewise, no matter how skillful an event manager is, he or she can never
be successful in executing all the details of a particular happening without the help of
the whole team.
In this light, below enumerates the team composition that may include any if not
all of them to ensure success of an event all the way from planning, designing,
organizing, marketing, executing and evaluating as enumerated by Wagen (2009).
 Venue managers
 Stage Managers
 Lighting, video and audio companies
 Decorators and florist
 Entertainers
 Employment agencies
 Rental companies
 Public relations and marketing consultants
 Security companies
 Catering companies
 Cleaning companies
 Ticketing companies Printers
(Source: Wagen, 2009,page12)

All of them play a vital role in the successs of an event. Careful planning and
staffing must be done to make sure that all aspect are manned well to avoid
inconveniences on the event proper.

TESDA EVENT MANAGEMENT SERVICE NC lll

COMPETENCIES:

 The Technical Education and Skills Development Authority (TESDA) National

Certificate lll in Event Management Service is composed of three competencies,
namely, Basics, Common and Core.

 Each level of competency is comprised of several units which may be taken

individually.

1. BASIC COMPETENCIES

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 1.1 Lead Workplace communication
1.2 Lead Small teams
1.3 Develop patience and practice negotiation
1.4 solve problems related to work
1.5 Use mathematical concepts
1.6 Use relevant technologies

2. COMMON COMPETENCIES

2.1Roster staff
2.2 Control and order stock
2.3 Train small
2.4 Establish and conduct business

3. CORE COMPETENCIES
The core competencies are divided into two: Event Planning Services and Onsite
Event Management Services.

3.1 Event Planning Services

 Plan and develop event proposal or bid
 Develop and event concept
 Develop event program
 Select event venue and site
 Develop and update event industry knowledge

3.2 Onsite Event Management Services

 Provide onsite event management services
 Manage contractors for indoor events
 Develop and update knowledge on protocol

CBC Events TR Events Mgt Events Proposal

Management NC III.doc Services NC III.doc Format.pptx
4

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 TOP 10 KEY FEATURES:

#1     Aligned with the OUTCOMES-BASED approach prescribed by the  

Commission on Higher Education (CHED)

#2   Anchored on the competencies prescribed in the 

EVENT MANAGEMENT SERVICES NATIONAL CERTIFICATION
by the Technical Education and Skills Development Authority (TESDA)

#3  Divided into six main sections highlighting the key stages of

Event Management:
Event Leadership
Event Planning
Event Management
Event Marketing
Event Evaluation

With each chapter, learners hone their higher-order skills.

#  4   They develop critical thinking thru the DISCUSSION QUESTIONS.

# 5  The LEARNING ACTIVITIES enhance deep knowledge of the topics.

#  6  EVENT TASKS enable learners to immediate apply lessons learned.

#  7   Interwoven into the content are best practices, industry trends

and professional ethics

#  8   Learners are also encouraged to use online resources, software, and mobile
applications to strengthen their mastery of digital literacies.

#  9  Designed to equip learners with real-world skills to help them succeed in the
industry.
Commission on Higher Education (CHED)

SUMMARY OF THE LESSON

As an event leader, you are responsible for achieving the strategic, marketing
and financial objectives of your clients and their target audiences.It is important that the
interest of your target audience, the sponsor and host organizations are taken into
serious consideration. Further, the success of an event must be measurable.

There are three phases of event management. The pre-event refers to the
activities that need to be done before the events begins. This phase mainly focuses on

7|Page (PROF.DIGNADICE )
planning all the specific details of an event. The event proper refers to the task and
deliverables during the actual event. This is the highlighted by coordinating, managing
and overseeing all the resources needed to successfully execute the even. Post- event-
refers to the evaluation of the event. This includes the submission of financial
statement, audit reports, survey results and other documentation requirements.
An event can never be successful without the event manager’s expertise and
leadership. Likewise, no matter how skillful an event manager is, he or she can never
be successful in executing all the details of a particular happening without the help of
the whole team. In this light, the team composition that may include any if not all of them
to ensure success of an event all the way from planning, designing, organizing,
marketing, executing and evaluating.

SELF-PROGRESS ACTIVITY

1. Explain the qualifications expected from the Chairperson of the Secretariat

Committee.
2. Start envisioning the committees you need to create for your event. Using the
sample organizational chart, come up with your own structure.
3. Search for online training on a topic of your interest. This may be available
thru podcast, fb live, blogs and or other media. Attend the training and then
write a reflection on your experience focusing on how you can integrate this
method on your event.

GRADING RUBRICS

PASS FAIL
Exceed Expectations Meets Expectations Somewhat Meets Below Expectations
Expectations
1. Class Engages other students; Provides meaningful Only asks questions in the Does not participate in
Participation Encourages more insights; responds to other discussion forum; Only discussion forum
participation students engages with the instructor

PASS FAIL
Exceed Expectations Meets Expectations Somewhat Meets Below Expectations
Expectations

Initiates discussions to link Keeps discussions active Tries to dominate discussion Is argumentative and off-topic
lessons to the workplace forum

2. Weekly Demonstrates a mastery of Demonstrates an Submits a completed Does not understand the
Written the concepts understanding of the assignment with conceptual concepts presented
Assignment concepts errors
/ Project

3. Essay Essay responses are well Essay responses include Essay responses include the Essay responses provided are
thought-out and presented all elements in the main point but do not include all simplistic
in a compelling fashion questions elements

4. Laboratory Exceeded the objectives of Met the objective of the Met a few of the objectives of Did not meet the objectives of
Observation the task or lesson (can task or lesson (know how the task or lesson (still need the task or lesson (don’t
/ teach others to do the task) to perform in his own) help) understand the lesson)
Demonstration
5. Oral Answer question with Answer the question with Responses to the question but Did not answer the question
Question mastery of the concepts understanding do not include all the elements (don’t give correct or relevant
answer)

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SUPPLEMENTARY MATERIALS/RESOURCES

1. Download TESDA Training Regulations and CBC.

2. Please watch:

a. Top Ten Tips in Planning an Event.

file:///D:/my%20usb/EVENTS%20NCIII/Top%20Ten%20Tips%20for%20Planning%20an
%20Event.pdf

Events Proposal
Format.pptx

REFERENCES

Astroff and Abbey, (!998) Convention management and Services. Educational

Institute of the American Hotel & Motel Association

Disimulacion, M.A. (2016). Event Mgt. for Tourism, Sport, Business and MICE. Books
Atbp.Publishing Corp.

Goldblatt, J. (2002). Special Events: Twenty-First Century Global Event Management

John Wiley & Sons Publication

Salvador,G.A. (2016). Event Management: Envision. Execute. Evaluate. C & E

Publishing, Inc

Training Regulation and CBC on Events Management Services NC III, TESDA

Paceos, 2013, The Event Planning Manual

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