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    Crafting The Good Lead

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    John Ver
    This document discusses different types of leads for news articles. It identifies six main types of summary leads that focus on who, what, when, where, why and how. It also describes five types of grammatical beginning leads using prepositional phrases, infinitive phrases, participial phrases, gerundial phrases, and clauses. The goal of the lead is to attract and sustain reader interest in the opening sentence or two by focusing on the most important details of the news story.

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    Crafting The Good Lead

    Uploaded by

    John Ver
    31 views10 pages
    This document discusses different types of leads for news articles. It identifies six main types of summary leads that focus on who, what, when, where, why and how. It also describes five types of grammatical beginning leads using prepositional phrases, infinitive phrases, participial phrases, gerundial phrases, and clauses. The goal of the lead is to attract and sustain reader interest in the opening sentence or two by focusing on the most important details of the news story.

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    CE124_Reporting_CraftingTheGoodLead

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    This document discusses different types of leads for news articles. It identifies six main types of summary leads that focus on who, what, when, where, why and how. It also describes five types of grammatical beginning leads using prepositional phrases, infinitive phrases, participial phrases, gerundial phrases, and clauses. The goal of the lead is to attract and sustain reader interest in the opening sentence or two by focusing on the most important details of the news story.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views10 pages

    Crafting The Good Lead

    Uploaded by

    John Ver
    This document discusses different types of leads for news articles. It identifies six main types of summary leads that focus on who, what, when, where, why and how. It also describes five types of grammatical beginning leads using prepositional phrases, infinitive phrases, participial phrases, gerundial phrases, and clauses. The goal of the lead is to attract and sustain reader interest in the opening sentence or two by focusing on the most important details of the news story.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    CRAFTING THE

    GOOD LEAD
    CHAPTER 5
    LEARNING OUTCOMES

    Name the different kinds of leads


    Apply techniques in writing
    grammatical-beginning lead
    Distinguish information in select
    leads
    organize gathered data into
    specific news lead
    PARTS OF THE NEWS

    1.Headline. This is a short, attention-getting statement


    about the event. It capsulizes the first paragraph.

    2. Byline. This indicates the name of the writer or writers


    of the news article.

    3. Lead Paragraph. This contains the major who, what,


    when, where, why and how in it. A writer must find
    answers to the major five W's and one H. However, he
    should choose the answers that bear the most significant
    elements to avoid overcrowding the paragraph.
    PARTS OF THE NEWS

    4. Major Details. After the lead paragraph is written, the


    writer will now decide to weave the .major details into
    paragraphs,

    5.Minor Details. Should there be more space in the


    paper, the least important details may be written. This will
    give the editor a wider perspective of the news, that
    he/she may paraphrase or inject some of them in the
    major details.

    The lead is the story's opening


    sentence or two. In a feature

    article or news feature, the


    lead could be a word, a phrase,
    a sentence or a paragraph that
    attracts and sustains the
    reader's interest.

    THE LEAD
    MAJOR CLASSIFICATIONS OF LEAD

    1. Summary Lead. It answers the five W's and one H.


    It summarizes only the MOST important five W'
    and H,
    2. The

    grammatical-Beginning Lead. Gives
    emphasis on the logical importance of the major
    details; however it is equally concerned with its
    grammatical structure.
    3. Unorthodox lead or novelty lead. It is best used
    to attract the reader's attention to arouse his/her
    curiosity and to sustain interest. Used in writing a
    news feature or a feature article.
    KINDS OF SUMMARY LEAD

    1. What lead. This is applied if the most important

    angle of the news is the event per se.

    2. Who Lead. This type of lead is used if the most


    important angles of the news is the person involved,
    thus, more significant than the event.

    3. Where Lead. If the location where the event takes


    place is more significant than the other aspects of
    the news, then this kind of lead is best applied.
    KINDS OF SUMMARY LEAD

    4. When lead. This type of lead is seldom used since


    this is only applicable when the time is more
    important than the other angles of the story.
    5. Why lead. If the cause of the event is the most
    effective angle of the story, this type of the lead is
    best suited.
    6. How lead. If the process or the manner of the
    event happened is most important among the other
    angles of the news, the how lead is used.
    KINDS OF GRAMMATICAL-BEGINNING LEAD

    1. Prepositional Phrase Lead. a phrase is


    introduced by a preposition.
    2. Infinitive Phrase Lead. As the name suggests,
    it start with the preposition "to" plus the main
    verb.
    3. Participial Phrase Lead. This lead is signaled
    by the presence of the present or past
    participle of the verb, acting as a modifier.
    KINDS OF GRAMMATICAL-BEGINNING LEAD

    4. Gerundial Phrase Lead. This lead is introduced


    by a gerund. It is a verbal ending in -ing, which acts
    as a noun.

    5. Clause Lead. This lead commences with a


    clause, which may become either and independent
    or subordinate , or may transform as either a noun
    or an adjectival or adverbial clause.

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