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Lesson 4: The Rise of New Media and Technology Aids in Communication

This document discusses the rise of new media and technology and how it has aided communication. It identifies three key learning outcomes: 1) Identifying proper communication strategies using social media and technology, 2) Evaluating language used in new media and adopting awareness of proper usage, and 3) Developing an appreciation for proper communication planning. It then provides details on increased social media usage statistics and examples of responsible social media use practices. The document emphasizes that communication planning requires identifying the right message, audience, and format for different types of information.

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Diane Joy Fojas Panganiban
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3K views35 pages

Lesson 4: The Rise of New Media and Technology Aids in Communication

This document discusses the rise of new media and technology and how it has aided communication. It identifies three key learning outcomes: 1) Identifying proper communication strategies using social media and technology, 2) Evaluating language used in new media and adopting awareness of proper usage, and 3) Developing an appreciation for proper communication planning. It then provides details on increased social media usage statistics and examples of responsible social media use practices. The document emphasizes that communication planning requires identifying the right message, audience, and format for different types of information.

Uploaded by

Diane Joy Fojas Panganiban
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Lesson 4: The Rise of New Media

and Technology Aids in


Communication
Learning Outcomes:

At the end of the lesson, you are expected to achieve the following:

1. Identify the proper strategies in communication using social media and other
advancements in technology.
2. Evaluate language in new media and adopt an awareness of proper use of language in
these media platforms.
3. Develop an appreciation on the importance of proper communication planning.
SOCIAL MEDIA USE

▪ has undoubtedly altered the world operates.


▪ have changed the way people relate and communicate with each other
in the social, economic, and political arenas.
▪ The exponential rise in the use of social media can be partly attributed to the
emergence of technologies that enable modern communication
❑ FAST
❑ CONVENIENT
❑ INTERACTIVE
Some Interesting Statistics on Social Media Use

▪ Here are a few interesting statistics on social media use. All data are extracted from statista.com as of July
2020.

▪ Global digital population


Active internet users – 4.57 billion
Unique mobile internet users – 4.17 billion
Active social media users – 3.96 billion
Active mobile social media users – 3.91 billion
1.Most popular social networks worldwide, ranked by
number of active users

1. Facebook (2.6 billion)


2. Youtube (2.0 billion)
3. WhatsApp (2.0 billion)
4. Facebook Messenger (1.3 billion)
5. Weixin/ Wechat (1.2 billion)
6. Instagram (1.1 billion)
7. TikTok (800 million)
2. Most popular social networks worldwide, ranked
by reach/ active usage penetration

1. Facebook (63%)
2. Youtube (61%)
3. WhatsApp (48%)
4. Facebook Messenger (38%)
5. Instagram (36%)
6. Twitter (23%)
7. Snapchat (13%)
3. Countries with most number of Facebook users

1. India (290 million)


2. United States (190 million)
3. Indonesia (140 million)
4. Brazil (130 million)
5. Mexico (89 million)
6. Philippines (76 million)
7. Vietnam (64 million)
8. Thailand (50 million)
9. Egypt (42 million)
10. Bangladesh (38 million)
o In a 2017 report by the Global Web Index, around 42% of people use
social media platforms to stay in touch with what their friends are
doing, while 39% said they want to stay up-to-date with news and
current events.

o The other top reasons for using social media are filling up spare time,
general networking with other people, looking for entertaining content,
sharing photos or videos, sharing one’s opinion, meeting new people,
and researching or finding out products to buy
Responsible Use of Social Media

We all have a social responsibility!


There are some practices for engaging in responsible social
media use and best practices for social site etiquette.
1. You may not agree with everything or everyone you encounter on social media networks, but treat
each person with dignity and respect. The Golden Rule of treating others how you want to be treated is
a good practice.
2. Do not turn to social media as a way to harass, demean, or bully someone else. Sitting in front of a
computer screen does not give you license to embarrass, intimidate, or spread hurtful rumors about
others.
3. Regardless of your privacy settings, keep in mind that anything can possibly be seen by anyone at
any time, even by that person that you did not want to see it. Pause before you post, think before you
click.
4. Whether you're concerned with maintaining good friendships or future job prospects, be
responsible in what you post and how it could affect your reputation. Many employers now check up on
job candidates' social media accounts for evidence of bad behavior.
Activity No.6
Reaction Paper Task Sheet:
Prepare to React and Act

Read from the article “The Flight from Conversation” written


by Sherry Turkle and published in The New York Times on
April 21, 2012.
The following instructions will be posted on your Google
classroom.
“The Flight from Conversation”
ENGLISH LANGUAGE
AND THE NEW MEDIA
Question: Does the language we use dictate the
language of new media, or do new media shape the
language that we use?

Let me rephrase that: Are we using new media, or


are new media using us?
What is new media?

New media refer to highly interactive digital technology. These are very
easily processed, stored, transformed, retrieved, hyper-linked, searched for,
and accessed.
Generally, these can be classified as:
• Blogs
• Social media
• Online newspaper
• Virtual reality
• Computer games
Language in new media is sometimes referred to as Computer-mediated
communication (CMC), though it may also be called any of the following:
• Netspeak
• Computer-mediated discourse
• Digital discourse
• Electronic discourse e-communication
• Digitally mediated communication
• Keyboard-to-screen communication
This type of discourse or computer-mediated
communication can be described as:

• Vernacular
• Interpersonal
• Spontaneous
• Dialogical
Vernacular

It uses language that is common to people regardless of age, social class, gender, or race
Examples
• Acronyms
(Lol, yolo, fomo, bae) Initialisms (atm, rotfl, brb, btw, hbd, idk, jk,
af, nvm, tmi, tldr, ftw, g!) Emoticons/ Emojis
• Expressive Punctuations
Hello? VS Hello?!?
No. VS No? VS No!!!
<3 ; </3
:-) ;)
Misspellings / Respellings

Respelling is a resource whose use is subject to a variety of factors, including users’


‘technoliteracy’, their considerations of audience and purpose, and physical constraints of message
production (for economy and text entry reduction).
( cu, 2nyt, tom/2mrw, abt, y? )
These increase insecurities in spelling, but also tolerance towards typographical “errors”, which
are reinterpreted as outcomes of speedy text production rather than indices of lacking competence.
Interpersonal

It is relationship-focused rather than subject-oriented. This can be explained by the number of Group Chats
(GCs) a person has, and the number of individuals and GCs a person engages simultaneously.

The interpersonal nature of CMC is characterized by the following:


• Turn-taking
• Topic development
• Back-channels
• Repairs
Spontaneous

It is usually unplanned, unstructured, and sometimes impulsive.


This spontaneity also gave rise to Net Neologisms through Lexical Creativity,
such as the use of “b4n” and “f2f”, or such terms as trolls, meme, hashtag, and
meh.
These can be described as mediatized stylization and popular representation.
Dialogical

It carries expectation of continuous exchange. This is why most media platforms


have a “Reply” or “Comment” option, while some have a “Leave a
comment”button, to ensure continuous interaction.
The English language in the New Media is
• Brief
• Multimodal
• Ideological
Brevity

Do you notice how much people put premium on length


and on the time it would take for them to read an article
in the net?
Brevity - concise and exact use of words in writing or speech

Do you notice a similarity? Yes, both web articles found in social media have a time element:
“2 MIN READ”, spelled in capital letters for easier access. This means that they want readers to read the article
because “It’s just two minutes; it won’t take much time.” That is a psychological conditioning, suggesting that most readers
want brief materials, thus making brevity a characteristic of language in the new media.
Multimodality

This refers to the layering of different


digital media. We all know that
words are only ever part of the
picture. All texts, all communicative
events, are always achieved by means
of multiple semiotic resources, even
text-based new media like instant-
and text-messaging.
Ideologically-motivated

New media is inherently ideological, especially in terms of their political-economies of access and control.

They are used to control people, and they are used to resist control. This is quite apparent, most especially through the
symbolic power of the news and broadcast media.

Language use is not simply a way of communicating, but a powerful resource for representing (or manipulating) its users,
especially the young people – so-called “digital natives”. None of this is especially new; every generation likes to
“complain” about the next generation’s communication practices.

This is an important context in which language can be seen taking place in and around new media, and how it continues to
evolve with every new technological revolution taking place.
COMMUNICATION PLANNING

Type of Information Intended Recipient Format Timing


The key goal is to make sure everybody gets the right
message at the right time. It serves various purposes:

1. To inform
2. To persuade
3. To prevent misunderstanding
4. To present a point of view or reduce barriers
Steps in Communication Planning

1. Research and analyze current situation.


2. Establish goals and objectives (short and long term).
3. Identify the target audience (what they know, what influences them, communication impediments, etc.).
4. Conceptualize on key messages.
5. Strategize on communication styles and platform(s).
6. Evaluate and anticipate.
Communication Strategies in Tech-based
Communication

Modern technology did not only usher in new forms of language used in new media, but also
paved the way on how communication takes place and how messages are presented. Part of
communication planning is deciding on the platform in which the message will be presented. In
some cases, the use of technology will do wonders for your presentation.
Multimedia presentations often always require the use of technology, and these, when used
properly, can do wonders for your presentation. They are visually-oriented and allow
multimodality (as discussed in Lesson 3) and the use of such features as text, graphics, photos,
audio, animations, and video.
1. Keep it simple.
2. Emphasize only on key ideas.
3. Show what you can’t say.
4. Keep the number of images you present manageable.
5. Combine variety with coherence.
6. Use large lettering.

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