CODE BOOK FOR Vodka Data

BrandName - Name of a brand

Brand ID – Unique brand number
Year - Year
TotalSales - Quantity of 9L cases sold
LagTotalSales – Quantity of 9L cases sold in the previous year
2LagTotalSales – Quantity of 9L cases sold two years ago
LnSales – Natural log of TotalSales
LnLSales – Natural log of LagTotalSales
LnDiff – LnSales minus LnLSales
IfDom – Dummy variable taking value 1 if it is a domestic brand and 0 otherwise.
DollarSales – Dollar sales of 9L cases
PricePerUnit – Price of a 9L case (DollarSales/TotalSales)
LagPrice – Previous year price of a 9L case
LnPrice – Natural log of PricePerUnit
LnLPrice- Natural log of LagPrice
Mag – Magazine advertising expenditure
News- Newspaper advertising expenditure
Outdoor- Outdoors advertising expenditure
Broad- Broadcast advertising expenditure
Print- Mag + News
LnMag- Natural log of Mag
LnNews – Natural log of News
LnOut – Natural log of Outdoor
LnBroad – Natural log of Broad
LnPrint- Natural log of Print
Tier1 – Dummy variable taking value 1 for Tier 1 brands and 0 otherwise*
Tier2 – Dummy variable taking value 1 for Tier2 brands and 0 otherwise**
FirstIntro - Dummy variable taking value 1 for the first three years of brand’s introduction and 0 otherwise
MarketShare – Brand’s market share
LagMarketShare – Previous year brand’s market share
YearID – a number uniquely identifying a year
Tier1 brands are:
Chopin, Belvedere, Grey Goose, Level, Ketel One, Absolt, Stolichnaya, Pravda, and Ciroc.

Tier2 brands are:

Smirnoff, Sky, Finlandia, Three Olives, Fris, Seagram’s, Polar Ice, Van Gogh, Tanqueray, Pearl, Iceburg, and Svedka
BrandName Brand ID Year TotalSales LagTotalSales 2LagTotalSales LnSales LnLSales Ln2Lsales
Absolut 15 2003 3000 2905 2790 8.006368 7.974189 7.933797
Absolut 15 2004 3340 3000 2905 8.113726 8.006368 7.974189
Absolut 15 2005 3440 3340 3000 8.143227 8.113726 8.006368
Absolut 15 2006 3630 3440 3340 8.196988 8.143227 8.113726
Absolut 15 2007 4050 3630 3440 8.306472 8.196988 8.143227
Absolut 15 2008 4605 4050 3630 8.434898 8.306472 8.196988
Absolut 15 2009 4379 4605 4050 8.384576 8.434898 8.306472
Absolut 15 2010 4475 4379 4605 8.406261 8.384576 8.434898
Absolut 15 2011 4488 4475 4379 8.409163 8.406261 8.384576
Absolut 15 2012 4640 4488 4475 8.44247 8.409163 8.406261
Absolut 15 2013 4636 4640 4488 8.441607 8.44247 8.409163
Absolut 15 2014 4847 4636 4640 8.486115 8.441607 8.44247
Absolut 15 2015 5013 4847 4636 8.51979 8.486115 8.441607
Aristocrat 10 2003 590 610 610 6.380123 6.413459 6.413459
Aristocrat 10 2004 600 590 610 6.39693 6.380123 6.413459
Aristocrat 10 2005 605 600 590 6.405229 6.39693 6.380123
Aristocrat 10 2006 615 605 600 6.421622 6.405229 6.39693
Aristocrat 10 2007 620 615 605 6.429719 6.421622 6.405229
Aristocrat 10 2008 630 620 615 6.44572 6.429719 6.421622
Aristocrat 10 2009 640 630 620 6.461468 6.44572 6.429719
Aristocrat 10 2010 650 640 630 6.476973 6.461468 6.44572
Aristocrat 10 2011 660 650 640 6.49224 6.476973 6.461468
Aristocrat 10 2012 680 660 650 6.522093 6.49224 6.476973
Aristocrat 10 2013 700 680 660 6.55108 6.522093 6.49224
Aristocrat 10 2014 710 700 680 6.565265 6.55108 6.522093
Aristocrat 10 2015 720 710 700 6.579251 6.565265 6.55108
Barton 5 2003 1205 1160 1120 7.094235 7.056175 7.021084
Barton 5 2004 1187 1205 1160 7.079185 7.094235 7.056175
Barton 5 2005 1279 1187 1205 7.153834 7.079185 7.094235
Barton 5 2006 1276 1279 1187 7.151485 7.153834 7.079185
Barton 5 2007 1315 1276 1279 7.181592 7.151485 7.153834
Barton 5 2008 1383 1315 1276 7.23201 7.181592 7.151485
Barton 5 2009 1459 1383 1315 7.285507 7.23201 7.181592
Barton 5 2010 1483 1459 1383 7.301822 7.285507 7.23201
Barton 5 2011 1496 1483 1459 7.31055 7.301822 7.285507
Barton 5 2012 1614 1496 1483 7.386471 7.31055 7.301822
Barton 5 2013 1546 1614 1496 7.343426 7.386471 7.31055
Barton 5 2014 1584 1546 1614 7.367709 7.343426 7.386471
Barton 5 2015 1653 1584 1546 7.410347 7.367709 7.343426
Belvedere 22 2009 273 140 144 5.609472 4.941642 4.969813
Belvedere 22 2010 306 273 140 5.723585 5.609472 4.941642
Belvedere 22 2011 339 306 273 5.826 5.723585 5.609472
Belvedere 22 2012 369 339 306 5.910797 5.826 5.723585
Belvedere 22 2013 365 369 339 5.899898 5.910797 5.826
Belvedere 22 2014 381 365 369 5.9428 5.899898 5.910797
Belvedere 22 2015 410 381 365 6.016157 5.9428 5.899898
Burnett 11 2005 260 200 190 5.560682 5.298317 5.247024
Burnett 11 2006 310 260 200 5.736572 5.560682 5.298317
Burnett 11 2007 325 310 260 5.783825 5.736572 5.560682
Burnett 11 2008 440 325 310 6.086775 5.783825 5.736572
Burnett 11 2009 435 440 325 6.075346 6.086775 5.783825
Burnett 11 2010 455 435 440 6.120297 6.075346 6.086775
Burnett 11 2011 485 455 435 6.184149 6.120297 6.075346
Burnett 11 2012 510 485 455 6.234411 6.184149 6.120297
Burnett 11 2013 545 510 485 6.300786 6.234411 6.184149
Burnett 11 2014 625 545 510 6.437752 6.300786 6.234411
Burnett 11 2015 735 625 545 6.599871 6.437752 6.300786
Chopin 25 2009 42 34 38 3.73767 3.526361 3.637586
Chopin 25 2010 47 42 34 3.850147 3.73767 3.526361
Chopin 25 2011 59 47 42 4.077538 3.850147 3.73767
Chopin 25 2012 65 59 47 4.174387 4.077538 3.850147
Chopin 25 2013 61 65 59 4.110874 4.174387 4.077538
Chopin 25 2014 61 61 65 4.110874 4.110874 4.174387
Chopin 25 2015 61 61 61 4.110874 4.110874 4.110874
Crystal Palac 12 2003 485 430 430 6.184149 6.063785 6.063785
Crystal Palac 12 2004 496 485 430 6.206576 6.184149 6.063785
Crystal Palac 12 2005 502 496 485 6.2186 6.206576 6.184149
Crystal Palac 12 2006 568 502 496 6.342122 6.2186 6.206576
Crystal Palac 12 2007 585 568 502 6.371612 6.342122 6.2186
Crystal Palac 12 2008 620 585 568 6.429719 6.371612 6.342122
Crystal Palac 12 2009 602 620 585 6.400258 6.429719 6.371612
Crystal Palac 12 2010 592 602 620 6.383507 6.400258 6.429719
Crystal Palac 12 2011 634 592 602 6.452049 6.383507 6.400258
Crystal Palac 12 2012 620 634 592 6.429719 6.452049 6.383507
Crystal Palac 12 2013 595 620 634 6.388561 6.429719 6.452049
Crystal Palac 12 2014 575 595 620 6.35437 6.388561 6.429719
Crystal Palac 12 2015 601 575 595 6.398595 6.35437 6.388561
Finlandia 21 2003 240 285 250 5.480639 5.652489 5.521461
Finlandia 21 2004 220 240 285 5.393628 5.480639 5.652489
Finlandia 21 2005 183 220 240 5.209486 5.393628 5.480639
Finlandia 21 2006 248 183 220 5.513429 5.209486 5.393628
Finlandia 21 2007 252 248 183 5.529429 5.513429 5.209486
Finlandia 21 2008 275 252 248 5.616771 5.529429 5.513429
Finlandia 21 2009 342 275 252 5.834811 5.616771 5.529429
Finlandia 21 2010 319 342 275 5.765191 5.834811 5.616771
Finlandia 21 2011 327 319 342 5.78996 5.765191 5.834811
Finlandia 21 2012 357 327 319 5.877736 5.78996 5.765191
Finlandia 21 2013 365 357 327 5.899898 5.877736 5.78996
Finlandia 21 2014 381 365 357 5.9428 5.899898 5.877736
Finlandia 21 2015 362 381 365 5.891644 5.9428 5.899898
Fleischmann's 8 2003 530 665 750 6.272877 6.499787 6.620073
Fleischmann's 8 2005 595 569 530 6.388561 6.343881 6.272877
Fleischmann's 8 2006 597 595 569 6.391917 6.388561 6.343881
Fleischmann's 8 2007 648 597 595 6.473891 6.391917 6.388561
Fleischmann's 8 2008 685 648 597 6.529419 6.473891 6.391917
Fleischmann's 8 2009 763 685 648 6.637258 6.529419 6.473891
Fleischmann's 8 2010 748 763 685 6.617403 6.637258 6.529419
Fleischmann's 8 2011 780 748 763 6.659294 6.617403 6.637258
Fleischmann's 8 2012 842 780 748 6.73578 6.659294 6.617403
Fleischmann's 8 2013 861 842 780 6.758094 6.73578 6.659294
Fleischmann's 8 2014 864 861 842 6.761573 6.758094 6.73578
Fleischmann's 8 2015 941 864 861 6.846943 6.761573 6.758094
Fris 23 2004 80 60 52 4.382027 4.094345 3.951244
Fris 23 2005 83 80 60 4.41884 4.382027 4.094345
Fris 23 2008 90 60 70 4.49981 4.094345 4.248495
Fris 23 2009 123 90 60 4.812184 4.49981 4.094345
Fris 23 2010 152 123 90 5.02388 4.812184 4.49981
Fris 23 2011 195 152 123 5.273 5.02388 4.812184
Fris 23 2012 233 195 152 5.451038 5.273 5.02388
Fris 23 2013 275 233 195 5.616771 5.451038 5.273
Fris 23 2014 166 275 233 5.111988 5.616771 5.451038
Fris 23 2015 192 166 275 5.257495 5.111988 5.616771
Gilbey's 14 2003 965 1060 1070 6.872128 6.966024 6.975414
Gilbey's 14 2004 858 965 1060 6.754604 6.872128 6.966024
Gilbey's 14 2005 777 858 965 6.65544 6.754604 6.872128
Gilbey's 14 2006 732 777 858 6.59578 6.65544 6.754604
Gilbey's 14 2007 699 732 777 6.549651 6.59578 6.65544
Gilbey's 14 2008 684 699 732 6.527958 6.549651 6.59578
Gilbey's 14 2009 680 684 699 6.522093 6.527958 6.549651
Gilbey's 14 2010 690 680 684 6.536692 6.522093 6.527958
Gilbey's 14 2011 641 690 680 6.463029 6.536692 6.522093
Gilbey's 14 2012 614 641 690 6.419995 6.463029 6.536692
Gilbey's 14 2013 565 614 641 6.336826 6.419995 6.463029
Gilbey's 14 2014 567 565 614 6.340359 6.336826 6.419995
Gilbey's 14 2015 553 567 565 6.315358 6.340359 6.336826
Gordon's 6 2003 1860 1965 1950 7.528332 7.583248 7.575585
Gordon's 6 2004 2025 1860 1965 7.613325 7.528332 7.583248
Gordon's 6 2005 1955 2025 1860 7.578146 7.613325 7.528332
Gordon's 6 2006 2155 1955 2025 7.675546 7.578146 7.613325
Gordon's 6 2007 1973 2155 1955 7.58731 7.675546 7.578146
Gordon's 6 2008 1750 1973 2155 7.467371 7.58731 7.675546
Gordon's 6 2009 1592 1750 1973 7.372746 7.467371 7.58731
Gordon's 6 2010 1528 1592 1750 7.331715 7.372746 7.467371
Gordon's 6 2011 1480 1528 1592 7.299798 7.331715 7.372746
Gordon's 6 2012 1496 1480 1528 7.31055 7.299798 7.331715
Gordon's 6 2013 1448 1496 1480 7.277938 7.31055 7.299798
Gordon's 6 2014 1413 1448 1496 7.25347 7.277938 7.31055
Gordon's 6 2015 1300 1413 1448 7.17012 7.25347 7.277938
Grey Goose 16 2007 100 50 18 4.60517 3.912023 2.890372
Grey Goose 16 2008 275 100 50 5.616771 4.60517 3.912023
Grey Goose 16 2009 600 275 100 6.39693 5.616771 4.60517
Grey Goose 16 2010 1150 600 275 7.047517 6.39693 5.616771
Grey Goose 16 2011 1400 1150 600 7.244227 7.047517 6.39693
Grey Goose 16 2012 1650 1400 1150 7.408531 7.244227 7.047517
Grey Goose 16 2013 2075 1650 1400 7.637716 7.408531 7.244227
Grey Goose 16 2014 2660 2075 1650 7.886081 7.637716 7.408531
Grey Goose 16 2015 3325 2660 2075 8.109225 7.886081 7.637716
Kamchatka 7 2003 1235 1260 1360 7.118826 7.138867 7.21524
Kamchatka 7 2004 1135 1235 1260 7.034388 7.118826 7.138867
Kamchatka 7 2005 1080 1135 1235 6.984716 7.034388 7.118826
Kamchatka 7 2006 725 1080 1135 6.586172 6.984716 7.034388
Kamchatka 7 2007 757 725 1080 6.629363 6.586172 6.984716
Kamchatka 7 2008 1061 757 725 6.966967 6.629363 6.586172
Kamchatka 7 2009 787 1061 757 6.668228 6.966967 6.629363
Kamchatka 7 2010 800 787 1061 6.684612 6.668228 6.966967
Kamchatka 7 2011 818 800 787 6.706862 6.684612 6.668228
Kamchatka 7 2012 918 818 800 6.822197 6.706862 6.684612
Kamchatka 7 2013 871 918 818 6.769642 6.822197 6.706862
Kamchatka 7 2014 902 871 918 6.804615 6.769642 6.822197
Kamchatka 7 2015 915 902 871 6.818924 6.804615 6.769642
Ketel One 18 2008 750 605 450 6.620073 6.405229 6.109248
Ketel One 18 2009 953 750 605 6.859615 6.620073 6.405229
Ketel One 18 2010 1054 953 750 6.960348 6.859615 6.620073
Ketel One 18 2011 1243 1054 953 7.125283 6.960348 6.859615
Ketel One 18 2012 1438 1243 1054 7.271008 7.125283 6.960348
Ketel One 18 2013 1593 1438 1243 7.373374 7.271008 7.125283
Ketel One 18 2014 1753 1593 1438 7.469084 7.373374 7.271008
Ketel One 18 2015 1858 1753 1593 7.527256 7.469084 7.373374
Level 24 2014 103 88 100 4.634729 4.477337 4.60517
Level 24 2015 92 103 88 4.521789 4.634729 4.477337
McCormick 3 2006 1418 1324 1206 7.257003 7.188413 7.095064
McCormick 3 2007 1479 1418 1324 7.299121 7.257003 7.188413
McCormick 3 2008 1595 1479 1418 7.374629 7.299121 7.257003
McCormick 3 2009 1701 1595 1479 7.438972 7.374629 7.299121
McCormick 3 2010 1744 1701 1595 7.463937 7.438972 7.374629
McCormick 3 2011 1746 1744 1701 7.465083 7.463937 7.438972
McCormick 3 2012 1869 1746 1744 7.533159 7.465083 7.463937
McCormick 3 2013 1906 1869 1746 7.552762 7.533159 7.465083
McCormick 3 2014 2001 1906 1869 7.601402 7.552762 7.533159
McCormick 3 2015 1795 2001 1906 7.49276 7.601402 7.552762
Polar Ice 31 2013 67 50 37 4.204693 3.912023 3.610918
Polar Ice 31 2014 87 67 50 4.465908 4.204693 3.912023
Polar Ice 31 2015 76 87 67 4.330733 4.465908 4.204693
Popov 4 2003 2870 3525 3680 7.962067 8.167636 8.210668
Popov 4 2004 2805 2870 3525 7.939159 7.962067 8.167636
Popov 4 2005 2577 2805 2870 7.854381 7.939159 7.962067
Popov 4 2006 2230 2577 2805 7.709757 7.854381 7.939159
Popov 4 2007 2070 2230 2577 7.635304 7.709757 7.854381
Popov 4 2008 1910 2070 2230 7.554859 7.635304 7.709757
Popov 4 2009 1797 1910 2070 7.493874 7.554859 7.635304
Popov 4 2010 1710 1797 1910 7.444249 7.493874 7.554859
Popov 4 2011 1815 1710 1797 7.503841 7.444249 7.493874
Popov 4 2012 1852 1815 1710 7.524022 7.503841 7.444249
Popov 4 2013 1789 1852 1815 7.489412 7.524022 7.503841
Popov 4 2014 1753 1789 1852 7.469084 7.489412 7.524022
Popov 4 2015 1764 1753 1789 7.475339 7.469084 7.489412
Pravda 26 2014 140 100 65 4.941642 4.60517 4.174387
Pravda 26 2015 90 140 100 4.5108595 4.941642 4.60517
Seagram's 9 2015 890 807 727 6.791222 6.693324 6.588926
Skol 13 2003 810 1010 1205 6.697034 6.917706 7.094235
Skol 13 2004 928 810 1010 6.833032 6.697034 6.917706
Skol 13 2005 924 928 810 6.828712 6.833032 6.697034
Skol 13 2006 959 924 928 6.865891 6.828712 6.833032
Skol 13 2007 1012 959 924 6.919684 6.865891 6.828712
Skol 13 2008 1108 1012 959 7.010312 6.919684 6.865891
Skol 13 2009 1157 1108 1012 7.053586 7.010312 6.919684
Skol 13 2010 1183 1157 1108 7.075809 7.053586 7.010312
Skol 13 2011 1206 1183 1157 7.095064 7.075809 7.053586
Skol 13 2012 1366 1206 1183 7.219642 7.095064 7.075809
Skol 13 2013 1387 1366 1206 7.234899 7.219642 7.095064
Skol 13 2014 1470 1387 1366 7.293018 7.234899 7.219642
Skol 13 2015 1591 1470 1387 7.372118 7.293018 7.234899
Sky 2 2006 702 594 500 6.553934 6.386879 6.214608
Sky 2 2007 820 702 594 6.709304 6.553934 6.386879
Sky 2 2008 1090 820 702 6.993933 6.709304 6.553934
Sky 2 2009 1295 1090 820 7.166266 6.993933 6.709304
Sky 2 2010 1495 1295 1090 7.309882 7.166266 6.993933
Sky 2 2011 1694 1495 1295 7.434848 7.309882 7.166266
Sky 2 2012 1880 1694 1495 7.539027 7.434848 7.309882
Sky 2 2013 2065 1880 1694 7.632885 7.539027 7.434848
Sky 2 2014 2270 2065 1880 7.727535 7.632885 7.539027
Sky 2 2015 2390 2270 2065 7.779048 7.727535 7.632885
Smirnoff 1 2003 5500 5740 5850 8.612503 8.655214 8.674197
Smirnoff 1 2004 5951 5500 5740 8.691315 8.612503 8.655214
Smirnoff 1 2005 5565 5951 5500 8.624252 8.691315 8.612503
Smirnoff 1 2006 6720 5565 5951 8.812843 8.624252 8.691315
Smirnoff 1 2007 6133 6720 5565 8.721439 8.812843 8.624252
Smirnoff 1 2008 5783 6133 6720 8.662678 8.721439 8.812843
Smirnoff 1 2009 6298 5783 6133 8.747988 8.662678 8.721439
Smirnoff 1 2010 6933 6298 5783 8.844048 8.747988 8.662678
Smirnoff 1 2011 7523 6933 6298 8.92572 8.844048 8.747988
Smirnoff 1 2012 7487 7523 6933 8.920923 8.92572 8.844048
Smirnoff 1 2013 8149 7487 7523 9.005651 8.920923 8.92572
Smirnoff 1 2014 8505 8149 7487 9.048409 9.005651 8.920923
Smirnoff 1 2015 9015 8505 8149 9.106646 9.048409 9.005651
Stolicnaya 17 2003 980 975 975 6.887553 6.882438 6.882438
Stolicnaya 17 2004 1055 980 975 6.961296 6.887553 6.882438
Stolicnaya 17 2005 1130 1055 980 7.029973 6.961296 6.887553
Stolicnaya 17 2006 1100 1130 1055 7.003066 7.029973 6.961296
Stolicnaya 17 2007 1231 1100 1130 7.115582 7.003066 7.029973
Stolicnaya 17 2008 1350 1231 1100 7.20786 7.115582 7.003066
Stolicnaya 17 2009 1490 1350 1231 7.306531 7.20786 7.115582
Stolicnaya 17 2010 1640 1490 1350 7.402452 7.306531 7.20786
Stolicnaya 17 2011 1855 1640 1490 7.52564 7.402452 7.306531
Stolicnaya 17 2012 1935 1855 1640 7.567863 7.52564 7.402452
Stolicnaya 17 2013 1985 1935 1855 7.593374 7.567863 7.52564
Stolicnaya 17 2014 2090 1985 1935 7.644919 7.593374 7.567863
Stolicnaya 17 2015 2185 2090 1985 7.689371 7.644919 7.593374
Tanqueray 28 2003 150 170 185 5.010635 5.135798 5.220356
Tanqueray 28 2004 165 150 170 5.105946 5.010635 5.135798
Tanqueray 28 2005 165 165 150 5.105946 5.105946 5.010635
Tanqueray 28 2006 160 165 165 5.075174 5.105946 5.105946
Tanqueray 28 2007 170 160 165 5.135798 5.075174 5.105946
Tanqueray 28 2008 175 170 160 5.164786 5.135798 5.075174
Tanqueray 28 2009 185 175 170 5.220356 5.164786 5.135798
Tanqueray 28 2010 190 185 175 5.247024 5.220356 5.164786
Tanqueray 28 2011 176 190 185 5.170484 5.247024 5.220356
Three Olives 20 2010 85 27 25 4.442651 3.295837 3.218876
Three Olives 20 2011 175 85 27 5.164786 4.442651 3.295837
Three Olives 20 2012 350 175 85 5.857933 5.164786 4.442651
Three Olives 20 2013 475 350 175 6.163315 5.857933 5.164786
Three Olives 20 2014 630 475 350 6.44572 6.163315 5.857933
Three Olives 20 2015 850 630 475 6.745236 6.44572 6.163315
LnDiff IfDom DollarSales PriceRerUnit LagPrice LnPrice LnLPrice Mag News Outdoor
0.0321789 0 352040 117.3467 109.2943 4.765132 4.694044 25713.7 291.4 332.7
0.107358 0 370072 110.8 117.3467 4.707727 4.765133 25658 177.6 625
0.029501 0 381152 110.8 110.8 4.707727 4.707727 27013.9 201.7 515.7
0.0537615 0 419737 115.63 110.8 4.750396 4.707727 27617 308.2 1420.4
0.1094837 0 468302 115.6301 115.63 4.750397 4.750395 30605.3 258.1 1416.8
0.1284266 0 560025 121.6124 115.6301 4.800839 4.750396 33971.3 533.4 1336.7
-0.0503225 0 556550 127.0952 121.6124 4.844937 4.800839 28559.8 231.3 1999
0.0216856 0 594000 132.7374 127.0952 4.888373 4.844936 30387.3 424.8 523.1
0.002902 0 620000 138.1462 132.7374 4.928312 4.888373 29275 958.6 2819.4
0.0333061 0 658880 142 138.1462 4.955827 4.928313 31208.5 5.9 2185.1
-0.0008621 0 688446 148.5 142 5.000585 4.955827 13159 0.3 1216.4
0.044508 0 735532 151.75 148.5 5.022234 5.000585 17244.2 232.1 2250.3
0.0336742 0 760723 151.75 151.75 5.022235 5.022234 16024.8 624.9 2447.1
-0.0333357 1 22760 38.57627 37.04918 3.652637 3.612246 1 1 1
0.0168071 1 22200 37 38.57627 3.610918 3.652637 1 1 1
0.0082989 1 22385 37 37 3.610918 3.610918 1 1 1
0.0163927 1 21470 34.91057 37 3.55279 3.610918 1 1 1
0.0080972 1 21700 35 34.91057 3.555348 3.55279 1 1 1
0.0160012 1 21937 34.82064 35 3.55021 3.555348 1 1 1
0.015748 1 22285 34.82031 34.82064 3.550201 3.55021 1 1 1
0.0155048 1 22633 34.82 34.82031 3.550192 3.550201 1 1 1
0.0152669 1 22981 34.8197 34.82 3.550183 3.550192 1 1 1
0.0298529 1 23678 34.82059 34.8197 3.550209 3.550183 1 1 1
0.0289874 1 24374 34.82 34.82059 3.550192 3.550209 1 1 1
0.014185 1 24722 34.81972 34.82 3.550184 3.550192 1 1 1
0.0139856 1 25070 34.81944 34.81972 3.550176 3.550184 1 1 1
0.0380597 1 40280 33.42739 34.48276 3.509376 3.540459 1 1 1
-0.0150499 1 40833 34.40017 33.42739 3.538061 3.509376 1 1 1
0.0746489 1 44765 35 34.40017 3.555348 3.538061 1 1 1
-0.0023489 1 43894 34.39968 35 3.538048 3.555348 1 1 1
0.030107 1 45236 34.4 34.39968 3.538057 3.538047 1 1 1
0.0504179 1 47575 34.39986 34.4 3.538052 3.538057 1 1 1
0.0534973 1 51211 35.10007 34.39986 3.558203 3.538053 1 1 1
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1 2 0 0 1.00E-05 1.00E-05 1.00E-05 0 1 11.06390024211
1 2 0 0 1.00E-05 1.00E-05 1.00E-05 0 1 11.064244875236
1 2 0 0 1.00E-05 1.00E-05 1.00E-05 0 1 11.064667671806
1 2 0 0 1.00E-05 1.00E-05 1.00E-05 0 1 11.06538758044
1 2 0 0 1.00E-05 1.00E-05 1.00E-05 0 1 11.066310183497
1 6095.3 8.463455 7.212958 1.00E-05 1.00E-05 8.715273 0 1 11.065403224874
1 9604.9 9.079605 6.721908 1.00E-05 1.00E-05 9.170029 0 1 11.06316358228
1 4668.7 8.427509 4.580877 1.00E-05 1.00E-05 8.448636 0 1 11.061704335024
1 7093.9 8.866455 1.335001 1.00E-05 1.00E-05 8.86699 0 1 11.059771086487
1 11282.3 9.330902 0 4.283587 1.00E-05 9.330991 0 1 11.056808961676
Ln_Sales_CompetingBrFirstintro Marketshare LagMktshare YearID total ad
11.0170377135684 0 0.1339226 0.1242409 3 52343.9
11.0160027463732 0 0.1420068 0.1339226 4 52297.2
11.0109274298069 0 0.1467577 0.1420068 5 54947.9
11.0098034255893 0 0.1461059 0.1467577 6 57432.7
11.0071868802528 0 0.1612839 0.1461059 7 63213.9
11.0007322397969 0 0.173368 0.1612839 8 70489.2
10.9919653267236 0 0.1575463 0.173368 9 59715.4
10.9962997196394 0 0.1504252 0.1575463 10 62148.3
10.9952262722611 0 0.1392448 0.1504252 11 63602.1
10.9955450722336 0 0.1343526 0.1392448 12 66816.3
10.9935298905212 0 0.1274397 0.1343526 13 29879
10.9941348715499 0 0.1244001 0.1274397 14 41147.4
10.9911231504906 0 0.1206034 0.1244001 15 40280.5
11.0540279340646 0 0.0263381 0.0260884 3 6
11.0548504065898 0 0.0255102 0.0263381 4 6
11.0551981721993 0 0.0258106 0.0255102 5 6
11.0556248102192 0 0.0247535 0.0258106 6 6
11.0559723066687 0 0.0246904 0.0247535 7 6
11.0563986146116 0 0.0237181 0.0246904 8 6
11.0567458423176 0 0.0230257 0.0237181 9 6
11.0570929494983 0 0.0218495 0.0230257 10 6
11.0574399362374 0 0.0204772 0.0218495 11 6
11.0577868026185 0 0.0196896 0.0204772 12 6
11.0579759517632 0 0.0192424 0.0196896 13 6
11.0581650651372 0 0.0182224 0.0192424 14 6
11.0585116801302 0 0.0173218 0.0182224 15 6
11.0452870364308 0 0.0537922 0.0496108 3 6
11.0450795062783 0 0.0504677 0.0537922 4 6
11.0458774635501 0 0.0545648 0.0504677 5 6
11.0449198383872 0 0.0513584 0.0545648 6 6
11.0454785645062 0 0.0523675 0.0513584 7 6
11.0453668442536 0 0.0520669 0.0523675 8 6
11.0447920857162 0 0.0524915 0.0520669 9 6
11.0440891541432 0 0.0498504 0.0524915 10 6
11.0442169966414 0 0.0464149 0.0498504 11 6
11.0445205570882 0 0.0467338 0.0464149 12 6
11.0431458106402 0 0.0424982 0.0467338 13 6
11.0447441742565 0 0.040654 0.0424982 14 6
11.0446483444502 0 0.0397681 0.040654 15 6
11.0644484662688 0 0.0098219 0.0052707 9 9264.6
11.0628656295268 0 0.0102861 0.0098219 10 13473.6
11.0628499453435 0 0.0105178 0.0102861 11 10330.2
11.0628342609142 0 0.0106845 0.0105178 12 13726.6
11.0628656295268 0 0.0100335 0.0106845 13 4826.3
11.0634300963558 0 0.0097785 0.0100335 14 2923.5
11.0636808682644 0 0.0098638 0.0097785 15 20486.1
11.0615001844857 0 0.0110921 0.0085034 5 6
11.0610603340277 0 0.0124774 0.0110921 6 6
11.0607774708217 0 0.0129425 0.0124774 7 6
11.0610446215041 0 0.016565 0.0129425 8 6
11.0597396206507 0 0.0156503 0.016565 9 6
11.0603215784044 0 0.0152946 0.0156503 10 6
11.0605102487507 0 0.0150476 0.0152946 11 6
11.0605416903479 0 0.0147672 0.0150476 12 6
11.0606517281539 0 0.0149816 0.0147672 13 6
11.0606045705768 0 0.0160409 0.0149816 14 6
11.0598497467451 0 0.0176827 0.0160409 15 6
11.0661069711785 0 0.0015111 0.00128 9 7564.6
11.0664821001335 0 0.0015799 0.0015111 10 7030.2
11.0669039520697 0 0.0018305 0.0015799 11 6
11.0672163202919 0 0.0018821 0.0018305 12 6
11.0676222531625 0 0.0016768 0.0018821 13 5092.4
11.068184042163 0 0.0015656 0.0016768 14 1386.8
11.0686831453474 0 0.0014675 0.0015656 15 58.6
11.0568720770512 0 0.0216508 0.0183902 3 6
11.056509109233 0 0.0210884 0.0216508 4 6
11.0568405198617 0 0.0214164 0.0210884 5 6
11.0572506856691 0 0.0228617 0.0214164 6 6
11.0567142811441 0 0.0232966 0.0228617 7 6
11.0569509656684 0 0.0233416 0.0232966 8 6
11.0569036332449 0 0.0216586 0.0233416 9 6
11.0576922146279 0 0.0198998 0.0216586 10 6
11.0583541427541 0 0.0196705 0.0198998 11 6
11.0581965805561 0 0.0179523 0.0196705 12 6
11.0589211611974 0 0.016356 0.0179523 13 6
11.0598182833842 0 0.0147576 0.016356 14 6
11.0606360092086 0 0.0144589 0.0147576 15 6
11.0591573240249 0 0.0107138 0.0121889 3 472
11.0603687493282 0 0.0093537 0.0107138 4 6
11.0611860253301 0 0.0078072 0.0093537 5 4828
11.0622694575606 0 0.0099819 0.0078072 6 17394.7
11.0617514407684 0 0.0100354 0.0099819 7 11424.2
11.0621909874145 0 0.0103531 0.0100354 8 4415.2
11.0623322292443 0 0.0123044 0.0103531 9 1626.2
11.0617828433654 0 0.010723 0.0123044 10 1632.8
11.0626460285722 0 0.0101455 0.010723 11 1517.8
11.0630224578315 0 0.010337 0.0101455 12 761.9
11.0630538205412 0 0.0100335 0.010337 13 3448.1
11.0634300963558 0 0.0097785 0.0100335 14 12257.8
11.0636808682644 0 0.008709 0.0097785 15 15121.7
11.0531572744454 0 0.0236597 0.0284407 3 6
11.0556880003742 0 0.025384 0.0241922 5 6
11.0557827781204 0 0.024029 0.025384 6 6
11.0562565321562 0 0.0258054 0.024029 7 6
11.055956513995 0 0.0257887 0.0258054 8 6
11.0558775468847 0 0.027451 0.0257887 9 6
11.0551507567371 0 0.0251437 0.027451 10 6
11.0558933408056 0 0.0242003 0.0251437 11 6
11.0558933408056 0 0.0243804 0.0242003 12 6
11.0554194146345 0 0.0236682 0.0243804 13 6
11.0556248102192 0 0.0221749 0.0236682 14 6
11.0560828484023 0 0.0226387 0.0221749 15 6
11.0631949405641 0 0.0034014 0.0026785 4 94.2
11.0633830696211 0 0.003541 0.0034014 5 6
11.0651998281475 0 0.0033883 0.0023894 8 156
11.0652311226443 0 0.0044253 0.0033883 9 567.5
11.0652154755183 0 0.0051094 0.0044253 10 1139
11.0652624161619 0 0.0060501 0.0051094 11 3141.3
11.0650902896954 0 0.0067466 0.0060501 12 4262.2
11.0649963900428 0 0.0075595 0.0067466 13 3505.6
11.0648398710254 0 0.0042605 0.0075595 14 6
11.0670445298446 0 0.0046192 0.0042605 15 6
11.0468819839761 0 0.0430784 0.045334 3 6
11.048903907402 0 0.0364796 0.0430784 4 6
11.0511122029082 0 0.0331485 0.0364796 5 6
11.0529038492441 0 0.0294627 0.0331485 6 6
11.0541228692714 0 0.0278364 0.0294627 7 6
11.0551507567371 0 0.0257511 0.0278364 8 6
11.0558933408056 0 0.0244648 0.0257511 9 6
11.0564617558902 0 0.0231941 0.0244648 10 6
11.0568089616763 0 0.0198877 0.0231941 11 6
11.0580862722443 0 0.0177785 0.0198877 12 6
11.0590156330213 0 0.0155314 0.0177785 13 6
11.0602901298856 0 0.0145523 0.0155314 14 6
11.0607617538528 0 0.0133041 0.0145523 15 6
11.0323541943744 0 0.083032 0.084039 3 6
11.0345670313417 0 0.0860969 0.083032 4 2364
11.032418872198 0 0.0834044 0.0860969 5 4947.6
11.034066744877 0 0.0867378 0.0834044 6 6
11.0313511528097 0 0.0785711 0.0867378 7 6
11.0348090156139 0 0.0658836 0.0785711 8 6
11.038913814327 0 0.0572765 0.0658836 9 6
11.0419613746294 0 0.0513631 0.0572765 10 6
11.0434976699002 0 0.0459185 0.0513631 11 6
11.0447761154847 0 0.0433171 0.0459185 12 6
11.0450316085878 0 0.0398043 0.0433171 13 6
11.0463080958686 0 0.0362652 0.0398043 14 6
11.0473759016294 0 0.0312756 0.0362652 15 6
11.0648555240296 1 0.0039823 0.0020125 7 6440.2
11.0645737324596 0 0.0103531 0.0039823 8 7982.6
11.0623322292443 0 0.0215866 0.0103531 9 11322.2
11.0577237449522 0 0.0386568 0.0215866 10 20109.9
11.049523993439 0 0.0434364 0.0386568 11 27501.5
11.0460529287327 0 0.0477762 0.0434364 12 44935
11.042569773758 0 0.05704 0.0477762 13 50586.4
11.0362596928509 0 0.0682699 0.05704 14 35605.8
11.0273126436756 0 0.0799933 0.0682699 15 40097.2
11.0436895409634 0 0.0551315 0.0538876 3 6
11.044600426103 0 0.0482568 0.0551315 4 6
11.0467066642163 0 0.0460751 0.0482568 5 6
11.0480924450547 0 0.0291809 0.0460751 6 6
11.0542336156228 0 0.0301462 0.0291809 7 6
11.0542336156228 0 0.0399443 0.0301462 8 6
11.0499212823447 0 0.0283144 0.0399443 9 6
11.0547713520816 0 0.0268917 0.0283144 10 6
11.0550717259703 0 0.0253793 0.0268917 11 6
11.0552929963795 0 0.026581 0.0253793 12 6
11.0542177954663 0 0.023943 0.026581 13 6
11.0554668173601 0 0.0231502 0.023943 14 6
11.0554826177694 0 0.0220132 0.0231502 15 6
11.0566353738523 0 0.0282358 0.024093 8 6
11.0548504065898 0 0.0342867 0.0282358 9 6
11.0521431880661 0 0.0354298 0.0342867 10 6
11.0510487229361 0 0.0385654 0.0354298 11 12155
11.0485539455761 0 0.0416377 0.0385654 12 20510.6
11.045957224268 0 0.0437902 0.0416377 13 33601
11.0439932615428 0 0.0449914 0.0437902 14 42352.3
11.0419453591264 0 0.0447 0.0449914 15 6
11.0677627300035 1 0.0026435 0.002419 14 14859.8
11.0680280213183 0 0.0022133 0.0026435 15 9006
11.0442010172229 0 0.0570739 0.0564846 6 6
11.0432097942605 0 0.0588985 0.0570739 7 6
11.0427458202347 0 0.0600482 0.0588985 8 6
11.0414006793526 0 0.0611981 0.0600482 9 6
11.0402141733129 0 0.0586238 0.0611981 10 6
11.0400376805446 0 0.0541715 0.0586238 11 6
11.0405189511082 0 0.0541174 0.0541715 12 6
11.0390583821898 0 0.0523943 0.0541174 13 6
11.0389780692907 0 0.0513564 0.0523943 14 6
11.0379655737242 0 0.0431843 0.0513564 15 38.4
11.0678563702689 0 0.0018418 0.0014478 13 6
11.0680904325774 0 0.0022329 0.0018418 14 6
11.0682776429868 0 0.0018284 0.0022329 15 6
11.0068054192526 0 0.1281193 0.150757 3 6
11.0181372189019 0 0.1192602 0.1281193 4 6
11.0197269010544 0 0.1099403 0.1192602 5 6
11.0239754817217 0 0.0897565 0.1099403 6 6
11.0301364498981 0 0.082434 0.0897565 7 6
11.033243147973 0 0.0719072 0.082434 8 6
11.0363402243589 0 0.0646519 0.0719072 9 6
11.0386728214351 0 0.0574809 0.0646519 10 6
11.0405831030199 0 0.0563122 0.0574809 11 6
11.039411682338 0 0.0536252 0.0563122 12 6
11.0393313978096 0 0.0491781 0.0536252 13 6
11.040855702741 0 0.0449914 0.0491781 14 6
11.0419453591264 0 0.0424385 0.0449914 15 6
11.0675754231632 1 0.0035932 0.0027489 14 9769.2
11.0674505324424 0 0.0021652 0.0035932 15 17012.2
11.0569825193728 0 0.0214117 0.020712 15 6
11.0476785048154 0 0.0361591 0.0431956 3 6
11.0513660825072 0 0.0394558 0.0361591 4 6
11.0500007211888 0 0.0394198 0.0394558 5 6
11.050572494655 0 0.0385993 0.0394198 6 6
11.0505248593509 0 0.0403011 0.0385993 7 6
11.0501913486715 0 0.0417137 0.0403011 8 6
11.0491742485902 0 0.0416262 0.0417137 9 6
11.048903907402 0 0.039766 0.0416262 10 6
11.0489993302845 0 0.0374174 0.039766 11 6
11.0491424475376 0 0.0395529 0.0374174 12 6
11.0471050737707 0 0.0381274 0.0395529 13 6
11.0472803237014 0 0.0377281 0.0381274 14 6
11.046467542271 0 0.0382765 0.0377281 15 6
11.0557985735382 0 0.0282552 0.0253413 6 6746.5
11.054597410162 0 0.032655 0.0282552 7 7327.6
11.0532364566516 0 0.0410361 0.032655 8 8252.5
11.0494604125641 0 0.0465911 0.0410361 9 10473.4
11.0467066642163 0 0.0502538 0.0465911 10 14573.6
11.0440252267646 0 0.0525581 0.0502538 11 15958.1
11.0413526051259 0 0.0544359 0.0525581 12 20636.7
11.0388816852968 0 0.0567651 0.0544359 13 22582
11.0364207493821 0 0.0582604 0.0567651 14 20679.099
11.0336308074836 0 0.0574989 0.0582604 15 26464.8
10.9693700165813 0 0.2455247 0.245488 3 16567
10.9740432434217 0 0.2530187 0.2455247 4 25794.3
10.9668352921039 0 0.2374147 0.2530187 5 25753.9
10.9740261023766 0 0.270477 0.2374147 6 30773.2
10.9545888585332 0 0.2442356 0.270477 7 20647.8
10.9653494077295 0 0.217717 0.2442356 8 25555.3
10.9719326872877 0 0.2265875 0.217717 9 17870.4
10.9636015337198 0 0.2330499 0.2265875 10 12645.8
10.9531021555037 0 0.2334088 0.2330499 11 22641.7
10.9432871185733 0 0.2167883 0.2334088 12 9613.6
10.944488383579 0 0.224009 0.2167883 13 13711.8
10.9333033789991 0 0.218284 0.224009 14 10011.9
10.9275020054972 0 0.216884 0.218284 15 8642.2
11.0482356921482 0 0.043748 0.0416987 3 16066.1
11.0486653103516 0 0.0448554 0.043748 4 14340.3
11.0479810164604 0 0.0482082 0.0448554 5 15692.6
11.0472962539905 0 0.0442745 0.0482082 6 13947.2
11.0482834366198 0 0.0490223 0.0442745 7 1400
11.0467066642163 0 0.0508245 0.0490223 8 2395.2
11.0453189603242 0 0.0536068 0.0508245 9 2089.2
11.0435936100336 0 0.0551279 0.0536068 10 26547.6
11.0417050957966 0 0.0575533 0.0551279 11 13531.6
11.0387692255613 0 0.0560285 0.0575533 12 11462.5
11.0379977322012 0 0.0545659 0.0560285 13 11505.4
11.0377082686716 0 0.0536406 0.0545659 14 6711
11.0365334735221 0 0.052567 0.0536406 15 20523.2
11.0609660551823 0 0.0066961 0.0072705 3 75.6
11.0617828433654 0 0.0070153 0.0066961 4 142
11.0620497256327 0 0.0070392 0.0070153 5 4317.7
11.0625518991128 0 0.0064399 0.0070392 6 6
11.0631322230125 0 0.0067699 0.0064399 7 6
11.0634771208791 0 0.0065884 0.0067699 8 6
11.0639002421097 0 0.0066559 0.0065884 9 6
11.0642448752355 0 0.0063868 0.0066559 10 6
11.0646676718062 0 0.0054606 0.0063868 11 6
11.0667164842902 1 0.0028572 0.0009714 10 6
11.066310183497 0 0.0054296 0.0028572 11 12192.6
11.0654032248735 0 0.0101344 0.0054296 12 19211.8
11.06316358228 0 0.0130573 0.0101344 13 9339.4
11.0617043350239 0 0.0161692 0.0130573 14 14189.8
11.0597710864866 0 0.0204494 0.0161692 15 22638.1
Q1: Run a regression of the Log of Sales against Log
of (Price, Outdoor Advertising Expenditure,
Broadcast Advertising Expenditure, Print Advertising
Expenditure and Last year Sales)

Q2: Run a regression of the Log of Change in Sales

against Log of (Last year Price, Outdoor Advertising
Expenditure, Broadcast Advertising Expenditure,
Print Advertising Expenditure)

Q3: To understand the influence of Vodka Quality,

run a regression by adding the tier 1 and tier 2
dummy variables to the previous (Q2) data set.
Brands fall into Tier1,2 or no tier

Q4: To understand the influence of Competition, run

a regression by adding the Log of (Sales of all
competing brands) and Lag_Marketshare to the
previous (Q3) data set
Q5: To measure the sales growth of new brands
compared to the existing ones, include the variable
“firstintro” to the variables set in the previous
question (Q4). “Firstintro” is equal to one in the first
three years after a brand is introduced and is zero
elsewhere.
BrandName Brand ID Year LogSales LogLastYearSales LogPrice LogPrintAdvExp
Absolut 15 1995 8.006368 7.974189 4.765132 10.16605
Absolut 15 1996 8.113726 8.006368 4.707727 10.15951
Absolut 15 1997 8.143227 8.113726 4.707727 10.21155
Absolut 15 1998 8.196988 8.143227 4.750396 10.23728
Absolut 15 1999 8.306472 8.196988 4.750397 10.33733
Absolut 15 2000 8.434898 8.306472 4.800839 10.44885
Absolut 15 2001 8.384576 8.434898 4.844937 10.26782
Absolut 15 2002 8.406261 8.384576 4.888373 10.33566
Absolut 15 2003 8.409163 8.406261 4.928312 10.31671
Absolut 15 2004 8.44247 8.409163 4.955827 10.34863
Absolut 15 2005 8.441607 8.44247 5.000585 9.484884
Absolut 15 2006 8.486115 8.441607 5.022234 9.7686
Absolut 15 2007 8.51979 8.486115 5.022235 9.720147
Aristocrat 10 1995 6.380123 6.413459 3.652637 1.00E-05
Aristocrat 10 1996 6.39693 6.380123 3.610918 1.00E-05
Aristocrat 10 1997 6.405229 6.39693 3.610918 1.00E-05
Aristocrat 10 1998 6.421622 6.405229 3.55279 1.00E-05
Aristocrat 10 1999 6.429719 6.421622 3.555348 1.00E-05
Aristocrat 10 2000 6.44572 6.429719 3.55021 1.00E-05
Aristocrat 10 2001 6.461468 6.44572 3.550201 1.00E-05
Aristocrat 10 2002 6.476973 6.461468 3.550192 1.00E-05
Aristocrat 10 2003 6.49224 6.476973 3.550183 1.00E-05
Aristocrat 10 2004 6.522093 6.49224 3.550209 1.00E-05
Aristocrat 10 2005 6.55108 6.522093 3.550192 1.00E-05
Aristocrat 10 2006 6.565265 6.55108 3.550184 1.00E-05
Aristocrat 10 2007 6.579251 6.565265 3.550176 1.00E-05
Barton 5 1995 7.094235 7.056175 3.509376 1.00E-05
Barton 5 1996 7.079185 7.094235 3.538061 1.00E-05
Barton 5 1997 7.153834 7.079185 3.555348 1.00E-05
Barton 5 1998 7.151485 7.153834 3.538048 1.00E-05
Barton 5 1999 7.181592 7.151485 3.538057 1.00E-05
Barton 5 2000 7.23201 7.181592 3.538052 1.00E-05
Barton 5 2001 7.285507 7.23201 3.558203 1.00E-05
Barton 5 2002 7.301822 7.285507 3.554828 1.00E-05
Barton 5 2003 7.31055 7.301822 3.552173 1.00E-05
Barton 5 2004 7.386471 7.31055 3.546368 1.00E-05
Barton 5 2005 7.343426 7.386471 3.569533 1.00E-05
Barton 5 2006 7.367709 7.343426 3.569533 1.00E-05
Barton 5 2007 7.410347 7.367709 3.569541 1.00E-05
Belvedere 22 2001 5.609472 4.941642 5.482621 8.440593
Belvedere 22 2002 5.723585 5.609472 5.511609 8.815192
Belvedere 22 2003 5.826 5.723585 5.486155 8.549486
Belvedere 22 2004 5.910797 5.826 5.484246 8.833798
Belvedere 22 2005 5.899898 5.910797 5.334887 7.060133
Belvedere 22 2006 5.9428 5.899898 5.353983 2.74084
Belvedere 22 2007 6.016157 5.9428 5.372678 9.112882
Burnett 11 1997 5.560682 5.298317 3.724488 1.00E-05
Burnett 11 1998 5.736572 5.560682 3.724527 1.00E-05
Burnett 11 1999 5.783825 5.736572 3.724469 1.00E-05
Burnett 11 2000 6.086775 5.783825 3.466659 1.00E-05
Burnett 11 2001 6.075346 6.086775 3.816625 1.00E-05
Burnett 11 2002 6.120297 6.075346 3.816625 1.00E-05
Burnett 11 2003 6.184149 6.120297 3.816602 1.00E-05
Burnett 11 2004 6.234411 6.184149 3.816634 1.00E-05
Burnett 11 2005 6.300786 6.234411 3.816603 1.00E-05
Burnett 11 2006 6.437752 6.300786 3.829719 1.00E-05
Burnett 11 2007 6.599871 6.437752 3.829735 1.00E-05
Chopin 25 2001 3.73767 3.526361 5.482621 8.237823
Chopin 25 2002 3.850147 3.73767 5.483472 8.164538
Chopin 25 2003 4.077538 3.850147 5.479226 1.00E-05
Chopin 25 2004 4.174387 4.077538 5.477686 1.00E-05
Chopin 25 2005 4.110874 4.174387 5.334855 7.841965
Chopin 25 2006 4.110874 4.110874 5.447797 6.540164
Chopin 25 2007 4.110874 4.110874 5.52251 3.342862
Crystal Palac 12 1995 6.184149 6.063785 3.522106 1.00E-05
Crystal Palac 12 1996 6.206576 6.184149 3.529321 1.00E-05
Crystal Palac 12 1997 6.2186 6.206576 3.529297 1.00E-05
Crystal Palac 12 1998 6.342122 6.2186 3.529308 1.00E-05
Crystal Palac 12 1999 6.371612 6.342122 3.529322 1.00E-05
Crystal Palac 12 2000 6.429719 6.371612 3.529297 1.00E-05
Crystal Palac 12 2001 6.400258 6.429719 3.529288 1.00E-05
Crystal Palac 12 2002 6.383507 6.400258 3.529288 1.00E-05
Crystal Palac 12 2003 6.452049 6.383507 3.529279 1.00E-05
Crystal Palac 12 2004 6.429719 6.452049 3.529297 1.00E-05
Crystal Palac 12 2005 6.388561 6.429719 3.529322 1.00E-05
Crystal Palac 12 2006 6.35437 6.388561 3.524056 1.00E-05
Crystal Palac 12 2007 6.398595 6.35437 3.529293 1.00E-05
Finlandia 21 1995 5.480639 5.652489 4.98731 5.459586
Finlandia 21 1996 5.393628 5.480639 4.710717 1.00E-05
Finlandia 21 1997 5.209486 5.393628 4.958037 7.78846
Finlandia 21 1998 5.513429 5.209486 4.727388 9.017556
Finlandia 21 1999 5.529429 5.513429 4.727388 8.611903
Finlandia 21 2000 5.616771 5.529429 4.846275 7.627593
Finlandia 21 2001 5.834811 5.616771 4.837117 6.665938
Finlandia 21 2002 5.765191 5.834811 4.785819 6.690718
Finlandia 21 2003 5.78996 5.765191 4.785834 6.630551
Finlandia 21 2004 5.877736 5.78996 4.872178 5.874369
Finlandia 21 2005 5.899898 5.877736 4.883922 7.425
Finlandia 21 2006 5.9428 5.899898 4.877799 8.687391
Finlandia 21 2007 5.891644 5.9428 4.90942 8.902687
Fleischmann's 8 1995 6.272877 6.499787 3.762516 1.00E-05
Fleischmann's 8 1997 6.388561 6.343881 3.663562 1.00E-05
Fleischmann's 8 1998 6.391917 6.388561 3.663562 1.00E-05
Fleischmann's 8 1999 6.473891 6.391917 3.663562 1.00E-05
Fleischmann's 8 2000 6.529419 6.473891 3.663562 1.00E-05
Fleischmann's 8 2001 6.637258 6.529419 3.676317 1.00E-05
Fleischmann's 8 2002 6.617403 6.637258 3.676301 1.00E-05
Fleischmann's 8 2003 6.659294 6.617403 3.676301 1.00E-05
Fleischmann's 8 2004 6.73578 6.659294 3.672746 1.00E-05
Fleischmann's 8 2005 6.758094 6.73578 3.676315 1.00E-05
Fleischmann's 8 2006 6.761573 6.758094 3.676301 1.00E-05
Fleischmann's 8 2007 6.846943 6.761573 3.676314 1.00E-05
Fris 23 1996 4.382027 4.094345 4.691806 3.830813
Fris 23 1997 4.41884 4.382027 4.742761 1.00E-05
Fris 23 2000 4.49981 4.094345 4.721174 4.343805
Fris 23 2001 4.812184 4.49981 4.799948 5.31812
Fris 23 2002 5.02388 4.812184 4.799914 6.247075
Fris 23 2003 5.273 5.02388 4.828314 7.293834
Fris 23 2004 5.451038 5.273 4.828314 7.606388
Fris 23 2005 5.616771 5.451038 4.828314 7.422852
Fris 23 2006 5.111988 5.616771 4.817167 1.00E-05
Fris 23 2007 5.257495 5.111988 4.820953 1.00E-05
Gilbey's 14 1995 6.872128 6.966024 3.780651 1.00E-05
Gilbey's 14 1996 6.754604 6.872128 3.766768 1.00E-05
Gilbey's 14 1997 6.65544 6.754604 3.73481 1.00E-05
Gilbey's 14 1998 6.59578 6.65544 3.734803 1.00E-05
Gilbey's 14 1999 6.549651 6.59578 3.734804 1.00E-05
Gilbey's 14 2000 6.527958 6.549651 3.734811 1.00E-05
Gilbey's 14 2001 6.522093 6.527958 3.734794 1.00E-05
Gilbey's 14 2002 6.536692 6.522093 3.734802 1.00E-05
Gilbey's 14 2003 6.463029 6.536692 3.741044 1.00E-05
Gilbey's 14 2004 6.419995 6.463029 3.810528 1.00E-05
Gilbey's 14 2005 6.336826 6.419995 3.736573 1.00E-05
Gilbey's 14 2006 6.340359 6.336826 3.808894 1.00E-05
Gilbey's 14 2007 6.315358 6.340359 3.80887 1.00E-05
Gordon's 6 1995 7.528332 7.583248 3.980987 1.00E-05
Gordon's 6 1996 7.613325 7.528332 3.837725 7.074117
Gordon's 6 1997 7.578146 7.613325 3.871201 7.813107
Gordon's 6 1998 7.675546 7.578146 3.89182 1.00E-05
Gordon's 6 1999 7.58731 7.675546 3.966891 1.00E-05
Gordon's 6 2000 7.467371 7.58731 3.972015 1.00E-05
Gordon's 6 2001 7.372746 7.467371 4.033217 1.00E-05
Gordon's 6 2002 7.331715 7.372746 4.028199 1.00E-05
Gordon's 6 2003 7.299798 7.331715 4.042885 1.00E-05
Gordon's 6 2004 7.31055 7.299798 4.050971 1.00E-05
Gordon's 6 2005 7.277938 7.31055 4.048296 1.00E-05
Gordon's 6 2006 7.25347 7.277938 4.068622 1.00E-05
Gordon's 6 2007 7.17012 7.25347 4.048301 1.00E-05
Grey Goose 16 1999 4.60517 3.912023 5.156178 8.076858
Grey Goose 16 2000 5.616771 4.60517 5.156188 8.291622
Grey Goose 16 2001 6.39693 5.616771 5.156178 8.641197
Grey Goose 16 2002 7.047517 6.39693 5.156178 9.195126
Grey Goose 16 2003 7.244227 7.047517 5.190175 9.495729
Grey Goose 16 2004 7.408531 7.244227 5.331779 9.994178
Grey Goose 16 2005 7.637716 7.408531 5.297717 10.10723
Grey Goose 16 2006 7.886081 7.637716 5.372404 9.741275
Grey Goose 16 2007 8.109225 7.886081 5.372405 9.854076
Kamchatka 7 1995 7.118826 7.138867 3.632245 1.00E-05
Kamchatka 7 1996 7.034388 7.118826 3.543574 1.00E-05
Kamchatka 7 1997 6.984716 7.034388 3.638904 1.00E-05
Kamchatka 7 1998 6.586172 6.984716 3.638892 1.00E-05
Kamchatka 7 1999 6.629363 6.586172 3.638906 1.00E-05
Kamchatka 7 2000 6.966967 6.629363 3.306566 1.00E-05
Kamchatka 7 2001 6.668228 6.966967 3.638889 1.00E-05
Kamchatka 7 2002 6.684612 6.668228 3.872996 1.00E-05
Kamchatka 7 2003 6.706862 6.684612 3.635235 1.00E-05
Kamchatka 7 2004 6.822197 6.706862 3.699283 1.00E-05
Kamchatka 7 2005 6.769642 6.822197 3.642349 1.00E-05
Kamchatka 7 2006 6.804615 6.769642 3.638898 1.00E-05
Kamchatka 7 2007 6.818924 6.804615 3.638908 1.00E-05
Ketel One 18 2000 6.620073 6.405229 4.757891 1.00E-05
Ketel One 18 2001 6.859615 6.620073 4.821491 1.00E-05
Ketel One 18 2002 6.960348 6.859615 4.76428 1.00E-05
Ketel One 18 2003 7.125283 6.960348 4.818671 8.712184
Ketel One 18 2004 7.271008 7.125283 4.815469 9.235453
Ketel One 18 2005 7.373374 7.271008 4.886054 9.721869
Ketel One 18 2006 7.469084 7.373374 5.02052 9.957038
Ketel One 18 2007 7.527256 7.469084 5.063698 1.00E-05
Level 24 2006 4.634729 4.477337 5.308268 8.91316
Level 24 2007 4.521789 4.634729 5.308268 8.396628
McCormick 3 1998 7.257003 7.188413 3.526361 1.00E-05
McCormick 3 1999 7.299121 7.257003 3.526361 1.00E-05
McCormick 3 2000 7.374629 7.299121 3.526361 1.00E-05
McCormick 3 2001 7.438972 7.374629 3.540371 1.00E-05
McCormick 3 2002 7.463937 7.438972 3.527692 1.00E-05
McCormick 3 2003 7.465083 7.463937 3.571419 1.00E-05
McCormick 3 2004 7.533159 7.465083 3.540967 1.00E-05
McCormick 3 2005 7.552762 7.533159 3.537807 1.00E-05
McCormick 3 2006 7.601402 7.552762 3.540967 1.00E-05
McCormick 3 2007 7.49276 7.601402 3.540967 1.00E-05
Polar Ice 31 2005 4.204693 3.912023 4.248495 1.00E-05
Polar Ice 31 2006 4.465908 4.204693 4.248495 1.00E-05
Polar Ice 31 2007 4.330733 4.465908 4.248495 1.00E-05
Popov 4 1995 7.962067 8.167636 3.644622 1.00E-05
Popov 4 1996 7.939159 7.962067 3.580524 1.00E-05
Popov 4 1997 7.854381 7.939159 3.669952 1.00E-05
Popov 4 1998 7.709757 7.854381 3.669957 1.00E-05
Popov 4 1999 7.635304 7.709757 3.669958 1.00E-05
Popov 4 2000 7.554859 7.635304 3.757003 1.00E-05
Popov 4 2001 7.493874 7.554859 3.775208 1.00E-05
Popov 4 2002 7.444249 7.493874 3.757003 1.00E-05
Popov 4 2003 7.503841 7.444249 3.763235 1.00E-05
Popov 4 2004 7.524022 7.503841 3.781068 1.00E-05
Popov 4 2005 7.489412 7.524022 3.777101 1.00E-05
Popov 4 2006 7.469084 7.489412 3.782139 1.00E-05
Popov 4 2007 7.475339 7.469084 3.782139 1.00E-05
Pravda 26 2006 4.941642 4.60517 4.941642 8.088378
Pravda 26 2007 4.5108595065 4.941642 4.941642 9.048421
Seagram's 9 2007 6.791222 6.693324 4.261128 1.00E-05
Skol 13 1995 6.697034 6.917706 3.641477 1.00E-05
Skol 13 1996 6.833032 6.697034 3.630985 1.00E-05
Skol 13 1997 6.828712 6.833032 3.637586 1.00E-05
Skol 13 1998 6.865891 6.828712 3.630979 1.00E-05
Skol 13 1999 6.919684 6.865891 3.630985 1.00E-05
Skol 13 2000 7.010312 6.919684 3.630985 1.00E-05
Skol 13 2001 7.053586 7.010312 3.630991 1.00E-05
Skol 13 2002 7.075809 7.053586 3.63098 1.00E-05
Skol 13 2003 7.095064 7.075809 3.630996 1.00E-05
Skol 13 2004 7.219642 7.095064 3.630995 1.00E-05
Skol 13 2005 7.234899 7.219642 3.630981 1.00E-05
Skol 13 2006 7.293018 7.234899 3.630995 1.00E-05
Skol 13 2007 7.372118 7.293018 3.630981 1.00E-05
Sky 2 1998 6.553934 6.386879 4.55545 8.089697
Sky 2 1999 6.709304 6.553934 4.564348 8.191352
Sky 2 2000 6.993933 6.709304 4.564348 8.311374
Sky 2 2001 7.166266 6.993933 4.564348 8.559447
Sky 2 2002 7.309882 7.166266 4.564348 8.893545
Sky 2 2003 7.434848 7.309882 4.53206 8.963621
Sky 2 2004 7.539027 7.434848 4.532062 9.219339
Sky 2 2005 7.632885 7.539027 4.532063 9.291063
Sky 2 2006 7.727535 7.632885 4.532064 9.207105
Sky 2 2007 7.779048 7.727535 4.646794 9.455496
Smirnoff 1 1995 8.612503 8.655214 4.112869 8.993775
Smirnoff 1 1996 8.691315 8.612503 4.063974 9.432908
Smirnoff 1 1997 8.624252 8.691315 4.120208 9.428938
Smirnoff 1 1998 8.812843 8.624252 4.08109 9.612427
Smirnoff 1 1999 8.721439 8.812843 4.144741 9.147517
Smirnoff 1 2000 8.662678 8.721439 4.250891 9.426717
Smirnoff 1 2001 8.747988 8.662678 4.352229 8.946349
Smirnoff 1 2002 8.844048 8.747988 4.353499 8.300877
Smirnoff 1 2003 8.92572 8.844048 4.32145 8.997865
Smirnoff 1 2004 8.920923 8.92572 4.368888 7.802414
Smirnoff 1 2005 9.005651 8.920923 4.440767 8.19492
Smirnoff 1 2006 9.048409 9.005651 4.440788 7.212884
Smirnoff 1 2007 9.106646 9.048409 4.468984 1.00E-05
Stolicnaya 17 1995 6.887553 6.882438 4.813262 8.968689
Stolicnaya 17 1996 6.961296 6.887553 4.837853 8.85225
Stolicnaya 17 1997 7.029973 6.961296 4.747538 8.967669
Stolicnaya 17 1998 7.003066 7.029973 4.777442 8.849744
Stolicnaya 17 1999 7.115582 7.003066 4.872676 6.511745
Stolicnaya 17 2000 7.20786 7.115582 4.889915 7.087239
Stolicnaya 17 2001 7.306531 7.20786 4.839451 6.763654
Stolicnaya 17 2002 7.402452 7.306531 4.842495 9.471512
Stolicnaya 17 2003 7.52564 7.402452 4.839451 8.753987
Stolicnaya 17 2004 7.567863 7.52564 4.908974 8.545606
Stolicnaya 17 2005 7.593374 7.567863 4.908974 8.352413
Stolicnaya 17 2006 7.644919 7.593374 4.908972 8.118058
Stolicnaya 17 2007 7.689371 7.644919 5.017016 9.14545
Tanqueray 28 1995 5.010635 5.135798 4.341205 1.00E-05
Tanqueray 28 1996 5.105946 5.010635 4.672376 4.032469
Tanqueray 28 1997 5.105946 5.105946 4.731205 7.605293
Tanqueray 28 1998 5.075174 5.105946 4.677956 1.00E-05
Tanqueray 28 1999 5.135798 5.075174 4.689511 1.00E-05
Tanqueray 28 2000 5.164786 5.135798 4.717682 1.00E-05
Tanqueray 28 2001 5.220356 5.164786 4.702738 1.00E-05
Tanqueray 28 2002 5.247024 5.220356 4.67607 1.00E-05
Tanqueray 28 2003 5.170484 5.247024 4.805278 1.00E-05
Three Olives 20 2002 4.442651 3.295837 4.248495 1.00E-05
Three Olives 20 2003 5.164786 4.442651 4.248495 8.715273
Three Olives 20 2004 5.857933 5.164786 4.248495 9.170029
Three Olives 20 2005 6.163315 5.857933 4.248495 8.448636
Three Olives 20 2006 6.44572 6.163315 4.804021 8.86699
Three Olives 20 2007 6.745236 6.44572 4.804021 9.330991
LogBroadcastingAdvExp LogOutdoorAdvExp
1.00E-05 1.00E-05 Q1: Run a regression of the Log of Sales against Log of
(Price, Outdoor Marketing Expenditure, Broadcast
1.00E-05 6.38452 Marketing Expenditure, Print Marketing Expenditure and
1.00E-05 6.245525 Last year Sales)
5.086979 7.258694
4.252772 7.256156
4.963544 7.197959
4.899331 7.600402
1.00E-05 6.259773
5.754158 7.944279
7.697303 7.689417
7.759614 7.103651
8.280078 7.718819
8.41936 7.802659
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
7.822485 1.00E-05
7.964851 2.674149
7.676752 5.224133
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 0.5877866
5.786591 6.355413
5.608739 5.062595
1.757858 5.707775
1.00E-05 4.00369
1.00E-05 3.091043
1.00E-05 1.00E-05
1.00E-05 3.897924
1.00E-05 4.525044
5.304299 5.304299
4.784988 5.699105
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 5.065754
1.00E-05 4.65396
1.00E-05 5.287762
1.00E-05 5.4773
1.00E-05 5.056246
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
 1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
6.01835 1.00E-05
6.796712 1.00E-05
7.035973 1.00E-05
7.343555 1.00E-05
7.374253 1.00E-05
7.613127 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.029619 5.486455
2.815409 4.906755
1.00E-05 1.00E-05
-0.5108256 1.00E-05
1.00E-05 4.94734
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 3.508556
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 8.088071
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 5.412092
1.00E-05 4.67656
1.00E-05 4.715816
1.00E-05 3.708682
1.00E-05 1.098612
1.00E-05 5.79879
1.00E-05 6.120078
1.00E-05 6.80195
1.00E-05 6.610292
1.00E-05 6.810584
1.00E-05 1.00E-05
1.00E-05 6.694191
1.00E-05 6.764231
2.901422 6.752504
1.193922 7.529568
6.583271 1.00E-05
6.128397 7.626619
8.081104 7.213915
8.699764 6.14975
8.416577 5.294309
8.719563 5.844414
8.874364 5.023222
8.965347 6.696664
1.00E-05 1.00E-05
1.00E-05 5.883601
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 3.970292
1.00E-05 1.00E-05
5.876615 1.00E-05
6.095825 4.902308
6.463029 5.388158
6.431653 6.315539
7.830505 6.231268
1.00E-05 1.00E-05
7.483694 1.00E-05
1.00E-05 1.00E-05
1.00E-05 3.339322
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 1.00E-05
1.00E-05 4.283587
Sales against Log of
diture, Broadcast
ting Expenditure and
BrandName Brand ID Year Log_Change_in_Sales Log_Last_YeaLogPrintAdvExp
Absolut 15 1995 0.0321789 4.694044 10.16605
Absolut 15 1996 0.107358 4.765133 10.15951
Absolut 15 1997 0.029501 4.707727 10.21155
Absolut 15 1998 0.0537615 4.707727 10.23728
Absolut 15 1999 0.1094837 4.750395 10.33733
Absolut 15 2000 0.1284266 4.750396 10.44885
Absolut 15 2001 -0.0503225 4.800839 10.26782
Absolut 15 2002 0.0216856 4.844936 10.33566
Absolut 15 2003 0.002902 4.888373 10.31671
Absolut 15 2004 0.0333061 4.928313 10.34863
Absolut 15 2005 -0.0008621 4.955827 9.484884
Absolut 15 2006 0.044508 5.000585 9.7686
Absolut 15 2007 0.0336742 5.022234 9.720147
Aristocrat 10 1995 -0.0333357 3.612246 1E-05
Aristocrat 10 1996 0.0168071 3.652637 1E-05
Aristocrat 10 1997 0.0082989 3.610918 1E-05
Aristocrat 10 1998 0.0163927 3.610918 1E-05
Aristocrat 10 1999 0.0080972 3.55279 1E-05
Aristocrat 10 2000 0.0160012 3.555348 1E-05
Aristocrat 10 2001 0.015748 3.55021 1E-05
Aristocrat 10 2002 0.0155048 3.550201 1E-05
Aristocrat 10 2003 0.0152669 3.550192 1E-05
Aristocrat 10 2004 0.0298529 3.550183 1E-05
Aristocrat 10 2005 0.0289874 3.550209 1E-05
Aristocrat 10 2006 0.014185 3.550192 1E-05
Aristocrat 10 2007 0.0139856 3.550184 1E-05
Barton 5 1995 0.0380597 3.540459 1E-05
Barton 5 1996 -0.0150499 3.509376 1E-05
Barton 5 1997 0.0746489 3.538061 1E-05
Barton 5 1998 -0.0023489 3.555348 1E-05
Barton 5 1999 0.030107 3.538047 1E-05
Barton 5 2000 0.0504179 3.538057 1E-05
Barton 5 2001 0.0534973 3.538053 1E-05
Barton 5 2002 0.016315 3.558203 1E-05
Barton 5 2003 0.008728 3.554828 1E-05
Barton 5 2004 0.0759206 3.552173 1E-05
Barton 5 2005 -0.0430446 3.546368 1E-05
Barton 5 2006 0.0242829 3.569533 1E-05
Barton 5 2007 0.0426378 3.569533 1E-05
Belvedere 22 2002 0.1141133 5.482621 8.815192
Belvedere 22 2003 0.1024151 5.511609 8.549486
Belvedere 22 2004 0.0847969 5.486155 8.833798
Belvedere 22 2005 -0.0108991 5.484246 7.060133
Belvedere 22 2006 0.042902 5.334887 2.74084
Belvedere 22 2007 0.0733571 5.353983 9.112882
Burnett 11 1998 0.17589 3.724488 1E-05
Burnett 11 1999 0.0472531 3.724527 1E-05
Burnett 11 2000 0.3029499 3.724469 1E-05
Burnett 11 2001 -0.0114288 3.466659 1E-05
Burnett 11 2002 0.044951 3.816625 1E-05
Burnett 11 2003 0.0638518 3.816625 1E-05
Burnett 11 2004 0.050262 3.816602 1E-05
Burnett 11 2005 0.0663753 3.816634 1E-05
Burnett 11 2006 0.1369658 3.816603 1E-05
Burnett 11 2007 0.1621194 3.829719 1E-05
Chopin 25 2002 0.1124771 5.482621 8.164538
Chopin 25 2003 0.227391 5.483471 1E-05
Chopin 25 2004 0.096849 5.479226 1E-05
Chopin 25 2005 -0.0635128 5.477686 7.841965
Chopin 25 2006 0 5.334855 6.540164
Chopin 25 2007 0 5.447797 3.342862
Crystal Palac 12 1995 0.1203637 3.524992 1E-05
Crystal Palac 12 1996 0.0224271 3.522106 1E-05
Crystal Palac 12 1997 0.0120239 3.529321 1E-05
Crystal Palac 12 1998 0.1235223 3.529297 1E-05
Crystal Palac 12 1999 0.02949 3.529308 1E-05
Crystal Palac 12 2000 0.0581069 3.529322 1E-05
Crystal Palac 12 2001 -0.0294609 3.529297 1E-05
Crystal Palac 12 2002 -0.0167513 3.529288 1E-05
Crystal Palac 12 2003 0.068542 3.529287 1E-05
Crystal Palac 12 2004 -0.0223298 3.529279 1E-05
Crystal Palac 12 2005 -0.0411582 3.529297 1E-05
Crystal Palac 12 2006 -0.0341907 3.529322 1E-05
Crystal Palac 12 2007 0.0442247 3.524056 1E-05
Finlandia 21 1995 -0.1718502 4.763822 5.459586
Finlandia 21 1996 -0.0870109 4.98731 1E-05
Finlandia 21 1997 -0.1841421 4.710717 7.78846
Finlandia 21 1998 0.3039432 4.958037 9.017556
Finlandia 21 1999 0.0159998 4.727388 8.611903
Finlandia 21 2000 0.0873423 4.727388 7.627593
Finlandia 21 2001 0.21804 4.846275 6.665938
Finlandia 21 2002 -0.0696201 4.837117 6.690718
Finlandia 21 2003 0.0247688 4.785819 6.630551
Finlandia 21 2004 0.0877762 4.785834 5.874369
Finlandia 21 2005 0.022162 4.872178 7.425
Finlandia 21 2006 0.042902 4.883922 8.687391
Finlandia 21 2007 -0.051156 4.877799 8.902687
Fleischmann's 8 1995 -0.2269096 3.809165 1E-05
Fleischmann's 8 1998 0.0033565 3.663562 1E-05
Fleischmann's 8 1999 0.0819736 3.663562 1E-05
Fleischmann's 8 2000 0.0555282 3.663562 1E-05
Fleischmann's 8 2001 0.1078391 3.663562 1E-05
Fleischmann's 8 2002 -0.019855 3.676317 1E-05
Fleischmann's 8 2003 0.0418911 3.676301 1E-05
Fleischmann's 8 2004 0.0764856 3.676301 1E-05
Fleischmann's 8 2005 0.0223141 3.672746 1E-05
Fleischmann's 8 2006 0.003479 3.676315 1E-05
Fleischmann's 8 2007 0.0853701 3.676301 1E-05
Fris 23 1997 0.0368128 4.691806 1E-05
Fris 23 2001 0.3123736 4.721174 5.31812
Fris 23 2002 0.2116961 4.799948 6.247075
Fris 23 2003 0.2491198 4.799914 7.293834
Fris 23 2004 0.1780381 4.828314 7.606388
Fris 23 2005 0.1657333 4.828314 7.422852
Fris 23 2006 -0.5047832 4.828314 1E-05
Fris 23 2007 0.1455069 4.817168 1E-05
Gilbey's 14 1995 -0.0938959 3.770372 1E-05
Gilbey's 14 1996 -0.1175241 3.780651 1E-05
Gilbey's 14 1997 -0.099164 3.766768 1E-05
Gilbey's 14 1998 -0.05966 3.73481 1E-05
Gilbey's 14 1999 -0.0461287 3.734803 1E-05
Gilbey's 14 2000 -0.0216932 3.734804 1E-05
Gilbey's 14 2001 -0.0058651 3.734811 1E-05
Gilbey's 14 2002 0.0145993 3.734794 1E-05
Gilbey's 14 2003 -0.0736632 3.734802 1E-05
Gilbey's 14 2004 -0.0430341 3.741044 1E-05
Gilbey's 14 2005 -0.083169 3.810528 1E-05
Gilbey's 14 2006 0.0035334 3.736573 1E-05
Gilbey's 14 2007 -0.025001 3.808894 1E-05
Gordon's 6 1995 -0.0549159 3.875222 1E-05
Gordon's 6 1996 0.0849929 3.980987 7.074117
Gordon's 6 1997 -0.0351791 3.837725 7.813107
Gordon's 6 1998 0.0974002 3.871201 1E-05
Gordon's 6 1999 -0.0882363 3.89182 1E-05
Gordon's 6 2000 -0.1199389 3.966891 1E-05
Gordon's 6 2001 -0.094625 3.972016 1E-05
Gordon's 6 2002 -0.0410309 4.033217 1E-05
Gordon's 6 2003 -0.0319171 4.028199 1E-05
Gordon's 6 2004 0.0107522 4.042885 1E-05
Gordon's 6 2005 -0.0326123 4.050971 1E-05
Gordon's 6 2006 -0.0244679 4.048296 1E-05
Gordon's 6 2007 -0.0833502 4.068621 1E-05
Grey Goose 16 1999 0.6931467 4.463146 8.076858
Grey Goose 16 2000 1.011601 5.156178 8.291622
Grey Goose 16 2001 0.780159 5.156188 8.641197
Grey Goose 16 2002 0.6505866 5.156178 9.195126
Grey Goose 16 2003 0.1967101 5.156178 9.495729
Grey Goose 16 2004 0.1643043 5.190175 9.994178
Grey Goose 16 2005 0.2291846 5.331779 10.10723
Grey Goose 16 2006 0.2483654 5.297717 9.741275
Kamchatka 7 1995 -0.020041 3.595353 1E-05
Kamchatka 7 1996 -0.0844378 3.632245 1E-05
Kamchatka 7 1997 -0.0496721 3.543574 1E-05
Kamchatka 7 1998 -0.3985438 3.638903 1E-05
Kamchatka 7 1999 0.043191 3.638892 1E-05
Kamchatka 7 2000 0.337604 3.638906 1E-05
Kamchatka 7 2001 -0.298739 3.306566 1E-05
Kamchatka 7 2002 0.0163836 3.63889 1E-05
Kamchatka 7 2003 0.0222502 3.872996 1E-05
Kamchatka 7 2004 0.115335 3.635235 1E-05
Kamchatka 7 2005 -0.0525551 3.699283 1E-05
Kamchatka 7 2006 0.0349731 3.642349 1E-05
Kamchatka 7 2007 0.0143089 3.638898 1E-05
Ketel One 18 2001 0.239542 4.757891 1E-05
Ketel One 18 2002 0.1007333 4.821491 1E-05
Ketel One 18 2003 0.1649346 4.76428 8.712184
Ketel One 18 2004 0.1457253 4.818671 9.235453
Ketel One 18 2005 0.102366 4.815469 9.721869
Ketel One 18 2006 0.0957098 4.886054 9.957038
Ketel One 18 2007 0.0581722 5.02052 1E-05
Level 24 2006 0.157392 9.785604 8.91316
Level 24 2007 -0.1129398 9.942997 8.396628
McCormick 3 1999 0.0421181 3.526361 1E-05
McCormick 3 2000 0.0755081 3.526361 1E-05
McCormick 3 2001 0.064343 3.526361 1E-05
McCormick 3 2002 0.0249648 3.540371 1E-05
McCormick 3 2003 0.0011463 3.527692 1E-05
McCormick 3 2004 0.0680757 3.571419 1E-05
McCormick 3 2005 0.0196033 3.540967 1E-05
McCormick 3 2006 0.0486398 3.537807 1E-05
McCormick 3 2007 -0.1086416 3.540967 1E-05
Polar Ice 31 2006 0.2612152 4.248495 1E-05
Polar Ice 31 2007 -0.1351752 4.248495 1E-05
Popov 4 1995 -0.2055688 3.58902 1E-05
Popov 4 1996 -0.0229082 3.644622 1E-05
Popov 4 1997 -0.0847778 3.580524 1E-05
Popov 4 1998 -0.1446242 3.669952 1E-05
Popov 4 1999 -0.0744529 3.669957 1E-05
Popov 4 2000 -0.0804448 3.669958 1E-05
Popov 4 2001 -0.0609851 3.757003 1E-05
Popov 4 2002 -0.0496249 3.775208 1E-05
Popov 4 2003 0.0595918 3.757003 1E-05
Popov 4 2004 0.0201812 3.763235 1E-05
Popov 4 2005 -0.0346103 3.781068 1E-05
Popov 4 2006 -0.020328 3.777101 1E-05
Popov 4 2007 0.0062551 3.782139 1E-05
Pravda 26 2006 0.336472 4.941642 8.088378
Pravda 26 2007 -0.563492656885138 4.941642 9.048421
Skol 13 1995 -0.2206721 3.739554 1E-05
Skol 13 1996 0.1359982 3.641477 1E-05
Skol 13 1997 -0.0043201 3.630985 1E-05
Skol 13 1998 0.037179 3.637586 1E-05
Skol 13 1999 0.053793 3.630979 1E-05
Skol 13 2000 0.0906281 3.630985 1E-05
Skol 13 2001 0.0432739 3.630985 1E-05
Skol 13 2002 0.022223 3.630991 1E-05
Skol 13 2003 0.0192552 3.63098 1E-05
Skol 13 2004 0.124578 3.630997 1E-05
Skol 13 2005 0.0152569 3.630995 1E-05
Skol 13 2006 0.0581188 3.630981 1E-05
Skol 13 2007 0.0791001 3.630995 1E-05
Sky 2 1999 0.1553698 4.55545 8.191352
Sky 2 2000 0.2846293 4.564348 8.311374
Sky 2 2001 0.1723328 4.564348 8.559447
Sky 2 2002 0.1436162 4.564348 8.893545
Sky 2 2003 0.1249657 4.564348 8.963621
Sky 2 2004 0.1041794 4.53206 9.219339
Sky 2 2005 0.0938578 4.532062 9.291063
Sky 2 2006 0.0946498 4.532063 9.207105
Sky 2 2007 0.0515132 4.532064 9.455496
Smirnoff 1 1995 -0.0427113 4.105892 8.993775
Smirnoff 1 1996 0.0788116 4.112869 9.432908
Smirnoff 1 1997 -0.0670624 4.063974 9.428938
Smirnoff 1 1998 0.188591 4.120207 9.612427
Smirnoff 1 1999 -0.091404 4.08109 9.147517
Smirnoff 1 2000 -0.0587616 4.144741 9.426717
Smirnoff 1 2001 0.08531 4.250891 8.946349
Smirnoff 1 2002 0.0960598 4.352229 8.300877
Smirnoff 1 2003 0.0816727 4.353499 8.997865
Smirnoff 1 2004 -0.004797 4.32145 7.802414
Smirnoff 1 2005 0.0847282 4.368888 8.19492
Smirnoff 1 2006 0.042758 4.440767 7.212884
Smirnoff 1 2007 0.0582361 4.440788 1E-05
Stolicnaya 17 1995 0.005115 4.627483 8.968689
Stolicnaya 17 1996 0.0737429 4.813262 8.85225
Stolicnaya 17 1997 0.0686769 4.837853 8.967669
Stolicnaya 17 1998 -0.026907 4.747538 8.849744
Stolicnaya 17 1999 0.1125159 4.777442 6.511745
Stolicnaya 17 2000 0.092278 4.872676 7.087239
Stolicnaya 17 2001 0.098671 4.889915 6.763654
Stolicnaya 17 2002 0.095921 4.839451 9.471512
Stolicnaya 17 2003 0.123188 4.842496 8.753987
Stolicnaya 17 2004 0.042223 4.839451 8.545606
Stolicnaya 17 2005 0.0255108 4.908974 8.352413
Stolicnaya 17 2006 0.0515451 4.908974 8.118058
Stolicnaya 17 2007 0.0444522 4.908972 9.14545
Tanqueray 28 1996 0.0953112 4.341205 4.032469
Tanqueray 28 1997 0 4.672376 7.605293
Tanqueray 28 1998 -0.0307722 4.731205 1E-05
Tanqueray 28 1999 0.0606241 4.677956 1E-05
Tanqueray 28 2000 0.0289879 4.689511 1E-05
Tanqueray 28 2001 0.0555701 4.717682 1E-05
Tanqueray 28 2002 0.0266681 4.702738 1E-05
Tanqueray 28 2003 -0.07654 4.67607 1E-05
Three Olives 20 2002 1.146814 4.248495 1E-05
Three Olives 20 2003 0.7221351 4.248495 8.715273
Three Olives 20 2004 0.6931472 4.248495 9.170029
Three Olives 20 2005 0.3053818 4.248495 8.448636
Three Olives 20 2006 0.2824054 4.248495 8.86699
Three Olives 20 2007 0.2995157 4.804021 9.330991
LogBroadcastingAdvExp LogOutdoorAdvExp
1E-05 1E-05 Q2: Run a regression of the Log of Change in Sales
against Log of (Change in Price, Outdoor Advertising
1E-05 6.38452 Expenditure, Broadcast Advertising Expenditure,
1E-05 6.245525 Print Advertising Expenditure)
5.086979 7.258694
4.252772 7.256156
4.963544 7.197959
4.899331 7.600402
1E-05 6.259773
5.754158 7.944279
7.697303 7.689417
7.759614 7.103651
8.280078 7.718819
8.41936 7.802659
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
7.822485 1E-05
7.964851 2.674149
7.676752 5.224133
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 0.5877866
5.786591 6.355413
5.608739 5.062595
1.757858 5.707775
1E-05 4.00369
1E-05 3.091043
1E-05 1E-05
1E-05 3.897924
1E-05 4.525044
5.304299 5.304299
4.784988 5.699105
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 5.065754
1E-05 4.65396
1E-05 5.287762
1E-05 5.4773
1E-05 5.056246
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
 1E-05 1E-05
6.01835 1E-05
6.796712 1E-05
7.035973 1E-05
7.343555 1E-05
7.374253 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1.029619 5.486455
2.815409 4.906755
1E-05 1E-05
-0.5108256 1E-05
1E-05 4.94734
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 3.508556
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
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1E-05 1E-05
 1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 8.088071
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 4.67656
1E-05 4.715816
1E-05 3.708682
1E-05 1.098612
1E-05 5.79879
1E-05 6.120078
1E-05 6.80195
1E-05 6.610292
1E-05 6.810584
1E-05 1E-05
1E-05 6.694191
1E-05 6.764231
2.901422 6.752504
1.193922 7.529568
6.583271 1E-05
6.128397 7.626619
8.081104 7.213915
8.699764 6.14975
8.416577 5.294309
8.719563 5.844414
8.874364 5.023222
8.965347 6.696664
1E-05 1E-05
 1E-05 5.883601
1E-05 1E-05
1E-05 1E-05
1E-05 3.970292
1E-05 1E-05
5.876615 1E-05
6.095825 4.902308
6.463029 5.388158
6.431653 6.315539
7.830505 6.231268
1E-05 1E-05
7.483694 1E-05
1E-05 3.339322
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 1E-05
1E-05 4.283587
og of Change in Sales
, Outdoor Advertising
rtising Expenditure,
penditure)
BrandName Brand ID Year Log_Change_in_Sales Log_Last_YeaLogPrintAdvExp
Absolut 15 1995 0.0321789 4.694044 10.16605
Absolut 15 1996 0.107358 4.765133 10.15951
Absolut 15 1997 0.029501 4.707727 10.21155
Absolut 15 1998 0.0537615 4.707727 10.23728
Absolut 15 1999 0.1094837 4.750395 10.33733
Absolut 15 2000 0.1284266 4.750396 10.44885
Absolut 15 2001 -0.0503225 4.800839 10.26782
Absolut 15 2002 0.0216856 4.844936 10.33566
Absolut 15 2003 0.002902 4.888373 10.31671
Absolut 15 2004 0.0333061 4.928313 10.34863
Absolut 15 2005 -0.0008621 4.955827 9.484884
Absolut 15 2006 0.044508 5.000585 9.7686
Absolut 15 2007 0.0336742 5.022234 9.720147
Aristocrat 10 1995 -0.0333357 3.612246 1E-05
Aristocrat 10 1996 0.0168071 3.652637 1E-05
Aristocrat 10 1997 0.0082989 3.610918 1E-05
Aristocrat 10 1998 0.0163927 3.610918 1E-05
Aristocrat 10 1999 0.0080972 3.55279 1E-05
Aristocrat 10 2000 0.0160012 3.555348 1E-05
Aristocrat 10 2001 0.015748 3.55021 1E-05
Aristocrat 10 2002 0.0155048 3.550201 1E-05
Aristocrat 10 2003 0.0152669 3.550192 1E-05
Aristocrat 10 2004 0.0298529 3.550183 1E-05
Aristocrat 10 2005 0.0289874 3.550209 1E-05
Aristocrat 10 2006 0.014185 3.550192 1E-05
Aristocrat 10 2007 0.0139856 3.550184 1E-05
Barton 5 1995 0.0380597 3.540459 1E-05
Barton 5 1996 -0.0150499 3.509376 1E-05
Barton 5 1997 0.0746489 3.538061 1E-05
Barton 5 1998 -0.0023489 3.555348 1E-05
Barton 5 1999 0.030107 3.538047 1E-05
Barton 5 2000 0.0504179 3.538057 1E-05
Barton 5 2001 0.0534973 3.538053 1E-05
Barton 5 2002 0.016315 3.558203 1E-05
Barton 5 2003 0.008728 3.554828 1E-05
Barton 5 2004 0.0759206 3.552173 1E-05
Barton 5 2005 -0.0430446 3.546368 1E-05
Barton 5 2006 0.0242829 3.569533 1E-05
Barton 5 2007 0.0426378 3.569533 1E-05
Belvedere 22 2002 0.1141133 5.482621 8.815192
Belvedere 22 2003 0.1024151 5.511609 8.549486
Belvedere 22 2004 0.0847969 5.486155 8.833798
Belvedere 22 2005 -0.0108991 5.484246 7.060133
Belvedere 22 2006 0.042902 5.334887 2.74084
Belvedere 22 2007 0.0733571 5.353983 9.112882
Burnett 11 1998 0.17589 3.724488 1E-05
Burnett 11 1999 0.0472531 3.724527 1E-05
Burnett 11 2000 0.3029499 3.724469 1E-05
Burnett 11 2001 -0.0114288 3.466659 1E-05
Burnett 11 2002 0.044951 3.816625 1E-05
Burnett 11 2003 0.0638518 3.816625 1E-05
Burnett 11 2004 0.050262 3.816602 1E-05
Burnett 11 2005 0.0663753 3.816634 1E-05
Burnett 11 2006 0.1369658 3.816603 1E-05
Burnett 11 2007 0.1621194 3.829719 1E-05
Chopin 25 2002 0.1124771 5.482621 8.164538
Chopin 25 2003 0.227391 5.483471 1E-05
Chopin 25 2004 0.096849 5.479226 1E-05
Chopin 25 2005 -0.0635128 5.477686 7.841965
Chopin 25 2006 0 5.334855 6.540164
Chopin 25 2007 0 5.447797 3.342862
Crystal Palac 12 1995 0.1203637 3.524992 1E-05
Crystal Palac 12 1996 0.0224271 3.522106 1E-05
Crystal Palac 12 1997 0.0120239 3.529321 1E-05
Crystal Palac 12 1998 0.1235223 3.529297 1E-05
Crystal Palac 12 1999 0.02949 3.529308 1E-05
Crystal Palac 12 2000 0.0581069 3.529322 1E-05
Crystal Palac 12 2001 -0.0294609 3.529297 1E-05
Crystal Palac 12 2002 -0.0167513 3.529288 1E-05
Crystal Palac 12 2003 0.068542 3.529287 1E-05
Crystal Palac 12 2004 -0.0223298 3.529279 1E-05
Crystal Palac 12 2005 -0.0411582 3.529297 1E-05
Crystal Palac 12 2006 -0.0341907 3.529322 1E-05
Crystal Palac 12 2007 0.0442247 3.524056 1E-05
Finlandia 21 1995 -0.1718502 4.763822 5.459586
Finlandia 21 1996 -0.0870109 4.98731 1E-05
Finlandia 21 1997 -0.1841421 4.710717 7.78846
Finlandia 21 1998 0.3039432 4.958037 9.017556
Finlandia 21 1999 0.0159998 4.727388 8.611903
Finlandia 21 2000 0.0873423 4.727388 7.627593
Finlandia 21 2001 0.21804 4.846275 6.665938
Finlandia 21 2002 -0.0696201 4.837117 6.690718
Finlandia 21 2003 0.0247688 4.785819 6.630551
Finlandia 21 2004 0.0877762 4.785834 5.874369
Finlandia 21 2005 0.022162 4.872178 7.425
Finlandia 21 2006 0.042902 4.883922 8.687391
Finlandia 21 2007 -0.051156 4.877799 8.902687
Fleischmann's 8 1995 -0.2269096 3.809165 1E-05
Fleischmann's 8 1998 0.0033565 3.663562 1E-05
Fleischmann's 8 1999 0.0819736 3.663562 1E-05
Fleischmann's 8 2000 0.0555282 3.663562 1E-05
Fleischmann's 8 2001 0.1078391 3.663562 1E-05
Fleischmann's 8 2002 -0.019855 3.676317 1E-05
Fleischmann's 8 2003 0.0418911 3.676301 1E-05
Fleischmann's 8 2004 0.0764856 3.676301 1E-05
Fleischmann's 8 2005 0.0223141 3.672746 1E-05
Fleischmann's 8 2006 0.003479 3.676315 1E-05
Fleischmann's 8 2007 0.0853701 3.676301 1E-05
Fris 23 1997 0.0368128 4.691806 1E-05
Fris 23 2001 0.3123736 4.721174 5.31812
Fris 23 2002 0.2116961 4.799948 6.247075
Fris 23 2003 0.2491198 4.799914 7.293834
Fris 23 2004 0.1780381 4.828314 7.606388
Fris 23 2005 0.1657333 4.828314 7.422852
Fris 23 2006 -0.5047832 4.828314 1E-05
Fris 23 2007 0.1455069 4.817168 1E-05
Gilbey's 14 1995 -0.0938959 3.770372 1E-05
Gilbey's 14 1996 -0.1175241 3.780651 1E-05
Gilbey's 14 1997 -0.099164 3.766768 1E-05
Gilbey's 14 1998 -0.05966 3.73481 1E-05
Gilbey's 14 1999 -0.0461287 3.734803 1E-05
Gilbey's 14 2000 -0.0216932 3.734804 1E-05
Gilbey's 14 2001 -0.0058651 3.734811 1E-05
Gilbey's 14 2002 0.0145993 3.734794 1E-05
Gilbey's 14 2003 -0.0736632 3.734802 1E-05
Gilbey's 14 2004 -0.0430341 3.741044 1E-05
Gilbey's 14 2005 -0.083169 3.810528 1E-05
Gilbey's 14 2006 0.0035334 3.736573 1E-05
Gilbey's 14 2007 -0.025001 3.808894 1E-05
Gordon's 6 1995 -0.0549159 3.875222 1E-05
Gordon's 6 1996 0.0849929 3.980987 7.074117
Gordon's 6 1997 -0.0351791 3.837725 7.813107
Gordon's 6 1998 0.0974002 3.871201 1E-05
Gordon's 6 1999 -0.0882363 3.89182 1E-05
Gordon's 6 2000 -0.1199389 3.966891 1E-05
Gordon's 6 2001 -0.094625 3.972016 1E-05
Gordon's 6 2002 -0.0410309 4.033217 1E-05
Gordon's 6 2003 -0.0319171 4.028199 1E-05
Gordon's 6 2004 0.0107522 4.042885 1E-05
Gordon's 6 2005 -0.0326123 4.050971 1E-05
Gordon's 6 2006 -0.0244679 4.048296 1E-05
Gordon's 6 2007 -0.0833502 4.068621 1E-05
Grey Goose 16 1999 0.6931467 4.463146 8.076858
Grey Goose 16 2000 1.011601 5.156178 8.291622
Grey Goose 16 2001 0.780159 5.156188 8.641197
Grey Goose 16 2002 0.6505866 5.156178 9.195126
Grey Goose 16 2003 0.1967101 5.156178 9.495729
Grey Goose 16 2004 0.1643043 5.190175 9.994178
Grey Goose 16 2005 0.2291846 5.331779 10.10723
Grey Goose 16 2006 0.2483654 5.297717 9.741275
Kamchatka 7 1995 -0.020041 3.595353 1E-05
Kamchatka 7 1996 -0.0844378 3.632245 1E-05
Kamchatka 7 1997 -0.0496721 3.543574 1E-05
Kamchatka 7 1998 -0.3985438 3.638903 1E-05
Kamchatka 7 1999 0.043191 3.638892 1E-05
Kamchatka 7 2000 0.337604 3.638906 1E-05
Kamchatka 7 2001 -0.298739 3.306566 1E-05
Kamchatka 7 2002 0.0163836 3.63889 1E-05
Kamchatka 7 2003 0.0222502 3.872996 1E-05
Kamchatka 7 2004 0.115335 3.635235 1E-05
Kamchatka 7 2005 -0.0525551 3.699283 1E-05
Kamchatka 7 2006 0.0349731 3.642349 1E-05
Kamchatka 7 2007 0.0143089 3.638898 1E-05
Ketel One 18 2001 0.239542 4.757891 1E-05
Ketel One 18 2002 0.1007333 4.821491 1E-05
Ketel One 18 2003 0.1649346 4.76428 8.712184
Ketel One 18 2004 0.1457253 4.818671 9.235453
Ketel One 18 2005 0.102366 4.815469 9.721869
Ketel One 18 2006 0.0957098 4.886054 9.957038
Ketel One 18 2007 0.0581722 5.02052 1E-05
Level 24 2006 0.157392 9.785604 8.91316
Level 24 2007 -0.1129398 9.942997 8.396628
McCormick 3 1999 0.0421181 3.526361 1E-05
McCormick 3 2000 0.0755081 3.526361 1E-05
McCormick 3 2001 0.064343 3.526361 1E-05
McCormick 3 2002 0.0249648 3.540371 1E-05
McCormick 3 2003 0.0011463 3.527692 1E-05
McCormick 3 2004 0.0680757 3.571419 1E-05
McCormick 3 2005 0.0196033 3.540967 1E-05
McCormick 3 2006 0.0486398 3.537807 1E-05
McCormick 3 2007 -0.1086416 3.540967 1E-05
Polar Ice 31 2006 0.2612152 4.248495 1E-05
Polar Ice 31 2007 -0.1351752 4.248495 1E-05
Popov 4 1995 -0.2055688 3.58902 1E-05
Popov 4 1996 -0.0229082 3.644622 1E-05
Popov 4 1997 -0.0847778 3.580524 1E-05
Popov 4 1998 -0.1446242 3.669952 1E-05
Popov 4 1999 -0.0744529 3.669957 1E-05
Popov 4 2000 -0.0804448 3.669958 1E-05
Popov 4 2001 -0.0609851 3.757003 1E-05
Popov 4 2002 -0.0496249 3.775208 1E-05
Popov 4 2003 0.0595918 3.757003 1E-05
Popov 4 2004 0.0201812 3.763235 1E-05
Popov 4 2005 -0.0346103 3.781068 1E-05
Popov 4 2006 -0.020328 3.777101 1E-05
Popov 4 2007 0.0062551 3.782139 1E-05
Pravda 26 2006 0.336472 4.941642 8.088378
Pravda 26 2007 -0.563492656885138 4.941642 9.048421
Skol 13 1995 -0.2206721 3.739554 1E-05
Skol 13 1996 0.1359982 3.641477 1E-05
Skol 13 1997 -0.0043201 3.630985 1E-05
Skol 13 1998 0.037179 3.637586 1E-05
Skol 13 1999 0.053793 3.630979 1E-05
Skol 13 2000 0.0906281 3.630985 1E-05
Skol 13 2001 0.0432739 3.630985 1E-05
Skol 13 2002 0.022223 3.630991 1E-05
Skol 13 2003 0.0192552 3.63098 1E-05
Skol 13 2004 0.124578 3.630997 1E-05
Skol 13 2005 0.0152569 3.630995 1E-05
Skol 13 2006 0.0581188 3.630981 1E-05
Skol 13 2007 0.0791001 3.630995 1E-05
Sky 2 1999 0.1553698 4.55545 8.191352
Sky 2 2000 0.2846293 4.564348 8.311374
Sky 2 2001 0.1723328 4.564348 8.559447
Sky 2 2002 0.1436162 4.564348 8.893545
Sky 2 2003 0.1249657 4.564348 8.963621
Sky 2 2004 0.1041794 4.53206 9.219339
Sky 2 2005 0.0938578 4.532062 9.291063
Sky 2 2006 0.0946498 4.532063 9.207105
Sky 2 2007 0.0515132 4.532064 9.455496
Smirnoff 1 1995 -0.0427113 4.105892 8.993775
Smirnoff 1 1996 0.0788116 4.112869 9.432908
Smirnoff 1 1997 -0.0670624 4.063974 9.428938
Smirnoff 1 1998 0.188591 4.120207 9.612427
Smirnoff 1 1999 -0.091404 4.08109 9.147517
Smirnoff 1 2000 -0.0587616 4.144741 9.426717
Smirnoff 1 2001 0.08531 4.250891 8.946349
Smirnoff 1 2002 0.0960598 4.352229 8.300877
Smirnoff 1 2003 0.0816727 4.353499 8.997865
Smirnoff 1 2004 -0.004797 4.32145 7.802414
Smirnoff 1 2005 0.0847282 4.368888 8.19492
Smirnoff 1 2006 0.042758 4.440767 7.212884
Smirnoff 1 2007 0.0582361 4.440788 1E-05
Stolicnaya 17 1995 0.005115 4.627483 8.968689
Stolicnaya 17 1996 0.0737429 4.813262 8.85225
Stolicnaya 17 1997 0.0686769 4.837853 8.967669
Stolicnaya 17 1998 -0.026907 4.747538 8.849744
Stolicnaya 17 1999 0.1125159 4.777442 6.511745
Stolicnaya 17 2000 0.092278 4.872676 7.087239
Stolicnaya 17 2001 0.098671 4.889915 6.763654
Stolicnaya 17 2002 0.095921 4.839451 9.471512
Stolicnaya 17 2003 0.123188 4.842496 8.753987
Stolicnaya 17 2004 0.042223 4.839451 8.545606
Stolicnaya 17 2005 0.0255108 4.908974 8.352413
Stolicnaya 17 2006 0.0515451 4.908974 8.118058
Stolicnaya 17 2007 0.0444522 4.908972 9.14545
Tanqueray 28 1996 0.0953112 4.341205 4.032469
Tanqueray 28 1997 0 4.672376 7.605293
Tanqueray 28 1998 -0.0307722 4.731205 1E-05
Tanqueray 28 1999 0.0606241 4.677956 1E-05
Tanqueray 28 2000 0.0289879 4.689511 1E-05
Tanqueray 28 2001 0.0555701 4.717682 1E-05
Tanqueray 28 2002 0.0266681 4.702738 1E-05
Tanqueray 28 2003 -0.07654 4.67607 1E-05
Three Olives 20 2002 1.146814 4.248495 1E-05
Three Olives 20 2003 0.7221351 4.248495 8.715273
Three Olives 20 2004 0.6931472 4.248495 9.170029
Three Olives 20 2005 0.3053818 4.248495 8.448636
Three Olives 20 2006 0.2824054 4.248495 8.86699
Three Olives 20 2007 0.2995157 4.804021 9.330991
LogBroadcastingAdvExp LogOutdoorAdvExp Tier1 Tier2
1E-05 1E-05 1 0
Q3: To understand the influence of V
1E-05 6.38452 1 0 by adding the tier 1 and tier 2 dumm
1E-05 6.245525 1 0 data set. Brands fall into
5.086979 7.258694 1 0
4.252772 7.256156 1 0
4.963544 7.197959 1 0
4.899331 7.600402 1 0
1E-05 6.259773 1 0
5.754158 7.944279 1 0
7.697303 7.689417 1 0
7.759614 7.103651 1 0
8.280078 7.718819 1 0
8.41936 7.802659 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
7.822485 1E-05 1 0
7.964851 2.674149 1 0
7.676752 5.224133 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 0.5877866 0 1
5.786591 6.355413 0 1
5.608739 5.062595 0 1
1.757858 5.707775 0 1
1E-05 4.00369 0 1
1E-05 3.091043 0 1
1E-05 1E-05 0 1
1E-05 3.897924 0 1
1E-05 4.525044 0 1
5.304299 5.304299 0 1
4.784988 5.699105 0 1
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 1
1E-05 5.065754 0 1
1E-05 4.65396 0 1
1E-05 5.287762 0 1
1E-05 5.4773 0 1
1E-05 5.056246 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
 1E-05 1E-05 1 0
6.01835 1E-05 1 0
6.796712 1E-05 1 0
7.035973 1E-05 1 0
7.343555 1E-05 1 0
7.374253 1E-05 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1.029619 5.486455 1 0
2.815409 4.906755 1 0
1E-05 1E-05 1 0
-0.5108256 1E-05 1 0
1E-05 4.94734 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 3.508556 0 0
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
 1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 8.088071 1 0
1E-05 1E-05 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 4.67656 0 1
1E-05 4.715816 0 1
1E-05 3.708682 0 1
1E-05 1.098612 0 1
1E-05 5.79879 0 1
1E-05 6.120078 0 1
1E-05 6.80195 0 1
1E-05 6.610292 0 1
1E-05 6.810584 0 1
1E-05 1E-05 0 1
1E-05 6.694191 0 1
1E-05 6.764231 0 1
2.901422 6.752504 0 1
1.193922 7.529568 0 1
6.583271 1E-05 0 1
6.128397 7.626619 0 1
8.081104 7.213915 0 1
8.699764 6.14975 0 1
8.416577 5.294309 0 1
8.719563 5.844414 0 1
8.874364 5.023222 0 1
8.965347 6.696664 0 1
1E-05 1E-05 1 0
 1E-05 5.883601 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 3.970292 1 0
1E-05 1E-05 1 0
5.876615 1E-05 1 0
6.095825 4.902308 1 0
6.463029 5.388158 1 0
6.431653 6.315539 1 0
7.830505 6.231268 1 0
1E-05 1E-05 1 0
7.483694 1E-05 1 0
1E-05 3.339322 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 4.283587 0 1
erstand the influence of Vodka Quality, run a regression
e tier 1 and tier 2 dummy variables to the previous (Q2)
data set. Brands fall into Tier1,2 or no tier
BrandName Brand ID Year Log_Change_in_Sales Log_Last_Year_Price LogPrintAdvExp
Absolut 15 1995 0.0321789 4.694044 10.16605
Absolut 15 1996 0.107358 4.765133 10.15951
Absolut 15 1997 0.029501 4.707727 10.21155
Absolut 15 1998 0.0537615 4.707727 10.23728
Absolut 15 1999 0.1094837 4.750395 10.33733
Absolut 15 2000 0.1284266 4.750396 10.44885
Absolut 15 2001 -0.0503225 4.800839 10.26782
Absolut 15 2002 0.0216856 4.844936 10.33566
Absolut 15 2003 0.002902 4.888373 10.31671
Absolut 15 2004 0.0333061 4.928313 10.34863
Absolut 15 2005 -0.0008621 4.955827 9.484884
Absolut 15 2006 0.044508 5.000585 9.7686
Absolut 15 2007 0.0336742 5.022234 9.720147
Aristocrat 10 1995 -0.0333357 3.612246 1E-05
Aristocrat 10 1996 0.0168071 3.652637 1E-05
Aristocrat 10 1997 0.0082989 3.610918 1E-05
Aristocrat 10 1998 0.0163927 3.610918 1E-05
Aristocrat 10 1999 0.0080972 3.55279 1E-05
Aristocrat 10 2000 0.0160012 3.555348 1E-05
Aristocrat 10 2001 0.015748 3.55021 1E-05
Aristocrat 10 2002 0.0155048 3.550201 1E-05
Aristocrat 10 2003 0.0152669 3.550192 1E-05
Aristocrat 10 2004 0.0298529 3.550183 1E-05
Aristocrat 10 2005 0.0289874 3.550209 1E-05
Aristocrat 10 2006 0.014185 3.550192 1E-05
Aristocrat 10 2007 0.0139856 3.550184 1E-05
Barton 5 1995 0.0380597 3.540459 1E-05
Barton 5 1996 -0.0150499 3.509376 1E-05
Barton 5 1997 0.0746489 3.538061 1E-05
Barton 5 1998 -0.0023489 3.555348 1E-05
Barton 5 1999 0.030107 3.538047 1E-05
Barton 5 2000 0.0504179 3.538057 1E-05
Barton 5 2001 0.0534973 3.538053 1E-05
Barton 5 2002 0.016315 3.558203 1E-05
Barton 5 2003 0.008728 3.554828 1E-05
Barton 5 2004 0.0759206 3.552173 1E-05
Barton 5 2005 -0.0430446 3.546368 1E-05
Barton 5 2006 0.0242829 3.569533 1E-05
Barton 5 2007 0.0426378 3.569533 1E-05
Belvedere 22 2002 0.1141133 5.482621 8.815192
Belvedere 22 2003 0.1024151 5.511609 8.549486
Belvedere 22 2004 0.0847969 5.486155 8.833798
Belvedere 22 2005 -0.0108991 5.484246 7.060133
Belvedere 22 2006 0.042902 5.334887 2.74084
Belvedere 22 2007 0.0733571 5.353983 9.112882
Burnett 11 1998 0.17589 3.724488 1E-05
Burnett 11 1999 0.0472531 3.724527 1E-05
Burnett 11 2000 0.3029499 3.724469 1E-05
Burnett 11 2001 -0.0114288 3.466659 1E-05
Burnett 11 2002 0.044951 3.816625 1E-05
Burnett 11 2003 0.0638518 3.816625 1E-05
Burnett 11 2004 0.050262 3.816602 1E-05
Burnett 11 2005 0.0663753 3.816634 1E-05
Burnett 11 2006 0.1369658 3.816603 1E-05
Burnett 11 2007 0.1621194 3.829719 1E-05
Chopin 25 2002 0.1124771 5.482621 8.164538
Chopin 25 2003 0.227391 5.483471 1E-05
Chopin 25 2004 0.096849 5.479226 1E-05
Chopin 25 2005 -0.0635128 5.477686 7.841965
Chopin 25 2006 0 5.334855 6.540164
Chopin 25 2007 0 5.447797 3.342862
Crystal Palac 12 1995 0.1203637 3.524992 1E-05
Crystal Palac 12 1996 0.0224271 3.522106 1E-05
Crystal Palac 12 1997 0.0120239 3.529321 1E-05
Crystal Palac 12 1998 0.1235223 3.529297 1E-05
Crystal Palac 12 1999 0.02949 3.529308 1E-05
Crystal Palac 12 2000 0.0581069 3.529322 1E-05
Crystal Palac 12 2001 -0.0294609 3.529297 1E-05
Crystal Palac 12 2002 -0.0167513 3.529288 1E-05
Crystal Palac 12 2003 0.068542 3.529287 1E-05
Crystal Palac 12 2004 -0.0223298 3.529279 1E-05
Crystal Palac 12 2005 -0.0411582 3.529297 1E-05
Crystal Palac 12 2006 -0.0341907 3.529322 1E-05
Crystal Palac 12 2007 0.0442247 3.524056 1E-05
Finlandia 21 1995 -0.1718502 4.763822 5.459586
Finlandia 21 1996 -0.0870109 4.98731 1E-05
Finlandia 21 1997 -0.1841421 4.710717 7.78846
Finlandia 21 1998 0.3039432 4.958037 9.017556
Finlandia 21 1999 0.0159998 4.727388 8.611903
Finlandia 21 2000 0.0873423 4.727388 7.627593
Finlandia 21 2001 0.21804 4.846275 6.665938
Finlandia 21 2002 -0.0696201 4.837117 6.690718
Finlandia 21 2003 0.0247688 4.785819 6.630551
Finlandia 21 2004 0.0877762 4.785834 5.874369
Finlandia 21 2005 0.022162 4.872178 7.425
Finlandia 21 2006 0.042902 4.883922 8.687391
Finlandia 21 2007 -0.051156 4.877799 8.902687
Fleischmann's 8 1995 -0.2269096 3.809165 1E-05
Fleischmann's 8 1998 0.0033565 3.663562 1E-05
Fleischmann's 8 1999 0.0819736 3.663562 1E-05
Fleischmann's 8 2000 0.0555282 3.663562 1E-05
Fleischmann's 8 2001 0.1078391 3.663562 1E-05
Fleischmann's 8 2002 -0.019855 3.676317 1E-05
Fleischmann's 8 2003 0.0418911 3.676301 1E-05
Fleischmann's 8 2004 0.0764856 3.676301 1E-05
Fleischmann's 8 2005 0.0223141 3.672746 1E-05
Fleischmann's 8 2006 0.003479 3.676315 1E-05
Fleischmann's 8 2007 0.0853701 3.676301 1E-05
Fris 23 1997 0.0368128 4.691806 1E-05
Fris 23 2001 0.3123736 4.721174 5.31812
Fris 23 2002 0.2116961 4.799948 6.247075
Fris 23 2003 0.2491198 4.799914 7.293834
Fris 23 2004 0.1780381 4.828314 7.606388
Fris 23 2005 0.1657333 4.828314 7.422852
Fris 23 2006 -0.5047832 4.828314 1E-05
Fris 23 2007 0.1455069 4.817168 1E-05
Gilbey's 14 1995 -0.0938959 3.770372 1E-05
Gilbey's 14 1996 -0.1175241 3.780651 1E-05
Gilbey's 14 1997 -0.099164 3.766768 1E-05
Gilbey's 14 1998 -0.05966 3.73481 1E-05
Gilbey's 14 1999 -0.0461287 3.734803 1E-05
Gilbey's 14 2000 -0.0216932 3.734804 1E-05
Gilbey's 14 2001 -0.0058651 3.734811 1E-05
Gilbey's 14 2002 0.0145993 3.734794 1E-05
Gilbey's 14 2003 -0.0736632 3.734802 1E-05
Gilbey's 14 2004 -0.0430341 3.741044 1E-05
Gilbey's 14 2005 -0.083169 3.810528 1E-05
Gilbey's 14 2006 0.0035334 3.736573 1E-05
Gilbey's 14 2007 -0.025001 3.808894 1E-05
Gordon's 6 1995 -0.0549159 3.875222 1E-05
Gordon's 6 1996 0.0849929 3.980987 7.074117
Gordon's 6 1997 -0.0351791 3.837725 7.813107
Gordon's 6 1998 0.0974002 3.871201 1E-05
Gordon's 6 1999 -0.0882363 3.89182 1E-05
Gordon's 6 2000 -0.1199389 3.966891 1E-05
Gordon's 6 2001 -0.094625 3.972016 1E-05
Gordon's 6 2002 -0.0410309 4.033217 1E-05
Gordon's 6 2003 -0.0319171 4.028199 1E-05
Gordon's 6 2004 0.0107522 4.042885 1E-05
Gordon's 6 2005 -0.0326123 4.050971 1E-05
Gordon's 6 2006 -0.0244679 4.048296 1E-05
Gordon's 6 2007 -0.0833502 4.068621 1E-05
Grey Goose 16 1999 0.6931467 4.463146 8.076858
Grey Goose 16 2000 1.011601 5.156178 8.291622
Grey Goose 16 2001 0.780159 5.156188 8.641197
Grey Goose 16 2002 0.6505866 5.156178 9.195126
Grey Goose 16 2003 0.1967101 5.156178 9.495729
Grey Goose 16 2004 0.1643043 5.190175 9.994178
Grey Goose 16 2005 0.2291846 5.331779 10.10723
Grey Goose 16 2006 0.2483654 5.297717 9.741275
Kamchatka 7 1995 -0.020041 3.595353 1E-05
Kamchatka 7 1996 -0.0844378 3.632245 1E-05
Kamchatka 7 1997 -0.0496721 3.543574 1E-05
Kamchatka 7 1998 -0.3985438 3.638903 1E-05
Kamchatka 7 1999 0.043191 3.638892 1E-05
Kamchatka 7 2000 0.337604 3.638906 1E-05
Kamchatka 7 2001 -0.298739 3.306566 1E-05
Kamchatka 7 2002 0.0163836 3.63889 1E-05
Kamchatka 7 2003 0.0222502 3.872996 1E-05
Kamchatka 7 2004 0.115335 3.635235 1E-05
Kamchatka 7 2005 -0.0525551 3.699283 1E-05
Kamchatka 7 2006 0.0349731 3.642349 1E-05
Kamchatka 7 2007 0.0143089 3.638898 1E-05
Ketel One 18 2001 0.239542 4.757891 1E-05
Ketel One 18 2002 0.1007333 4.821491 1E-05
Ketel One 18 2003 0.1649346 4.76428 8.712184
Ketel One 18 2004 0.1457253 4.818671 9.235453
Ketel One 18 2005 0.102366 4.815469 9.721869
Ketel One 18 2006 0.0957098 4.886054 9.957038
Ketel One 18 2007 0.0581722 5.02052 1E-05
Level 24 2006 0.157392 9.785604 8.91316
Level 24 2007 -0.1129398 9.942997 8.396628
McCormick 3 1999 0.0421181 3.526361 1E-05
McCormick 3 2000 0.0755081 3.526361 1E-05
McCormick 3 2001 0.064343 3.526361 1E-05
McCormick 3 2002 0.0249648 3.540371 1E-05
McCormick 3 2003 0.0011463 3.527692 1E-05
McCormick 3 2004 0.0680757 3.571419 1E-05
McCormick 3 2005 0.0196033 3.540967 1E-05
McCormick 3 2006 0.0486398 3.537807 1E-05
McCormick 3 2007 -0.1086416 3.540967 1E-05
Polar Ice 31 2006 0.2612152 4.248495 1E-05
Polar Ice 31 2007 -0.1351752 4.248495 1E-05
Popov 4 1995 -0.2055688 3.58902 1E-05
Popov 4 1996 -0.0229082 3.644622 1E-05
Popov 4 1997 -0.0847778 3.580524 1E-05
Popov 4 1998 -0.1446242 3.669952 1E-05
Popov 4 1999 -0.0744529 3.669957 1E-05
Popov 4 2000 -0.0804448 3.669958 1E-05
Popov 4 2001 -0.0609851 3.757003 1E-05
Popov 4 2002 -0.0496249 3.775208 1E-05
Popov 4 2003 0.0595918 3.757003 1E-05
Popov 4 2004 0.0201812 3.763235 1E-05
Popov 4 2005 -0.0346103 3.781068 1E-05
Popov 4 2006 -0.020328 3.777101 1E-05
Popov 4 2007 0.0062551 3.782139 1E-05
Pravda 26 2006 0.336472 4.941642 8.088378
Pravda 26 2007 -0.563492656885138 4.941642 9.048421
Skol 13 1995 -0.2206721 3.739554 1E-05
Skol 13 1996 0.1359982 3.641477 1E-05
Skol 13 1997 -0.0043201 3.630985 1E-05
Skol 13 1998 0.037179 3.637586 1E-05
Skol 13 1999 0.053793 3.630979 1E-05
Skol 13 2000 0.0906281 3.630985 1E-05
Skol 13 2001 0.0432739 3.630985 1E-05
Skol 13 2002 0.022223 3.630991 1E-05
Skol 13 2003 0.0192552 3.63098 1E-05
Skol 13 2004 0.124578 3.630997 1E-05
Skol 13 2005 0.0152569 3.630995 1E-05
Skol 13 2006 0.0581188 3.630981 1E-05
Skol 13 2007 0.0791001 3.630995 1E-05
Sky 2 1999 0.1553698 4.55545 8.191352
Sky 2 2000 0.2846293 4.564348 8.311374
Sky 2 2001 0.1723328 4.564348 8.559447
Sky 2 2002 0.1436162 4.564348 8.893545
Sky 2 2003 0.1249657 4.564348 8.963621
Sky 2 2004 0.1041794 4.53206 9.219339
Sky 2 2005 0.0938578 4.532062 9.291063
Sky 2 2006 0.0946498 4.532063 9.207105
Sky 2 2007 0.0515132 4.532064 9.455496
Smirnoff 1 1995 -0.0427113 4.105892 8.993775
Smirnoff 1 1996 0.0788116 4.112869 9.432908
Smirnoff 1 1997 -0.0670624 4.063974 9.428938
Smirnoff 1 1998 0.188591 4.120207 9.612427
Smirnoff 1 1999 -0.091404 4.08109 9.147517
Smirnoff 1 2000 -0.0587616 4.144741 9.426717
Smirnoff 1 2001 0.08531 4.250891 8.946349
Smirnoff 1 2002 0.0960598 4.352229 8.300877
Smirnoff 1 2003 0.0816727 4.353499 8.997865
Smirnoff 1 2004 -0.004797 4.32145 7.802414
Smirnoff 1 2005 0.0847282 4.368888 8.19492
Smirnoff 1 2006 0.042758 4.440767 7.212884
Smirnoff 1 2007 0.0582361 4.440788 1E-05
Stolicnaya 17 1995 0.005115 4.627483 8.968689
Stolicnaya 17 1996 0.0737429 4.813262 8.85225
Stolicnaya 17 1997 0.0686769 4.837853 8.967669
Stolicnaya 17 1998 -0.026907 4.747538 8.849744
Stolicnaya 17 1999 0.1125159 4.777442 6.511745
Stolicnaya 17 2000 0.092278 4.872676 7.087239
Stolicnaya 17 2001 0.098671 4.889915 6.763654
Stolicnaya 17 2002 0.095921 4.839451 9.471512
Stolicnaya 17 2003 0.123188 4.842496 8.753987
Stolicnaya 17 2004 0.042223 4.839451 8.545606
Stolicnaya 17 2005 0.0255108 4.908974 8.352413
Stolicnaya 17 2006 0.0515451 4.908974 8.118058
Stolicnaya 17 2007 0.0444522 4.908972 9.14545
Tanqueray 28 1996 0.0953112 4.341205 4.032469
Tanqueray 28 1997 0 4.672376 7.605293
Tanqueray 28 1998 -0.0307722 4.731205 1E-05
Tanqueray 28 1999 0.0606241 4.677956 1E-05
Tanqueray 28 2000 0.0289879 4.689511 1E-05
Tanqueray 28 2001 0.0555701 4.717682 1E-05
Tanqueray 28 2002 0.0266681 4.702738 1E-05
Tanqueray 28 2003 -0.07654 4.67607 1E-05
Three Olives 20 2002 1.146814 4.248495 1E-05
Three Olives 20 2003 0.7221351 4.248495 8.715273
Three Olives 20 2004 0.6931472 4.248495 9.170029
Three Olives 20 2005 0.3053818 4.248495 8.448636
Three Olives 20 2006 0.2824054 4.248495 8.86699
Three Olives 20 2007 0.2995157 4.804021 9.330991
LogBroadcastingAdvExp LogOutdoorAdvExp Tier1 Tier2
1E-05 1E-05 1 0
1E-05 6.38452 1 0
1E-05 6.245525 1 0
5.086979 7.258694 1 0
4.252772 7.256156 1 0
4.963544 7.197959 1 0
4.899331 7.600402 1 0
1E-05 6.259773 1 0
5.754158 7.944279 1 0
7.697303 7.689417 1 0
7.759614 7.103651 1 0
8.280078 7.718819 1 0
8.41936 7.802659 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
7.822485 1E-05 1 0
7.964851 2.674149 1 0
7.676752 5.224133 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 0.5877866 0 1
5.786591 6.355413 0 1
5.608739 5.062595 0 1
1.757858 5.707775 0 1
1E-05 4.00369 0 1
1E-05 3.091043 0 1
1E-05 1E-05 0 1
1E-05 3.897924 0 1
1E-05 4.525044 0 1
5.304299 5.304299 0 1
4.784988 5.699105 0 1
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 1
1E-05 5.065754 0 1
1E-05 4.65396 0 1
1E-05 5.287762 0 1
1E-05 5.4773 0 1
1E-05 5.056246 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
 1E-05 1E-05 1 0
6.01835 1E-05 1 0
6.796712 1E-05 1 0
7.035973 1E-05 1 0
7.343555 1E-05 1 0
7.374253 1E-05 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1.029619 5.486455 1 0
2.815409 4.906755 1 0
1E-05 1E-05 1 0
-0.5108256 1E-05 1 0
1E-05 4.94734 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 3.508556 0 0
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
 1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 8.088071 1 0
1E-05 1E-05 1 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 1E-05 0 0
1E-05 4.67656 0 1
1E-05 4.715816 0 1
1E-05 3.708682 0 1
1E-05 1.098612 0 1
1E-05 5.79879 0 1
1E-05 6.120078 0 1
1E-05 6.80195 0 1
1E-05 6.610292 0 1
1E-05 6.810584 0 1
1E-05 1E-05 0 1
1E-05 6.694191 0 1
1E-05 6.764231 0 1
2.901422 6.752504 0 1
1.193922 7.529568 0 1
6.583271 1E-05 0 1
6.128397 7.626619 0 1
8.081104 7.213915 0 1
8.699764 6.14975 0 1
8.416577 5.294309 0 1
8.719563 5.844414 0 1
8.874364 5.023222 0 1
8.965347 6.696664 0 1
1E-05 1E-05 1 0
 1E-05 5.883601 1 0
1E-05 1E-05 1 0
1E-05 1E-05 1 0
1E-05 3.970292 1 0
1E-05 1E-05 1 0
5.876615 1E-05 1 0
6.095825 4.902308 1 0
6.463029 5.388158 1 0
6.431653 6.315539 1 0
7.830505 6.231268 1 0
1E-05 1E-05 1 0
7.483694 1E-05 1 0
1E-05 3.339322 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 1E-05 0 1
1E-05 4.283587 0 1
Log_SumofSales_CompetingBrands_Prior_Yr LagMktshare
11.0170377135684 0.124241
Q4: To understand the influence of Competition, r
11.0160027463732 0.133923 adding the Log of (Sales of all competing brands) an
11.0109274298069 0.142007 to the previous (Q3) data set
11.0098034255893 0.146758
11.0071868802528 0.146106
11.0007322397969 0.161284
10.9919653267236 0.173368
10.9962997196394 0.157546
10.9952262722611 0.150425
10.9955450722336 0.139245
10.9935298905212 0.134353
10.9941348715499 0.12744
10.9911231504906 0.1244
11.0540279340646 0.026088
11.0548504065898 0.026338
11.0551981721993 0.02551
11.0556248102192 0.025811
11.0559723066687 0.024754
11.0563986146116 0.02469
11.0567458423176 0.023718
11.0570929494983 0.023026
11.0574399362374 0.02185
11.0577868026185 0.020477
11.0579759517632 0.01969
11.0581650651372 0.019242
11.0585116801302 0.018222
11.0452870364308 0.049611
11.0450795062783 0.053792
11.0458774635501 0.050468
11.0449198383872 0.054565
11.0454785645062 0.051358
11.0453668442536 0.052368
11.0447920857162 0.052067
11.0440891541432 0.052492
11.0442169966414 0.04985
11.0445205570882 0.046415
11.0431458106402 0.046734
11.0447441742565 0.042498
11.0446483444502 0.040654
11.0628656295268 0.009822
11.0628499453435 0.010286
11.0628342609142 0.010518
11.0628656295268 0.010685
11.0634300963558 0.010034
11.0636808682644 0.009779
11.0610603340277 0.011092
11.0607774708217 0.012477
11.0610446215041 0.012943
11.0597396206507 0.016565
11.0603215784044 0.01565
11.0605102487507 0.015295
11.0605416903479 0.015048
11.0606517281539 0.014767
11.0606045705768 0.014982
11.0598497467451 0.016041
11.0664821001335 0.001511
11.0669039520697 0.00158
11.0672163202919 0.001831
11.0676222531625 0.001882
11.068184042163 0.001677
11.0686831453474 0.001566
11.0568720770512 0.01839
11.056509109233 0.021651
11.0568405198617 0.021088
11.0572506856691 0.021416
11.0567142811441 0.022862
11.0569509656684 0.023297
11.0569036332449 0.023342
11.0576922146279 0.021659
11.0583541427541 0.0199
11.0581965805561 0.019671
11.0589211611974 0.017952
11.0598182833842 0.016356
11.0606360092086 0.014758
11.0591573240249 0.012189
11.0603687493282 0.010714
11.0611860253301 0.009354
11.0622694575606 0.007807
11.0617514407684 0.009982
11.0621909874145 0.010035
11.0623322292443 0.010353
11.0617828433654 0.012304
11.0626460285722 0.010723
11.0630224578315 0.010146
11.0630538205412 0.010337
11.0634300963558 0.010034
11.0636808682644 0.009779
11.0531572744454 0.028441
11.0557827781204 0.025384
11.0562565321562 0.024029
11.055956513995 0.025805
11.0558775468847 0.025789
11.0551507567371 0.027451
11.0558933408056 0.025144
11.0558933408056 0.0242
11.0554194146345 0.02438
11.0556248102192 0.023668
11.0560828484023 0.022175
11.0633830696211 0.003401
11.0652311226443 0.003388
11.0652154755183 0.004425
11.0652624161619 0.005109
11.0650902896954 0.00605
11.0649963900428 0.006747
11.0648398710254 0.00756
11.0670445298446 0.004261
11.0468819839761 0.045334
11.048903907402 0.043078
11.0511122029082 0.03648
11.0529038492441 0.033149
11.0541228692714 0.029463
11.0551507567371 0.027836
11.0558933408056 0.025751
11.0564617558902 0.024465
11.0568089616763 0.023194
11.0580862722443 0.019888
11.0590156330213 0.017779
11.0602901298856 0.015531
11.0607617538528 0.014552
11.0323541943744 0.084039
11.0345670313417 0.083032
11.032418872198 0.086097
11.034066744877 0.083404
11.0313511528097 0.086738
11.0348090156139 0.078571
11.038913814327 0.065884
11.0419613746294 0.057277
11.0434976699002 0.051363
11.0447761154847 0.045919
11.0450316085878 0.043317
11.0463080958686 0.039804
11.0473759016294 0.036265
11.0648555240296 0.002013
11.0645737324596 0.003982
11.0623322292443 0.010353
11.0577237449522 0.021587
11.049523993439 0.038657
11.0460529287327 0.043436
11.042569773758 0.047776
11.0362596928509 0.05704
11.0436895409634 0.053888
11.044600426103 0.055132
11.0467066642163 0.048257
11.0480924450547 0.046075
11.0542336156228 0.029181
11.0542336156228 0.030146
11.0499212823447 0.039944
11.0547713520816 0.028314
11.0550717259703 0.026892
11.0552929963795 0.025379
11.0542177954663 0.026581
11.0554668173601 0.023943
11.0554826177694 0.02315
11.0548504065898 0.028236
11.0521431880661 0.034287
11.0510487229361 0.03543
11.0485539455761 0.038565
11.045957224268 0.041638
11.0439932615428 0.04379
11.0419453591264 0.044991
11.0677627300035 0.002419
11.0680280213183 0.002644
11.0432097942605 0.057074
11.0427458202347 0.058899
11.0414006793526 0.060048
11.0402141733129 0.061198
11.0400376805446 0.058624
11.0405189511082 0.054172
11.0390583821898 0.054117
11.0389780692907 0.052394
11.0379655737242 0.051356
11.0680904325774 0.001842
11.0682776429868 0.002233
11.0068054192526 0.150757
11.0181372189019 0.128119
11.0197269010544 0.11926
11.0239754817217 0.10994
11.0301364498981 0.089757
11.033243147973 0.082434
11.0363402243589 0.071907
11.0386728214351 0.064652
11.0405831030199 0.057481
11.039411682338 0.056312
11.0393313978096 0.053625
11.040855702741 0.049178
11.0419453591264 0.044991
11.0675754231632 0.002749
11.0674505324424 0.003593
11.0476785048154 0.043196
11.0513660825072 0.036159
11.0500007211888 0.039456
11.050572494655 0.03942
11.0505248593509 0.038599
11.0501913486715 0.040301
11.0491742485902 0.041714
11.048903907402 0.041626
11.0489993302845 0.039766
11.0491424475376 0.037417
11.0471050737707 0.039553
11.0472803237014 0.038127
11.046467542271 0.037728
11.054597410162 0.028255
11.0532364566516 0.032655
11.0494604125641 0.041036
11.0467066642163 0.046591
11.0440252267646 0.050254
11.0413526051259 0.052558
11.0388816852968 0.054436
11.0364207493821 0.056765
11.0336308074836 0.05826
10.9693700165813 0.245488
10.9740432434217 0.245525
10.9668352921039 0.253019
10.9740261023766 0.237415
10.9545888585332 0.270477
10.9653494077295 0.244236
10.9719326872877 0.217717
10.9636015337198 0.226588
10.9531021555037 0.23305
10.9432871185733 0.233409
10.944488383579 0.216788
10.9333033789991 0.224009
10.9275020054972 0.218284
11.0482356921482 0.041699
11.0486653103516 0.043748
11.0479810164604 0.044855
11.0472962539905 0.048208
11.0482834366198 0.044275
11.0467066642163 0.049022
11.0453189603242 0.050825
11.0435936100336 0.053607
11.0417050957966 0.055128
11.0387692255613 0.057553
11.0379977322012 0.056029
11.0377082686716 0.054566
11.0365334735221 0.053641
11.0617828433654 0.006696
11.0620497256327 0.007015
11.0625518991128 0.007039
11.0631322230125 0.00644
11.0634771208791 0.00677
11.0639002421097 0.006588
11.0642448752355 0.006656
11.0646676718062 0.006387
11.0667164842902 0.000971
11.066310183497 0.002857
11.0654032248735 0.00543
11.06316358228 0.010134
11.0617043350239 0.013057
11.0597710864866 0.016169
uence of Competition, run a regression by
ll competing brands) and Lag_Marketshare
previous (Q3) data set
BrandName Brand ID Year Log_Change_in_Sales Log_Last_YeaLogPrintAdvExp
Absolut 15 1995 0.0321789 4.694044 10.16605
Absolut 15 1996 0.107358 4.765133 10.15951
Absolut 15 1997 0.029501 4.707727 10.21155
Absolut 15 1998 0.0537615 4.707727 10.23728
Absolut 15 1999 0.1094837 4.750395 10.33733
Absolut 15 2000 0.1284266 4.750396 10.44885
Absolut 15 2001 -0.0503225 4.800839 10.26782
Absolut 15 2002 0.0216856 4.844936 10.33566
Absolut 15 2003 0.002902 4.888373 10.31671
Absolut 15 2004 0.0333061 4.928313 10.34863
Absolut 15 2005 -0.0008621 4.955827 9.484884
Absolut 15 2006 0.044508 5.000585 9.7686
Absolut 15 2007 0.0336742 5.022234 9.720147
Aristocrat 10 1995 -0.0333357 3.612246 1E-05
Aristocrat 10 1996 0.0168071 3.652637 1E-05
Aristocrat 10 1997 0.0082989 3.610918 1E-05
Aristocrat 10 1998 0.0163927 3.610918 1E-05
Aristocrat 10 1999 0.0080972 3.55279 1E-05
Aristocrat 10 2000 0.0160012 3.555348 1E-05
Aristocrat 10 2001 0.015748 3.55021 1E-05
Aristocrat 10 2002 0.0155048 3.550201 1E-05
Aristocrat 10 2003 0.0152669 3.550192 1E-05
Aristocrat 10 2004 0.0298529 3.550183 1E-05
Aristocrat 10 2005 0.0289874 3.550209 1E-05
Aristocrat 10 2006 0.014185 3.550192 1E-05
Aristocrat 10 2007 0.0139856 3.550184 1E-05
Barton 5 1995 0.0380597 3.540459 1E-05
Barton 5 1996 -0.0150499 3.509376 1E-05
Barton 5 1997 0.0746489 3.538061 1E-05
Barton 5 1998 -0.0023489 3.555348 1E-05
Barton 5 1999 0.030107 3.538047 1E-05
Barton 5 2000 0.0504179 3.538057 1E-05
Barton 5 2001 0.0534973 3.538053 1E-05
Barton 5 2002 0.016315 3.558203 1E-05
Barton 5 2003 0.008728 3.554828 1E-05
Barton 5 2004 0.0759206 3.552173 1E-05
Barton 5 2005 -0.0430446 3.546368 1E-05
Barton 5 2006 0.0242829 3.569533 1E-05
Barton 5 2007 0.0426378 3.569533 1E-05
Belvedere 22 2002 0.1141133 5.482621 8.815192
Belvedere 22 2003 0.1024151 5.511609 8.549486
Belvedere 22 2004 0.0847969 5.486155 8.833798
Belvedere 22 2005 -0.0108991 5.484246 7.060133
Belvedere 22 2006 0.042902 5.334887 2.74084
Belvedere 22 2007 0.0733571 5.353983 9.112882
Burnett 11 1998 0.17589 3.724488 1E-05
Burnett 11 1999 0.0472531 3.724527 1E-05
Burnett 11 2000 0.3029499 3.724469 1E-05
Burnett 11 2001 -0.0114288 3.466659 1E-05
Burnett 11 2002 0.044951 3.816625 1E-05
Burnett 11 2003 0.0638518 3.816625 1E-05
Burnett 11 2004 0.050262 3.816602 1E-05
Burnett 11 2005 0.0663753 3.816634 1E-05
Burnett 11 2006 0.1369658 3.816603 1E-05
Burnett 11 2007 0.1621194 3.829719 1E-05
Chopin 25 2002 0.1124771 5.482621 8.164538
Chopin 25 2003 0.227391 5.483471 1E-05
Chopin 25 2004 0.096849 5.479226 1E-05
Chopin 25 2005 -0.0635128 5.477686 7.841965
Chopin 25 2006 0 5.334855 6.540164
Chopin 25 2007 0 5.447797 3.342862
Crystal Palac 12 1995 0.1203637 3.524992 1E-05
Crystal Palac 12 1996 0.0224271 3.522106 1E-05
Crystal Palac 12 1997 0.0120239 3.529321 1E-05
Crystal Palac 12 1998 0.1235223 3.529297 1E-05
Crystal Palac 12 1999 0.02949 3.529308 1E-05
Crystal Palac 12 2000 0.0581069 3.529322 1E-05
Crystal Palac 12 2001 -0.0294609 3.529297 1E-05
Crystal Palac 12 2002 -0.0167513 3.529288 1E-05
Crystal Palac 12 2003 0.068542 3.529287 1E-05
Crystal Palac 12 2004 -0.0223298 3.529279 1E-05
Crystal Palac 12 2005 -0.0411582 3.529297 1E-05
Crystal Palac 12 2006 -0.0341907 3.529322 1E-05
Crystal Palac 12 2007 0.0442247 3.524056 1E-05
Finlandia 21 1995 -0.1718502 4.763822 5.459586
Finlandia 21 1996 -0.0870109 4.98731 1E-05
Finlandia 21 1997 -0.1841421 4.710717 7.78846
Finlandia 21 1998 0.3039432 4.958037 9.017556
Finlandia 21 1999 0.0159998 4.727388 8.611903
Finlandia 21 2000 0.0873423 4.727388 7.627593
Finlandia 21 2001 0.21804 4.846275 6.665938
Finlandia 21 2002 -0.0696201 4.837117 6.690718
Finlandia 21 2003 0.0247688 4.785819 6.630551
Finlandia 21 2004 0.0877762 4.785834 5.874369
Finlandia 21 2005 0.022162 4.872178 7.425
Finlandia 21 2006 0.042902 4.883922 8.687391
Finlandia 21 2007 -0.051156 4.877799 8.902687
Fleischmann's 8 1995 -0.2269096 3.809165 1E-05
Fleischmann's 8 1998 0.0033565 3.663562 1E-05
Fleischmann's 8 1999 0.0819736 3.663562 1E-05
Fleischmann's 8 2000 0.0555282 3.663562 1E-05
Fleischmann's 8 2001 0.1078391 3.663562 1E-05
Fleischmann's 8 2002 -0.019855 3.676317 1E-05
Fleischmann's 8 2003 0.0418911 3.676301 1E-05
Fleischmann's 8 2004 0.0764856 3.676301 1E-05
Fleischmann's 8 2005 0.0223141 3.672746 1E-05
Fleischmann's 8 2006 0.003479 3.676315 1E-05
Fleischmann's 8 2007 0.0853701 3.676301 1E-05
Fris 23 1997 0.0368128 4.691806 1E-05
Fris 23 2001 0.3123736 4.721174 5.31812
Fris 23 2002 0.2116961 4.799948 6.247075
Fris 23 2003 0.2491198 4.799914 7.293834
Fris 23 2004 0.1780381 4.828314 7.606388
Fris 23 2005 0.1657333 4.828314 7.422852
Fris 23 2006 -0.5047832 4.828314 1E-05
Fris 23 2007 0.1455069 4.817168 1E-05
Gilbey's 14 1995 -0.0938959 3.770372 1E-05
Gilbey's 14 1996 -0.1175241 3.780651 1E-05
Gilbey's 14 1997 -0.099164 3.766768 1E-05
Gilbey's 14 1998 -0.05966 3.73481 1E-05
Gilbey's 14 1999 -0.0461287 3.734803 1E-05
Gilbey's 14 2000 -0.0216932 3.734804 1E-05
Gilbey's 14 2001 -0.0058651 3.734811 1E-05
Gilbey's 14 2002 0.0145993 3.734794 1E-05
Gilbey's 14 2003 -0.0736632 3.734802 1E-05
Gilbey's 14 2004 -0.0430341 3.741044 1E-05
Gilbey's 14 2005 -0.083169 3.810528 1E-05
Gilbey's 14 2006 0.0035334 3.736573 1E-05
Gilbey's 14 2007 -0.025001 3.808894 1E-05
Gordon's 6 1995 -0.0549159 3.875222 1E-05
Gordon's 6 1996 0.0849929 3.980987 7.074117
Gordon's 6 1997 -0.0351791 3.837725 7.813107
Gordon's 6 1998 0.0974002 3.871201 1E-05
Gordon's 6 1999 -0.0882363 3.89182 1E-05
Gordon's 6 2000 -0.1199389 3.966891 1E-05
Gordon's 6 2001 -0.094625 3.972016 1E-05
Gordon's 6 2002 -0.0410309 4.033217 1E-05
Gordon's 6 2003 -0.0319171 4.028199 1E-05
Gordon's 6 2004 0.0107522 4.042885 1E-05
Gordon's 6 2005 -0.0326123 4.050971 1E-05
Gordon's 6 2006 -0.0244679 4.048296 1E-05
Gordon's 6 2007 -0.0833502 4.068621 1E-05
Grey Goose 16 1999 0.6931467 4.463146 8.076858
Grey Goose 16 2000 1.011601 5.156178 8.291622
Grey Goose 16 2001 0.780159 5.156188 8.641197
Grey Goose 16 2002 0.6505866 5.156178 9.195126
Grey Goose 16 2003 0.1967101 5.156178 9.495729
Grey Goose 16 2004 0.1643043 5.190175 9.994178
Grey Goose 16 2005 0.2291846 5.331779 10.10723
Grey Goose 16 2006 0.2483654 5.297717 9.741275
Kamchatka 7 1995 -0.020041 3.595353 1E-05
Kamchatka 7 1996 -0.0844378 3.632245 1E-05
Kamchatka 7 1997 -0.0496721 3.543574 1E-05
Kamchatka 7 1998 -0.3985438 3.638903 1E-05
Kamchatka 7 1999 0.043191 3.638892 1E-05
Kamchatka 7 2000 0.337604 3.638906 1E-05
Kamchatka 7 2001 -0.298739 3.306566 1E-05
Kamchatka 7 2002 0.0163836 3.63889 1E-05
Kamchatka 7 2003 0.0222502 3.872996 1E-05
Kamchatka 7 2004 0.115335 3.635235 1E-05
Kamchatka 7 2005 -0.0525551 3.699283 1E-05
Kamchatka 7 2006 0.0349731 3.642349 1E-05
Kamchatka 7 2007 0.0143089 3.638898 1E-05
Ketel One 18 2001 0.239542 4.757891 1E-05
Ketel One 18 2002 0.1007333 4.821491 1E-05
Ketel One 18 2003 0.1649346 4.76428 8.712184
Ketel One 18 2004 0.1457253 4.818671 9.235453
Ketel One 18 2005 0.102366 4.815469 9.721869
Ketel One 18 2006 0.0957098 4.886054 9.957038
Ketel One 18 2007 0.0581722 5.02052 1E-05
Level 24 2006 0.157392 9.785604 8.91316
Level 24 2007 -0.1129398 9.942997 8.396628
McCormick 3 1999 0.0421181 3.526361 1E-05
McCormick 3 2000 0.0755081 3.526361 1E-05
McCormick 3 2001 0.064343 3.526361 1E-05
McCormick 3 2002 0.0249648 3.540371 1E-05
McCormick 3 2003 0.0011463 3.527692 1E-05
McCormick 3 2004 0.0680757 3.571419 1E-05
McCormick 3 2005 0.0196033 3.540967 1E-05
McCormick 3 2006 0.0486398 3.537807 1E-05
McCormick 3 2007 -0.1086416 3.540967 1E-05
Polar Ice 31 2006 0.2612152 4.248495 1E-05
Polar Ice 31 2007 -0.1351752 4.248495 1E-05
Popov 4 1995 -0.2055688 3.58902 1E-05
Popov 4 1996 -0.0229082 3.644622 1E-05
Popov 4 1997 -0.0847778 3.580524 1E-05
Popov 4 1998 -0.1446242 3.669952 1E-05
Popov 4 1999 -0.0744529 3.669957 1E-05
Popov 4 2000 -0.0804448 3.669958 1E-05
Popov 4 2001 -0.0609851 3.757003 1E-05
Popov 4 2002 -0.0496249 3.775208 1E-05
Popov 4 2003 0.0595918 3.757003 1E-05
Popov 4 2004 0.0201812 3.763235 1E-05
Popov 4 2005 -0.0346103 3.781068 1E-05
Popov 4 2006 -0.020328 3.777101 1E-05
Popov 4 2007 0.0062551 3.782139 1E-05
Pravda 26 2006 0.336472 4.941642 8.088378
Pravda 26 2007 -0.563492656885138 4.941642 9.048421
Skol 13 1995 -0.2206721 3.739554 1E-05
Skol 13 1996 0.1359982 3.641477 1E-05
Skol 13 1997 -0.0043201 3.630985 1E-05
Skol 13 1998 0.037179 3.637586 1E-05
Skol 13 1999 0.053793 3.630979 1E-05
Skol 13 2000 0.0906281 3.630985 1E-05
Skol 13 2001 0.0432739 3.630985 1E-05
Skol 13 2002 0.022223 3.630991 1E-05
Skol 13 2003 0.0192552 3.63098 1E-05
Skol 13 2004 0.124578 3.630997 1E-05
Skol 13 2005 0.0152569 3.630995 1E-05
Skol 13 2006 0.0581188 3.630981 1E-05
Skol 13 2007 0.0791001 3.630995 1E-05
Sky 2 1999 0.1553698 4.55545 8.191352
Sky 2 2000 0.2846293 4.564348 8.311374
Sky 2 2001 0.1723328 4.564348 8.559447
Sky 2 2002 0.1436162 4.564348 8.893545
Sky 2 2003 0.1249657 4.564348 8.963621
Sky 2 2004 0.1041794 4.53206 9.219339
Sky 2 2005 0.0938578 4.532062 9.291063
Sky 2 2006 0.0946498 4.532063 9.207105
Sky 2 2007 0.0515132 4.532064 9.455496
Smirnoff 1 1995 -0.0427113 4.105892 8.993775
Smirnoff 1 1996 0.0788116 4.112869 9.432908
Smirnoff 1 1997 -0.0670624 4.063974 9.428938
Smirnoff 1 1998 0.188591 4.120207 9.612427
Smirnoff 1 1999 -0.091404 4.08109 9.147517
Smirnoff 1 2000 -0.0587616 4.144741 9.426717
Smirnoff 1 2001 0.08531 4.250891 8.946349
Smirnoff 1 2002 0.0960598 4.352229 8.300877
Smirnoff 1 2003 0.0816727 4.353499 8.997865
Smirnoff 1 2004 -0.004797 4.32145 7.802414
Smirnoff 1 2005 0.0847282 4.368888 8.19492
Smirnoff 1 2006 0.042758 4.440767 7.212884
Smirnoff 1 2007 0.0582361 4.440788 1E-05
Stolicnaya 17 1995 0.005115 4.627483 8.968689
Stolicnaya 17 1996 0.0737429 4.813262 8.85225
Stolicnaya 17 1997 0.0686769 4.837853 8.967669
Stolicnaya 17 1998 -0.026907 4.747538 8.849744
Stolicnaya 17 1999 0.1125159 4.777442 6.511745
Stolicnaya 17 2000 0.092278 4.872676 7.087239
Stolicnaya 17 2001 0.098671 4.889915 6.763654
Stolicnaya 17 2002 0.095921 4.839451 9.471512
Stolicnaya 17 2003 0.123188 4.842496 8.753987
Stolicnaya 17 2004 0.042223 4.839451 8.545606
Stolicnaya 17 2005 0.0255108 4.908974 8.352413
Stolicnaya 17 2006 0.0515451 4.908974 8.118058
Stolicnaya 17 2007 0.0444522 4.908972 9.14545
Tanqueray 28 1996 0.0953112 4.341205 4.032469
Tanqueray 28 1997 0 4.672376 7.605293
Tanqueray 28 1998 -0.0307722 4.731205 1E-05
Tanqueray 28 1999 0.0606241 4.677956 1E-05
Tanqueray 28 2000 0.0289879 4.689511 1E-05
Tanqueray 28 2001 0.0555701 4.717682 1E-05
Tanqueray 28 2002 0.0266681 4.702738 1E-05
Tanqueray 28 2003 -0.07654 4.67607 1E-05
Three Olives 20 2002 1.146814 4.248495 1E-05
Three Olives 20 2003 0.7221351 4.248495 8.715273
Three Olives 20 2004 0.6931472 4.248495 9.170029
Three Olives 20 2005 0.3053818 4.248495 8.448636
Three Olives 20 2006 0.2824054 4.248495 8.86699
Three Olives 20 2007 0.2995157 4.804021 9.330991
LogBroadcastingAdvExp LogOutdoorAdvExp Tier1 Tier2 Log_SumofSLagMktshare Firstintro
1E-05 1E-05 1 0 11.01704 0.1242409 0
1E-05 6.38452 1 0 11.016 0.1339226 0
1E-05 6.245525 1 0 11.01093 0.1420068 0
5.086979 7.258694 1 0 11.0098 0.1467577 0
4.252772 7.256156 1 0 11.00719 0.1461059 0
4.963544 7.197959 1 0 11.00073 0.1612839 0
4.899331 7.600402 1 0 10.99197 0.173368 0
1E-05 6.259773 1 0 10.9963 0.1575463 0
5.754158 7.944279 1 0 10.99523 0.1504252 0
7.697303 7.689417 1 0 10.99555 0.1392448 0
7.759614 7.103651 1 0 10.99353 0.1343526 0
8.280078 7.718819 1 0 10.99413 0.1274397 0
8.41936 7.802659 1 0 10.99112 0.1244001 0
1E-05 1E-05 0 0 11.05403 0.0260884 0
1E-05 1E-05 0 0 11.05485 0.0263381 0
1E-05 1E-05 0 0 11.0552 0.0255102 0
1E-05 1E-05 0 0 11.05562 0.0258106 0
1E-05 1E-05 0 0 11.05597 0.0247535 0
1E-05 1E-05 0 0 11.0564 0.0246904 0
1E-05 1E-05 0 0 11.05675 0.0237181 0
1E-05 1E-05 0 0 11.05709 0.0230257 0
1E-05 1E-05 0 0 11.05744 0.0218495 0
1E-05 1E-05 0 0 11.05779 0.0204772 0
1E-05 1E-05 0 0 11.05798 0.0196896 0
1E-05 1E-05 0 0 11.05817 0.0192424 0
1E-05 1E-05 0 0 11.05851 0.0182224 0
1E-05 1E-05 0 0 11.04529 0.0496108 0
1E-05 1E-05 0 0 11.04508 0.0537922 0
1E-05 1E-05 0 0 11.04588 0.0504677 0
1E-05 1E-05 0 0 11.04492 0.0545648 0
1E-05 1E-05 0 0 11.04548 0.0513584 0
1E-05 1E-05 0 0 11.04537 0.0523675 0
1E-05 1E-05 0 0 11.04479 0.0520669 0
1E-05 1E-05 0 0 11.04409 0.0524915 0
1E-05 1E-05 0 0 11.04422 0.0498504 0
1E-05 1E-05 0 0 11.04452 0.0464149 0
1E-05 1E-05 0 0 11.04315 0.0467338 0
1E-05 1E-05 0 0 11.04474 0.0424982 0
1E-05 1E-05 0 0 11.04465 0.040654 0
1E-05 1E-05 1 0 11.06287 0.0098219 0
1E-05 1E-05 1 0 11.06285 0.0102861 0
1E-05 1E-05 1 0 11.06283 0.0105178 0
7.822485 1E-05 1 0 11.06287 0.0106845 0
7.964851 2.674149 1 0 11.06343 0.0100335 0
7.676752 5.224133 1 0 11.06368 0.0097785 0
1E-05 1E-05 0 0 11.06106 0.0110921 0
1E-05 1E-05 0 0 11.06078 0.0124774 0
1E-05 1E-05 0 0 11.06104 0.0129425 0
1E-05 1E-05 0 0 11.05974 0.016565 0
1E-05 1E-05 0 0 11.06032 0.0156503 0
1E-05 1E-05 0 0 11.06051 0.0152946 0
1E-05 1E-05 0 0 11.06054 0.0150476 0
1E-05 1E-05 0 0 11.06065 0.0147672 0
1E-05 1E-05 0 0 11.0606 0.0149816 0
1E-05 1E-05 0 0 11.05985 0.0160409 0
1E-05 1E-05 1 0 11.06648 0.0015111 0
1E-05 1E-05 1 0 11.0669 0.0015799 0
1E-05 1E-05 1 0 11.06722 0.0018305 0
1E-05 1E-05 1 0 11.06762 0.0018821 0
1E-05 1E-05 1 0 11.06818 0.0016768 0
1E-05 1E-05 1 0 11.06868 0.0015656 0
1E-05 1E-05 0 0 11.05687 0.0183902 0
1E-05 1E-05 0 0 11.05651 0.0216508 0
1E-05 1E-05 0 0 11.05684 0.0210884 0
1E-05 1E-05 0 0 11.05725 0.0214164 0
1E-05 1E-05 0 0 11.05671 0.0228617 0
1E-05 1E-05 0 0 11.05695 0.0232966 0
1E-05 1E-05 0 0 11.0569 0.0233416 0
1E-05 1E-05 0 0 11.05769 0.0216586 0
1E-05 1E-05 0 0 11.05835 0.0198998 0
1E-05 1E-05 0 0 11.0582 0.0196705 0
1E-05 1E-05 0 0 11.05892 0.0179523 0
1E-05 1E-05 0 0 11.05982 0.016356 0
1E-05 1E-05 0 0 11.06064 0.0147576 0
1E-05 1E-05 0 1 11.05916 0.0121889 0
1E-05 1E-05 0 1 11.06037 0.0107138 0
1E-05 0.5877866 0 1 11.06119 0.0093537 0
5.786591 6.355413 0 1 11.06227 0.0078072 0
5.608739 5.062595 0 1 11.06175 0.0099819 0
1.757858 5.707775 0 1 11.06219 0.0100354 0
1E-05 4.00369 0 1 11.06233 0.0103531 0
1E-05 3.091043 0 1 11.06178 0.0123044 0
1E-05 1E-05 0 1 11.06265 0.010723 0
1E-05 3.897924 0 1 11.06302 0.0101455 0
1E-05 4.525044 0 1 11.06305 0.010337 0
5.304299 5.304299 0 1 11.06343 0.0100335 0
4.784988 5.699105 0 1 11.06368 0.0097785 0
1E-05 1E-05 0 0 11.05316 0.0284407 0
1E-05 1E-05 0 0 11.05578 0.025384 0
1E-05 1E-05 0 0 11.05626 0.024029 0
1E-05 1E-05 0 0 11.05596 0.0258054 0
1E-05 1E-05 0 0 11.05588 0.0257887 0
1E-05 1E-05 0 0 11.05515 0.027451 0
1E-05 1E-05 0 0 11.05589 0.0251437 0
1E-05 1E-05 0 0 11.05589 0.0242003 0
1E-05 1E-05 0 0 11.05542 0.0243804 0
1E-05 1E-05 0 0 11.05562 0.0236682 0
1E-05 1E-05 0 0 11.05608 0.0221749 0
1E-05 1E-05 0 1 11.06338 0.0034014 0
1E-05 5.065754 0 1 11.06523 0.0033883 0
1E-05 4.65396 0 1 11.06522 0.0044253 0
1E-05 5.287762 0 1 11.06526 0.0051094 0
1E-05 5.4773 0 1 11.06509 0.0060501 0
1E-05 5.056246 0 1 11.065 0.0067466 0
1E-05 1E-05 0 1 11.06484 0.0075595 0
1E-05 1E-05 0 1 11.06704 0.0042605 0
1E-05 1E-05 0 0 11.04688 0.045334 0
1E-05 1E-05 0 0 11.0489 0.0430784 0
1E-05 1E-05 0 0 11.05111 0.0364796 0
1E-05 1E-05 0 0 11.0529 0.0331485 0
1E-05 1E-05 0 0 11.05412 0.0294627 0
1E-05 1E-05 0 0 11.05515 0.0278364 0
1E-05 1E-05 0 0 11.05589 0.0257511 0
1E-05 1E-05 0 0 11.05646 0.0244648 0
1E-05 1E-05 0 0 11.05681 0.0231941 0
1E-05 1E-05 0 0 11.05809 0.0198877 0
1E-05 1E-05 0 0 11.05902 0.0177785 0
1E-05 1E-05 0 0 11.06029 0.0155314 0
1E-05 1E-05 0 0 11.06076 0.0145523 0
1E-05 1E-05 0 0 11.03235 0.084039 0
1E-05 1E-05 0 0 11.03457 0.083032 0
1E-05 1E-05 0 0 11.03242 0.0860969 0
1E-05 1E-05 0 0 11.03407 0.0834044 0
1E-05 1E-05 0 0 11.03135 0.0867378 0
1E-05 1E-05 0 0 11.03481 0.0785711 0
1E-05 1E-05 0 0 11.03891 0.0658836 0
1E-05 1E-05 0 0 11.04196 0.0572765 0
1E-05 1E-05 0 0 11.0435 0.0513631 0
1E-05 1E-05 0 0 11.04478 0.0459185 0
1E-05 1E-05 0 0 11.04503 0.0433171 0
1E-05 1E-05 0 0 11.04631 0.0398043 0
1E-05 1E-05 0 0 11.04738 0.0362652 0
1E-05 1E-05 1 0 11.06486 0.0020125 1
1E-05 1E-05 1 0 11.06457 0.0039823 0
 1E-05 1E-05 1 0 11.06233 0.0103531 0
6.01835 1E-05 1 0 11.05772 0.0215866 0
6.796712 1E-05 1 0 11.04952 0.0386568 0
7.035973 1E-05 1 0 11.04605 0.0434364 0
7.343555 1E-05 1 0 11.04257 0.0477762 0
7.374253 1E-05 1 0 11.03626 0.05704 0
1E-05 1E-05 0 0 11.04369 0.0538876 0
1E-05 1E-05 0 0 11.0446 0.0551315 0
1E-05 1E-05 0 0 11.04671 0.0482568 0
1E-05 1E-05 0 0 11.04809 0.0460751 0
1E-05 1E-05 0 0 11.05423 0.0291809 0
1E-05 1E-05 0 0 11.05423 0.0301462 0
1E-05 1E-05 0 0 11.04992 0.0399443 0
1E-05 1E-05 0 0 11.05477 0.0283144 0
1E-05 1E-05 0 0 11.05507 0.0268917 0
1E-05 1E-05 0 0 11.05529 0.0253793 0
1E-05 1E-05 0 0 11.05422 0.026581 0
1E-05 1E-05 0 0 11.05547 0.023943 0
1E-05 1E-05 0 0 11.05548 0.0231502 0
1E-05 1E-05 1 0 11.05485 0.0282358 0
1E-05 1E-05 1 0 11.05214 0.0342867 0
1E-05 1E-05 1 0 11.05105 0.0354298 0
1E-05 1E-05 1 0 11.04855 0.0385654 0
1.029619 5.486455 1 0 11.04596 0.0416377 0
2.815409 4.906755 1 0 11.04399 0.0437902 0
1E-05 1E-05 1 0 11.04195 0.0449914 0
-0.5108256 1E-05 1 0 11.06776 0.002419 1
1E-05 4.94734 1 0 11.06803 0.0026435 0
1E-05 1E-05 0 0 11.04321 0.0570739 0
1E-05 1E-05 0 0 11.04275 0.0588985 0
1E-05 1E-05 0 0 11.0414 0.0600482 0
1E-05 1E-05 0 0 11.04021 0.0611981 0
1E-05 1E-05 0 0 11.04004 0.0586238 0
1E-05 1E-05 0 0 11.04052 0.0541715 0
1E-05 1E-05 0 0 11.03906 0.0541174 0
1E-05 1E-05 0 0 11.03898 0.0523943 0
1E-05 3.508556 0 0 11.03797 0.0513564 0
1E-05 1E-05 0 1 11.06809 0.0018418 0
1E-05 1E-05 0 1 11.06828 0.0022329 0
1E-05 1E-05 0 0 11.00681 0.150757 0
1E-05 1E-05 0 0 11.01814 0.1281193 0
1E-05 1E-05 0 0 11.01973 0.1192602 0
1E-05 1E-05 0 0 11.02398 0.1099403 0
1E-05 1E-05 0 0 11.03014 0.0897565 0
1E-05 1E-05 0 0 11.03324 0.082434 0
 1E-05 1E-05 0 0 11.03634 0.0719072 0
1E-05 1E-05 0 0 11.03867 0.0646519 0
1E-05 1E-05 0 0 11.04058 0.0574809 0
1E-05 1E-05 0 0 11.03941 0.0563122 0
1E-05 1E-05 0 0 11.03933 0.0536252 0
1E-05 1E-05 0 0 11.04086 0.0491781 0
1E-05 1E-05 0 0 11.04195 0.0449914 0
1E-05 8.088071 1 0 11.06758 0.0027489 1
1E-05 1E-05 1 0 11.06745 0.0035932 0
1E-05 1E-05 0 0 11.04768 0.0431956 0
1E-05 1E-05 0 0 11.05137 0.0361591 0
1E-05 1E-05 0 0 11.05 0.0394558 0
1E-05 1E-05 0 0 11.05057 0.0394198 0
1E-05 1E-05 0 0 11.05052 0.0385993 0
1E-05 1E-05 0 0 11.05019 0.0403011 0
1E-05 1E-05 0 0 11.04917 0.0417137 0
1E-05 1E-05 0 0 11.0489 0.0416262 0
1E-05 1E-05 0 0 11.049 0.039766 0
1E-05 1E-05 0 0 11.04914 0.0374174 0
1E-05 1E-05 0 0 11.04711 0.0395529 0
1E-05 1E-05 0 0 11.04728 0.0381274 0
1E-05 1E-05 0 0 11.04647 0.0377281 0
1E-05 4.67656 0 1 11.0546 0.0282552 0
1E-05 4.715816 0 1 11.05324 0.032655 0
1E-05 3.708682 0 1 11.04946 0.0410361 0
1E-05 1.098612 0 1 11.04671 0.0465911 0
1E-05 5.79879 0 1 11.04403 0.0502538 0
1E-05 6.120078 0 1 11.04135 0.0525581 0
1E-05 6.80195 0 1 11.03888 0.0544359 0
1E-05 6.610292 0 1 11.03642 0.0567651 0
1E-05 6.810584 0 1 11.03363 0.0582604 0
1E-05 1E-05 0 1 10.96937 0.245488 0
1E-05 6.694191 0 1 10.97404 0.2455247 0
1E-05 6.764231 0 1 10.96684 0.2530187 0
2.901422 6.752504 0 1 10.97403 0.2374147 0
1.193922 7.529568 0 1 10.95459 0.270477 0
6.583271 1E-05 0 1 10.96535 0.2442356 0
6.128397 7.626619 0 1 10.97193 0.217717 0
8.081104 7.213915 0 1 10.9636 0.2265875 0
8.699764 6.14975 0 1 10.9531 0.2330499 0
8.416577 5.294309 0 1 10.94329 0.2334088 0
8.719563 5.844414 0 1 10.94449 0.2167883 0
8.874364 5.023222 0 1 10.9333 0.224009 0
8.965347 6.696664 0 1 10.9275 0.218284 0
1E-05 1E-05 1 0 11.04824 0.0416987 0
 1E-05 5.883601 1 0 11.04867 0.043748 0
1E-05 1E-05 1 0 11.04798 0.0448554 0
1E-05 1E-05 1 0 11.0473 0.0482082 0
1E-05 3.970292 1 0 11.04828 0.0442745 0
1E-05 1E-05 1 0 11.04671 0.0490223 0
5.876615 1E-05 1 0 11.04532 0.0508245 0
6.095825 4.902308 1 0 11.04359 0.0536068 0
6.463029 5.388158 1 0 11.04171 0.0551279 0
6.431653 6.315539 1 0 11.03877 0.0575533 0
7.830505 6.231268 1 0 11.038 0.0560285 0
1E-05 1E-05 1 0 11.03771 0.0545659 0
7.483694 1E-05 1 0 11.03653 0.0536406 0
1E-05 3.339322 0 1 11.06178 0.0066961 0
1E-05 1E-05 0 1 11.06205 0.0070153 0
1E-05 1E-05 0 1 11.06255 0.0070392 0
1E-05 1E-05 0 1 11.06313 0.0064399 0
1E-05 1E-05 0 1 11.06348 0.0067699 0
1E-05 1E-05 0 1 11.0639 0.0065884 0
1E-05 1E-05 0 1 11.06424 0.0066559 0
1E-05 1E-05 0 1 11.06467 0.0063868 0
1E-05 1E-05 0 1 11.06672 0.0009714 1
1E-05 1E-05 0 1 11.06631 0.0028572 0
1E-05 1E-05 0 1 11.0654 0.0054296 0
1E-05 1E-05 0 1 11.06316 0.0101344 0
1E-05 1E-05 0 1 11.0617 0.0130573 0
1E-05 4.283587 0 1 11.05977 0.0161692 0
Q5: ToTo measure the sales growth of new brands compared to the
existing ones, include the variable “firstintro” to the variables set in
the previous question (Q4). “Firstintro” is equal to one in the first
three years after a brand is introduced and is zero elsewhere.