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Notes For MITL (Lesson 1)

This document discusses media, information, and technology literacy. It defines communication as the exchange of information and expression of feelings to build understanding. Two models of communication are presented: Lasswell's transmission model involving a message, medium, receiver, and effect, and Osgood-Schramm's reception model. Media literacy is defined as the ability to access, analyze, evaluate, and create media. Information literacy involves knowing when and where to find information and how to evaluate and communicate it ethically. Media and information literacy are intertwined due to greater online access, empowering citizens to use information and media content critically.

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Nicolette Dream Green
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48 views

Notes For MITL (Lesson 1)

This document discusses media, information, and technology literacy. It defines communication as the exchange of information and expression of feelings to build understanding. Two models of communication are presented: Lasswell's transmission model involving a message, medium, receiver, and effect, and Osgood-Schramm's reception model. Media literacy is defined as the ability to access, analyze, evaluate, and create media. Information literacy involves knowing when and where to find information and how to evaluate and communicate it ethically. Media and information literacy are intertwined due to greater online access, empowering citizens to use information and media content critically.

Uploaded by

Nicolette Dream Green
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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LESSON ONE

Media, Information and Technology Literacy

What is COMMUNICATION? BASIC TYPES OF COMMUNICATION


➢ Non-Verbal Communication
- The act of using words, sounds, signs
○ Signs
or behaviors to express or exchange
information or to express your ideas, ○ Symbols
thoughts, feelings, etc., to someone ○ Colors
else. ○ Gestures
- It is the exchange of information and ○ Body language
the expression of feeling that can ○ Facial expressions
result in ➢ Verbal Communication
understanding. ○ Oral

TRANSMISSION MODEL by: Lasswell’s Communication Model (1948)

Communication - Message - Medium - Receiver - Effect

RECEPTION MODEL by: Osgood – Schramm Model of Communication (1954)

PICTURE ANALYSIS - Media literate youth and adults are


better able to understand the
complex messages we receive from
10 Levels of Intimacy in Today’s television, radio, internet,
Communication newspapers, magazines, books,
billboards, video games, music, and
1. Talking all other forms of media.
2. Video Chat
3. Phone INFORMATION LITERACY
4. Letter - It is knowing when and why you need
5. IG information, where to need
6. Text msg information, where to find it, and how
7. Email to evaluate, use and communicate it
8. Facebook msg in an ethical manner.
9. Facebook status - Increasingly, information is available
10. Twitter in unfiltered formats, raising
questions about its authenticity,
validity, and reliability.
MEDIA LITERACY - This abundance of information is of
- It is the ability to access, analyze, little help to those who have not
evaluate, and create media. learned how to use it effectively.
- participate and engage in personal,
professional and societal activities.
MEDIA AND INFORMATION LITERACY
- Have always been linked. UNESCO
- The greater accessibility of content - Considers Information Literacy
via the internet and mobile platforms together as Media and Information
has meant that those literacies are Literacy (MIL).
increasingly intertwined. - It includes Information and
- Empowers citizens to access, Communication Literacy and Digital
retrieve, understand, evaluate and Literacy.
use, create, as well as share
information and media content in all
formats.
- Using various tools, in a critical,
ethical and effective way, in order to

HOW IS COMMUNICATION AFFECTED BY MEDIA AND


INFORMATION?
Media Information
Communication tools ➳ Data, knowledge derived from study,
➳ Internet experience, or instruction, signals or
➳ Television symbols
➳ Radio ➳ Knowledge of specific events or
➳ Magazines situations
➳ Newspapers

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