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Value Chain Analysis

The document discusses value chain analysis for Meta (Facebook) and identifies primary activities and support activities. For primary activities: Inbound logistics involves collecting resources like hardware, technologies, and supplies from various suppliers. Operations transform raw content into a user-friendly format on profiles, feeds, etc. Outbound logistics involve delivering packaged content to users via sites and apps at no additional cost. Marketing focuses heavily on advertising which contributes over 89% of sales. Services include Facebook, Messenger, Watch, and Portal. Support activities include firm infrastructure like finance, HR management, and technology development to enable experiences in the metaverse.

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Ramy Gaballa
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0% found this document useful (1 vote)
3K views4 pages

Value Chain Analysis

The document discusses value chain analysis for Meta (Facebook) and identifies primary activities and support activities. For primary activities: Inbound logistics involves collecting resources like hardware, technologies, and supplies from various suppliers. Operations transform raw content into a user-friendly format on profiles, feeds, etc. Outbound logistics involve delivering packaged content to users via sites and apps at no additional cost. Marketing focuses heavily on advertising which contributes over 89% of sales. Services include Facebook, Messenger, Watch, and Portal. Support activities include firm infrastructure like finance, HR management, and technology development to enable experiences in the metaverse.

Uploaded by

Ramy Gaballa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Value Chain Analysis:

Primary Activities and cost:

Inbound Logistics:

Inbound logistics refers to how social media platform such as Meta Facebook in the past collects
resources and uses them according to its requirements. Hardware, numerous types of technologies, and
office supplies are among the resources required by the social media business. In general, a value chain
analysis framework examines the processes of receiving, storing, and transforming raw materials into
finished items. Meta Facebook in the past has a big variety of suppliers dealing with them. They have all
the supplies from different source. However, due to the nature of Meta’s business, tangible resources
such as hardware and technology are only secondary in nature, while intangible resources are the key
resources used to attract customers. Meta, in particular, provides its users with distinct intangible
'products' of an informative kind. As a result, inbound content logistics is extremely cost-effective, as the
content is uploaded by users in the form of words, photographs, and videos at no additional expense to
the company.

Operations:

Meta Facebook in the past is accessible in more than 90 diverse languages, and the company has
workplaces or information centers in more than 30 nations around the world. In addition, there are five
back workplaces and more than 35 sales workplaces found universally. Around 84.5% of Facebook every
day dynamic clients are exterior the US and Canada. Facebook operations basically include the change of
crude substance into user friendly format. Meta’s operations primarily entail the transformation of raw
content into a user-friendly manner via profile pages, timelines, real-time updates, news feeds, alerts,
friend location, apps, and other means. Meta is the most popular social networking site in the world,
with over 1.13 billion daily active users and 1.03 billion mobile daily active users. In order to provide a
reliable communication to such a vast customer base, a large quantity of complex hardware, software,
and data centers, as well as more than 12500 workers, including technical employees, are required.

Outbound logistics:

Outbound logistics, in general, refers to the storing and distribution of the products to customers.
Outbound logistics refers to the delivery of packaged content to users of the social media as Meta
platform via its sites and applications. Because there are no additional expenses associated with the
outbound logistics side of the business, the e-commerce nature of the business is the primary source of
value addition.

Furthermore, in 2016, the business launched a series of measures to lower the time it takes for links to
load by pre-fetching advertisers' websites, which is expected to reduce mobile site load times by 29
percent, or 8.5 seconds. This and other such projects give Facebook's overseas logistics division a
competitive advantage.

Marketing and sales:

In 2015, the number of Meta platform Facebook in the past workers working in marketing and sales
climbed by 32%. Advertising contributed for 95 percent, 92 percent, and 89 percent of the company's
sales in 2015, 2014, and 2013, respectively. Facebook's use of the 7P's of marketing benefits from the
location and price parts of the marketing mix. Since its inception in 2004, the social media company has
been steadily extending its target customer segment, and it leverages multi-segment positioning,
targeting numerous consumer categories with different social media platforms at the same time.

Service:

Facebook, Messenger, Facebook Watch, and Facebook Portal are among the numerous services offered
by Meta. It also owns a 9.99 percent share in Jio Platforms and has acquired Oculus, Giphy, and
Mapillary.

Support Activities and cost:

Firm Infrastructure:

Quality management, planning, legal services, finance and accounting, and general management are
some of the operations that firm infrastructure support activities include. Firm infrastructure activities
support the whole value chain, though the range varies due to industry-wide diversification. Finance and
planning, for example, are handled at the corporate level, whilst quality control, accounting, and legal
issues are handled at the business unit level.

These are some of the roles they have:

1) Analytics & Strategic Planning:

-Leads the global data Centre roadmap's strategic planning, enablement, and monitoring.

-Throughout the data center life cycle, data science support is provided to enable strategic decisions and
performance optimization.

2) Economic and Community Development:

In locations where we operate data centers, he leads our community involvement efforts.

Develops and manages policy and risk mitigation initiatives to support Facebook's global infrastructure
expansion.

Wherever we work, Facebook is dedicated to being a force for good by creating jobs, developing the
economy, and supporting programs that benefit the communities in which we live.

3) Sustainability:
The objective of our Sustainability team is to support the Firm’s capacity to operate and develop
effectively and ethically, as well as to empower individuals to create sustainable communities.

Leads the company's overall strategy for achieving operational excellence in our firm' concept,
development, and operation. We place a premium on efficiency, water conservation, and supply chain
quality, and we're delighted to report that our facilities are among the world's most water and energy
efficient.

Human Resources Management:

The firm can evaluate different parts of human resource management, including as recruiting, selection,
training, rewarding, performance management, and other personnel management operations. Meta's
employees are engaged and motivated by a good incentive management system, effective leadership
and collaborative tactics, and an effective culture and structure. Its culture has always guaranteed that
its employees are placed in positions where they may excel. As a result, employees are given the option
to choose which field they wish to work in as soon as they are hired. Offering competitive salary and
other workplace advantages is another strategy for the company to keep its personnel motivated. It also
encourages its employees to work on difficult jobs that allow them to develop their personal skills.
Based on the motivation, commitment, and abilities of its personnel, good HR management can allow
The Firm to minimize competitive pressure. The organization can also achieve its cost-cutting goals by
comparing the costs of hiring and training to their respective benefits. The importance of this value
chain support activity will grow as Meta’s demand on employee talent grows.

Technology:

The metaverse will resemble a mix of today's online social experiences, stretched into three dimensions
or projected into the real world at times. It will allow you to enjoy immersive experiences with others
even when you are unable to be physically present with them — and to do things together that you
would not be able to do in the actual world. This new technology will help a lot to grow business world
wide to make life faster and easier.

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