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Deliverable 2: Lean Business Model Canvas Instructions

The document outlines a lean business model canvas for a restaurant booking app called PLUG. It identifies problems in existing options, the app's solution of providing restaurant availability, location, menus, and bundling services. Key metrics, unique value propositions, unfair advantages, channels, customer segments, costs, and potential revenue streams are also detailed.

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Sabon Humot
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22 views3 pages

Deliverable 2: Lean Business Model Canvas Instructions

The document outlines a lean business model canvas for a restaurant booking app called PLUG. It identifies problems in existing options, the app's solution of providing restaurant availability, location, menus, and bundling services. Key metrics, unique value propositions, unfair advantages, channels, customer segments, costs, and potential revenue streams are also detailed.

Uploaded by

Sabon Humot
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Deliverable 2: Lean Business Model Canvas

Instructions:

1. Choose one business idea for your group.


2. Create a Lean Business Model Canvas using the template below.
3. Conduct initial market research to prove that you are addressing pain and your
offered solution is viable.

App Name: PLUG

PROBLEMS

● Existing Restaurants or List of Restaurants in the area


● Does Not Show Menu
● Vacancy and Restaurant Reservation
● Paying and Ordering (Online)

(Existing Alternatives)
● Grab
● FoodPanda
● Google Map
● TripAdvisor

SOLUTION

● Restaurants Availability
● Location of the Restaurant
● Information of the Restaurant
● Shows Menu

KEY METRICS

● Number of Users
● Number of Affiliated Restaurants
●

UNIQUE VALUE PROPOSITION

● All services in one application, which allows customers to look for suitable
restaurants according to their taste and preferences.
● Displays only the available menu of the day.
● It notifies the capacity and availability of a restaurant to the customers.
● Its plugs or recommend restaurants nearby to possible customers

(High-Level Concept)

● This app plugs restaurant services to customers which give timeliness,


affordability, convenience, and reliability.

UNFAIR ADVANTAGE
● Reservation
● Vacancy

CHANNELS
● Word of mouth
● Referrals
● Social Media Marketing

CUSTOMER SEGMENTS

● Restaurant Customers
● Restaurant Owners
● Restaurant Employees

(Early Adopters)

● Restaurant Owner
● Restaurant Customers

COST STRUCTURE
● Project Development
● Marketing
● Salary

REVENUE STREAM

● Ads
● Affiliation to Restaurants
● Coupons

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