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CHAPTER III

OPERATIONAL PLAN

Service Blueprint

MARKETING
CUSTOMERS FIRM
BUSINESS PARTNER
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GVDENS Enterprise provides advertising services to its client in which they

market products of their partnering business by generating promotional tools and

publishing posts on various social media platforms. Through digital avenues, the

advertising company can associate and communicate efficiently with their online

customers and client. Interested customers online reach out to the firm when asking

queries regarding the products that they market, then the firm will collect all the weekly

transactions before imparting orders to their client. Afterward, their business partner will

handle all the physical labor when creating and delivering the products to the customers.

By then, the marketing firm shall ask for reviews and evidence to the customers, ensuring

that the delivery and satisfaction were administered excellently. This process will

continue for a month, up until the date that was discussed by the client and the firm.

Quality Control Requirements

Reliability

The Hyacinth Marketing Firm provides its clients and customers with accurate

and reliable information in promoting their services. They ensure that the information

that they disseminate online are up to date and based on what their clients given to them.

The firm provides constant performance in its services. The firm has a habit of creating

task schedules. By adhering to the timetable, the firm can retain their level of

responsibility and sincerity. When an issue arises, Hyacinth Marketing Firm demonstrates

a sincere interest in resolving it.

Assurance

The firm guarantees that the service it provides is more than just a promise. Every

word spoken by the company will be professionally done and served with prestige. The
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dedication to the client and consumers will undoubtedly be appreciated. Furthermore, the

entrepreneurs guarantee that they will be able to answer inquiries with appropriate

understanding.

Tangibles

The Hyacinth Marketing Firm has computers and other communication devices

that are required during this epidemic where everything must be done online to preserve

quarantine restrictions. As part of the new normal, the company ensures that

communication with clients and consumers is maintained.

Empathy

Customers' sentiments, as well as their requirements and desires, are considered

by the company. They always put themselves in the shoes of their clients to understand

and meet their demands. Understanding the clients leads to the firm providing good

service.

Responsiveness

The Hyacinth Marketing Firm is constantly available depending on the time that

they disseminate online to respond to their customers as soon as possible. The queries

and transactions are handled correctly so that there are no misunderstandings or conflicts.

Complaints, on the other hand, are handled by assessing the situation presented by the

customer and recommending a course of action to rectify any issues that arise. Lastly,

they always solicit feedback on their services in terms of determining the level of

satisfaction of their customers and clients.

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Manpower Requirement

The development of services provided by the firm rapidly grows, synchronous

with the increasing number of tasks and projects. With this, labor escalates causing the

inevitable to occur: the inclusion of external employees. Employing additional manpower

will speed up company operations and boost the productivity of the business firm. The

table below shows the personnel who will be hired for business operation on the year

2023.

Table 3. Manpower Requirements

Allowance
Position Duties (per
month)
The one who will create infomercial
Videographer/Vide
(informative commercial) videos for P500.00
o Editor
the boost of marketing production.
An individual who shall develop and
design a website to enhance
Web Designer accessibility and pervasiveness of the P 400.00
firm’s virtual platforms to the digital
marketplace.
The one who plans publicity strategies
and campaigns. He/she is also
Public Relation
responsible in dealing with inquiries P500.00
Officer
from the public, the press, and related
organizations
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CHAPTER IV

ORGANIZATIONAL PLAN

Organization Chart

GLADYS
General Manager

JANELLE ERICKA
AREEYA RAYZON
Sales and Customer
Operations Finance
Marketing Service
Manager Manager
Manager Manager

Job Description

General Manager

Profitable and innovative companies are handled by excellent managers who

supervise all the operations and transactions of the business whilst generating a

productive working environment. NAME ensures that the company operates smoothly by

providing supervision to its subordinates and resolution to conflicts within and outside

the company. She is responsible for assuring the quality of service that they provide to

their client and customers through reviewing and assessing the service that they deliver.

She makes sure that the overall performance of the integral team is at its finest,

establishing an efficient working environment that is excellent for customer-firm and

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firm-client relationships. Every work-related decision within the internal management

undergoes her supervision. She evaluates all the potential risks and issues identified in the

company to quickly provide a definite solution.

Sales and Marketing Manager

GVDENS Enterprise is an advertising company that provides excellent marketing

strategies and promotional tools to advocate their client’s products. The Sales and

Marketing Manager focuses on the planning and production of advertising schemes of the

firm. This is the sole responsibility of NAME where he ensures that every possible marketing

strategy will be utilized, maximizing the potential and available materials and resources in

producing quality promotional tools. He corroborates with the Research Manager, NAME, in

creating novel and innovative marketing plans that shall be used by the company. It is also his

responsibility to manage and strengthen both the profitable customer-firm and firm-client

relationship.

Customer Service Manager

Responding to customer and client concerns is considered a top priority apart

from producing remarkable and striking marketing strategies. NAME is responsible to

identify, respond, and resolve all matters concerning customers and client issues. His

main role is to develop a profitable and suitable relationship with their customers and

client, respectively. He is obligated to ameliorate issues of the customers and client to

provide a better relationship and respond to any service-related concerns. He is also

responsible for assuring a comprehensive and excellent deliverance of services to their

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customers and client. He ensures that individualized customers are appreciated and

complications concerning the firm-client relationship are determined and resolved.

Operations Manager

The main obligation of an Operations Manager is to administer all concerns

regarding team management and assist in providing intervention to the Finance Manager

in attending to financial operations. This is the role of NAME wherein she focuses on

managing the integral operations concerning the company’s personnel and team

management. She assesses the overall performance of the team and evaluates each and

everyone’s capabilities and functionalities in delivering exceptional services to their

client and customers. She ensures that everyone in their company is operating according

to the roles and responsibilities delegated by the General Manager. Although she

prioritizes the functionality of the personnel, she is partly responsible as well for assisting

each team within their company to assure that every department is functioning.

Finance Manager

The Finance Manager must control all the financial concerns within the company.

NAME is responsible for handling all the financial accounts and the analysis of financial

statements. She is tasked to carefully plan the budget allocation, designate materials to be

used, strategically expend funds to the company’s oligations, and deliberately provide

excellent financial advice to the each Integral Manager. All of her tasks and

responsibilities are employed for the betterment of decision-making within the internal

management. After careful construction of financial statements, she is expected to

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strategically analyze the gathered data and present it to the founding users of the

company to be utilized in making well-informed decisions.

Research Manager

Research Managers conduct the execution of research projects within the

company. This is to identify and enhance the usage of possible marketing schemes which

would help in providing an edge to create innovative strategies. NAME is responsible for

the further exploration of advertising schemes and customer buying behavior. This shall

create an opportunity for the firm to improve its strategies in attracting customers and

expand the information capacity of the company. She is also obligated to design and

administer research proposals to determine possible issues that hinder the production of

profitable customer-firm and firm-client relationships.

Legal Form of Ownership

General partnership is a business arrangement where in two or more (usually up

to 5) individuals agree to establish and run the business together. These so-called

individuals are what is called partners. Each partner has equal rights and authority in the

operation, management, and supervision of the business. Furthermore, each member has

an equal part in the distribution of the profit. With this, each proponent must also perform

his/her fair share of work for the business to run continuously and smoothly; and

contribute to its betterment. Each member is also accountable to the business’ financial

obligations or liabilities. The Hyacinth Marketing Firm has employed this type of

business arrangement to utilize the following advantages.

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1. Easier to manage. Since a general partnership consists of multiple members, the

task of each member will be easier compared to a sole proprietorship. All the

tasks needed to operate the business are not pressured to only one person; it is

evenly distributed to all the members.

2. More sources of help. There are many partners in a general partnership. Each can

help one another in their designated works. If a member is having a hard time

doing a specific task, there are many individuals who he/she can seek help.

3. Better and innovative ideas. More integral heads in position mean more

propositions will be generated within the company. This will increase the number

of options for the partners to choose from. With this, they can choose the best

ones and combine them to formulate a better and more innovative idea.

4. Equal accountability. Each partner has equal responsibilities in the debts of the

company. In the case of a loss, not all the burden will be loaded to only one

person. The obligations will be distributed evenly to each member which will

lighten the damage.

5. Easy to establish. A partnership is easier to start up. It is simple since there are

fewer paper works or government requirements to do. Additionally, it only needs

fewer starting capital than a corporation, yet there are more people to fund for it

unlike a sole proprietorship.

6. More sources of funds. There are more proponents who can provide investments

in a general partnership. Since there are more sources of funds, it is easier for the

business to pay obligations and purchase improvisations. This can result to longer

life span compared to a sole proprietorship.

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Personnel Policies

Personnel Policies structural guidelines of company regulations to be employed

and observed by the employees. This is to avoid any internal conflict and employment

issues. Any employee who fails to obey the rules established by the company shall be

penalized and/or terminated effective immediately.

 Every employee of the company is considered as the proponents of the firm thus,

all are given equal rights, capital, and obligations.

 Employees who do not perform well during business operation hours shall be

given a deduction to its monthly allowance by 20%.

 Every employee is expected to be present on his/her working period however, an

absence would be considered as excused once he/she presents a legitimate proof

validating his/her reason/s; otherwise, it shall be considered as an offense.

 Any task/s delegated is/are required to be accomplished on/before the deadline of

submission. Employees who fail to report will be penalized according to the level

of offences:

- First offence shall receive a verbal warning from the Team Leader.

- Second Offence will receive a deduction to its monthly salary.

- Third offence shall be considered as a candidate for temporary

discontinuity.

 Employees who will falsify official documents, mishandle timekeeping records,

and submit invalid transaction data shall undergo standard inspection procedure.

Penalty will be decided afterwards.

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 Customers and Client are top priorities of the company hence, they shall be

treated with courtesy and proper consideration.

 Employees is expected to be knowledgeable in handling social media accounts of

the firm. It is important for every personnel to know the limitations and proper

utilization of the digital platforms in promoting the client’s products.

 Each employee is instructed to provide daily and weekly updates to their

customers and client, respectively.

 Employees are not allowed to publish posts, statements, and/or pictures that are

irrelevant and will disclose confidential information regarding business operation.

 All of the employees are to observe and obey the Republic Act. 10173 also known

as the Data Privacy Act of 2012 that protects the customers and client to

undeniable right of privacy. Any employee is punishable by the company and the

law once caught.