Likes Criticisms

Questions Ideas

Feedback Capture Grid

What
A “Feedback Capture Grid” is a structured way of organising feedback that is gathered from your
testing sessions.

When
You can use it during the test, as a way for you to capture feedback from your users systematically,
or after the test, when you need help organising the various feedback you have gathered.

How: Best Practice

1 To start using a “Feedback Capture Grid”, divide a sheet of paper into four quadrants.

2 Label the top-left quadrant “Likes” — this will be where you will note down positive feedback.

3 The top-right quadrant is “Criticisms”, where you will capture negative feedback and
criticisms about the prototype.

4 On the bottom-left quadrant is “Questions”, where you write down questions that the users
have asked as well as new questions the test session raised.

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5 Lastly, label the bottom-right quadrant “Ideas”, where you take down any ideas that the
testing session had sparked.

6 Try to make sure that each quadrant has at least a few notes.

7 When using the grid during a test session, for instance, you can steer the conversation
towards quadrants that are currently not receiving enough input.

8 Next, gather and share the lessons you have learnt with your team.

9 Then, start a discussion on how to synthesise the feedback you have received. You can for
example start a brainstorming session to help generate ideas to integrate the feedback
collected into your prototypes.

10 The next step is to go out there and create your next prototypes. Remember to have a bias
towards action! Keep iterating your prototypes by constantly testing and integrating your
findings, and eventually you will reach an optimal solution that addresses most of the key
areas of your user needs.

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