Surf the Cyberspace 2021
Surf the Cyberspace
Surf the Cyberspace 2021
Hello, I’m Ellen!
I am no expert (yet). But I’ll tell you what I know.
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Surf the Cyberspace 2021
Something about
Photoshop and Illustrator
How to: Illustrator
Design & Social Media
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Surf the Cyberspace 2021
vs
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Surf the Cyberspace 2021
There is no versus. It's like asking if you should eat
something with a fork or a spoon. Both will work, but
depending on what you're eating one will work better.
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Surf the Cyberspace 2021
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Then, do you know what you’re eating?
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Surf the Cyberspace
And when should you eat with a fork or a spoon?
2021
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Surf the Cyberspace 2021
Photoshop is always about raster,
so does Illustrator about vector.
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Surf the Cyberspace 2021
This fact almost affects every decision making
when creating an art/design
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Surf the Cyberspace 2021
Raster Vector
(Photo manipulation, Illustrations, etc.) (Logos, Icons, Vector Illustration, etc.)
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Surf the Cyberspace 2021
Ask yourself this:
Aku pengen nyobain art style seperti ini,
mendingan pakai aplikasi apa ya?
Image in courtesy of Pinterest 010
Surf the Cyberspace 2021
Ask yourself this:
Aku pengen nyobain art style seperti ini,
mendingan pakai aplikasi apa ya?
Image in courtesy of Pinterest 011
Surf the Cyberspace 2021
Ask yourself this:
Aku mau desainnya applicable dalam
semua platform tanpa risiko pecah. Kalau
gitu pakai apa ya?
Image in courtesy of Pinterest 012
Surf the Cyberspace 2021
Image in courtesy of Google 013
How to Illustrator 2021
I
How to learn: Illustrator
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How to Illustrator 2021
“Where do I start?”
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How to Illustrator 2021
Learn what I need
Recreate
Analyze
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How to Illustrator 2021
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How to Illustrator 2021
Don’t stop at wow,
start thinking how.
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How to Illustrator 2021
What tools to use to pick
up the colors?
How do I make those shapes?
What shapes should I combine
to make the ‘fish’?
How should I do the layout?
Image in courtesy of Nino Mamaladze 018
How to Illustrator 2021
Image in courtesy of Nino Mamaladze 019
How to Illustrator 2021
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Things They Don’t Tell You 2021
What did we learn?
● We can use the Eyedropper Tool to sample a color.
● The shapes in the illustration are actually squares and circles.
● We can modify and cut the shapes using Pathfinder Tool or Shape Builder
Tool (Although, Shape Builder is better!)
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Things They Don’t Tell You 2021
Watch and Learn!
The Futur Academy
Dansky
Nobu Design
Envato Tuts+
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Things They Don’t Tell You 2021
Things they don’t tell you enough.
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Things They Don’t Tell You 2021
Workflow
Prep your Working File
Know your Workspace
Daydream!
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Things They Don’t Tell You 2021
Workflow
There are often many ways
to achieve the same results.
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Things They Don’t Tell You 2021
Live Corner Pathfinder Shape Builder Tool
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Things They Don’t Tell You 2021
Prep your Working File
There are things better done
in early stages of your work.
What are they?
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Things They Don’t Tell You 2021
Set up a
Grid system.
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Things They Don’t Tell You 2021
Up your Layer
Management Game
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Things They Don’t Tell You 2021
Prep your
Moodboard.
Typography, Visual
references, Color pa
lette, etc!
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Things They Don’t Tell You 2021
Know your Workspace
Tools are your best friends.
Use Hotkeys like your life
depends on them.
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Things They Don’t Tell You 2021
Daydream!
Run the design process
in your head.
y!
Experiment is ke
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Things They Don’t Tell You 2021
Let’s practice!
1. 2.
3.
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Surf the Cyberspace 2021
Tips on Design & Social Media
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Surf the Cyberspace 2021
Know your Product/Brand
Be your Audience
Keep an eye for your Competitors
Explore your Platform
Create Identity with Consistency
Don’t forget to Collaborate!
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Surf the Cyberspace 2021
Know your Product
What does your Brand do?
What are your values?
What’s the Unique Selling Point (USP)?
Where do you position your Brand?
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Surf the Cyberspace 2021
Be your Audience
Who are the Audience?
What are the Demographics, Psychographics,
and even Geographics?
What is your Buyer’s Persona(s)?
How do you communicate with your Audience?
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Surf the Cyberspace 2021
Image in courtesy of Google 038
Surf the Cyberspace 2021
Keep an eye for your Competitors
Who are your Competitors?
What are their SWOTs?
Who’s their target market?
Can you find a way to do better?
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Surf the Cyberspace 2021
Explore your Platform
What platforms will you focus on?
Does the audience use the platform?
What are the features?
How can you optimize your design to it?
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Surf the Cyberspace 2021
Create Identity with Consistency
What is your Brand Identity?
What is your Brand’s Visual Identity?
What are the little things that represents your Brand?
How will you voice your product through visuals?
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Things They Don’t Tell You 2021
Don’t forget to Collaborate!
Assign different roles with different tasks.
E.g. Creative Director, Copywriter, Graphic
Designer, Marketer, Social Media Admin, etc.
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Surf the Cyberspace 2021
Starbucks
Sells coffee (etc.)
Values: diversity, equity, accessibility
USP: Service, Experience, Atmosphere
Brand Positioning: Premium Coffee Shop/ The Third Place
Audience: Middle-upper class men and women
Characteristics: On-the-go, Urban-ish, High income - high
spenders, etc.
Direct competitors: McDonald’s (McCafe), Dunkin Donuts
Image in courtesy of Starbucks 037
Surf the Cyberspace 2021
Image in courtesy of Starbucks 037
Surf the Cyberspace 2021
Image in courtesy of Starbucks 037
Surf the Cyberspace 2021
Image in courtesy of Starbucks 037
Surf the Cyberspace 2021
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Surf the Cyberspace 2021
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How would you know if your nailed it?
Image in courtesy of Pinterest
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How to Illustrator 2021
Do people recall your brand?
Are audience willingly to be Advocates?
Is your brand the Top of Mind?
How far are your messages spreading?
How many people are engaging?
Are you the talk of the town?
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How to Illustrator 2021
“Coffee? Starbucks.”
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Things They Don’t Tell You Recap 2021
“
A Brand is a living entity-and it is enriched or
undermined cumulatively over time, the product of a
thousand small gestures.
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Michael Eisner
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Call to Action Recap 2021
t
Call to Action
!
! !
!
!
!! !
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Surf the Cyberspace 2021
QnA
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How to Illustrator The Brief 2021
The Brief
Find a logo/vector illustration that you like, recreate it,
show us side to side results and tell us your journey; tell
us what you found – your Oh gitu moments.
Format: Instagram Feed (Carousel) up to 10
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Surf the Cyberspace 2021
Good luck! :)
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