Airlift Pricing Ops Analyst Case Study

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Airlift Technologies

Pricing Ops Analyst

General Instructions on the Recruitment Process:


Airlift’s culture is built around a few core values that define the behaviors and attitudes that we seek in
teammates:

● Hyper bias to action -- we seek to partner with true doers


● Be an obsessive learner -- we love candidates who are eager to learn and grow
● Move at lightning speed -- we view speed as our greatest advantage

As you go through the recruitment process, our suggestion is to incorporate the above value system into
your approach.

Specific Instructions for the Case Study:

Two things that we greatly value at Airlift and look forward to reviewing in your case study are a high
degree of intellectual curiosity and an extreme commitment to excellence.

Problem -- Streamlining & Optimizing Pricing Operations

Task 1 At Airlift, we are committed to offer our customers reasonable prices with exceptional
convenience and a reliable customer service experience. Hence, one of our key objectives
is to proactively track and reduce customer complaints regarding overpriced items.

i. If we receive a customer complaint that we are overpriced on a specific item, how


would you go about handling this complaint? Please list out your thought process
and specific data points you would use to make a decision.
ii. At a high level, how should Airlift Express improve the tracking and resolution
process for its pricing complaints? Someone suggested that we conduct customer
surveys. What would you suggest?

Task 2 You have been provided with sales data for 5 products across one month here. We want to
improve our Gross Margins by increasing overall revenue.
i. How should we change the pricing for each of the 5 products to meet our goals?
ii. What are your thoughts on the price competitiveness of these skus as compared to
market trends? Feel free to add your own data points and qualitative insights if
necessary.

You are free to use Excel or any other tool to help you in your analysis. You can submit your findings in a
Document or Slides, whichever you feel best serves to communicate your findings. Please share your
working files that include the sample data you created and outline the methodology you used to analyze
the data. Please explicitly specify any assumptions that you make in narrowing the scope of the problem.

Please feel free to email [email protected] with any questions as needed. Neither in this case study
nor on the job would we expect you to be alone in tackling problems. We are looking for responses that
show effort and thoughtfulness.

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