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J. Junaid Jamshed - Case study by students on contingency

approach to change management
Strategic management (Institute of Business Management)

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The Contingency Approach to Change

Management
(implication)

J. Junaid Jamshed

Introduction of the company:

It all started with an outlet at Tariq Road in 2002. At that time, Tariq Road was, and
still is, a shopping hub for those who seek to buy the latest in fashion. Initially,
only men's wear was available at the store, but later on clothing for women,
children, teens, as well as formal wear including groom's wear was also added to the
product list as expansion continued.

Mission:
To continuously be innovative with designs that provide perfect fit and to follow by
the quality, simplicity and authenticity designs

J. CORE VALUE:
The distinct core values of Junaid Jamshed define the company, its products and its
customers; whether internal or external. Junaid Jamshed identifies strongly with
indigenous cultural values and traditional ethos produced in its products with
sophistication. Dying crafts from centuries past like Gota and block print are being
revived at Junaid Jamshed to present a glorious local heritage to the world in an
aesthetic package. Quality is never compromised upon whether in a fabric, its cut or
its stitching. In fact, attention is paid to the finer details such as nickel free buttons
are used on all Kurtas as nickel is not environmentally friendly. Similarly, all
Sherwin's are handmade to achieve finesse. Imported thread of a finer quality and
strength is used in all products which ensures no puckering or tearing at the stitch.
Innovation is unbridled with the introduction of new products; abayas and

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fragrances in the Pakistani market being a case in point. Finally, Junaid Jamshed
believes in unflinching integrity towards satisfying its customer.

Products review:
The product line which Junaid Jamshed is offering includes Kurtas, un-stitched lawn, groom
wear, Naay Rang, kids wear, shoes bags, perfumes, abayas and formal wear. Along with that JJ is
also handling a Travel agency with the name of Junaid Jamshed Pvt. Ltd. Right now, the two
products of Junaid Jamshed which are Kurtas and groom wear have got high market share.

Strategies:
 New Outlook, New Outlet Strategy:
In 2011, we took another bold initiative and gave a new look to all our outlets as
part of our ‘New Outlook, New Outlet' strategy. This broke the monotonous theme
of our outlets by making them more modern and different from others.

 Corporate Philosophy
The main idea behind launching J. (J dot) was to reintroduce traditional clothes in
Pakistan with a blend of modernism. For this purpose, we initiated with reworking
on our Eastern dresses, especially Qameez Shalwar and made them contemporary
with the latest elaborations available. The experimentation with this rare
combination resulted in an increased interest of people toward modified Eastern
ensembles, which will always be in vogue.

 Management Team
Marketing and Sales Team is comprised of experienced professionals who have in-
depth knowledge of the market they are operating in. They are also well-informed of
their surroundings and are continuously thriving to maintain the brand’s market
leader position by working in collaboration with other departments. Finance All the
finance-related decisions are taken by the Finance Team whose responsibility is to
make sure the company’s financial statements are in order and transparent. Also, we
believe in noninterest based financing and comply with all Shariah rules to ensure
our money is riba free.

 Marketing Strategies:
When it comes to marketing strategies; J. Company has focused on every
aspect related to marketing. It’s true that what if the product or brand is great
but satisfying customer is not too easy. This company came with a simple
philosophy i.e. "The greatest good for the greatest number of people". This

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shows that how they are more concerned about satisfying customer needs.
Relating to the book “there is no better advertisement than a satisfied
customer and nothing worse than a dissatisfied one”. When it comes to
advertisement and market relationship, this company has emphasized in
producing quality clothes that all the main shareholder in the exchange
market started investing it them and all most every famous celebrity of music
and sports started wearing their brand. It’s just because of their brand quality
related to book as it is marketer’s major positioning tools. It has direct
impact on companies’ performance that’s why from last few years J. company
has been adjudged as the “brand of the year”.

Business Analysis:
The business attractiveness of the proposal should also be evaluated along with the evaluation of
customer needs and wants. It involves the review of the sales, costs and profit projections for a
new product to find out whether it satisfy the company's objectives and to find out that how
much profit it would gain because if the analysis would show that the product would not generate
any profit then it should be stopped at this step . It took about 2 to three years for Junaid Jamshed
to get a good market share with regards to the groom wear so the same would be expected for the
bridal wear as the competition is high in the market as every brand is trying to attain maximum
customer loyalty.

SWOT analysis of J. Junaid Jamshed

Strengths:
 Junaid Jamshed is giving value and satisfaction to the customers through good quality
outfits and at comparatively low prices than the competitors.
 All the designs of Junaid Jamshed are completely on eastern fashion.
 JJ’s outlets are located at those locations which are easily accessible to
everyone.
 People adore Junaid Jamshed also because of his popularity as a pop singer in
the 1990’s.
 Junaid Jamshed has established largest number of outlets in Pakistan.
 Another strength is that the combinations and matchings of the groom wear
and the bridal wear would be easy for the customers.

Weaknesses:
 Their promotion in the market is comparatively less than other brands.
 They are not offering any kind of photo shoots for the promotion of their
designs.
 They are not arranging any kind of fashion shows.

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Opportunities:
 People of Pakistan prefer eastern clothes and the major focus of the designer
of JJ is on giving eastern touch to the outfits.
 They have also opened some of their franchises in London too and that would
be a good opportunity for them to penetrate in international market.

Threats:
 The major threat for Junaid Jamshed is its competitors like Deepak Parwani,
Maria B.
 All these designers are into the fashion market from a very long time and
they have got good experience and good market share of Bridal Collection so
it would be difficult for Junaid Jamshed to attract people.

Conclusion
Junaid Jamshed is at the stage of maturity because it has received the acceptance of
customers in its early period when Junaid Jamshed came into market but now many
other designers have also joined the market with fresh ideas and there is going a
tough competition between the designers. Due to this the sales have lower down and
so as the profit. Junaid Jamshed has to spend a lot for making more promotions in
order to survive through this tough competition. These promotional expenses have
lowered down the net profits of the company also.

Learning outcome:
In this case study we learned:
 How company’s management work
 How challenges are tackled within organizations
 How to utilize their strengths and weaknesses in an efficient way
 How challenges and issues are categorized and then resolved.

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