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Lecture Ready 2

1. Women now purchase around 1/3 of new electronic devices, representing a change from when electronics were mostly purchased by men in the past. 2. Businesses have recently noticed this change in their customer base and are beginning to create new strategies to appeal more to women customers, such as adding discounts or improving how devices can multi-task. 3. To appeal to men, businesses aim to make prices reasonable and add interesting and productive features while maintaining a cool appearance.

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Linh Hoàng
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1K views125 pages

Lecture Ready 2

1. Women now purchase around 1/3 of new electronic devices, representing a change from when electronics were mostly purchased by men in the past. 2. Businesses have recently noticed this change in their customer base and are beginning to create new strategies to appeal more to women customers, such as adding discounts or improving how devices can multi-task. 3. To appeal to men, businesses aim to make prices reasonable and add interesting and productive features while maintaining a cool appearance.

Uploaded by

Linh Hoàng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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they buy more electronic products

1/3 of new devices are sold to women


how they shop, how they feel...

f
h

a
e

c
d

1. men: almost nothing has changed in terms of shopping interests. example: my father: old interest
like smartphones, household applications,...
women: tend to be concerned more about technology, but not much. example: my mother, because
normally my father would buy her electric devices when they come in need.
2. to appeal to women, add discounts, improve the appearance of the device and how it can
multi-task.
to appeal men, make the price reasonable, add more interesting and productive features, make the
appearance cool.
Men and women have different needs of spending.

Women are spending more and more on electrics.

Shops want to know about each gender's spending habits.


Today I'll be discussing about...

some of the most important trends in the area of gender and spending

we'll be discussing several reasons for...

what i want to talk about is

how new cars are marketed today

first, we'll look at.... then, we'll move to look at...

Let's continue our discussion of

market plans

I'm going to cover ... and then we'll look at ...


past: electronics market - mostly men

women buy 1/3 new innovative electronics

businesses recently notice change: customer base; beginning create new


strategies to appeal women
Advertisements are every where.

Advertisements are in many forms.

Advertisements are about seeing chance in plainly hidden places.

Today, we'll discuss about ___

Our today's main topic is _____


g

h
d

a
b

f
now let's talk abt

trend: people balancing work and leisure

let's talk abt

differences of work and leisure in generation


=> so that, resulting

comp companies

1 ^ - today's business is international =/ 30 yrs ago

(man) + (woman) employed + taking care of children.

comp try to stay competitive in 2 ways - have < cost than others + I^
production => make > money
c

b
d

things like

bread, cereal, rice and pasta

let's look at few typical examples


lettuce, carrots, pepers, potatoes and onions

let's look at some examples

apples, bananas, melons and fruit juices - apple juice and


orange juice

let me give you a couple of examples

butter and chicken fat

like
cheese, milk, yogurt, ice cream

like

meat, poultry, fish, dry beans or peas, eggs, nuts and seeds
c

d
e

a
h

f
It's important to understand that

Listen carefully

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