A

REPORT
OF
MINOR PROJECT

ON

“Domino’s Pizza”

SUBMITTED BY

Kartik Garg

REG NO. 200901227

BBA III SEMESTER (SECTION-B)

BACHELORS OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

DR. JAMPALA MAHESHCHANDRA BABU

SCHOOL OF BUSINESS AND COMMERCE

S. No. Particular Page No.

2 Mission, Vision, Objectives, Policies

3 Management Structure

4 Product/Service Portfolio

5 Company’s Strategies (Finance,

6 CSR Policies

7 Awards & Recognition

8 SWOT Analysis

9 Conclusion

10 References
DOMINO’S – INTRODUCTION
Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann
Arbor, Michigan, United States. Founded in 1960, Domino's is the second-largest pizza
chain in the United States. Domino's currently has nearly 10,000 corporate and franchisee
stores in 60 international markets and all 50 U.S. states. Domino's Pizza was sold to Bain
Capital in 1998 and went public in 2004. Domino's menu features pizza, pasta, oven-baked
sandwiches, wings, boneless chicken, salads, breadsticks, cheese sticks, and a variety of
dessert items.

 Founded in 1960 by Tom Monaghan

The India chapter of Domino’s began in the year 1996 when the company set up its first
outlet here. Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the
Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh.

HISTORY
The story of Domino’s Pizza all started with two brothers named James and Tom Monaghan who
brought a small Michigan Pizzeria named Dominick’s. The pizzeria was initially run by the both
of them until Tom decided to sell his share for a second-hand car leaving Tom to manage the
business. Tom later purchased two more pizzerias, he wanted the additional stores to have the
same branding but the original owner of Dominick’s forbade him to do so, that’s why he later
revamped its image and changed its name to Domino’s Pizza in 1965.

The logo of the pizzeria originally had three dots which represented the three original stores in
1965 and Tom wanted to add a new dot every time he adds a new store but his idea faded as his
business quickly expanded. By the late seventies, Domino’s Pizza had a total of 200 franchise
pizza branch all over the United States. And in 1983, Domino’s showed that they were ready to
go global as they opened their first international branch in Winnipeg and on that same year, it
opened its 100th store in Vancouver, Washington.

Even if they had locations in different parts of the world, Domino’s Pizza remained to be a
traditional company. And before competition forced them to add varieties in their menu,
Domino’s Pizza only had one type of pizza crust which the dough is shaped by tossing and
pulling, and they only had just two sizes of dough.

In the 1990s, the pizzeria introduced its first non-pizza item to their menu by including
breadsticks and chicken wings. And in 1996, Domino’s Pizza launched its website and declared a
global sales of almost three billion dollars. The following year, the company revamped their
stores by introducing a new look and a new logo.
DOMINO’S INDIA
Jubilant Food Works Limited (the Company) is a Jubilant Bhartia Group Company, The
Company was incorporated in 1995 and initiated operations in 1996, The Company got listed on
the Indian bourses in February 2010, Mr. Shyam S. Bhartia, Mr, Hari S Bhartia and Jubilant
Enpro Private Ltd, are the Promoters of the Company. The Company & its subsidiary operates
Domino's Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka, The
Company is market leader in the pizza segment with a network of 1,126.

Domino's Pizza restaurants across 264 cities (as on October 26, 2017).
The Company is the market leader in the organized pizza market in the pizza home delivery
segment in India, The Company has strengthened its portfolio by entering into an agreement with
Dunkin' Donuts Franchising LLC, for developing the Dunkin' Donuts brand and operating
restaurants in India, Over the period since 1996, Domino's Pizza India has remained focused on
delivering great tasting Pizzas and sides, superior quality, exceptional guest care and value for
money offerings. They have endeavoured to establish a reputation for being a home delivery
specialist capable of delivering pizzas within 30 minutes or else FREE to a community of loyal
consumers from all our restaurants around the country.

Domino's vision is focused on "Exceptional people on a mission to be the best pizza delivery
company in the workd!" They are committed to bringing fun, happiness and convenience to lives
of our consumers by delivering delicious pizzas to their doorstep and their efforts are aimed at
fulfilling this commitment towards a large and ever-growing guest base.

Domino's constantly strives to develop products that suit the tastes of our consumers and hence
delighting them Domino's believes strongly in the strategy of "Think global and act local. Thus,
time and again they have been innovating with delicious new products such as crusts, toppings
and flavours suitable to the taste buds of Indian Consumers. Further providing value for money
and affordable products to their consumers has been an important part of their efforts. Their
initiatives such as Fun Meal and Pizza Mani have been extremely popular with consumers
boking for an affordable and value for money meal option.

Domino's believes that when a box of pizza is opened, family and friends come together to share
the pizza. Hence, our brand positioning: *Yeh Hai Rishton Ka Time'.