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Learn B2B in An Hour

The document discusses B2B writing and provides tips for getting started in the field. It defines B2B writing as content writing that helps businesses sell products and services to other businesses. The document encourages readers to explore B2B industries by reading industry news sites for 45 minutes to determine if they have an aptitude for learning about business. It promotes additional training resources for learning about writing thought leadership articles, case studies, and white papers to build a career in B2B writing.

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julianrf
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80 views7 pages

Learn B2B in An Hour

The document discusses B2B writing and provides tips for getting started in the field. It defines B2B writing as content writing that helps businesses sell products and services to other businesses. The document encourages readers to explore B2B industries by reading industry news sites for 45 minutes to determine if they have an aptitude for learning about business. It promotes additional training resources for learning about writing thought leadership articles, case studies, and white papers to build a career in B2B writing.

Uploaded by

julianrf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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B2B Writing is…

B2B writing is a form of content writing that is


incredibly lucrative for naturally talented writers.

But there’s just one problem – it’s really hard to


learn about when you’re just getting started!

We want to give you three clear answers – and


one exercise – that will help you get up to
speed in just 60 minutes.

1 2 3
B2B writing stands for
business-to-business
writing.

It’s a field of writing where


you’re helping businesses sell
products to other businesses.
But it’s a lot more fun than that.

Think of it this way: instead of


selling the sweater (B2C),
you’re selling the e-commerce
software that operates the
website to sell the sweater
(B2B). Instead of selling the
pineapples (B2C), you’re
selling the shipping and
logistics platform that helps
delivery companies deliver the
pineapples on time.

B2B is the bottom of the


iceberg – the part of the
business world we don’t often
see as consumers. But once
you start to see it, you’ll see it
everywhere!
B2B writers aren’t business
professionals, marketing
experts, or online gurus.

They’re just normal writers like


you and me who followed their
curiosity about business. They
learned about the marketing
funnel, practiced writing articles,
case studies, and white papers,
and figured out what they loved
to write about and started
charging for it.

Every single successful B2B


writer today, even the ones
regularly making $200,000 a
year, are just naturally talented
writers who followed their
curiosity about business.
B2B writing is one of the best
ways to specialize in freelance
writing because it offers a
reliable and steady source of
income.

B2B companies spend tens of


thousands of dollars a year
(sometimes hundreds of
thousands!) on content
marketing to sell their N.I.C.E
products: new, innovative,
complex, and expensive. It’s a
need that never goes away, and
a need that multiplies every year
as companies release new
products.

Writers who learn how to do it


well, and who enjoy it, can very
quickly develop a healthy five or
six figure business income.
Are you ready for a very simple
exercise that will reveal if you have
an aptitude for B2B writing?

Your first assignment is to read for 45


minutes. That’s right, it’s that easy!

Just pick one of the following


websites:

● SmartBrief
(https://www.smartbrief.com/origi
nals)
● Industry Dive
(https://www.industrydive.com/in
dustries/)
● Morning Brew
(https://www.morningbrew.com/d
aily/stories

And explore this website for 45


minutes (or about five articles),
reading whatever catches your eye!

You’ll be AMAZED to find out what


you learn about B2B writing and what
sparks your curiosity about the
business world.
Have any questions?
Ask – or overhear – exactly what
you want to know at the monthly
B2BWI Open House.

Liked this mini-training?


You’ll LOVE the forever free
Foundations of B2B Writing course
– enroll today to learn the very
basics of writing marketing content
like...
Sarah Greesonbach
● Thought leadership articles Founder, B2B Writing Institute
● Case studies
● White papers

And what a career in B2B writing


can look like for you!

Where B2B writers go to grow


The B2B Writing Institute helps naturally talented
writers like you build successful careers in B2B writing
– then we help you stay at the top of your game with
courses, community, and live trainings.

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