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    CPI Test Guide: Initial Requirements

    Uploaded by

    Danistergladwin
    The document provides instructions for conducting a soft launch test of a mobile game app through MOONEE to evaluate key performance indicators (KPIs) like retention, cost per installation (CPI), and playtime over a 4 day period targeting US users. It outlines requirements to clean ads/IAP and select the US/IL category/subcategory. It also requests gameplay video assets and instructions for implementing analytics and social SDKs and submitting a new app store version for the test.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    CPI Test Guide: Initial Requirements

    Uploaded by

    Danistergladwin
    62 views4 pages
    The document provides instructions for conducting a soft launch test of a mobile game app through MOONEE to evaluate key performance indicators (KPIs) like retention, cost per installation (CPI), and playtime over a 4 day period targeting US users. It outlines requirements to clean ads/IAP and select the US/IL category/subcategory. It also requests gameplay video assets and instructions for implementing analytics and social SDKs and submitting a new app store version for the test.

    Original Description:

    Moonee Test Guide new

    Original Title

    Moonee Test Guide new

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    The document provides instructions for conducting a soft launch test of a mobile game app through MOONEE to evaluate key performance indicators (KPIs) like retention, cost per installation (CPI), and playtime over a 4 day period targeting US users. It outlines requirements to clean ads/IAP and select the US/IL category/subcategory. It also requests gameplay video assets and instructions for implementing analytics and social SDKs and submitting a new app store version for the test.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    62 views4 pages

    CPI Test Guide: Initial Requirements

    Uploaded by

    Danistergladwin
    The document provides instructions for conducting a soft launch test of a mobile game app through MOONEE to evaluate key performance indicators (KPIs) like retention, cost per installation (CPI), and playtime over a 4 day period targeting US users. It outlines requirements to clean ads/IAP and select the US/IL category/subcategory. It also requests gameplay video assets and instructions for implementing analytics and social SDKs and submitting a new app store version for the test.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    CPI Test Guide

    Welcome to MOONEE’s family, we’ve been expecting you. 

    Please feel free to contact me with any questions, to request further information about any 
    issue  or  guidance  you  or  your  team  might  need,  we  will  be  guiding  you  and  your  studio 
    through  the  whole  process  of  releasing  your  prototype  for  the  soft  launch.  Before  going 
    with  large  resources,  we  want  to  test the potential of your app in terms of retention, CPI, 
    Playtime  and  additional  KPI’s.  The  test  will  be  targeting  US  users  and  will  take  us Max 4
    days to determine KPI’s. 

    Initial requirements​:
    ❏ Clean your app from all ads and IAP

    ❏ Make sure to have only Games category, with the relevant sub - category

    ❏ Once the game is ready, release your game in the US and IL only

    1. General Timeline
    2. Video Creative

    ❏ Provide gameplay videos for ads (preferred via Google Drive) w


    ​ ith game sounds​(if
    there are ones)​ ​. 
    ❏ Video format - 720x900
    ❏ Needed two Videos:
    ❏ 2 minutes of different fails.
    ❏ 3 minutes that will include:
    ❏ Normal play
    ❏ Expert play
    ❏ Satisfying moments

    3. SDK Implementations

    3.1 Game Analytics​ (SDK & ACCOUNT SETUP)

    If you don’t have an account, create one with​ ​this guide​.


    Please use this ​guide to implement the GameAnalytics SDK
    *There is no need to create events in GA for the test!

    3.2 Facebook​ SDK SETUP


    Use the following implemention guide to FB SDK in Unity
    **After finishing with the SDK setup, make sure that it's
    implemented correctly with the correct FB App ID before
    sending the version to the store!
    3.3 Sending new version to the store.
    After you finish with the app’s adjustments from our game
    designer, and finishing with the  SDK implementations, please
    update the screenshots on the store with banners from
    the latest version. 
    If there’s need to be a change in the app icon, please do so
    before submitting. 
    After that submit your new version to the store.  
    4. Systems Access
    4.1 Game Analytics
    Grant Admin access to the app (Settings -> Users -> Invite User) to the user
    below:  ​[email protected] 

    4.2 Facebook 
    Grant Admin access to the app (Roles -> Administrators -> Add Administrators) to the 
    users below: 
    daniel.hirsh.9 
    Gabriel.olt
    sivanp1234 
    shirth

    4.3 Facebook General Settings 


    If you’re app is not live on Facebook Developer, please follow the steps below: 
    1. Press on Create an app -> Build or Connect to a Game -> Gaming Integrations ->
    Insert the name of the app and press Create App 
    2. Under Basic Settings, please fill the mandatory fields:
    2.1 Privacy Policy URL 
    2.2 User Data Deletion (insert you privacy policy URL again) 
    2.3 Categroy: Game, Sub-Category: Hyper Casual 
    2.4 Add Platform 
    2.4.1. Android - Insert the Google Play Package Name  (Bundle ID) 
    2.4.2 (Only if the app is iOS) - Insert under iPhone store ID, the app’s Store ID as
    it appears in the  store link + Insert the Bundle ID 

    3. Press save, and afterwards change the app status to live!

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