Cambridge Management and Leadership School
ASSIGNMENT BRIEF
Unit number and title Unit 05 - Strategic Planning
Qualification Level 7 Diploma in Strategic Management and Leadership
Assignment title Strategic Planning
In this assignment you can use your employment context or prefer to use the following scenario
as a standard context – in the scenario you will be required to research organisations of your
choice of which information you will find easily be secondary research. This unit is about the value
of the strategic planning process in formulating appropriate strategies and designing a plan that
will be supported by stakeholders and other organisational leaders. The critical review of the plan
and its success is also addressed in the unit.
Scenario
Assume, you work as a Strategic and Operational Business Manager for a multinational company
which has its business operations across the world. The organisation sells products and services to
its customers. The purpose of your role is to develop long-term strategic plan and implement
them through short-term operational plans; manage business operations, budgets and financial,
marketing, people and project delivery. As part of your role, you are writing a report to value of
the strategic planning process in formulating appropriate strategies and designing a plan. To meet
each task, you would have to answer assessment criteria.
You can select any company of your choice
Walmart, Amazon, Alibaba, Facebook, Toyota, State Grid, Shell, Volkswagen, Tesla, Toyota, Apple
or any company from this list https://en.wikipedia.org/wiki/List_of_multinational_corporations
You must follow the following assignment structure
Page 1 – Candidate Authentication form
Page 2 – Table of Contents
Page 3 and onwards – Task 1 to Task 3
Last page - References
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Cambridge Management and Leadership School
Task 1
Conceive and analyse strategic options by meeting following assessment criteria (A.C.)
A.C 1.1. Critically analyse and identify the organisation’s strategic aims and objectives including the
approach adopted to strategic planning
A.C 1.2. Determine alternative strategic options available and the implications for the organisation
A.C 1.3. Critically evaluate the impact of stakeholder expectations on a strategic plan and the planning
horizon
Task 2
Formulate a strategic plan by meeting following assessment criteria (A.C.)
A.C 2.1. Critically evaluate the strategic options available to the organisation over the existing planning
horizon and factoring in wider context market and competitor impacts
A.C 2.2. Assess and determine the priorities and feasibility of alternative options over the existing planning
horizon
A.C 2.3. Carry out a risk assessment of the preferred strategy and alternatives
A.C 2.4. Identify, justify and articulate the selected strategies within the plan and address any potential
problems
A.C 2.5. Produce a strategic plan and its components to achieve the selected strategic direction
Task 3
Implement, evaluate, monitor and review the strategic plan by meeting following assessment criteria (A.C.)
A.C 3.1. Critically review the organisational and market factors to be considered in the implementation of
the strategic plan
A.C 3.2. Determine and apply a range of tools and concepts to monitor and review the strategic plan
A.C 3.2. Determine the impact of the strategic plan on the organisation’s direction and achievement of the
organisation’s objectives
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Cambridge Management and Leadership School
Guidelines for completion
This assignment will involve you in considerable research through the tasks, accessing
relevant information and planning out your answers.
Produce work that meets the assessment criteria given for each Task
Ensure you have completed all tasks and show where the evidence is for each assessment
criteria
You should demonstrate your knowledge, skills and competence of explaining, analysing
and evaluating through preparing reports, and case presentations.
Use the standard business report format.
A standard citation and Harvard referencing system is required.
Complete the assignment front page and sign the statement of authenticity.
You may use course notes, articles, textbooks, internet, and any additional paper-
based material to facilitate completion of this assignment.
Manage and organise own time to complete all tasks and submit work by the deadline.
Your work will be tested for any malpractice or plagiarism and will not assessed
The minimum word counts for task 1 – 1000 words, Task 2 – 1000 words, and Task 3 –
1000 words. Total word counts are 3000 words (+/- 10%).
Email a draft assignment to [email protected] and after initial comments from the
tutor, upload to the Virtual Learning Platform Assignment portal.
All work must be submitted in a single electronic document (.doc/.docx file) to the virtual
learning platform.
