11/5/21, 1:38 PM Midterm Exam

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Week 8: Midterm Exam /
Midterm Exam

Question 1
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It allows users way in to virtual versions of these resources.

Select one:
a. Platform as a Service

b. Storage as a Service

c. Software as a Service

d. Infrastructure as a Service

Clear my choice

Question 2
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The _____ serves as the address of a web page.

Select one:
a. URL Resource Locator

b. Hypertext Markup Language

c. Uniform Resource Language

d. Uniform Resource Locator

Clear my choice

Question 3
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It is defined as the usefulness of data

Select one:
a. Value

b. Volume

c. Variability

d. Veracity

Clear my choice


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Question 4
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These are digital records of business transactions, even the ones that are done offline.

Select one:
a. Social data

b. Machine data

c. Transactional data

d. All of these

Clear my choice

Question 5
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HTML Stands for _____

Select one:
a. Homepage Markup Language

b. Hypertext Markup Language

c. Hyperspeed Madeup Language

d. Hyperdrive Markup Language

Clear my choice

Question 6
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It is used to create forecasts or predictions about future events

Select one:
a. Prescriptive analytics

b. Any of these

c. Predictive analytics

d. Descriptive analytics

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 7
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This is used to display tiles, subtitles, and other important texts in the web page.

Select one:
a. Title tag

b. Homepage title

c. Heading tag

d. Description meta tag

Clear my choice

Question 8
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Web Traffic is defined as _______

Select one:
a. It refers to the instance when a website visitor performs a desired action

b. None of these

c. It refers to the number of users that visit a website

d. Practices that aim to improve the ranking of a website in search engine results

Clear my choice

Question 9
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It is a structured or organized information that creates awareness or understanding

Select one:
a. Data

b. Information

c. Wisdom

d. Knowledge

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 10
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Identify the correct web page for each rank from highest to lowest. For pages with the same ranking, follow the alphabetical order.

Find the 5th highest rank.

Select one:
a. I

b. K

c. F

d. E

Clear my choice

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Question 11
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Refined data is further examined to extract more actionable insights

Select one:
a. Analyse the data

b. Defining the business needs

c. Explore the data

d. Predict what is likely to happen

Clear my choice

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Question 12
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Identify the correct web page for each rank from highest to lowest. For pages with the same ranking, follow the alphabetical order.

Find the 6th highest rank.

Select one:
a. C

b. D

c. B

d. A

Clear my choice

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Question 13
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A _____as a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root
(home) page

Select one:
a. Title list

b. Description list

c. Breadcrumb list

d. Header list

Clear my choice

Question 14
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Which of the following is a main source of Big Data?

Select one:
a. Social Data

b. Volume

c. Variability

d. Data Availability

Clear my choice

Question 15
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Complete this quote: "_____ is where I expect much of the real money will be made on the Internet, just as it was in broadcasting."

Select one:
a. Youtube

b. SEO

c. Content

d. Bitcoin

Clear my choice

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Question 16
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According to Google's Search Engine Optimization Starter Guide: "The _____ for your homepage can list the name of your website/ business
and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or
offerings"

Select one:
a. Title

b. Description

c. URL

d. Meta tag

Clear my choice

Question 17
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It refers to data plus context or meaning

Select one:
a. Information

b. Data

c. Wisdom

d. Knowledge

Clear my choice

Question 18
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Which of the following is main defining characteristic of Big Data?

Select one:
a. Variety

b. Processing Capacity

c. Veracity

d. Variability

Clear my choice

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Question 19
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The _____ it is not visible on the web page itself but it is visible to search engines.

Select one:
a. Heading tag

b. Header

c. Meta tag

d. Title

Clear my choice

Question 20
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It examines data from the past to create forecasts or predictions about future events

Select one:
a. Prescriptive analytics

b. Descriptive analytics

c. Any of these

d. Predictive analytics

Clear my choice

Question 21
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What is the last step in adding basic SEO to HTML files?

Select one:
a. Double click your file to open it in your default web browser

b. Enter predetermined texts

c. Open Notepad or Testpad in your computer

d. Save your file

Clear my choice

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Question 22
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_____ is used to come up with the best course of action.

Select one:
a. Prescriptive analytics

b. Descriptive analytics

c. Predictive analytics

d. Diagnostic analytics

Clear my choice

Question 23
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What is a Search Engine?

Select one:
a. It is a software system that is designed to look for information on the Internet

b. Any of these

c. It is a software system that is designed to compile information on the Internet

d. Is a software system that is designed to compress information on the Internet

Clear my choice

Question 24
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It lets users and search engines read the topic of your web page.

Select one:
a. Heading Tag

b. Website URL

c. Title tag

d. Description Meta Tag

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 25
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It refers to the different types of data

Select one:
a. Value

b. Variety

c. Volume

d. Velocity

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Question 26
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All of these are true about Search Engine Optimization, EXCEPT;

Select one:
a. It is a practice that aims to improve the ranking of a website in search engine results.

b. None of these

c. It looks for information in the internet.

d. It is basically a quest to get your website to the top of the search results list.

Clear my choice

Question 27
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_____ is used to examine data in order to determine the reason behind an event.

Select one:
a. Predictive analytics

b. Prescriptive analytics

c. Descriptive analytics

d. Diagnostic analytics

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 28
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It refers to how many operations a processor can perform in a given amount of time

Select one:
a. Data storage

b. Data availability

c. Data retrieval

d. Processing capability

Clear my choice

Question 29
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It serves as the address of a web page

Select one:
a. Hashtag

b. Title tag

c. Website URL

d. Title page

Clear my choice

Question 30
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What is the result when information is used to come up with an answer?

Select one:
a. Knowledge

b. Information

c. Wisdom

d. Data

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 31
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What is Step 5 in the business analytics process?

Select one:
a. Optimise

b. Explore the data

c. Make a decision and measure the outcome

d. Defining the business needs

Question 32
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What is Step 1 in the business analytics process?

Select one:
a. Make a decision and measure the outcome

b. Defining the business needs

c. Optimise

d. Analyse the data

Clear my choice

Question 33
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It is the main characteristic of Big Data

Select one:
a. Variety

b. Value

c. Velocity

d. Volume

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 34
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Everything-as-a-Service is defined as

Select one:
a. None of the choices

b. It is the umbrella term for all Cloud-based computing resources that are made available to users in an on-demand basis

c. It is the umbrella term for all Cloud-based storage resources that are made available to users in an on-demand basis

d. It is the umbrella term for all Cloud-based writing resources that are made available to users in an on-demand basis

Clear my choice

Question 35
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What is Big Data?

Select one:
a. An accumulation of data that is too large and simple for processing by advanced database management tools

b. An accumulation of data that is too large and complex for processing by advanced database management tools

c. An accumulation of data that is too large and simple for processing by traditional database management tools

d. An accumulation of data that is too large and complex for processing by traditional database management tools

Clear my choice

Question 36
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It is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root
(home) page

Select one:
a. Breadcrumb list

b. Title tag

c. Title page

d. Bucket list

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 37
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_____ is the interpretation of historical data to understand past events or the current state of things.

Select one:
a. Descriptive analytics

b. Prescriptive analytics

c. Predictive analytics

d. Diagnostic analytics

Clear my choice

Question 38
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It is a computer process that is used to determine which web pages in a search engine's index are the most relevant

Select one:
a. Basic Search Algorithm

b. Search Engine Algorithm

c. Initial Search Algorithm

d. All of these

Clear my choice

Question 39
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It is the most well-known algorithm.

Select one:
a. Java

b. PageRank

c. C Language

d. Algorithm

Clear my choice

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Question 40
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Which of the following is a main source of Big Data?

Select one:
a. Velocity

b. Unstructured data

c. Machine Data

d. Data Storage

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 41
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Identify the correct web page for each rank from highest to lowest. For pages with the same ranking, follow the alphabetical order.

Find the 2nd highest rank.

Select one:
a. B

b. E

c. A

d. C

Clear my choice

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11/5/21, 1:38 PM Midterm Exam

Question 42
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It is a procedure or formula used to rank web pages

Select one:
a. None of these

b. Codes

c. Algorithm

d. PageRank

Clear my choice

Question 43
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What is a conversion?

Select one:
a. It refers to the instance when a website visitor performs a desired action

b. It refers to the number of users that visit a website

c. It is a practice that aim to improve the ranking of a website in search engine results

d. None of these

Clear my choice

Question 44
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Which of the following is a key enabler of Big Data?

Select one:
a. Machine Data

b. Social Data

c. Structured Data

d. Data Storage

Clear my choice

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Question 45
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It is not organized in a readily recognizable way

Select one:
a. Constructive Data

b. Structured data

c. Unconstructive Data

d. Unstructured data

Clear my choice

Question 46
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It is a data plus context or meaning

Select one:
a. Information

b. Wisdom

c. Data

d. Knowledge

Clear my choice

Question 47
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It can be defined structured or organized information that creates awareness or understanding

Select one:
a. Data

b. Knowledge

c. Wisdom

d. Information

Clear my choice

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Question 48
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It has metadata and a fixed length and format

Select one:
a. Structured Data

b. Unstructured Data

c. Unconstructive Data

d. Constructive Data

Clear my choice

Question 49
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Which of the following is a key enabler of Big Data?

Select one:
a. Processing Capacity

b. Machine Data

c. Velocity

d. Social Data

Clear my choice

Question 50
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It is the application of knowledge

Select one:
a. Applied knowledge

b. Data

c. Wisdom

d. Information

Clear my choice

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