a

Samsung Mobile: Market

vi
Share and Profitability in

d
re
Smartphones

ha
Group 1

s
Avinash Kumar Prasad - 2011044

as
Palash Gajbhiye - 2011075
Bibek Saha - 2011050

w
Manas Singh - 1911135
Nilesh Mali - 2011127

m ce
Sriteja Chunduru - 2011061

.co ur
Yaswanth Sangaraju - 2011284

so
re
y
ud
ro
5Cs:

a
vi
d
re
21.4% Market
Customers were Worldwide- Google Smartphone
Share – Quarter
Apple,

ha
2 of 2015 from all usage was
segments i.e., Blackberry, Distributors increasing
from Low, Mid & Lenovo, HTC and

s
Top smartphone
Top-end Microsoft-Nokia Phone
manufacturer

as
with respect to segments Retailers- Both connectivity with
China- Huawei, Online and other device
market share

w
Xiaomi and Offline
Lenovo Smartphone

m ce
industry seeing
India- Micromax immense growth
and Intex

.co ur
in market i.e.,
3.4 billion (2014)

so
to 6.4 billion
(2021)
Company Customer Competitors
re Collaborator Context
s
y
ud
ro
 a
vi
Decision Problem: Samsung should focus on increasing their market share or to increase profitability?

d
re
ha
Alternatives:

s
● Samsung should focus on increasing their market share.

as
● Samsung should focus on increasing their profitability.

w
m ce
Framework Used:

.co ur
so
Innovation-Ambition Matrix
re
y
ud
ro
Evaluation of Alternatives

a
vi
Market, Target
new customer
Create New

d
TRANSFORMATIONAL

re
needs
To develop and

ha
replace Android OS
usage
Markets, Serve
Enter Adjacent

s
Customers
Adjacent

as
w
ADJACENT
Smartphones and

m ce
Serve Existing Markets &

Other products
WHERE TO PLAY

CORE connected to form a

.co ur
platform-based
Smartphone and
system using Android

so
Other products as
OS
stand-alone products
Customers

using Android OS re
y
Use Existing Products & Assets Add incremental Products Develop New Products &
ud
ro
& Assets Assets
HOW TO WIN
 a
vi
Recommended Action plan

d
re
● The focus should be on increasing the market share by adopting platform

ha
s
based strategy of Apple

as
w
● Samsung has wide product portfolio variety and can leverage coordination

m ce
between these devices

.co ur
so
re
y
ud
ro
 a
vi
Action Plan to handle negative

d
re
● There is a risk of losing out on profitability which will impact their revenues

s ha
● The market share approach is important to tackle increasing number of companies in

as
w
smartphone market

m ce
● They should focus on increasing the dependencies of smartphone with other devices

.co ur
so
of company to increase sales of other products as well
re
y
ud
ro
Powered by TCPDF (www.tcpdf.org)