Cape - Unit 1 Digital Media 2017 Paper 1
Cape - Unit 1 Digital Media 2017 Paper 1
1. Software that can be used and modified from its original source and sold to other users is BEST
described as open?
a. Data
b. Source
c. Domain
d. Educational Resources
2. Historically, Web 2.0 tends to refer to a time in the history of the Internet when
a. Web 1.0 websites started to become less popular
b. websites began to adopt HTML5 and JavaScript
c. a new version of the web was released by the World Wide Web consortium
d. interaction and ability for users to add or modify information became more important
3. John wants to reduce the size of his audio file before putting it on his website. Which of the
following would be MOST useful in reducing the size of the file?
a. Bandwidth
b. Transcoding
c. Compression
d. Decompression
8. On a social networking site, Susan posted a video of herself dancing. Soon, persons started
sharing the video link across the Internet. Which of the following ethical issues should be of
concern to Susan?
a. Piracy
b. Privacy
c. Plagiarism
d. Creditability
10. Which of the following does NOT present an ethical issue in the field of digital media?
a. John sharing a video he shot and edited with his friends.
b. John copying a commercial CD he borrowed from his friend.
c. John selling a popular movie that he downloaded from YouTube.
d. John downloading an expensive video editing suite from a file sharing site.
16. Which of the following skills may NOT be needed to enhance entrepreneurship in the digital
media industry?
a. Programming
b. Continuous learning
c. Portfolio development
d. Ability to market ideas
17. Steven wants to start a music production business that requires $100 000 to start up. He has $50
000 in savings and his brother invests $25 000. He then acquires a $25 000 loan from the bank to
make up the total amount.
This type of funding can be BEST described as
a. debt
b. equity
c. debt and equity
d. venture capital
19. Which of the following statements are TRUE about venture capitalists?
i. They only fund large businesses.
ii. They provide equity for businesses.
iii. They expect high returns on their investments.
a. I and II only
b. I and III only
c. II and III only
d. I, II and III
20. This item refers to the following value chain.
22. Which of the following terms BEST describes the emergence of worldwide markets?
a. E-commerce
b. Globalization
c. Internationalization
d. Geographical information
23. Which of the following is a MAJOR challenge faced by the digital media industry in the Caribbean?
a. Privacy
b. Storage
c. Reliable power supply
d. Availability of skilled workers
24. John wants to seek funding for his business proposal but the banking sector does not want to take
the risks to provide funding. Which of the following is the BEST source of funding for his business
proposal?
a. Donation
b. Credit union
c. Crowdfunding
d. Private investor
27. Which of the following activities BEST describes the process of brainstorming?
a. Defining the problem
b. Documenting the design process
c. Testing the effectiveness of a prototype
d. Drawing a diagram to represent ideas linked to a central keyword
30. Oral presentation skills are important in the world of digital media because they
I. can enhance marketing skills
II. allow for visual representation of data
III. can help to communicate complex concepts
a. I only
b. I and II only
c. I and III only
d. I, II and III
31. Which of the following BEST describes the complete creative process?
a. Designing a solution for two related problems
b. Taking a problem through to an implemented solution
c. Taking a problem through to a solution being designed
d. Taking a solution and retracing how the problem was solved
32. During which stage of the creative process is the individual required to take time to study the
problem at hand and how it relates to its various components?
a. Analysis
b. Ideation
c. Evaluation
d. Implementation
33. An entrepreneur is applying the creative process to solve a problem. At which point in the process
should he do a Mind-Mapping chart?
a. Ideation
b. Selection
c. Analysis
d. Definition
34. After studying and defining the problem, the next step in the creative process is to
a. sell ideas
b. accept ideas
c. generate ideas
d. evaluate ideas
35. This item refers to the following diagram which shows an approach to the creative process.
a. Linear
b. Cyclic
c. Branched
d. Feedback
36. Which of the following is NOT a core preproduction task when doing digital video production?
a. Logistics
b. Budgeting
c. Visual effects
d. Storyboarding
37. Which of the following is an important part of the planning process when preparing to build a
website?
a. Wireframe
b. Logo design
c. Dreamweaver
d. Colour scheme
Michael has developed a mobile application that allows users to search for appropriate shoes at
two major online retailers by entering their gender and shoe size.
Which of the following would NOT be a necessary step in the process of developing this
application?
a. Developing a storyboard and a shot list
b. Obtaining a price list from a local shoe retailer
c. Doing a survey to determine the appropriateness of the app
d. Obtaining a list of all the possible shoe sizes from a local shoe retailer
40. Which of the following is NOT considered part of the five-step approach to the ideation process in
developing an inventive solution?
a. Define
b. Validate
c. Generate
d. Evaluate
41. A software team is designing a website for a retail clothing store. Which of the following is an
important factor to be considered?
a. PC compatibility
b. iPad compatibility
c. Mobile compatibility
d. Android compatibility
42. What type of targeting should be used to ensure that an advertisement is seen mostly by persons
between the ages of 19 and 21?
a. Contextual
b. Behavioural
c. Geographic
d. Demographic
43. Which of the following can be used for organizing information between groups of people?
a. Blog
b. Wiki
c. Podcast
d. Live streaming
45. When creating a video of a school's graduation ceremony to be sold to students, which of the
following is the BEST format for the final product?
a. .mpeg2
b. .jpeg
c. .wav
d. .gif