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    SSC102 - Chapter 2 - Multicultural Global Communication - Andy

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    Jane Nguyễn
    1) Effective communication across cultures is necessary for businesses due to trends like outsourcing, offshoring, and e-commerce. 2) Culture encompasses beliefs, norms, values, and behaviors shared by a group and transmitted between generations. 3) Cultural diversity in the workplace has increased and greater understanding of how culture impacts communication is needed.

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    SSC102 - Chapter 2 - Multicultural Global Communication - Andy

    Uploaded by

    Jane Nguyễn
    45 views23 pages
    1) Effective communication across cultures is necessary for businesses due to trends like outsourcing, offshoring, and e-commerce. 2) Culture encompasses beliefs, norms, values, and behaviors shared by a group and transmitted between generations. 3) Cultural diversity in the workplace has increased and greater understanding of how culture impacts communication is needed.

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    SSC102_Chapter 2_Multicultural Global Communication_Andy

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    1) Effective communication across cultures is necessary for businesses due to trends like outsourcing, offshoring, and e-commerce. 2) Culture encompasses beliefs, norms, values, and behaviors shared by a group and transmitted between generations. 3) Cultural diversity in the workplace has increased and greater understanding of how culture impacts communication is needed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    45 views23 pages

    SSC102 - Chapter 2 - Multicultural Global Communication - Andy

    Uploaded by

    Jane Nguyễn
    1) Effective communication across cultures is necessary for businesses due to trends like outsourcing, offshoring, and e-commerce. 2) Culture encompasses beliefs, norms, values, and behaviors shared by a group and transmitted between generations. 3) Cultural diversity in the workplace has increased and greater understanding of how culture impacts communication is needed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 23

    Chapter 2

    Multicultural & Global


    Communication
    Communication Across
    Cultures is Necessary due to:

    • Outsourcing
    • Offshoring
    • E-commerce
    Culture
    Customary beliefs, social norms,
    values, material traits, and behavior
    patterns transmitted from generation
    to generation that distinguish groups
    of people
    Corporate Cultural Dimensions

    • Behavioral expectations • Assumptions


    • Values • Norms
    • Patterns of operation • Customs
    • Beliefs • Rituals
    • Symbols
    Core Cultural Dimensions

    • Ethnicity
    • Race
    • Gender
    • Age
    • Physical disability
    • Ethnicity relates to common history.
    Cultural Ethnicity
    • Race relates to characteristics
    and Race transmissible by descent.
    Gender Roles
    • Men and women tend to
    communicate differently.
    • Societal expectations of
    men and women affect
    how they interact with
    one another.
    Age Diversity
    Age and stage of life affect individuals’ values and how
    others perceive them.
    Physical Disability
    The Americans with Disabilities
    Act (ADA) removes unreasonable
    barriers to employment in an
    effort to prevent discrimination
    against people with disabilities.
    • Cultural background affects communication.
    Multicultural • Cultural diversity in the workplace and in the marketplace has
    increased.
    Perspectives • Greater understanding of the connection between culture and
    communication is necessary.
    Cross-Cultural
    Communication Barriers

    • Cultural relativism
    • Ethnocentrism
    • Lack of knowledge and
    understanding of other
    cultures
    • Discriminatory behaviors
    including harassment
    • Language differences
    Cultural
    Relativism
    Compares the values and
    behaviors of different
    cultures and usually means
    judging them against
    standards of right and
    wrong from your own
    culture.
    Ethnocentrism
    The inherent belief that
    your own cultural
    traditions and values are
    correct and superior
    Stereotypes
    • Assumption that behaviors
    or characteristics typical of
    a particular culture define
    all members of that cultural
    group
    • Result from a limited
    knowledge of cultural
    diversity
    Discrimination
    Showing favoritism or prejudicial rejection of people
    because of differences
    Sexual
    Harassment
    • Unwelcome
    behavior of a sexual
    nature or with
    sexual overtones
    • Quid pro quo
    • Hostile environment
    Languages
    Language differences
    may be a barrier to
    effective business
    communication.
    Nonverbal
    Language
    • Influences the receiver’s
    understanding and
    acceptance of a message
    • Is believed rather than the
    verbal message if the two
    are inconsistent
    Multicultural Communication Guidelines

    Identify and
    Understand Keep
    adapt
    • Understand • Keep an open • Identify and
    your own mind and adapt to
    culture. respect language
    diversity. differences.
    • Multinational business –
    operations targeted toward and
    Multinational conducted in two or more
    and Global countries
    Business
    • Global business – operations and
    strategies to serve a world market
    Low-Context Cultures High Context Cultures
    • Value productivity • Place high value on
    • Prefer direct communication relationships
    • Give minimal attention to relationship building • Favor indirect communication
    • Learn and use a few phrases and greetings in
    Speaking and Writing the receiver’s native language.
    for a Global Audience • Use the indirect or direct style to match the
    style of the receiver.
    Global
    Communication
    Strategies

    • Review business
    communication principles.
    • Analyze the message receiver.
    • Be open to and accepting of
    other cultures.
    • Learn about other cultures
    and apply what you learn.
    • Consider language needs.

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