Introduction

Amazon FBA doesn’t have to be complicated and you shouldn’t make it.

I’ve seen countless numbers of sellers come and go since I’ve started
my journey and I now want to share a few gems on a number of things
which have helped me stay consistent in an ever changing Amazon FBA
landscape.

Whether you’re into Arbitrage, Wholesale or Private Label, there will be

something here for you that I’m sure will supercharge your Amazon FBA
Business.

Sit tight, you’re in for a treat!

What is Amazon FBA?

Amazon FBA stands for Fulfilment by Amazon. In a nutshell, it is a
method of delivering goods and the high-quality Amazon customer
service that sits behind it to customers - using Amazon’s long-standing
established logistical network. This takes the pressure off sellers who
simply have to source their products and send them to Amazon, who
deal with the rest of the process.

Selling products online as I’m sure you’re aware is a great way to make
money. Within the E-Commerce world, Amazon is the big boy. The

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Amazon Marketplace is huge and millions and millions of people are
browsing and shopping on it every day. There has been a growing shift
towards online shopping, particularly with the recent COVID-19
Pandemic, and Amazon is leading the way. FBA is a great way to create
your own seat at the E-commerce table.

Facts and Figures:

● 90% of US consumers have shopped on Amazon, and 65% shop

on Amazon at least monthly
● 89% of buyers agree that they are more likely to buy products
from Amazon than other eCommerce sites
● 150 million Americans are Amazon Prime members
● In 2019, more than half of Amazon’s $280 billion revenue was
fueled by its third-party sellers
● Amazon brought in $75.5 billion in sales revenue in the first
quarter of 2020
● The electronics category was the most popular product category
in 2019
● 82% of Amazon buyers say the price is an important factor to
consider when shopping on the platform
● 4000 items are sold on Amazon per minute
● Amazon has more than 2.5 million sellers currently selling on their
marketplace
● 23% of buyers visit Amazon for inspiration

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As you can see these are some powerful statistics. By leveraging the
power of Amazon’s reputation and using the FBA service, you can build
a successful profitable business.

How Fulfillment by Amazon Works

1. Step one is to select the Fulfilment by Amazon option when listing
your products. Ensure this is highlighted so that when you create
your shipping plan (to send your products to Amazon) it is clear
that they will be via FBA.
2. Step Two - Send your items to an Amazon Fulfilment centre. I use
Amazon’s preferred carrier (UPS) as it is easy to use and built into
the shipping plan. After you send your products, Amazon receives
and scans your items into the Fulfilment centre where they store
products until a customer places an order.
3. Step Three - Your products are listed as “Fulfilled by Amazon” and
get the “Prime” badge - with all the benefits provided by this. With
FBA you also have an increased chance of winning the buy box,
which is the box on a product detail page in which a customer
starts their purchase. Giving you more chances of converting a
visiting customer into a sale.
4. Step Four - Amazon then picks, packs, and ships your items
directly to customers all across the UK and afar. Without knowing
it you have probably bought a bunch of items from third-party
sellers marketed as “Prime”.

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 5. Step Five - Amazon provides customer service in the local
language and handles all returns. All refunds and return requests
are dealt with by Amazon - you will have zero stress.
6. Amazon FBA saves a lot of time as it takes the logistics side of
things off your hands. All you need to do is source the product
and get it sent to Amazon, which is super easy. This gives you
more time to source amazing products with large profit margins.
7. FBA also offers the use of Amazon’s advanced business analytics,
tools, and services which allow you to dive down into the metrics
behind your customers. You can then do things such as identify
where your best customers are, introduce vouchers for bulk
buying or repeat customers, run promotions, etc.
8. You can even use FBA to sell from different channels or your own
website through linkages and integrations
9. It really is that simple. As long as you are willing to put the time
and effort into creating and scaling your business, you can make
tens or hundreds of thousands of £/$ per year selling on Amazon,
even if you are a brand new seller!

Different Methods for Amazon FBA

There are a few different ways in which you can tackle FBA and various
different methods we can utilise to make money. I have personally
carried out all of these methods in chronological order (top down).
These methods are:

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 1. Retail Arbitrage - Sourcing items from retail shops and selling
them for a higher price online. This typically involves sourcing
products that are on discount or clearance.
2. Online Arbitrage - Similar to Retail Arbitrage. However, this
involves sourcing products online as opposed to physically in
retail stores.
3. Wholesale - Buying product lines in bulk, taking advantage of
economies of scale and bulk discount when sourcing products
4. Private Label - Putting your stamp on generic products sourced
via a Manufacturer and selling them under your own personal
Brand name.

Tips and Tricks!

Retail Arbitrage
Know Your Figures

Understand your figures when it comes to Retail Arbitrage.

Understand amazon fees, what it is going to cost you to ship your

product in and also sales volumes - is your product going to sell fast? Is
it going to sell at all?

A few tips:

1. Understand BSR ranks and what they mean

2. Understand the importance of Keepa and how to use it

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 3. Invest in software like BuyBot Pro to speed up your arbitrage
process

Plan out your Routes

When you start out in Retail Arbitrage you might find yourself running
around like a headless chicken.

This isn’t something that you want to do.

Plan a route and know exactly where you will be stopping off on your
journey.

Some tips:

1. Use a route planning app to stay efficient

2. Target those stores which you believe will be most fruitful first
3. Target High ROI stores
4. Make sure that you have enough space in your vehicle to
transport the amount of goods that you require

Check whether Amazon are on the listing

Whatever you do, try and avoid competing with Amazon!

They are a strong competitor, and they have much better margins than
you or I.

For that instance I would strongly think twice about jumping onto a
listing that Amazon is occupying. If you can - avoid it!

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Unless of course the profits are insane.

Be aware of future competition

When doing retail arbitrage on Amazon, it’s a good thing to consider

that other resellers may be finding the exact same thing you are. Retail
chains often clearance out the same items, so it’s possible that if you
find five of an item, 100 other people also might be finding five at their
local store, too.

Be aware of this and don’t go overboard until you’re 100% confident

that the price isn’t going to tank.

Wholesale
Do your Research!
Make sure you choose a product that is not already being sold by
Amazon itself or is a unique private label product sold by a single seller.

This might seem basic, but it’s often overlooked due to the excitement
of discovering a hot selling product.

There’s absolutely no point in trying to compete with Amazon or a

unique branded product. Amazon will always win in the product wars.
With a private label product, you won’t be able to source it from the
manufacturer because it’s a private label and not widely available. It’s as
simple as that, so steer clear.

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Find the Right Supplier!
Once you have researched potential products, you should then look
into sourcing the item – so you need a supplier. This is the time to go
directly to the brand owner or manufacturer.

This can seem daunting at first as manufacturers are large companies

and will have global marketing initiatives in place. But that doesn’t
mean they won’t talk to you.

Remember that you are offering to help them increase their sales, so
demonstrate how you can add value to their brand, particularly as they
may not have a presence on Amazon – this is something you can help
them with. If you specifically look for brands that aren’t already selling
on Amazon or have difficulties in making sales on Amazon, you can
solve their problem.

Don’t be disheartened if the first supplier you speak with gives you a
firm ‘no’. Negotiating is a skill, and it can take a lot of to-ing and fro-ing
to settle on a price or even to get a good deal. The more you practice
negotiating, the better at it you will become. The best advice: do it with
confidence!

Attend Trade Shows

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Trade shows allow you to learn more about the brands you wish to
market and easily connect with many important people inside these
companies. You will have a lot of face-to-face conversations with
company owners while also looking for new products that will sell well
on Amazon. You will also read a lot about what these businesses care
about, their previous encounters selling on Amazon, some pressure
points, and what you can add to the table as a third-party seller. So,
trade shows play a significant role when it comes to Amazon Wholesale.

Use brand websites and product packaging to your advantage

For things that aren’t yet available on Amazon, use your fingers to
search the brand’s website and/or product packaging for contact
information so you can start a conversation about selling their goods
on Amazon.

Go directly to source
The best wholesale relationships come about when you are sourcing
directly from the manufacturer. Find a couple of decent lines and just
rinse and repeat.

Do this over and over and you will have a unique wholesaling business.

Don’t be afraid to reach out to brands and companies, tell them what
you could offer and pitch your services.

Private Label

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Product Research is Key!

It might sound cliche or have been beaten to death, but I cannot stress
enough how important it is to do thorough product research. How deep
you go down the rabbit hole will really set you apart when it comes to
your Private Label business.

It will quickly become apparent to those who skimped on their product

research, and those who tore apart all of the data that Amazon
provides and really went down to the granular level of detail to find
good results.

One of the main ways you can ensure that you’re crushing product
research is by using high quality software - it will make your life easier.

I choose to use Helium 10 and I recommend it to everyone who’s

looking to get started with their Private Label journey.

Helium 10 Link

My Product Research Tips

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 1. Avoid saturated products
2. Look for high demand, low competition niches
3. Ensure that you test at a minimum the top 5 most relevant
keywords for that niche/product
4. Think outside the box, how could you differentiate/add value
5. Think about how you could create a more premium product

Product Launches are Everything

Product launches can make or break a product. I’ve seen so many

sellers with amazing products fall at the wayside due to a shockingly
poor launch.

Getting your launch right is crucial, and here are a few things you can
do to ensure that you’re giving your product the best chance of success:

1. Understand your keywords and know the difference between

short and long tail keywords, also - be able to identify your highly
relevant keywords that you will be targeting.
2. Understand which method of PPC advertising you will be
targeting, I’d avoid Automatic Campaigns as you should have a
clear understanding of the keywords that you need.
3. Get your pricing right - The price that you charge initially won’t be
your final price, you should have 3 price targets - Launch, Medium
and Target prices.

Reviews Matter

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Everyone starts from square one when it comes to creating a brand
new product on Amazon. You’re going to have ZERO reviews.

Immediately, you’re going to be at a disadvantage.

How do you combat this?

By giving the customer an incentive to buy your product!

● Offer them a coupon or voucher which gives them money off a

repeat order
● Include a product insert whereby they can activate a warranty, so
that you can start to build trust with customers off Amazon
● Provide above and beyond customer service so that customers
are overwhelmed, and as such more likely to leave a review
● Use Helium 10’s Follow up feature to send the buyer a message
and make sure that the customer is satisfied with their order,
again, building up confidence and reassurance

Scale Quickly

Once you’ve found your groove and your products are selling well, you
will want to expand. Test out new variations and look at adding another
product or two to your offering.

The best Private Label sellers have a number of different SKUs and
ASINs, and this is the way to go if you want to expand your offering and
become a power seller.

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Conclusion
So there you have it, these are some of my tips and tricks across all of
the different ways to kick start your Amazon FBA business and really
crush it! If you wish to learn more, check out some of my content below.

⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️
Want to Learn More?

Thanks for reading my actionable Amazon FBA tips and tricks, I hope it
was helpful!

If you want to learn more about the Amazon FBA Business further
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