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Data Analytics Program - Introduction To Data Analytics - Topic 3

The document discusses the CRISP-DM framework for data analytics projects. It describes the six phases of CRISP-DM including business understanding, data understanding, data preparation, modeling, evaluation, and deployment. An example strategic roadmap for a data analytics project is also provided.

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John Wick
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27 views

Data Analytics Program - Introduction To Data Analytics - Topic 3

The document discusses the CRISP-DM framework for data analytics projects. It describes the six phases of CRISP-DM including business understanding, data understanding, data preparation, modeling, evaluation, and deployment. An example strategic roadmap for a data analytics project is also provided.

Uploaded by

John Wick
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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DATA

ANALYTICS
PROGRAM
TOPIC 3
DATA ANALYTICS FRAMEWORK
Lesson 3: Data Analytics Frameworks
Frameworks

Source: A General Introduction to Data Analytics, Wiley


Lesson 3: Data Analytics - Frameworks
CRISP-DM: Cross Industry Standard Process for Data Mining
Lesson 3: Data Analytics - Frameworks
CRISP-DM: Cross Industry Standard Process for Data Mining

Start: Business Problem

End: Business Solution


Lesson 3: Data Analytics - Frameworks
CRISP-DM
1. Bussiness Understanding
Lesson 3: Data Analytics - Frameworks
CRISP-DM
1. Bussiness Understanding - Example
Lesson 3: Data Analytics - Frameworks
CRISP-DM
2. Data Understanding

"The data understanding phase starts with an initial data


collection and proceeds with activities in order to get familiar
with the data, to identify data quality problems, to discover
first insights into the data, or to detect interesting subsets to
form hypotheses for hidden information." – Wikipedia

•What data is needed?


•What data is available?
•What are the important characteristics of the data?
Lesson 3: Data Analytics - Frameworks
CRISP-DM
2. Data Understanding - Example

Ex: Employee in
month: Start/ End/
Average of month
Lesson 3: Data Analytics - Frameworks
CRISP-DM
3. Data Preparation
Lesson 3: Data Analytics - Frameworks
CRISP-DM
4. Analysis & Modeling

Important Steps
• Determine what methodology to use to solve
the problem
• Determine the important factors or variables
that will help solve the problem
• Build a model to solve the problem
• Run the model and move to the validation
phase
Lesson 3: Data Analytics - Frameworks
CRISP-DM
5. Validation

Important Steps
• Observe the key results on the model
• Ensure the results make sense within the content of the business problem
• Determine whether to proceed to the next step or return to a previous phase
• Repeat as many times as necessary
Lesson 3: Data Analytics - Frameworks
CRISP-DM
6. Presentation and Visualization

Key Considerations
• Determine the best method of presenting insights based on
the analysis
• Determine the best method of presenting insights based on
the audience
• Make sure the amount of information shared is not
overwhelming
• Use the results to tell a story to the audience
• For more complex analyses, you may want to walk the
audience through the analytical problem solving process
• Always reference the data sources used
• Make sure your analysis supports the decisions that need to
be made
Lesson 3: Data Analytics - Frameworks
Strategic Roadmap - Example
Lesson 3: Data Analytics - Frameworks
Strategic Roadmap - Example
Lesson 3: Data Analytics - Frameworks
Strategic Roadmap - Example
Lesson 3: Data Analytics - Frameworks
Strategic Roadmap - Example

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