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Case Study Multimodal Transport

Multimodal transport refers to connecting different transportation modes like air, train, and public transit to allow travelers to plan and book door-to-door trips. Amadeus collaborates with rail companies to link air and rail travel, enabling more seamless and environmentally friendly trips in Europe. The benefits of multimodal transport include increased revenues, optimizing operations with single bookings, offering more destinations, improved trip management, guaranteed ticket availability and customer loyalty. Amadeus' role is to comprehensively distribute multimodal content across its platforms and leverage interlining agreements between major airlines and ground transportation companies for accurate availability searches.

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QUEEN MARY BERNALDEZ
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207 views2 pages

Case Study Multimodal Transport

Multimodal transport refers to connecting different transportation modes like air, train, and public transit to allow travelers to plan and book door-to-door trips. Amadeus collaborates with rail companies to link air and rail travel, enabling more seamless and environmentally friendly trips in Europe. The benefits of multimodal transport include increased revenues, optimizing operations with single bookings, offering more destinations, improved trip management, guaranteed ticket availability and customer loyalty. Amadeus' role is to comprehensively distribute multimodal content across its platforms and leverage interlining agreements between major airlines and ground transportation companies for accurate availability searches.

Uploaded by

QUEEN MARY BERNALDEZ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1. Describe the nature of multimodal transport mentioned in this case study.

Multimodal travel refers to the combination of several transport options (from air to
train, to public transport) in the same journey. It entails connecting the existing, mode-specific
transport networks and allows travelers to plan, book and ticket their trip door to door through
any mode of transport. Imagine travel restrictions have been lifted in the UK and you need to
travel to a non-airport destination 100 miles from Barcelona, Spain. Though a simple flight from
London to Barcelona would be ideal, you are puzzled about how best to make it to your final
destination. With multimodality, you can buy your trip to the end destination with guarantees
of connection.

2. What are the benefits of multimodal transport?


Amadeus collaborates closely with the rail sector, which is one of the most efficient
ways of transportation with the least environmental impact, in addition to assisting the
European Commission in identifying good solutions. Linking air and rail travel, as well as other
modes of public transportation, can enable travelers have a more seamless and
environmentally responsible travel experience. Once implemented, it has the potential to
transform the way people move in Europe, causing a shift away from private automobiles and
toward public transportation. Amadeus will serve as a global enabler of multi- and intra-modal
travel solutions, as well as providing technology to various transportation industries. Travelers
can enjoy a pleasant journey if it is well-connected.

 Increase revenues & bookings generation.


 Optimize the operational flow by booking the train and/or bus content in a single point of
sale.
 Offer a wider range of content to destinations which are often not provided to travel
customers.
 Improve the management of travel processes by providing a complete and secure service
(door-to-door).
 Guarantee your customers tickets availability, comfort and safety throughout their whole
trip.
 Maintain customer loyalty by providing a complete service.

3. Describe the role of Amadeus in the above multimodal transport project.


Comprehensive content distribution
Content offering is distributed in all point of sales in Amadeus: Selling Platform Classic, Connect,
Webservices and cytric T&E.
Shared carrier codes
Take advantage of interlining agreements within shared carrier codes, for example: Air France
(AF) and SNCF (2C).
Accurate availability
Air and ground carrier availability search is based on IATA cities registered for the local
destinations.
Interlining agreements
Top airlines with interlining agreements include: Air France, Lufthansa, Iberia, Air Europa.
Ground Transportation Companies: SNFC, DB, ALSA, Renfe, Avanza.

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