Project Leadership and Society: Nils O.E. Olsson, Emrah Arica, Ruth Woods, Javier Alonso Madrid
Project Leadership and Society: Nils O.E. Olsson, Emrah Arica, Ruth Woods, Javier Alonso Madrid
Project Leadership and Society: Nils O.E. Olsson, Emrah Arica, Ruth Woods, Javier Alonso Madrid
A R T I C L E I N F O A B S T R A C T
Keywords: As an example of Industry 4.0 in a project context, 3D printing of concrete has the potential to provide a
Industry 4.0 paradigm shift for construction processes with significant implications for project management. This study in
3D-printing vestigates and reports the enablers and barriers of implementing the innovative 3D printing technology in
Innovation
construction projects, based on a literature review and case study interviews in construction companies. 3D
Construction
Projects
printing can make construction processes more effective, provided that project managers can utilize the po
tential. The interviews with industry representatives highlighted the issue of cost efficiency of the technology.
There is a need to show practical project examples on cost efficiency of the 3D printing technology. To those who
manage new technologies 3D printing and other aspects of Industry 4.0 represent an opportunity, while those
who struggle to work with and understand new technologies, they represent a challenge or even a threat. Future
project managers better be in the first category.
1. Introduction approach can be adopted when Industry 4.0 principles are used in
projects (Cakmakci et al., 2019; Hofmann and Rüsch, 2017). This affects
Industry 4.0, sometimes referred to as The Fourth Industrial Revo both communication in projects, as well as the used technologies.
lution (Buehler et al., 2018), builds upon the established digitalization Implementing such technologies are projects in themselves, that needs
but includes a synthesis of technologies (Schwab, 2015), transforming to be managed, and new managerial styles such as the ones used in
entire systems of production, management and governance. Currently, innovation and new product development seems appropriate (Pajares
emerging technologies include materials science, quantum computing, Poza et al., 2017). In addition, the new technologies will affect how
artificial intelligence (AI), Internet of Things (IoT), autonomous vehi construction projects are managed. Olsson (2006) has pointed out that
cles, robotics and 3D printing (Schwab, 2017). 3D printing and other project managers tend to be conservative and avoid flexibility in the
manifestations of Industry 4.0 can change the way projects are managed. execution phase of projects. Project managers tend to focus on execu
Porter and Heppelmann explain how Industry 4.0 means that connected tion, with a determined management style (Olsson, 2008; Ramos et al.,
products will dramatically change the way firms work (Porter 2016).
Heppelmann, 2014). This process is ongoing, and can be expected to Previous studies have identified a number of barriers to innovation in
influence project-based business. Vieira and Romero-Torres (VieiraR the construction sector (Besklubova et al., 2021). A general conservative
omero-Torres, 2016) point out that additive manufacturing such as 3D attitude in the sector is frequently mentioned in studies (Olsson et al.,
printing can change project management practices with examples from 2019), to the extent that industry professionals sometimes get annoyed.
the aerospace industry. While a central decision-making approach We have therefore chosen to focus on commercial issues, which are
typically is employed in traditional project management, experiences understood as key barriers to innovation, such as high initial innovation
from manufacturing indicate that a decentralized project management costs, the perceived lack of risk funding, and long pay-back time for
* Corresponding author.
E-mail addresses: [email protected] (N.O.E. Olsson), [email protected] (E. Arica), [email protected] (R. Woods), [email protected]
(J.A. Madrid).
https://doi.org/10.1016/j.plas.2021.100033
Received 17 September 2020; Received in revised form 29 September 2021; Accepted 29 September 2021
Available online 5 October 2021
2666-7215/© 2021 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
N.O.E. Olsson et al. Project Leadership and Society 2 (2021) 100033
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N.O.E. Olsson et al. Project Leadership and Society 2 (2021) 100033
products and the production volumes ranging from the “job shop” Table 1
(unique products) to mass production (Continuous flow). Similarly, they Barriers of innovation in construction industry identified in literature.
present a linking of construction approach or strategy as a function of Barriers of innovation Reference
standardization, volumes and volume of off-site production.
Focus on cost efficiency and lack of funding (World Economic Forum, 2016), (
3D printing is introducing changes to this traditional vision of in R&D Hardie et al., 2005)
industrialization of the construction process by simultaneously allowing Lack of formal process following and (World Economic Forum, 2016), (
for transferring value-adding activities back to the construction site and knowledge transfer from one project to Davis et al., 2016; Walker and
moving only the production of complex components off-site. While another project. Walker, 2016)
Multiple stakeholders lack in cooperation to (World Economic Forum, 2016), (
Miltenburg’s framework incorporates both output and process-oriented implement innovation Davis et al., 2016), (Barlow, 2000)
strategies (Just-in-time and flexible manufacturing systems), the Conservative behaviour of small companies World Economic Forum (2016)
adapted version leaves the process perspective relatively untouched. regarding innovation
The application of process-oriented strategies, such as lean construction Lack of young talent due to job insecurity World Economic Forum (2016)
(Construction projects are temporary
in construction projects is independent of the degree of off-site pro
jobs)
duction, yet they represent in our view, industrialization of the con Loose coupling between stakeholders Dubois and Gadde (2002)
struction process. Process-focused innovation in building and Non-profitability Choi et al. (2011)
construction has been ongoing for a long time. Gann (1996) pointed to Lack of coordination between market needs Nam and Tatum (1997)
supply chain management and product development as areas where and innovation
Locked system created by construction Nam and Tatum (1988)
providers of industrialized housing concepts could learn from car products
manufacturers. Lean construction has formalized this line of thinking by Innovation missing in the main strategy of Barlow (2000)
adapting lean thinking (Womack and Jones, 2010) and Toyota pro the companies
duction systems (Ohno, 1988) to a construction setting (Howell, 1999; Focus on success and failure of the project Maghsoudi et al. (2016)
(Creates lack of attention on
Ballard and Howell, 2003; Höök and Stehn, 2008). It is interesting to
implementation of the innovation)
study how industrialization and the introduction of new technologies Lack of skilled workforce in the market for (Ozorhon et al., 2013) (Davis et al.,
will impact project management. On one hand, standardisation, off-site innovation implementation. 2016)
production and technologies such as 3D printing can enable greater Conservative behaviour of suppliers Ozorhon et al. (2013)
control for project managers and thus reduce complexity. On the other Lack of the management of innovation in Xue et al. (2014b)
construction organisations
hand, new technologies introduce new uncertainties, especially before
Construction industry fragmentation Davis et al. (2016)
the technologies are mature. This study is intended to give a contribu Conservatism in construction industry KPMG (2016)
tion in gaining knowledge about such issues. Risk in adopting new technology KPMG (2016)
High cost of the innovation KPMG (2016)
Lack of positive environment for innovation Dulaimi et al. (2005)
2.2. Barriers to the introduction of innovative technologies in construction
in organisations
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N.O.E. Olsson et al. Project Leadership and Society 2 (2021) 100033
In this study, a comprehensive literature review was conducted first 4.1. 3D printing technology
and the literature was analysed qualitatively to identify the drivers and
barriers to the application of industrialized building and construction, in 3D printing is a type of additive manufacturing (AM), which can be
general and for 3D printing in particular. The review was done using a defined as: “the process of joining materials to make objects from 3D
range of databases and keywords, to ensure that important publications model data, usually layer upon layer, as opposed to subtractive
were not overlooked. Keywords included; Innovation, Construction, 3D- manufacturing methodologies” (Standard Terminology for Additive
printing; Additive; Characteristics; Challenges. The main searches were Manufacturing Technologies (ASTM, 2012). Additive Manufacturing
done using Google scholar. AM is a tool that offers increased “design freedom” (Bikas et al., 2016),
Based on the literature review, an interview-guide was developed because it is possible to make parts with intricate and complex geome
and applied in a series of semi-structured interviews. This qualitative tries. This mean that three important aspects in the use and analysis of
method is used to gather data withindividual variation, to verify out additive manufacturing are: material, process, and design which include
comes, and to clarify discrepancies between the actual intervention and 3D model data (Labonnote et al., 2016). The 3D printing technology is
how participants experience it (Sandelowski, 1996). It also has the used in several industries, utilizing different material types. By the 3D
advantage of including stakeholders in the research dialogue and en printing technology, solid objects can be produced from a digital (i.e.
ables them to become active participants in an inquiry (Denzin et al., CAD) model. In the process, a series of 2D layers are deposited by a
2008). Interview techniques can follow three main directions. There is printer (Boothroyd, 1994). The objects are fabricated through the
the non-directive interview technique where the interviewee leads the deposition of a material using a print head, nozzle, or another printer
process and decides where the conversation will go, and the directive technology (ASTM, 2012). From a sustainability perspective, it is
interview where specific questions are asked that follow a predefined attractive that additive manufacturing has near-zero material waste and
theme proposed by the researcher (Hammersley and Atkinson, 2007). In can utilize a variety of materials. Also, the quality of the parts produced
semi-structured interviews the questions are also prepared, but a more can be assessed using a variety of methods (Stavridis et al., 2018).
open conversational style allows follow-up questions to be included There are some examples of applications of 3D printing in concrete.
(Skinner, 2012). In this case semi-structured interviews were conducted A concrete five-story residential complex was built in China by Winsun
with five informants from three different construction companies. The (Sevenson, 2015) between 2014 and 2015, for which a giant 3D printer
informants are anonymous. The interviews took place using skype was used to pour concrete layers following a digital model, but the
technology and lasted approximately 1 h each. The feedback and re design looks very similar to traditional concrete houses (Brandon,
quirements of the informant are in focus in the data presented, rather 2015). Several young and innovative start-ups show however a will
than the specifications found in the interview guide. The differing ingness to reshape the way we think about architectural components
backgrounds and professions of the informants meant they placed (Rael and San Fratello, 2011) and to exploit the design potential of
emphasis on a variety of issues during the interviews and this is exem additive manufacturing technologies for construction. Among others,
plified in the analysis. Branch Technology (Branch Technology, 2016) patented a freeform
Companies were selected from a range of European countries and printing process to construct complex geometries in open space without
positions within the construction industry in order to extrapolate and the use of support materials, and plans to build a single-family home
improve the generalizability of the results. The three companies are with sleek cave-like form (Huen, 2017). More complete overviews of
known here as, Company A, Company B, and Company C for confiden previous and current additive construction experiences can be found in
tiality. The participants had a variety of roles and experience with 3D (Labonnote et al., 2016; Labonnote and Rüther, 2016; Perkins and
printing. We did not require them to be experts in 3D printing but were Skitmore, 2015; Wu et al., 2016).
interested in their point of view and experiences based on their own
roles and experiences, as well as the company’s. These companies are 4.2. Drivers of 3D printing for implementing in construction projects
larger actors either within Scandinavia or the EU and there was an
expectation that they could be using or planning to use 3D printing A set of drivers that can support project innovation in general, and
technology. 3D printing in particular, are identified through a literature review, as
Company A is a large international construction company with described in the methods section. Significant customization opportu
headquarters in Scandinavia and 60000 employees worldwide. Three nities due to design flexibility and strong integration between design and
informants came from Company A, two from a Nordic facility, and one manufacturing, enabling the realization of complex geometries and
from an EU facility. One of the Nordic participants works as a director in materials: Construction projects differ in various criteria such as size,
business management with 41 years of experience in leadership, project geometry, design, material, aesthetic, and insulation requirements. In
development and management. The other Nordic informant from addition, it is often characterized with the waste of resources and
Company A is the Head of the Technique Department and responsible for creating significant environmental issues. These factors trigger the hope
50 consultants in several departments. The informant from the EU fa for the use of AM based 3D printing technology in the construction in
cility is the director of Innovation and Business Improvement at his dustry, which can customize the construction projects with high time
country’s branch of the company. Company B is a global civil engi and cost efficiency (Xue et al., 2014a).
neering company with headquarters in the EU and 50000 employees Minimization of waste (e.g. reduce material waste): This has been
worldwide. The informant from Company B has twenty years of expe assessed by Berman (2012), among others, when making comparisons
rience in the company and worked as a site manager for seven years. He with subtractive manufacturing technologies. It is argued that additive
has been responsible for Research and design (R&D) since 2011 in the construction produces less waste, and that it also enables the recycling of
European region of the corporation. Company C is a Nordic architecture most of the waste during the next round of additive construction (Rael
firm with 450 employees in Scandinavia. The informant from this and San Fratello, 2011; Berman, 2012; Achillas et al., 2015) and this is
company is an architect who has been working with innovation since applied in particular in the case of excess cement and aggregates.
2000 and developed Building Information Modelling (BIM) standards. Better carbon footprint: Achillas et al. (2015) consider that the car
All three companies are large, with the resources to test innovative so bon footprint left by additive construction is significantly smaller than
lutions. As such they have the potential to function as role models within that left by traditional construction techniques. In general, less material
the industry. is used, firstly because of the absence of a requirement for molding and
casting operations, and secondly because additive construction enables
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N.O.E. Olsson et al. Project Leadership and Society 2 (2021) 100033
highly optimized construction processes and the production of have announced that the National Aeronautics and Space
highly-optimized components that naturally reduce the amount of ma Administration (NASA) suggested constructing a lunar base by
terial used. When combined with technologies that favour in-situ re 2020 as a jumping-off point for future missions (WilhelmCur
sources, additive construction is also described as resulting in a bach, 2014). In addition, Mars is also claimed to be a target for
significant diminution of carbon emissions related for the most part to human colonization before the end of the new century (Khosh
transport (Achillas et al., 2015; Strauss, 2013). Bowen (2007) argued nevisRussell et al., 2001). Projects involving the construction of
that transport-related emissions were further reduced because of the settlements on the moon have been highly publicized. They
need for less traffic to and from the construction site as a result of limited include plans originating both from NASA (Khoshnevis, 2004)
labour requirements. Haymond and Noble (2008) used the 2008 LEED from SinterHab (RousekEriksson and Doule, 2012), and from the
Homes system as a guide to isolate the sustainable potential of additive ESA, in partnership with Foster and Partners (CeccantiDini et al.,
construction (in the form of contour crafting) as an alternative to con 2010). It is could be argued that extra-terrestrial environments
ventional construction for single family housing. will demand a significant contribution from additive construc
Cost-efficiency: Bosscher et al. (2007) presented a comparative cost tion, not least when it comes to facilitating the maximum
and productivity analysis designed to evaluate the potential of their exploitation of in-situ resources (Kading and Straub, 2015) in
cable-suspended additive construction technology against traditional order to minimise the enormous costs of transporting materials to
concrete work. Although the cost savings were considered to be construction sites using space shuttles (Howe et al., 2014). Such
“tremendous” (Rael and San Fratello, 2011; Bosscher et al., 2007) applications are assumed not only to reduce transportation costs
nevertheless concluded that the cost of their additive construction but also to increase the efficiency of extra-terrestrial operations
alternative was in fact very similar to a conventional operation, (FateriGebhardt and Khosravi, 2013).
although they did not take into account costs linked to accident and
safety training, which are assumed to be considerably lower for additive
construction. In 2014, Skanska’s Director of Innovation and Business 4.3. Enablers of implementing 3D printing in construction projects
Improvement considered that additive construction using concrete had
the potential to revolutionize the entire process of construction, and A number of enablers are identified through the literature review. In
anticipated that it would “reduce the time needed to create complex order to achieve a recognizably environmentally friendly construction
elements of buildings from weeks to hours” (www.3ders.org and process, a full life-cycle analysis (LCA) of additive construction pro
Loughborou, 2014). The Chinese company Winsun probably shares this cesses must be performed in the same scientific and objective way this
view and has claimed in the public domain to save between 30 and 60 has been already performed for additive manufacturing processes (Drizo
percent of building materials and to have shortened production times by and Pegna, 2006). Additive construction is such a wide-ranging concept,
between 50 to even 70 percent, while at the same time decreasing labour involving many different materials and technologies, that it is doubtful if
costs by 50 to even 80 percent. This took place while the company was all additive construction processes will be able to reduce carbon foot
allegedly applying additive construction to the construction of ten in prints to the same extent when compared to traditional construction
dividual houses and a six-story apartment building. However, Brandon techniques. Some are probably better than others are. In this sense,
(2015) was critical of Winsun’s achievements, emphasizing that no “digital” additive construction would also act as a catalyst for the inte
description was provided by the Chinese company as to what had in fact gration of LCAs as a basis for construction projects.
been produced, and considered that its figures were highly doubtful. The houses of the future must free themselves from traditional (and
Finally, the issues of low-income housing and third-world housing have less efficient) designs if they are to benefit from the potential inherent in
been mentioned in the literature. Among other initiatives, Tridom additive construction. In fact, the future of additive construction may
formed a strategic partnership with WASP in Italy in order to investigate rely on an architectural paradigm shift. An important issue for archi
the additive construction of affordable and sustainable housing for tecture as a field will therefore be whether or not architects are ready to
“bottom-of-the-pyramid” people (Sher, 2014). make use of the complex (Gardiner, 2011), potential and the high degree
Use of 3D printing can reduce danger for human workers in harsh of design freedom (www.3ders.org, 2015) provided by additive con
environments, where access for humans is either difficult, impossible or struction, and whether or not they will be able to “reshape the way we
dangerous (MillsapsMillsaps, 2015). Such applications will reduce think about architectural components (Rael and San Fratello, 2011).
stressful workloads and prevent fatigue and accidents (MillsapsMillsaps, In a new building process, for the paradigm shift to take place,
2015; Perrot et al., 2016). Two examples of this are provided. project management must consider the production and assembly stages
of the construction process right from the start of the design process.
(1) Quick deploy-ability in hazardous situations resulting from either Ideally, the design process should be thought of as collaboration be
natural or man-made disasters (Peter, 2015). Several potential tween architects, engineers and constructors. All these aspects must be
applications were emphasized, and in particular those focusing far more incorporated into a single design process if the true potential of
on the construction of first response shelters (Howe et al., 2014; additive construction is to be realized.
Hunt et al., 2014), and the repair of damaged infrastructure An evaluation of the cost-efficiency of additive construction must
(Abdulrahman et al., 2015). The University of Nantes in France rely on knowledge of the allocation of costs involved in the design phase,
has developed the INNOprint 3D printer for this purpose. This material consumption, human labor for construction, and equipment.
printer is capable of building a small emergency facility in just Unfortunately, overall knowledge of these factors is often incomplete or
under 30 min that is insulated, sealed, and safe to live in missing. There is a need for comparisons between existing approaches
(www.3ders.org, 2015). In such situations, additive construction and new additive construction techniques that are scientifically
can also be used to build infrastructure in remote regions with the documented.
aim of facilitating access, such as bridges, etc. in discontinuous Rational decision-making will involve trade-offs, and the task will be
terrain to assist humanitarian aid (Gaziulusoy et al., 2016). made more complex by the large volume of information made available
(2) Relevant technology to build in extra-terrestrial environments: via the holistic design process. However, this will also mean that addi
Plans to erect constructions on the Moon have already been tive construction should become the next natural step in the evolution of
proposed. Johann-Dietrich Wörner, who is head of the European “smarter” construction. By doing so, additive manufacturing technolo
Space Agency (ESA), has indicated that his organization is gies would definitely demonstrate an important advantage over tradi
intending to start building “Lunarville” by as early as 2024 tional construction processes for investing towards a low carbon,
(Orwig, 2015) and US President George W. Bush is reported to resilient and sustainable future (Labonnote and Rüther, 2016).
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N.O.E. Olsson et al. Project Leadership and Society 2 (2021) 100033
4.4. Barriers of implementing 3D printing in construction projects as a wall installed with hot water transport and electrical distribution
equipment.
Following barriers are of particular interest. The survival of 3D 3D printing and programmable equipment face the additional chal
printing in the construction industry is largely dependent on the degree lenges linked to cyber security and risk of hacking. Campbell et al.
of customization requirements in the construction industry (Wu et al., (2014) raised the issue of securing embedded programmable capabilities
2016). A large demand for customization would increase the demand for into objects.
3D-printed products, thus decreasing the printing costs and helping the
technology survive in the construction industry. Therefore, the central 5. Case study interviews
issue is whether a large demand for mass customization could be ex
pected in the construction industry. The categorization of demands in 5.1. Innovation and 3D printing experiences of the companies
the construction industry (i.e. either functional or innovative) requires
further investigation. Similarly, future research is needed to identify the Company A offers a large portfolio of construction services including
customer sacrifice gap, i.e. the gap between the desired product and architectural services, design, project management, construction ser
available products in the construction market. As customization options vices, operation and maintenance, sitework, concrete work, electrical,
were usually limited by suppliers in order to achieve economies of scale and plumbing services. They work along the whole value chain but are
in the construction process, knowing the categorization of demands, the particularly strong within project management and project
degree of these demands and the customer sacrifice gap will be useful for development.
3D printing technology to reach economies of scale (Wu et al., 2016). The director from Company A claimed that it is a conservative in
Due to size limitation of existing 3D printers, it is difficult to print a dustry with little innovation taking place over the 40 years that he has
high-rise building all in one go (Gibson et al., 2002). However, structural worked at the company. However, things have happened during the last
components can be printed piece-by-piece and then assembledtogether 5 years at a high speed. This is mostly occurring on the design side in
as a real-scale building (Feng and Yuhong, 2014). When applying this digital drawing and BIM tools. There are also innovations related to
approach, users need to address some critical issues so that building as industrialization of construction through modularization, which is in
assemblages of components reflects aspects of real-world material high demand and focus. The respondent from Company A stated that
fabrication and assemble methods (Sass and Oxman, 2006). materials and concrete are main areas. Low-carbon concrete, virtual
Firstly, it remains unclear whether 3D printing could lead to reduced design, use of sensors and digitalization are currently in focus within the
or increased construction cost (Wu et al., 2016). The assumed high cost company. The Norwegian respondents from Company A didn’t know
of the 3D printing technology as compared to conventional technology is whether they have been involved 3D printing. There is no strategy in the
a particular challenge for small and medium sized enterprises that Norwegian facility for implementing 3D printing. They are watching
constitute the majority of the construction industry. The commonly what is happening in other companies and other countries, for example
recognized three cost items in construction included labour, material, in EU, which is more active in implementing 3D printing.
and plant. While labour costs could be reduced similarly to manpower Company A’s EU facility has experienced innovations in digital en
requirement, 3D printable materials are usually more expensive than gineering, offsite fabrication, design, and manufacturing efficiency. This
traditional ones. In summary, although short-term potential cost was stated by the informant associated with the EU facility. There are
reduction can be achieved by 3-D printing, empirical studies are needed currently projects on BIM, 3D printing, geographic information systems,
to investigate the financial performance of the printed construction and automation and robotics. All the projects mentioned are collabo
product or project over its life cycle. rative and they have all received external funding and can be classed as
Secondly, types of materials can be used in 3D printing technology research projects. The EU facility has been involved in 3D printing for
are limited. They should have some basic features such as quick hard 2–3 years. The motivation is that they can produce very high-quality
ening in order to be used in 3-D printing (Wang et al., 2016). There were building components easily and cheaply. They are focusing on print
various studies which found that the strength and stability of the printed ing complex parts. Parts that are impossible to create other ways.
products using current printing materials (such as plaster) might prevent Cladding is the most applicable solution. There are benefits when
the technology from being used in large-scale models or buildings. The working with complex shapes and continuous variations – continuously
low availability of high-strength printing materials also led to the varying facades that are impossible to make any other way. There are
speculation that 3-D printing might not be used in large-scale models or many technical challenges still existing, and aesthetics is an important
buildings. issue. To overcome the challenges and achieve the preferred aesthetic
Thirdly, the digitalization of designs and manufacturing raises con quality there is a need for both subtractive and additive processes.
cerns about intellectual property rights (Wang and Rimmer, 2020). The Reinforcement is another challenge where solutions are on their way.
digital files that describing an object and an additive construction can Company B also offers a broad range of services and is considered as
potentially be copied and distributed out of control of the organization a competitor of Company A. The company works primarily with con
which created it (Berman, 2012). The lack of standardization and struction but also designs buildings and provides facility management.
regulation governing 3D printed objects, whether these are products or The respondent from Company B has experienced innovation in many
the construction itself, has also been noted (Strauss, 2013). Validation areas as he has been working at the R&D department. Among others, the
should apply in this specific case to both hardware and the construction following areas were emphasized: materials and production, design,
project in question (Leblanc, 2014). The regulation issue is a serious energy and sustainable solutions, robotics, environmental design and
matter because of the consequences that will be incurred if construction biodiversity, circular economy. There are also some ongoing projects
failures result in fatalities. This situation represents a serious challenge if within these topics, such as a Horizon 2020 project which is about how
additive construction is ever to compete with traditional construction to remove asbestos, and a project that looks at how to imagine bio
approaches (Gardiner, 2011). diverse solutions for roofs. Company B is involved with experimental
Finally, the liability issue should also be considered carefully. There projects and prototyping for 3D printing. 3D printing is part of the
have been speculations (Campbell et al., 2014) as to who would be liable company strategy but is allocated a small budget. A group is working on
in the event of failure of a powder metallurgy fabricated (using 3D 3D printing. There are 3 projects linked to concrete, but no metal and
printing) component of an aircraft wing. Would it be the original plastic at the moment.
manufacturer, the programmer, or the manufacturer of the new design Company C works with architectural services. The respondent from
or new smart material? This problem is even more complicated in the Company C has emphasized their innovation efforts within process
case of building components that may have two or more functions, such thinking, standardization, and added value in construction. BIM for
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N.O.E. Olsson et al. Project Leadership and Society 2 (2021) 100033
information workflow has been the major innovation for this purpose. issues. People often rush in with what they know how to do – it is a
Data capturing is becoming more and more efficient and is now culture of quick gains. People get tired and are not interested when the
including information for the entire building operation. They are difficult stuff starts. There is also a belief that every building is unique,
becoming more innovative about how they capture data. Now there is and that innovation is a one-shot experience. It is difficult to get people
easy access and the data is more correct. Company C is prototyping and to see innovation as a long-term issue. Being technology-driven might
making models for customers by 3D printing. They are making plastic also make innovation fail. There should be a focus on the problem first.
and plaster models. Models give good feedback to architects. It is a The respondent from Company C claimed that leadership commit
report form, like a drawing, another way of reporting from BIM. ment is important but there is need for demonstrating how this will work
if it is worth the investment. There is no need to 3D print everything.
5.2. Enablers and barriers of implementing 3D printing innovation Complex parts could be 3D printed. This goes hand in hand with
industrialized development and offsite construction. There is a need for
Interviewees have largely agreed on the main enablers for innova standardized interfaces. In terms of barriers, the respondent of company
tion. All respondents stated that effective leadership, collaboration with C also emphasizes that if you believe too much in technology and not
partners, and industry-academia collaboration are primary enablers of enough in the people thinking, it will not work. Things can go wrong if
3D printing innovation. there is a lack of leadership. Small focused steps are important. Make
Company A pointed out the importance of leadership and customer sure it works before you move onto the next one. It is also always a
commitment for successful implementation of 3D printing. The com struggle to change an organisations behaviour and culture. There is a
pany’s EU respondent prioritized R&D funding and collaboration before lack of competence, a lack of interest and understanding about how
the leadership commitment. If it is high quality and cost-efficient it will technology can improve a product and productivity. There is an un
attract the leaders. Customers should also want 3D printing in buildings. derstanding that risk is involved and a lack of understanding about how
The director from Company A also pointed out the significance of supply it could mean developing your company.
chain thinking for innovation. Clients ask for projects where the supplier
is involved. Contact with the supply chain is therefore necessary, from 6. Case study interviews discussion
the architect to those who are going to deliver afterwards. The envi
ronmental aspect is also a driver, not only for sustainability but also The case study interviews outlined the key enablers and barriers for
economy because it has a positive effect on the sale and rental of implementing 3D printing in construction, as summarized in Table 3.
buildings. The second Norwegian respondent included the importance They also point to drivers and barriers that could influence acceptance
of collaborating with researchers on the projects and allocating a within project-based project management. The enabler highlighted by
budget. According to the EU respondent from Company A, the main most companies is effective leadership, in addition to cost efficiency.
driver for innovation is to become more competitive and having a The leadership issue shows the importance of project management, but
dedicated innovation capability and funding. They currently have four also senior executive management commitment. As the main barrier,
fulltime innovation managers and 20 people work with this part-time. most companies pointed to conservatism of the industry, along with
In terms of barriers, Company A respondents discussed the conser culture and team focus. Despite the positive expectations about 3D
vatism of the construction industry and have different points of view. printing technology, the interviews point to the Norwegian construction
According to the Norwegian director in Company A The industry is industry being a bit slow adopter of this technology compared to other
conservative because no one has demanded anything There is always an EU countries. Then study indicate a degree of sitting on the fence and
element of risk when testing new technology and here is need for new waiting to see what the rest of the industry or other EU countries are
contracting models to mitigate and share risks. According to the second doing, and in particular to study if the technology is profitable. This
Norwegian respondent from Company A, about the idea that the con could also be considered a case of learning from what the other actors
struction industry is conservative is a misunderstanding. Customers ask are doing. However, key actors must most likely serve as champions for
for something that is innovative, and then the company makes it. The this type of technology, and some of the companies in this study have the
respondent from the EU facility of Company A said that the construction potential in terms of size to be a role model.
industry is conservative, but this is changing. Historically it has gone A conservatism of the Norwegian construction industry can be linked
through big cycles. Now they see the benefits and solutions, there is a lot to the high labour costs, which may cause high investment cost
more customer pull, asking for innovation. The respondent also
emphasized the complexity of construction in terms of an important
barrier. It is difficult to come up with widely applicable solutions Table 3
because of the complexity. In addition, there is a lack of funding and Key enablers and barriers identified through interviews.
supply chains are fragmented. finally, there is a culture for localized Key Enablers and Barriers Company
problem solving but no culture for universal solutions or widely appli Key enabler
cable solutions. Innovation happens in individual projects. Effective leadership A, B, C
The respondent from Company B also stated the importance of Collaboration with partners/supply chain A, B
having a strategy for open innovation. Governmental regulations are a R&D funding and budget allocation A
Quality and cost efficiency A, B, C
very good driver to push clients and companies. More and more of the
Customer demand A, B
bosses are convinced that sustainability in terms of the circular economy New contracting models to mitigate risks A
- cannot be avoided. It is a good reason to innovate and many projects Strategy for open innovation B
are linked to it. The respondent from Company B claimed that the Governmental regulations for sustainability B
leadership is important, but if the client and market do not want it, then Incremental implementation C
it will not happen. He added that sharing information is important, such Key barriers
as codes and patents. The respondent from Company B has also pointed Conservatism of the construction industry A, B, C
Risks of implementing new technology A, C
out the conservativism of the industry in terms of barrier, which can be
Complexity of the construction projects A
problematic in spreading information through teams. Construction Non-standard nature of construction projects A, B
professionals are strong and experienced, but it can be difficult to Fragmented supply chains A
change their minds. The focus on cost efficiency and funding can also be Lack of funding A
a barrier. The industry is not patient. Most planned actions begin with Culture of local focus and teams A, B, C
Technology focus, ignoring other factors B, C
what is likely to be successful and leave to the end the more difficult
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