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Temptation Taste Pastry: Kylene P. Magtibay G11-Abm Socrates

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Kylene Magtibay

Temptation Taste Pastry is one of the largest pastry companies in Asia operating in over 10 countries. It was established in 2002 in Quezon City, Philippines and has since become one of the biggest bakeshops in the country. The company aims to serve great tasting food that brings joy to customers. It has a strong brand identity but also faces threats from many competitors in the pastry market. The marketing strategy focuses on offering a wide range of cakes and beverages through its cafes, online store, and partnerships with supermarkets. Promotions include advertisements and discounts for loyal customers.

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Temptation Taste Pastry: Kylene P. Magtibay G11-Abm Socrates

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Kylene Magtibay
107 views4 pages
Temptation Taste Pastry is one of the largest pastry companies in Asia operating in over 10 countries. It was established in 2002 in Quezon City, Philippines and has since become one of the biggest bakeshops in the country. The company aims to serve great tasting food that brings joy to customers. It has a strong brand identity but also faces threats from many competitors in the pastry market. The marketing strategy focuses on offering a wide range of cakes and beverages through its cafes, online store, and partnerships with supermarkets. Promotions include advertisements and discounts for loyal customers.

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MArketing Plan

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Temptation Taste Pastry is one of the largest pastry companies in Asia operating in over 10 countries. It was established in 2002 in Quezon City, Philippines and has since become one of the biggest bakeshops in the country. The company aims to serve great tasting food that brings joy to customers. It has a strong brand identity but also faces threats from many competitors in the pastry market. The marketing strategy focuses on offering a wide range of cakes and beverages through its cafes, online store, and partnerships with supermarkets. Promotions include advertisements and discounts for loyal customers.

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© All Rights Reserved
Download as DOCX, PDF, TXT or read online from Scribd
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107 views4 pages

Temptation Taste Pastry: Kylene P. Magtibay G11-Abm Socrates

Uploaded by

Kylene Magtibay
Temptation Taste Pastry is one of the largest pastry companies in Asia operating in over 10 countries. It was established in 2002 in Quezon City, Philippines and has since become one of the biggest bakeshops in the country. The company aims to serve great tasting food that brings joy to customers. It has a strong brand identity but also faces threats from many competitors in the pastry market. The marketing strategy focuses on offering a wide range of cakes and beverages through its cafes, online store, and partnerships with supermarkets. Promotions include advertisements and discounts for loyal customers.

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Kylene P.

Magtibay

G11- Abm Socrates

Temptation
Taste Pastry

Introduction

Temptation Taste Pastry is one of the largest pastry company in asia operating in more
than 10 countries. This company offered a different taste of special cakes and it is also known
for offering a one-of-kind experience in eating cakes. The first outlet was establish on year
2002 in Timog, Quezon City owned by Slade Montemayor and his brother Dylan Montemayor.

The company was soon became one of the biggest and fastest growning bakeshops in
the philippines and has taken part in every Filipino`s special moments.

Mission Statement

To serve great and unforgettable taste of food bringing the joy of eating to everyone.

SWOT Analysis

Strengths

 They have quality productive with competitive price


 It have good business system
 Good locations within the city
 Excellent customer service
 Strong brand identity and brand recall

Weaknesses
 Low customer relationship management
 Limited operating hours
 Many competitors

Opportunities
 New emerging technologies to improve their marketing efforts, operations and to its
whole business system.
 Strong preference of any ages to eat this kind of dessert.
Threats
 Influx of pastry companies
 Limited places to operate because this kind of company is not allowed

Marketing Objectives
 To be the leader in the bakeshop industry and the most loved bakeshop brand in the
Philippines
 To retain global leadership in the pastry industry
 To launch mobile order and pay and delivery
 To get customer satisfaction

Target Marketing
 Temptation Taste Pastry has the following wide geographic segments: China, Korea,
and Japan. In terms of demographics, Temptation Taste Pastry is marketed to members
of the upper class in the coffee market. The closest competitors are Goldilocks and Red
ribbon.
Marketing Mix
Temptation Taste Pastry executes the following strategies for each 4Ps:

Product
 Temptation Taste Pastry will continue to offer the following products: cakes, cupcakes,
and beverages
 Temptation Taste Pastry will offer the following merchandise: water container and
mugs.
 Temptation Taste Pastry will offer the following classes of cakes and cupcakes:

 Cakes  Cupcakes
Buttercake Samoa
Pound cake Devil`s food
Sponge cake Cookies and cream
Genoise cake Pink lemonade
Angel food cake Black forest
Chiffon cake Apple pie
Baked flourless cake Cinnamon
Mousse cake Chai
Carrot cake Chocolate rasberry
Red velvet Salted caramel

 Temptation Taste Pastry will offer ready-to-drink beverages just like tae, cappucino,
frappe, espresso, chocolate drink, and straberry

Price
 Temptation Taste Pastry will continue to use the customer`s perceived pricing strategy
where the customers put a high value on the product.
 Compared to its competitors, its product are less expensive. It still be priced lower than
its competitors.
Placement
 Temptation Taste Pastry offers their products in their cafe`s, online stores and mobile
app.
 Some products will be available in the supermarkets
 Also, beverages are available in the super markets
 Customer can order their preferred product in their chosen Temptation Taste Pastry
cafe nearby through app and delivering to them.

Promotions
 Temptation Taste Pastry will continue to use advertising ads, commercial, public
relations and sales promotions.
 Temptation Taste Pastry will choose a top loyal customer to be declared as a winners.
The prize will be a card with the content of 50% discount that they can use whenever
they are purchasing Temptation Taste Pastry product.

Marketing Control
Temptation Taste Pastry will use profit control to monitor its performance.

In 2015 and 2016, the following figures indicated the sales and profit of
starbucks.

2015 2016 Difference


Sales $7.8B $11.7B 4%
Profit $740M $1,372B 63%

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