PACIFIC INTERNATIONAL LINES (PIL)’s goal to be a

digital front-runner leads to adoption of ERP solution

PIL is a shipping company headquartered in Singapore. Their mission is to be a leader in the maritime industry
by providing high quality and reliable shipping and related services. The company has been a BASSnet™ user
since 2010, and uses multiple core modules in the BASSnet™ suite, namely Procurement, Maintenance, HR
Manager (Crewing and Payroll), SAFIR (Safety and Improvement Reporting), Operations and Document
Manager.

Choosing BASSnet™ was a strategic decision to ensure PIL’s IT/digital strategy was aligned with their goal to be
a leader in the maritime industry as a digital front-runner. This included a key focus on digitizing core
operations, support functions and new businesses, by systematic prioritization and cross-functional
organizational alignment on business goals.

“BASSnet™ provided a single integrated system, a good

platform to align our business users onto a common system
across our large fleet of vessels.”

- Leslie Yee, General Manager Of ISD, PIL

CHALLENGES

• Previously, PIL used multiple disparate • The company needed to digitise core
systems which meant there was no operations and processes pursuant to
centralised control for the company’s their IT strategy, aligned with their
growing fleet of multiple vessels. mission to become a digital front runner
in the shipping industry.
• Multiple systems resulted in ad-hoc
processes and poor data and transaction • PIL continuously monitors value driven
visibility. digital initiatives performance, circling
with agile development, collaborative
• Slow and error-prone manual, email and DecSecOps process and fast prototyping.
paper-based processes needed an For fleet management, they were looking
overhaul. to provide deep enablement and an
intuitive system for their shore/vessel
users, with highly efficient, automated
and collaborative processes.
PIL Case Study 02

SOLUTIONS

• PIL initially replaced their existing • Over time, BASS’s offerings have formed a
purchasing system with BASSnet™ comprehensive fleet management system
Procurement to manage and control the for PIL that is a complete, integrated
purchasing flow for the entire fleet. solution instead of multiple disparate
systems.
• Strengths in the procurement workflow
and audit trail led to high user • BASSnet™ ensured easy data extraction
confidence. PIL then added more core and visualisation for performance
modules from the BASSnet™ suite for monitoring, and to gather insights across
office use and across their fleet of 138 multiple modules.
vessels, namely: Maintenance, HR
Manager (Crewing and Payroll), SAFIR • As a complete solution, BASSnet™
(Safety and Improvement Reporting), provided end-to-end visibility across all
Operations and Document Manager. office and vessel processes for greater,
centralised control. PIL is now also
looking to add on BASS’s newly developed
apps – Crew Portal, Inspection App, and
Inventory App – in addition to using the
BASSnet™ Web Portal.

RESULTS

CENTRALISED PROCESSES IMPROVED PRODUCTIVITY INSIGHTFUL DATA

& EFFICIENCY VISUALIZATION

PIL has now gained centralised Due to seamless integrations PIL can now easily extract
control of their fleet between the suite’s modules, data and create visualizations
management process while PIL has made productivity to monitor performance,
digitising their core and efficiency gains with data gather insights and benefit
operations, in line with their entered into individual from automated alerts,
company goals. modules being automatically instead of relying on manual
updated across modules, processes or emails.
without the need for double
entries or complex system
integrations.
PIL Case Study 03

OVERCOMING OBSTACLES REAPING THE BENEFITS

• Implementation has been underpinned by CENTRALISED CONTROL

BASS’s efforts to develop a thorough As a single enterprise
understanding of PIL’s needs. solution, BASSnet™ gave
centralised control to ship
owners, managers, and staff.
“We took the time to closely examine the
complexities and operational needs of INNOVATIVE DIGITAL
PIL,” notes Per Steinar Upsaker, CEO and SOLUTIONS
Managing Director of BASS. “This helped BASS’s solutions simplified
us to think of the right customisations for complex workflows and
PIL to fully optimize utilisation of reduced manual workload for
time-saving and resource
BASSnet™. With a view to rapid changes
benefits, increasing
in the digital landscape, we are now productivity.
focusing on further innovations with
regards to web services, cloud solutions, END-TO-END VISIBILITY
business intelligence and automation.” BASSnet™ provided end-to-
end visibility which allowed
for insightful data gathering
• Close collaboration between BASS and PIL
for performance monitoring
has been of pivotal importance. and to improve operational
efficiency.
“Switching from manual processes to the
successful implementation of BASSnet STRONG SUPPORT SERVICES
required a strong change management 24/7 availability of BASS’S
and IT team. We are glad to be supported Support services ensured
quick fixes to support issues,
by a technically strong and experienced
while keeping track of aging
BASS account lead and development incidents and change
team, who are very understanding and requests via the organised
responsive to our requirements.” (Leslie BASS Support portal.
Yee, General Manager of ISD, PIL)

CONCLUSION

Over the past 10 years, PIL has grown their fleet and now has 138 vessels. BASS is proud to be a partner
throughout this journey. PIL’s office and fleet now use many core BASSnet™ modules and have benefited from
the suite’s streamlined processes, integrated features and innovative digital solutions.

“BASSnet™ has improved our business processes and simplified execution of tasks across
our fleet. We’re happy with BASS’ supportive approach and are keen to see how the suite
continues to grow to suit our needs. Digitalisation is the top trend in shipping, and we’re
proud to partner with BASS to be a front runner in adopting these new ways of working.”

- Leslie Yee, General Manager Of ISD, PIL

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50450 Kuala Lumpur, Malaysia

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