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(10 Marks) Table1:Market Size of Major Seed Segment by Revenue in Inrcrore, 2015-2016 Segments 2015-2016

Kaveri Seeds' overall revenue in 2015-2016 was estimated to be 961 crore. This was calculated by taking the company's known market shares in different seed segments and multiplying them by the total market size for each segment. The total maize market size was estimated to be 1400 crore based on information provided about Monsanto's revenue breakdown. DuPont's maize market share was calculated as 25% based on relating its total revenue to its known market share in bajra. The "others" category market share in maize was estimated to be 19.5% to make the total shares across companies add up to 100%.

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370 views3 pages

(10 Marks) Table1:Market Size of Major Seed Segment by Revenue in Inrcrore, 2015-2016 Segments 2015-2016

Kaveri Seeds' overall revenue in 2015-2016 was estimated to be 961 crore. This was calculated by taking the company's known market shares in different seed segments and multiplying them by the total market size for each segment. The total maize market size was estimated to be 1400 crore based on information provided about Monsanto's revenue breakdown. DuPont's maize market share was calculated as 25% based on relating its total revenue to its known market share in bajra. The "others" category market share in maize was estimated to be 19.5% to make the total shares across companies add up to 100%.

Uploaded by

Neelanshi b
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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You are an agrarian.

You have following statistics with you but some information is missing from the
tables: (10 marks)

Table1:Market Size of Major Seed Segment by Revenue in INRCrore, 2015-2016


Segments 2015-2016
Cotton 4,500
Rice 600
Vegetable 2,500
Maize ?
Bajra/Pearl Millet 350
Notes: 2015-2016 indicates the financial year April 2015 to March 2016
Table2:Market Share of Major players in Different Seed Category by Revenue,2015-2016
Players Cotton Rice Vegetable Maize Bajra
KaveriSeeds 15% 10% NA 13% 12.50%
Dupont NA NA NA ? 15%
Bayer NA 40% NA NA NA
Monsanto NA 15% NA 20% NA
Syngenta NA NA 15% 12.50% NA
NuziveeduSeed 25% NA NA 10% NA
AjeetSeeds 10% NA NA NA NA
AnkurSeeds 10% NA NA NA NA
DCMShriram 10% NA NA NA NA
Nunhems NA NA 15% NA NA
Others 30% 35% 70% ? 73%
Total 100% 100% 100% 100% 100%
NA:refersto notapplicable i.e.these companiesdon’toperateinsuchsegments

Table3:AllCategorySeedRevenueof MajorCompaniesin2015-2016
Companies OverallRevenue(INRCrore)2015-2016
NuziveeduSeeds 1,265
Kaveri ?
DuPontPioneer 403
AjeetSeeds 450
Monsanto 370
MahycoSeeds 550
DCMShriram 450
Syngenta 550
Bayer 240
Nunhems 375

Overall revenue represents the revenues from all the seed segments in which company operates

Find the missing values and provide method chosen to compute the same.

MissingValues MethodChosen
1400 If we take Monsanto, 15% of its revenue is from rice, and 20% from Maize.
15% of 600(market size of rice) is 90.
Therefore, 370-90=280 is the market size of Monsanto’s maize.
Now if we take x*20%=280, we get 1400, which is the total market size of maize.

25% In DuPont, 15% of 350(Market size of Bajra) is 52.5.


403 (Market share of DuPont) – 52.5=350.5, which is the market share of DuPont for
maize.
So, 1400*y%=350.5, which will be 25.03%, 25% aggregate.
19.5% If we add up all the market shares of different players we get 100%.
Since we know all other values, we can find the value for others by,
(13+25+20+12.5+10+z)%=100%
 (80.5+z)%=100%
 z = 19.5%

961 Cotton: 15%*4500=675


Rice: 10%*600=60
Maize: 13%*1400=182
Bajra: 12.5%*350= 43.75
Adding all the values, we get= 960.75 which is 961 aggregate.

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