Analyzing the effectiveness of internet marketing in

growing sales
ABSTRACT

The research paper seek the expound the effective of internet marketing in
increasing the read and awareness of consumers. The research conducted a good
review about the literature related to the study. We found that the social media,
mobile apps and internet marketing have promnia impact with the effectiveness
and in cornering the awareness of the consumer. The report employs various
methodoloagies to a new conclusion on the particular issue, the study used
convening sampling method combined with the software for the data analysis.
The aim of the report is to assess the effectiveness of internet in
business to increase their reach and awareness among consumers. Business,
which doesn’t utilize internet based life, tends to lose their key clients. The rise
of the social media means it’s very unusual to find an organization that does not
reach its customers and prospects through one social media platform or another.
Companies see their profit and try to build and connect with their customers and
build revenue.
Business have realized that they can use social media and with the help of that
they can easily generate insights, stimulate demand, and create targeted product
offerings.
The study aims to assess the effectiveness of internet in business

INTRODUCTION

Internet has developed widely in the applications and number of clients because
of its special qualities of adaptability , intuitiveness ,and personalization. The
internet has given purchasers more control in getting to data on items and
administrations. The internet has given buyers more control in getting to
information on things and organizations. There are factors that add to customers
pull for online substance and try to get an increase their production.
Online marketing now days is becoming a hot topic in every business sector,
and gradually plays a vital role in any company’s multi -channel marketing
strategy. It uses the internet to deliver promotional marketing messages to the
consumers. It includes email marketing, search engine marketing, social media
marketing and many types of display advertising.
The world and the online marketing has continued to shape the organistaion
competitive advantage. The interesting thing about this thing is that it engages
every organization in this business for the purpose of the making profit in the
long run. To achieve there organization apply time to time employ different
promotional tools to communicate their products and services to the targeted
audience. How well they can use there tools define the extent they can achieve
their long term goal of profit maximization. These days people are spending
their time online and at different places implies that organization different
promotional tools can be effectively integrated online to achieve maximum
impact on their targeted audience.

ONLINE MARKETING (an overview)

Marketing in its basic meaning is the promotion of organization products and
services to their general public with intent of gaining more users and customers
and ensuring customer loyalty to the brand. Developing and making services to
meet those needs as well as making councious effort to influence consumer to
discover those products and services offered. It involves the evaluation of
organization products and services to offer to different individuals at each point
in time. It is a kind of marketing that take place on the internet in every possible
way and it can be stated as the promotional activities of the organization that
uses internet to deliver the message to the general public. It can be of different
forms that is e-mail marketing, display advertising, search engine marketing,
mobile advertising, social media advertising. The origin of online marketing
can be traced to the 1990’s when there was transformation in the IT and
increase application of the internet to facilitates business objectives. It is
observed that the online marketing Is the promotion of the organization
products through digital platform. Such as any promotion made on social media,
mobile phones, digital television and radio sites as digital banners on various
websites.

TYPES OF ONLINE MARKETING

The marketing can be carried out on the internet. And some of the categories are

1. DISPLAY ADVERTISING
The earliest form of advertising on the internet and still one of the famous
among the most popular advertising tool employed in the internet especially in
blogs and non-advertising agencies website. It is a kind of advertising platform
in which incorporate the advertising company message in the form of text,
image, animation , videos, logos and other graphic forms that can easily capture
the attention of the consumers. These days advertising companies rely so much
on the cookies which are kind of a unique information collected based on the
history of persons browsing thereby making it easy to target and serve the
customers with adverts from organization they often visits.

a)BANNER ADVERTISING
 It is a most popular and relevant display advertising platform. It is often
displayed on the web page and always seen in the rich format of different color
and size. It not only comes in images it can also be seen in the form of video,
audio, logo, animation buttons and many others. It has been also observed that
higher the size of banner ad, the better the ad perform in terms of conversion
rate. Although they weren’t able to highlight whether the assertion is true for
placing the banner at all section of the website.

b) pop- up advertising
it is the most effective display advertising tools. It is described as a new web
page displayed above the current web page the internet users are surfing
currently.
In some of the websites it has been seen that pop-up often display when the
visitors scroll down to the certain level or. When tried to exit from the web
page. One of the popular ad is that of text ad which uses text or text phrase for
the advertisement and is linked to the advertiser content.

2) SEARCH ENGINE ADVERTISING

It is the most common search engine organization and basically can be used
among google, yahoo,ask.com where as other often display the sponsored
adverts outside the normal search engine results pages. It is one of the most
prominent and highly profitable advertising platform for organization that
provide specific services. Most of the internet users that visited the web page
are likely to demand for the organization services if the ads content is well
placed. It basically depends on the proper capturing of the message displayed
in the search engine.

3)SOCIAL MEDIA ADVERTISING

The most popular advertising platform with facebook being a leading
advertising earners in the world is google. It is the promotion of organization
products in social media handle. Organization can pay sponsor ads in social
media or simply keep on updating their social media handle to increase
interaction among customers in the social media handle. It provides unique
opportunity for the organization to reach the targeted audience.

4) BLOGGING

One of the most popular form of marketing organization products online.

recently, marketing experts as well as SEO experts started advocating for
organisations to incorporate blog into their website where they will discuss the
organization products It is argued that by creating a blog, organizations will be
able to attract more customers and will be able to provide them with more
details about the products and services they offer.
the more information a customer has about an organization's products and
services, the more they will likely support the organization. This is because the
more people know about the organization's products and services, the more they
will buy them.

5) MOBILE ADVERTISING

It is all marketing activities carried out through wireless devices such as smart
phone and tablets. The major players in this field are Google App, Apple App,
and Samsung Galaxy Apps. The success of mobile Apps now days largely
depend on its ability to display a clear message about the organisation products
and their services.

6) PERSONAL SELLING

Personal selling is a popular promotional tool used by organizations to get

their products and services in front of their intended audience. It is a strategy
used by sales representatives to convince and influence their target consumers.

A personal selling could be done in various forms such as door-to-door selling

or office-to-office selling. It could also be done in fund raising dinners or street
to street selling.

7) SALES PROMOTION

A sales promotion strategy is a long term sales strategy that an organization

uses to encourage short term sales boost. It involves the use of various short
term incentives to compel consumers to buy more of the organization's
products.

Two basic forms of sales promotion are referred to as sales promotion and
employee sales promotion. These two classifications are mainly used for
managerial and sales promotion.

There are several reasons why an organization can engage in sales promotion.
One of these is to boost short-term awareness of their new product or services,
which can then be easily manipulated to attract more customers. Another reason
is to reduce volatility in demand for their product or services.

8) DIRECT MARKETING

Direct marketing is a strategy utilized by an organization to get immediate

response from their potential customers. This strategy involves sending out an
e-mail to a list of potential customers or prospective clients, asking them to
order additional products or services, and generating leads.

Direct marketing is a type of communication that involves the use of various

promotional tools such as telephone marketing, direct e-mails, and online
marketing. Online marketing has gained acceptance as it is an effective method
of communicating with consumers.

It is the process of selling products or services using digital technologies. It is

often carried out in combination with other marketing mediums such as display
advertising and mobile phones.

The rise of digital marketing was largely influenced by the introduction of new
technologies during the 1980s. This period marked the beginning of the era of
storing vast amounts of information.

Before Digital marketing, we had Traditional marketing, which is a mode of

marketing that helps reach out to a targeted audience with various offline
marketing methods.

OBJECTIVE OF THE STUDY

Role in the organisation:
This research work aims to understand the various emerging media options that
are used for marketing.

Due to the emergence of social media, businesses have started adopting digital
marketing strategies. This strategy helps them reach out to their target audience
and communicate effectively.

This study aims to examine the effectiveness of digital media advertising and
also explore the emerging media options for marketing. This paper has helped
small businesses such as start-ups and other businesses to successfully adopt
and implement digital marketing as a strategy in their business plan and to
recognize the usefulness of digital marketing in the competitive manner and in
their field.

The Internet has provided a vast of opportunities especially for small to medium
sized enterprises. It has moved the organizations beyond the physical
constraints of their traditional distribution channels and where they have
created a world wide virtual community in which small and medium sized
companies can compete with large number of enterprises. In this report, we
usually focus on the usage of the Internet as a virtual storefront where products
are offered directly to customers. Our contention is that product characteristics
play a major role in the successfulness of its marketing on the Internet. We
reviewed that the benefits of online marketing along three channel functions and
identified factors that impact the use of online marketing approach. A
framework was there which was proposed to help evaluate the chance for a
company to succeed in e- commerce. Data of failed e-tailers in the last two
years was collected and analyzed using the proposed framework.

SCOPE AND METHODOLOGY OF THE STUDY

The report, methodology covers the research design, locale of research, sample
and sampling, procedure and measurement variables , method of data collection,
frame work and the limitations. It defines the characteristics of the marketers in
e-marketing , it is concerned in descriptive in nature. The study analyize the e-
marketing , it’s relationships with the profile of the consumers . the sample
framework consists of determination of sample size and distribution of sample
size. The sampled e-marketers have been identified y the pilot study among 20
experienced and 20 lesser experienced marketers.

REVIEW OF LITERATURE
To identify the success factors and the hurdles in their placement online
marketing. To compensate the impact of service quality in online marketing,
handless in it on the overall effectiveness of online marketing.
It was revealed in ozment and morash that delievering quality in services has
been shown to be an important strategy for marketers who are typing to
differentiate their service offering by establishing customer value and satisfying
customer needs. It has been shown that when a service provider and service
customer are physically separated, it has their significant impact in the criteria
used to evaluate the service quality. The service recovery has adirect
relationship with factors such as trust, repurchase intention, commitment and
word of mouth, which all play a crucial role in success for e-retailers . alba and
hutchwison believed that price attributes or quality attributes are of greater
importance and when there is more product differentiation among the choices.
When the products are relatively comparable , then price will play a greater role
ANTICIPATED OUTCOMES AND OUTPUTS
FROM THE RESEARCH
The report conclude that internet marketing have a significant impact on the rate
of implementation of online marketing and advertising. the important
antecedents to implement online marketing are convenience , merchandize,
interactivity, reliability, navigation and promotion. The important service
quality delievered by the marketers are reliability, ease to use, communication,
responsiveness , personalization, convenience, credibility, improvement and
access and security. This service quality it has a significant positive impact on
effectiveness with the hindless are having significant negative impact on
effectiveness in online marketing where as they can overcome with it . If the
marketers in online marketing overcome their hindless is onine marketing, they
will succeed in the market since the scope of the online marketing is higher .

REFERENCE

whereas the are having significant negative impact on effectiveness in online marketing. If the
marketers in online marketing overcome their marketing, they will succeed in the market since
the scope of the online marketing is higher . whereas the are having significant negative impact
on effectiveness in online marketing. If the marketers in online marketing overcome their
marketing, they will succeed in the market since the scope of the online marketing is higher .

whereas the are having significant negative impact on effectiveness in online marketing. If the
marketers in online marketing overcome their marketing, they will succeed in the market since
the scope of the online marketing is higher .
v whereas the are having significant negative impact on effectiveness in online marketing. If the
marketers in online marketing overcome their marketing, they will succeed in the market since
the scope of the online marketing is higher .
v whereas the are having significant negative impact on effectiveness in online marketing. If the
marketers in online marketing overcome their marketing, they will succeed in the market since
the scope of the online marketing is higher .

v whereas the are having significant negative impact on effectiveness in online marketing. If the
marketers in online marketing overcome their marketing, they will succeed in the market since
the scope of the online marketing is higher .

v whereas the are having significant negative impact on effectiveness in online marketing. If the
marketers in online marketing overcome their marketing, they will succeed in the market since
the scope of the online marketing is higher .