Introduction To Planning
Introduction To Planning
Introduction To Planning
Planning and evaluation are vital for organisations. Planning is a process of deciding in advance where
we want to get to (our goal) and how we will get there. Evaluation enables us to assess how well we are
doing and to learn from this.
This guide is written for non-profit organisations that play a developmental or service role. Planning and
evaluation are particularly important for these organisations because they exist to make a significant
contribution to society:
Planning helps us to decide what that contribution should be and how to achieve it.
Evaluation enables us to judge whether we have had the impact we planned, contributed to
changing the situation we wanted to change and whether or not we achieved our goal.
1. It helps us to identify our goals clearly. It makes us decide clearly and concretely what we need to
do to have the effect on society that we want.
2. It helps us make sure that we all understand our goal and what we need to do to reach it by
involving everyone in the planning process.
3. It makes us all work in a goal-oriented way rather than in a loose or ad-hoc way where we just
respond to issues and crises with no clear plan or goal.
4. Planning helps us see in advance those things that can help us achieve our goal and those things
that can prevent us from achieving our goal and work out what to do about them.
5. Planning helps us to be accountable for what we do.
6. Planning helps us decide how best to use our resources (people, time, money, information,
equipment) so that they make the most significant contribution to achieving our goal.
7. Planning lays the basis for us to assess and evaluate our achievements effectively.
1. Evaluation helps the whole organisation to identify how we could improve what we are achieving,
take action to build on successes and avoid repeating failures.
2. Effective evaluation enables us to use what we have learned from our experience to improve
what we are achieving.
a. Specific challenges non-profit organisations face with planning – the context of planning
"The value of our contribution to society often relates to people, especially in the NGO sector. For
example, the extent to which people acquire greater economic or political access to power; gain in
confidence or awareness, or are enabled to struggle for rights, access or justice.”
(Olive Publications (1998), Ideas for a Change, Part 3.)
The following are specific challenges that most development or service organisations face that make
careful planning and how we do our planning very important:
Complex goals for changing society, which are difficult to specify and measure exactly, or
have different meanings for different stakeholders. If your goals are very broad and complex,
as they often are with development work, it is often difficult to say in advance exactly what the
desired future situation must look like. It is also difficult to say in advance what will definitely be
needed to achieve it. Goals such as "gender equity", "sustainable community development" or
even "effective and affordable health care" are examples.
Different or conflicting values and expectations among the different groups involved. For
example, the community you serve may be expecting you to provide resources when your
organisation is geared to assist communities to access the resources themselves. Or, if the goal
is gender equity, for some this may mean more equal access to services for women but for others
it may mean more equal power for women in society and it may be seen as threatening existing
privilege or custom by still others.
Many different stakeholders that may have different needs, interests and concerns and
therefore believe they have different priorities. For example, a civic organisation serving both
established households and informal settlements may find the views of these groups are different
about what should be prioritised.
Difficulties in measuring achievements. It is often difficult to find completely objective
ways of measuring what has been achieved. It is often more important to look at "how well"
rather then "how many" things were achieved. For example, we may be able to show that we
have run 20 training courses but it is much more difficult to show that people are "empowered" or
have the required "capacity" as a result. This means different people may have different views on
what it means to achieve these goals effectively.
Non-profit organisations often need to give as much attention to choosing the best way (or
the means) of achieving goals as to the goals (ends) themselves. These organisations often
have goals that involve a positive change in society that benefits and empowers their target group
in sustainable ways. This often means building capacity and commitment through involving target
communities. It means giving attention to including groups that are not already powerful and
articulate, and ensuring, by the way we do the work, that these groups have the capacity and
power to take the work forward in sustainable ways.
The connection between the effectiveness of our services and the resources we get is
weak or non-existent. If a business is producing things no one wants, we can usually expect
that it will not make money and will eventually close down. The connection between resources to
continue the work and how well we do it is far less clear with most other organisations. Because
the purpose of non-profit organisations is to have a positive impact on society by assisting those
in need, the direct users of their services often cannot afford to pay for them. Non-profit
organisations usually get most of the money and other resources they need for their work from
donors, government or volunteers, not from the direct users of the service. "Doing well" for
development organisations does not guarantee an income and cannot be measured by income.
Therefore, It is harder for development organisations to assess how well they are doing.
However, non-profit organisations will still have to make the best possible use of scarce
resources even though they do not face competition and the same pressures to reduce the costs
that for-profit organisations face.
The success of our work often depends on other organisations or people. Non-profit
organisations often can’t achieve effective results on their own. For example, NGOs doing
education work rely on the learners being committed to the learning; civics rely on the community
for support and commitment and on government to create an enabling environment for civic
action; health educators rely on their target audience to act on their advice and on government
programmes to support their work. Most non-profit organisations rely on donors in some way or
another for resources. Many non-profit organisations also rely on the work of other non-profit
organisations.
These challenges often mean that the plans developed are not very useful and effective. The following
are some of the common problems experienced:
People don’t all understand the plans in the same way and different views on the most useful
approach keep coming up while we are trying to implement – confusion and conflict can result as
people pull in different directions or have different views on basic strategic issues.
Different people have different perceptions of what successful achievement means – conflict,
confusion and lack of accountability can result as differences emerge.
It is not clearly agreed who should mainly benefit from our work and whose needs, interests and
concerns should be prioritised – this can mean that the interests of those who already have
power and influence dominate instead of those whose power and influence over their own lives
we hope to strengthen.
Things change and the plans no longer seem relevant – we abandon the plans and react in ad
hoc and unstrategic ways to events or we stick to our plans and continue with what are now not
very useful activities.
The difficulties we experience, arising from the complexity of our goals and the number of other
groups and circumstances that can affect our success, lead to demoralisation and a sense of
powerlessness to effect meaningful change.
We are not able to say what we have achieved, only what we have done.
Different understandings of why we adopted specific approaches and what we were intending to
achieve mean that learning is limited – we can end up making excuses and blaming each other
rather than using the lessons we have learned to improve our achievements.
All these problems can lead to a waste of precious resources needed to improve the lives of
people and to weakening the confidence others have in our organisation.
The following guidelines are intended to help non-profit organisations to meet the challenges we face and
to develop plans that effectively assist us to make a positive contribution to our society. There are two
parts to the guidelines:
There are six main issues that are important to remember about how planning is done. These will help
you make sure your planning meets the challenges outlined above, avoids common problems and that
your plans are useful and effective.
You can click on the heading of part 3 or on any of the sub-headings in this section if you want to read
more about the topic. This includes examples, practical ideas and more advice and guidance. You will
find an example of the approach using an organisation we have called Molayezo at the end of this
guide.
1. Planning and evaluation must be participative. Everyone who must make a key contribution to the
work of the organisation should be included. There are two key reasons for this. Firstly, it enables
you to draw on different ideas and experience to make better decisions. Secondly, it allows you to
build commitment to these decisions by including all those who will need to contribute to the
successful implementation of the planning decisions. Participation will ensure that everyone fully
understands the strategy and plans and are committed to achieving the decisions that have been
made. You will need to identify and analyse all key stakeholders that can affect whether you
achieve your purpose and decide whether and how they should be included.
click on the heading for information on how to ensure the right amount of involvement in the
planning process. Guidance on how to do a stakeholder analysis is available in the section
on Preparing to plan.
2. Planning and evaluation must be systematic. You have to ensure you have thought through
and agreed on all key issues before moving on to the next step. For example, you need to be
clear about the results you intend to achieve before you start making decisions about what action
you will take. Non-profit organisations exist to make a difference to society, not just to do things.
Everything you do must be relevant to the results you intend to achieve. You may also sometimes
need to move back to previous steps in the planning process, if the later planning suggests you
need to rethink some earlier decisions. For example, you may realise that the action you would
need to be able to take is not realistic. This may lead you to decide that you will have to alter your
decisions about what results you can realistically expect to achieve. Effective planning seldom
moves in one straight line but this does not mean it should not be systematic.
click here for information on how to plan systematically including an introduction to the Logical
Framework Approach (LFA). The guidelines on how to achieve each of the basic planning
steps outlined in the next section are based on this approach.
3. All planning should be strategic. This means that you should use your planning processes to
find the best ways of making a difference and the best approach to doing this. All possible
alternatives should be examined, not just the ones we are comfortable with. Effective planning
lays the basis for ongoing strategic thinking and action from everyone who will contribute to
achieving your organisation’s purpose. All decisions and action and all use of resources need to
make the most strategic contribution to achieving the purpose you have agreed on.
click on the heading for information on how to plan strategically including how to link organisational
strategy to programme and project planning systematically using the Logical Framework Approach (LFA).
4. Planning must include agreements about how and when you will evaluate progress and
achievements. You will need to make decisions about what you will use to tell you if you are
making progress or have achieved your purpose. You will also need to agree on where you will
get the information and when you will evaluate, how and who should be involved.
click on the heading for information about preparing to plan in order to ensure commitment to the
planning process at the beginning of the basic planning steps.
6. Planning and evaluation must be thought of as a cycle of learning and improvement, not a
straight line from A to B. We must continually evaluate what we are achieving and use our
learning to develop more effective ways of achieving our goals.
click on the heading for information about how to use the planning cycle for ongoing learning and
improvement.
click here for an example of how Molayezo used this approach to planning. This example shows how
they linked organisational strategy to programme and project planning. (The example is in a separate file
)
More detailed advice on all steps is available if you click on the overall heading. You can also access
advice on any specific step by clicking on the heading for that step. If the approach or some of the terms
used are not clear, you might need to go back and look at some of the detailed guidelines linked to the
approach explained in Section 3 above.
The following are the basic steps that are useful in almost any kind of planning process. This process
should be used as part of the cycle of planning that enables ongoing learning and improvement.
(See how to use the planning cycle for ongoing learning and improvement above.)
click on the heading of this section to get the complete guide for how to use the basic planning steps.
This is based on the approach outlined in the previous section. If you only want further advice on a
particular step, ideas on how to tackle each of the steps are available if you click on the heading for each
of the steps.
These steps can be adapted to use for specific planning purposes. Your decision about what kind of
planning process you need will tell you how much time you must set aside, who should be involved, how
and at what point. (See the guidelines on how to plan strategically for some ideas on different kinds of
planning.)
Step 1 - Preparing to plan – ensuring commitment
It is important to prepare well for any planning process. As we noted in the detailed guidelines on the
approach to planning in the section above, planning should not be seen as something you do before you
start on the real work, but as part of " the real work" itself. It takes up time, energy and other resources. It
plays a crucial role in laying the basis for effective ongoing thinking, action and achievement. We also
noted that involvement and participation are of vital importance to effective planning processes. We need
to prepare effectively for planning to ensure we get the kind of involvement and participation we need. We
must actively build commitment to the planning process so that people are willing to give the time, energy
and resources necessary for effective planning. One of the mistakes many non-profit organisations make
is to underestimate the amount of time and commitment necessary for effective planning. This
commitment will need to come from staff and all other stakeholders whose participation we decide is
necessary to enable successful implementation and results.
The kinds of issues you need to discuss and decide here are:
Once you have made these decisions, built a commitment to participate and prepared everyone who
must participate to do so effectively, you are ready to start the actual planning process.
click on the heading for more information and ideas on how to prepare to plan and analyse
stakeholder involvement. Also click on Planning and evaluation must be participative (above) for
ideas on how to ensure the right amount of involvement in the planning process. Also click on how
to plan systematically (above) for ideas and an example of what a systematic plan involves – this will
help you understand what is involved in the planning steps and the kinds of issues you will need to
consider. Click on how to plan strategically for an explanation of different kinds of planning
(organisational strategy, programme and project planning).
Step 2 – Analyse the situation and needs
This step involves collecting and analysing information you will need to decide on a goal and a purpose
that is:
You will need enough information to enable you to answer the following questions through careful
analysis:
This step in the planning process lays the basis for the rest of the planning process. The process of
building a deeper understanding of the problem, the situation, and your organisation is important for both
the staff of your organisation and your target community. It lays the basis for shared understanding, more
effective decisions and a commitment to strategic action. You will draw on the thinking done at this step
as the basis for your decisions in all the later steps.
In the next steps, you will make important decisions when you choose:
1. Your goal – a clear statement of the long term change you would like to see. This is usually not
something you can achieve alone, but is an important change that will improve the lives of your
target community. This is the long-term goal your organisation decides it must contribute to
bringing about. Clarifying this broad goal helps to keep the rest of your planning focused on what
will make a real contribution to change, even if it is only a part of a bigger and longer-term
change.
2. Your purpose – your organisation’s contribution to the goal – this should be a clear statement of
what your organisation commits itself to achieve. This must be something that will make an
important contribution to the achievement of the goal. But, it must also be something your
organisation can realistically achieve on its own.
3. Your objectives – specific statements of what has to be achieved [results] by your organisation
to reach the organisation’s purpose.
4. Your activities – clear decisions about who will do what and by when in order to achieve each
objective.
Each of these decisions builds on your earlier decisions, but all of them depend on how well you have
done the analysis. The analysis helps you ensure that your goal, purpose, objectives and activities are
relevant, useful and realistic.
The next step is to decide on a goal and purpose that is relevant to the needs of your target group but
also realistic in the context. The needs analysis will assist you to ensure that this decision about the future
situation you wish to bring about is based on a deeper understanding of the problem and its causes and
effects.
click on the heading for more information and ideas on how to analyse the situation and needs. This
includes advice on what a target community is; how to collect relevant and reliable information; analyse
problems; analyse stakeholders in relation to the problem; and analyse your organisation.
Deciding on a goal is important because this tells you what change in people’s lives you hope to
contribute to bringing about. A goal is a clear statement of the future situation you would like to come
about. Goals are usually longer-term aims that your organisation cannot hope to bring about alone but will
make a significant contribution to helping bring about. They tell us why we do what we do. Goals are also
the final basis on which you evaluate what you have achieved. When you are developing a strategy for
your organisation, this is a very important strategic decision. It is the vision of what you would like to see
that will guide everything else you do. All further programme or project planning must be relevant to
helping bring this about.
Once we know what your goal is, you need to decide on the purpose of your organisation – why do we
exist and what contribution will we make to achieving the goal? The purpose is a clear and concrete
statement of what you undertake to achieve. The purpose should be something you can realistically
achieve as a result of your work. Agreeing a purpose is making a clear commitment to achieving this
result.
[If you are developing an organisational strategy, the purpose explains why your organisation exists, its
mission. In programme or project plans, the purpose must state what that programme or project will
achieve. This should be based on the overall strategic goal and purpose of the organisation as a whole as
agreed in the organisation’s strategy.]
What is the future situation you will contribute to bringing about? What is the most relevant goal?
What is the most clear and concrete way of stating this goal?
What you can achieve (as an organisation, programme or project) that will make the most
significant and useful contribution to achieving the goal you have agreed on? What is the most
relevant but also most realistic purpose (for our organisation, programme or project)?
What external conditions will need to exist for you to achieve your goal and purpose? How
important are these to your success. Can you influence them, and if so how (you will need to
include this in your later planning)? If they are important, unlikely to come about but you can’t
influence them, does this mean the goal and purpose are unrealistic?
It is important to remember that you are making choices when you decide on a goal and purpose. These
choices need to be strategic (carefully selected from the alternatives as the most useful) as they will affect
all of your further planning. They also need to be as clear as possible so that they are a record of
agreement that can guide your further decisions and actions and be used as a basis for assessing what
you are achieving. In the next step you will be deciding on clear specific objectives that will enable you to
achieve your goal.
click the heading for more information and advice on how to choose and write a clear goal and
purpose. If you need more information on the difference between a goal and a purpose, the meaning of
external conditions or on the planning framework we are using, click on the heading Planning must be
systematic above. If you need more information on the difference between organisational strategy,
programme and project plans and how you can link them, click on Planning must be strategic above.
Step 4 – Develop Clear Specific Objectives
Objectives are concrete results you need to achieve in order to reach the purpose. Objectives should be
as clear and specific as possible. They should state the result you aim to achieve, not what you will do to
achieve it. This helps you to focus on what the effect of your work should be, not only on your activities. It
also allows you to evaluate what was achieved in terms of changes in the real world, not just what you
did. Objectives should be more specific and concrete than your purpose and should be relevant to
achieving your purpose.
In this step you will use your needs analysis and your agreed goal and purpose to decide:
What specific results are needed to achieve your purpose? The needs analysis included an
analysis of the causes and effects of the problem – do the causes you identified give you an idea
of what must change in order to achieve your purpose? What objectives will we have to achieve
to achieve the purpose?
Is it possible to make your objectives more specific by stating by when they should be achieved,
who should benefit, how many or much must be achieved and how well?
Can you realistically achieve these results? If not, can you improve your capacity to achieve them
by, for example, building alliances and improving your organisational capacity? Do you need to
set objectives to take account of these things? (If you can’t improve your capacity to achieve the
results that are necessary to achieve the purpose, you will need to go back and make the
purpose more realistic.)
What external conditions will need to exist for you to achieve your objectives effectively? How
likely are they to happen? Can you do anything to influence the situation so that these conditions
exist? (You will need to include these things as either objectives or as part of your plans for
implementing your strategy.) If they are important and unlikely to exist, but you can’t influence
them, are your objectives realistic?
Once you have clear, specific and agreed objectives, you are ready to begin planning the actions you will
take to achieve them. The goal, purpose and objectives are the foundations of this process. You will need
to decide on the best strategy for achieving each objective.
click the heading for more information and advice on how to develop clear, specific objectives.
Step 5 – Identify Alternative Strategies and Select the Most Effective Strategy
This step involves trying to find the best way of achieving your objectives. Strategy is the choice we make
about the best approach to getting something done. This is a very important step. It enables us to avoid
just assuming that there is a right way of getting something done and forces us to look at alternatives that
we may not have considered properly before. This is very important if you want to find new and more
effective ways of doing things. Just doing things the way you always do them, may not be strategic. You
won’t know unless you deliberately think of other options and test them out with open minds. The biggest
mistakes and waste in development work are made by organisations that do not keep testing their
thinking to come up with better and more relevant strategies.
In this step, you will use the deeper understanding of the problem and stakeholder needs developed in
your needs analysis to decide:
What are the alternative ways you could use to achieve each objective?
What criteria will you use to assess each strategy (e.g. relevance, realistic etc) in order to choose
the most effective and realistic alternative?
Based on these criteria, what is the most effective strategy for achieving each objective?
What external conditions will need to exist for you to effectively implement each strategy? How
important are they to your strategy succeeding? How likely are they to happen? Can you do
anything to influence the situation so that these conditions exist? (You will need to include these
things as part of your strategy.) If they are important and unlikely to exist, but you can’t influence
them, is your strategy realistic?
What resources will be needed? Is this realistic?
Once you have agreed realistic and effective strategies for achieving each of your objectives, you are
ready to start planning to implement them by developing activity plans.
click on the heading for more information and advice on how to identify and alternative strategies and
select the most effective strategy for achieving your objectives.
This step involves detailed planning about how you will implement the strategies you have decided on.
You will use the decisions about the most effective strategy to achieve each objective to decide:
You are now ready to finalise your plan by planning for evaluation. The plans you make in the next step
about when you will evaluate, who will be involved and how you will collect the information you need,
should then be added to the implementation plan you have just drawn up as part of the activities.
click on the heading for more information and advice on how to plan for implementation. This includes
a form you can use to summarise your implementation plans.
This step involves planning how you will evaluate your progress and what has been successfully
achieved. This needs to be done at the planning stage so that it can guide implementation by ensuring a
clear record of agreements about what successful achievement means. It helps to clarify the plans by
making sure that everyone understands what you intend to achieve in the same way. It also ensures you
have a clear and agreed basis for assessing what was actually achieved and your progress along the
way. If you have followed the systematic approach to planning outlined in the earlier section, you will
already have a very useful basis for monitoring your progress and evaluating your achievements.
In this step you will use your needs analysis and overall plan to finally decide:
What criteria or indicators you will use to evaluate progress and achievements in relation to your
goal, purpose and specific objectives ;
When you will monitor progress and evaluate achievements;
Where and from whom you will get the information you need;
Who should be involved in monitoring progress and evaluating achievements; and
How you will collect the information you will need.
Once you have made these decisions, you have completed the planning process. Now, all that is needed
is to summarise your plan in a neat, clear, easy-to-use form so that it is a useful record and guide for all
those who will play a part in implementing it successfully.
click on the heading for more information on how to plan for evaluation. This includes ideas on how to
use criteria and indicators of successful achievement.
It is useful to summarise your plan as you go along and to keep circulating it to everyone along with a
summary of the discussion after you complete each step. This will mean you have a clear record of your
decisions at each step, which you can use in the next step.
If you have done this all the way along and are using the Logical Framework Approach outlined in the
section on how to plan systematically, you should have a useful record of your discussions that you can
use to:
See the section on how to plan systematically for a summary format you can use to summarise your
plans.