Name: Emperador Inc.

Business Area: Distilled Spirits

Date of Investment: 2001
Website: www.emperadorbrandy.com

Vision

Bring world-class products to the Philippines and Emperador products to the rest of the world.
Mission

To provide fantastic, superb and iconic drinks to consumers from all walks of life all over the globe

History
Emperador Inc. (EMP) was originally incorporated on November 26, 2001 as Touch Solutions, Inc. (TSI)
with the primary purpose of establishing and operating information technology services and products.
On July 31, 2013, the Securities and Exchange Commission approved the change in the Company's
primary purpose to that of a holding company. On September 5, 2013, the SEC approved the change in
name from TSI to the present one.

The Company is currently a holding company which operates an integrated business of manufacturing,
bottling and distributing distilled spirits and other alcoholic beverages. EMP, through its subsidiary,
Emperador Distiller's Inc., has a product portfolio comprised of its own brands as well as licensed
products, with an international reach to at least 102 countries.

EMP offers an expanded array of liquor products through its acquisition and partnerships with global
manufacturers. These include United Kingdom-based Whyte and Mackay Group, the fifth largest Scotch
whisky manufacturer in the world; Bodegas Fundador S.L.U in Spain, owner of the iconic brand
Fundador; and Domecq Bodega Las Copas, S.L which has an established presence in North and South
America.

Among the Company's brands are Emperador Brandy; Emperador Light; Emperador Deluxe Spanish
Edition; Emperador Solera Brandy; Andy Player Whisky; The BaR; Smirnoff Mule; Raffa Sparkling; The
Dalmore Single Highland Malt Scotch Whisky; Jura Single Malt Scotch Whisky; Tamnavulin Single Malt
Scotch Whisky; Fettercairn; Whyte & Mackay Blended Scotch Whisky; Vladivar Vodka; Glayva; John Barr;
Cluny; Claymore; Fundador; Terry Centenario; Tres Cepas; and Harveys.

Source: SEC Form 17-A (2019)

EMPERADOR DISTILLERS INC
HISTORY
Andrew Tan launched Emperador brandy in 1990, at a time when gin and rum were the most popular
spirits in the Philippines, and its image is of a vibrant, aspirational drink for younger consumers.

Emperador Light was introduced in 2010, followed three years later by Emperador Deluxe, which helped
establish the company as a global player in the premium spirits sector. The same year, Emperador
acquired The Bodega San Bruno from González Byass, and the San Bruno brandy trademark, registered
in 1942.

November 2014 saw the completion of a £430 million deal between Emperador and United Spirits of
India for Whyte & Mackay Distillers, with the sale being forced by the UK Competition and Markets
Authority after Diageo bought into United Spirits.

Worldwide reach
Emperador Inc. is the Philippines biggest liquor company and the world’s largest brandy
manufacturer. Its local and acquired global brands of distilled spirits and other alcoholic beverages are
currently available in 55 countries across the continents of Asia, North and South America, Europe and
Africa and in 300 airport retail stores worldwide.

Annual Revenue

Emperador Inc. is the Philippines biggest liquor company and the world’s largest brandy manufacturer.
Its local and acquired global brands of distilled spirits and other alcoholic beverages are currently
available in 55 countries across the continents of Asia, North and South America, Europe and Africa and
in 300 airport retail stores worldwide.

2019’s Best Brandy In The World Is Filipino-Owned

The Tan Family’s Fundador brandy set the bar high. It was specifically Fundador’s Sumpremo 18 that had
beat-out its competitors and impressed the International Wine and Spirits Competition’s connoisseurs.
Philippines’ largest liquor company

Emperador has established its identity in the Philippine alcoholic beverages business as a producer of
high-quality liquor and innovative products through Emperador Distillers, Inc. (“EDI”), the Philippines’
largest liquor company and the world’s largest brandy producer.

Discover Emperador Double Light

Crafted from the DNA of the world's no. 1 brandy, Emperador Double Light reflects the growing
consumer trends and preference towards lower-alcohol beverages.

“Our renowned brandy and whisky products sold all over the world are the catalysts for
continued growth and long-term shareholder value enhancement. Internationalization and
premiumization will be the new frontier of growth moving forward.

-Winston S. Co
President and Director

Attributes as a global corporation

Overview

Emperador Inc. (EMP) is a holding company which operates an integrated business of manufacturing,
bottling and distributing distilled spirits and other alcoholic beverages from the Philippines and Europe. 

Through Emperador Distillers, Inc. (EDI), EMP has established its identity in the Philippine alcoholic
beverages business with steady growth and production of high quality liquor. EDI is the Philippines’
largest liquor company and the world’s largest brandy producer. 

The consolidated product portfolio is comprised of domestic and foreign brands led by Emperador Light,
Emperador Deluxe, Andy Player Whisky, Smirnoff Mule, The Bar, The Dalmore and Jura Scotch single
malt whiskies, and Fundador.

Emperador Inc. (EMP) is a holding company which operates an integrated business of manufacturing,
bottling and distributing distilled spirits and other alcoholic beverages from the Philippines and Europe.

Through Emperador Distillers, Inc. (EDI), EMP has established its identity in the Philippine alcoholic
beverages business with steady growth and production of high quality liquor. EDI is the Philippines’
largest liquor company and the world’s largest brandy producer.

In an article of Tatler Philippines by Isabel Martel Francisco, titled 2019’s Best Brandy In The World Is
Filipino-Owned

he Tan Family’s Fundador brandy set the bar high. It was specifically Fundador’s Sumpremo 18
that had beat-out its competitors and impressed the International Wine and Spirits Competition’s
connoisseurs. The IWC was founded in 1969 and is comprised of the worlds foremost experts in
brandy tasting.

“It is a testament to the fact that Fundador is truly the world's best tasting brandy. Fundador founded
the brandy in Jerez, Spain. It uses sherry oak casks which are only grown and found in Jerez. These
casks have also held the secret behind the world's best-tasting whiskies. The liquid perfectly absorbs
the aroma of the aged sherry oak casks, which eventually creates that unique, exquisite taste. That
alone makes it deserving of such a prestigious distinction” shares Kevin Tan, CEO of Alliance
Global International.

The Brand's Development

Over hundreds of years, the Fundador name has grown to develop a strong reputation of quality and is
very well respected around the globe. They are in fact Spain’s oldest brandy house, with its origins
dating back to 1730. In 2017 the company was taken-over by Filipino liquor group Emperador which
is run by the industrious Tan family of Alliance Global International. This muliti-billion euro
acquisition cemented Emperador’s place as the largest brandy producers in the world.
 
Kevin shares that “it's always a challenge how to innovate our product, and at the same time,
preserve the heritage of the world's oldest Spanish brandy intact. More importantly, we embrace a
great sense of pride in knowing that the oldest and biggest Spanish brandy is now owned by a Filipino
team.”

Tasting Notes
Fundador Supremo 18 is carefully aged in oloroso sherry casks which develop aromatic warm, round
notes of dried fruit and roasted nuts combined with smooth, strong, intensive hints of vanilla. Its
woody notes provide an elegant and lingering finish with every sip. These unique sherry casks are
found and used only in southern Spain, in the Jerez region, where 95% of Spanish brandy is produced.
Emperador now world’s largest
brandy firm
Date: December 5, 2016
Publication: philstar.com
Link: http://www.philstar.com/headlines/2016/12/05/1650486/emperador-now-worlds-largest-brandy-
firm

An the article on the website of Emperador Inc.

MANILA, Philippines – Emperador Inc. of business tycoon Andrew Tan has acquired Mexico’s
top brandy in a landmark deal marking the company’s expansion into the Americas after
successfully buying two iconic European liquor brands in the past two years. 

The acquisition expands Emperador’s foray in the global market. It is now considered the
world’s largest brandy company.

Tan signed the deal in Madrid just a few days ago, a reflection of yet another successful global
buying spree by a homegrown Filipino company. 

“Any success for Emperador is a success for the Filipino. We’re really working to put the
Philippines on the global map,” Tan’s eldest son, Kevin told The STAR in an interview
yesterday. 

Emperador, through its Spanish subsidiary Bodegas Las Copas purchased the Domecq brandies
and wines of Pernod Ricard in Mexico as well as Mexican brandy brands Presidente, known to
be Mexico’s number one selling brandy, Azteca de Oro and Don Pedro. The deal, equivalent to
billions of pesos, is still subject to closing conditions.

“Our goal is to bring Emperador almost everywhere in the world,” said Kevin, executive director
of Alliance Global Inc., the holding company of Tan’s businesses.

The younger Tan said the expansion in Mexico was a strategic move to penetrate the Latin
American market. 

“This recent acquisition fits perfectly with our strategy to fortify Emperador’s status as the
number one brandy company in the world,” Winston Co, president of Emperador, also said. 

With the buyout, Emperador now has access to Latin America, particularly Mexico where
Domecq brandies corner half of the brandy market. 

It will also be able to distribute its products from the Philippines to the Latin American market. 

In all, Latin American countries have over 600 million population to date. 
Richard Lañeda, COL Financial Group senior analyst, said the move boded well for
Emperador. 

“The entry into Mexico will strengthen Emperador brandy global position through Presidente
brandy, which is Mexico’s number one locally produced brandy,” he said.

In February, Emperador completed the purchase of Beam Spain’s four iconic brands – Fundador,
the oldest and largest Spanish brandy in the world; Terry Centenario, the number one brandy in
Spain; Tres Cepas, the largest selling brandy in Equatorial Guinea; and Harveys, the number one
selling sherry wine in the world.

In 2014, Emperador bought Scotch company Whyte and Mackay, jumpstarting the company’s
global expansion.

Whyte and Mackay is the fifth largest Scotch whisky manufacturer in the United Kingdom that is
behind the brands The Dalmore, Jura Single Malt Whisky, Mackinlay’s Shackleton Malt
Whisky, Whyte & Mackay Scotch Whisky, Vladivar Vodka, among others.

Emperador brands are now available in 100 countries around the world.  

As of September, Emperador grew its net income by five percent on the back of higher margins
achieved through cost efficiency. 

The company recorded a net income of P4.9 billion on the back of consolidated revenues of
P27.9 billion.

Sales are expected to get an even bigger boost in the last quarter of the year compared to
previous quarters on the back of increased consumer spending as a result of the holiday season.  

Moving forward, Tan said Emperador’s global acquisitions would not end in Europe and in the
Latin Americas.

“We’re always on the lookout for rare opportunities like this,” Tan said.