Empowerment Technology: Quarter 2 - Module 1: Web 2.0
Empowerment Technology: Quarter 2 - Module 1: Web 2.0
Empowerment Technology: Quarter 2 - Module 1: Web 2.0
Technology
Quarter 2 – Module 1:
Web 2.0
Empowerment Technology – Grade 11
Alternative Delivery Mode
Quarter 2 – Module 1: Web 2.0
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.
Team Leaders:
School Head : Ara S. Velasco, EdD
LRMDS Coordinator : Kelvin Jared F. Manansala
This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.
1
For the learner:
The hand is one of the most symbolized part of the human body. It is often
used to depict skill, action and purpose. Through our hands we may learn, create
and accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant competencies
and skills at your own pace and time. Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an active
learner.
What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.
2
Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.
1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!
3
What I Need to Know
What I Know
As a user of a digital tool, in your opinion, what is simple yet functional usability?
Identify the cell, in the Usability Table, that matches your opinion.
SIMPLICITY
SIMPLE COMPLEX
EASY I II
FUNCTIONALITY
DIFFICULT IV III
4
What is Web 2.0
technology?
When it comes to defining web 2.0. the term means such internet applications
which allow sharing and collaboration opportunities to people and help them to
express themselves online.
“Web 2.0 is the business revolution in the computer industry caused by the
move to the internet as a platform, and any attempt to understand the rules for
success on that new platform.”– Tim O’ Reilly.
The concept behind Web 2.0 refers to rich web applications, web-oriented
architecture, and social web. It refers to changes in the way’s web pages are designed
and used by the users, without any change in any technical specifications.
5
“Darcy DiNucci- an information architecture consultant, coined the term
Web 2.0 in her article “Fragmented Future”. The term was popularized by
Tim O’Reilly and MediaLive International in 2004.”
So the major difference between web 1.0 and web 2.0 is that web 2.0 websites
enable users to create, share, collaborate and communicate their work with others,
without any need of any web design or publishing skills. These capabilities were not
present in Web 1.o environment.
Now-a-days, the way web users are getting information has drastically
changed. Today, users use content they are specifically interested in, often using
Web 2.0 tools.
The difference shown below between some examples of Web 1.0 and 2.0
justifies why it’s time to move to the new version.
6
Content Management Systems Wikis
Directories (taxonomy Tagging ("folksonomy")
Stickiness Syndication
What’s In
Look for 10 websites and classify them as static or dynamic. What makes each
website static or dynamic? Use the table below.
7
What’s New
8
What is It
ACTIVITY
Share anecdotes of how you have used ICTs to be part of a social
movement, change, or cause to illustrate aspects of digital citizenship. You
may use any ICT/digital tool to share your insight. For your output, you
could write a journal or blog entry or even an online photo narrative.
9
What’s More
The business forecasters are all claiming that Web 2.0 is an intermediate
phase between the World Wide Web’s existence and a more established phase they’re
calling Web 3.0.
While it is not that much more precise a phrase, the semantic Web refers to
technology to make using the Internet better by understanding the meaning of what
people are doing, not just the way pages link to each other.”
Web 3.0 is supposed to be more connected and intelligent with major emerging
technology trends like semantic web, data mining, machine learning, natural
language processing, artificial intelligence and other such technologies focused on
information which is machine facilitated.
So Web 3.0 is the idea of such a web that will store information in such a way
that computers and other devices will understand on their own. FB app and Google
Voice search, Apple’s Siri are some of the examples of web 3.o usage.
The web as a whole can be designed more intelligently around serving a user’s
wants or needs. The developers and authors, singly or in collaboration, can use self-
descriptions or similar techniques so that the information provided by the new
context-aware program is relevant to the user.
10
What are the major differences between Web 1.O, Web
2.O, and Web 3.O?
Web 1.0 Web 2.0 Web 3.0
Speedy- more timely Ubiquitous- available at
Content- destination sites information and more anytime, anywhere and
and personal portals. efficient tools to find through any channel or
information. device.
Search- critical mass of Collaborative- actions of Efficient- relevant and
content derives need for users a mass, police, and contextual information
search engines. prioritize content. find-able instantly.
Commerce- goes Trust Worthy- users Individualized- filtered and
mainstream; digital good establish trust networks shared by friends or trust
rise. and home trust radars. networks.
What I Can Do
1. Identify a local or regional cause or issue for Social Change related to your specific
professional tracks that can be addressed or tackled using an ICT Project for Social
Change.
2. For your pre-work, make sure you do a search on the example advocacies
discussed earlier.
3. Analyze how target users and audiences are expected to respond to the proposed
ICT Project for Social Change on the basis of content, value, and user experience.
11
4. Part of your collaborative work entails creating a survey on how participants
respond to a call to action in social networks, like Facebook.
5. Integrate rich multimedia content in design and development to best enhance the
user experience and deliver content of an ICT Project for Social Change
6. Ask yourself: What kind of content would encourage or motivate you to participate
in a call to action?
7. Develop a working prototype of an ICT Project for Social Change. The prototype
could take the form of a printed infographic or even hand-drawn on a poster-sized
material.
Assessment
Additional Activities
Research on one momentous event in Philippine history wherein ICT played a huge
role in making it a success.
12
Answer Key
What’s In?
Website URL Static Dynamic Reason
Netflix knows how to personalize
www.netflix.com/ph/ ✔
suggestions for each user.
Jekyll takes a directory filled with
text files, renders that content
jekyllrb.com ✔ with Markdown and Liquid
templates, and generates a
publish-ready static website.
The user’s engagement then helps
www.amazon.com ✔ Amazon choose products to target
for other customers.
HubSpot’s software platform
provides a customized website
experience and displays dynamic
www.hubspot.com ✔
content to every user, dependent
on where they stand in the sales
funnel.
Hexo is a build tool created with
nodeJS, which allows for super
hexo.io ✔
speedy rendering, even with
extremely large sites.
It allows hyper-targeting of its ads
through advanced demographics,
www.facebook.com ✔ giving advertisers the ability to
hone in on a specific persona that
is most likely to convert.
Hugo is a consistently
namechecked static site generator
gohugo.io ✔
built around Google’s Go
programming language.
Octopress self-identifies as a
octopress.org ✔
blogging framework for hackers.
Fits.me aims to solve this problem
by enabling e-retailers to literally
fits.me ✔ show their shoppers what they
might look like in a given item on
their site—virtually.
Pelican is a static site generator
getpelican.com ✔
written in Python.
13
What I Have Learned
1. Web 2.0 is the business revolution in the computer industry caused by the
move to the internet as a platform, and any attempt to understand the rules
for success on that new platform.
2. Web 2.0 examples include hosted services (Google Maps),Web applications (
Google Docs, Flickr), Video sharing sites (YouTube), wikis (MediaWiki), blogs
(WordPress), social networking (Facebook), folksonomies (Delicious),
Microblogging (Twitter), podcasting (Podcast Alley)
3.
Web 1.0 Web 2.0 Web 3.0
Speedy- more timely Ubiquitous- available at
Content- destination sites information and more anytime, anywhere and
and personal portals. efficient tools to find through any channel or
information. device.
Search- critical mass of Collaborative- actions of Efficient- relevant and
content derives need for users a mass, police, and contextual information
search engines. prioritize content. find-able instantly.
Commerce- goes Trust Worthy- users Individualized- filtered and
mainstream; digital good establish trust networks shared by friends or trust
rise. and home trust radars. networks.
Assessment
1. Microblogging is an online broadcast medium that exists as a specific form of
blogging. Microblogs "allow users to exchange small elements of content such
as short sentences, individual images, or video links", which may be the major
reason for their popularity.
2. Web 3.0 (or much better known as third-generation) of internet is a type of
internet service that enables websites to analyze and create decisions from the
data they gathered from the users. Web 3.0 is useful to us. It makes our lives
easier. But sometimes, it is scary because too much innovation can make us
lazy and rely on technologies too much. It will surely be improved and later on,
we would be leaving everything to all these machines including serious
decision-makings.
14
References
Lipika. May 13, 2016, “What is Web 2.0”? Web 2.0 technology.
https://www.znetlive.com/blog/web-2-0/
15
For inquiries or feedback, please write or call: