PUBLIC RELATIONS LAB

SUBJECT CODE- BA (JMC) 24254

Submitted to Guru Gobind Singh Indraprastha University Dwarka is partial

fulfillment of requirement for the degree of bachelor’s of journalism and mass
communication (2019-2022).

SUBMITTED TO: SUBMITTED BY:

Ms. Sonia Arora Utkarsh Bajaj

(Assistant professor) 03620602419, 4th

semester

BA(JMC), 1st shift.

Department of journalism and mass communication.

Trinity Institute of Professional Studies, Dwarka.

 ACKNOWLEDGMENT

It is my pleasure to indebted various people, who directly or indirectly

contributed in development of this and who influenced my thinking, behavior
and acts during study.
I also extend my sincere appreciation to Ms. Sonia Arora who provided their
valuable suggestions and precious time in accomplishing my file.

Lastly, I would like to thank the almighty and my parents for their moral support.

Utkarsh Bajaj

03620602419, 4th semester

BA(JMC), 1st shift.

Submitted to:

Ms. Sonia Arora

 INTERNAL CERTIFICATE

TRINITY INSTITUTE OF PROFESSIONAL STUDIES

(AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY,

DELHI)

This is to certify that this Radio Production Lab File is the original work
submitted by Utkarsh Bajaj of BA (JMC) 4th Semester 1st Shift, student of Trinity
Institute of Professional Studies (TIPS) for the partial fulfillment of BA (JMC)
program of Guru Gobind Singh Indraprastha University (GGSIPU) under the
guidance of Ms. Sonia Arora and the same has not been submitted to any other
university or institute for the award of any other degree or diploma.

Ms. Sonia Arora

(Assistant Professor)
 INDEX
TEACHER’S
S.No. TOPICS PAGE NO.
SIGN
Top 5 PR Agencies in
1.
India 1
Press Conference
2.
Proposal + Synopsis 5
Press Release on
3.
Product/Service Launch 7
4. Minutes of Meeting
Work done for
5.
conference 14
ASSIGNMENT 1

TOP 5 PUBLIC RELTIONS AGENCIES

In the past I have talked about advertising agencies in Mumbai and Delhi, but this article
will focus on advertising agencies in India. There are thousands of advertising agencies in
India and this list will focus on the major agencies. Along with the major advertising
agencies in India, I have added a few local agencies to give a more balanced list.This list of
advertising agencies in India is designed to give you a starting point. If you know of an
advertising agency in India that should be on this list leave a comment below and let us
know.

List of advertising agencies in India

DDB Mudra Group

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s largest
integrated marketing communications and services network. DDB Mudra Group
comprises three agency networks, six specialist agencies and eleven strategic business units
which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).

Mullen Lowe Lintas Group

Mullen Lowe Lintas Group is one of India’s largest and most storied communication
groups. Having started operations in India way back in 1939, Mullen Lowe Lintas Group is
today, a star office of the Mullen Lowe Group, part of the Interpublic Group of
Companies.

FCB Ulka

FCB Ulka can trace its lineage in India to Ulka Advertising, which was founded
in 1961 and over time became famous for its iconic branding and advertising
solutions. With the stepping in of the current management team in the late ‘80s,
Ulka became a top-5 agency by the mid-‘90s.

Rediffusion – Y&R

One evening in 1973, three leading stalwarts of advertising came together to

discuss the state of creativity in advertising. They wanted to do something
about the mediocrity, the contentment with the status quo, the inertia that
seemed to pervade agencies and people.
 Triverse Advertising

Triverse advertising is a complete brand strategy and creative solutions

agency. Based in Gurgaon, India, Triverse is run by “Big Agency” people.
Having the right measure of experience, talent and passion to get things done
on time and within budget. Their core purpose is to (UN)complicate the
marketing challenges and help brands overcome these with some inspired
propositions
ASSIGNMENT 2

PRESS CONFERENCE PROPOSAL

TRINITY INSTITUTE OF PROFESSIONAL STUDIES

Sector-9, Dwarka, New Delhi-110075
(Affiliated to Guru Gobind Singh Indraprastha University, Delhi &
Approved by Bar Council of India, New Delhi)

Proposal

To,
The Director
Trinity Institute of Professional Studies
Dwarka Sec-9, New Delhi

Date: 1st April 2021

Subject: Proposal for organizing a Mock Press Conference

Respected Ma’am,
This is to place a request to let us organize a mock press conference on our latest “Phoenix
Model S”, a sport sedan, which is India’s first pure electric vehicle maker, on 5th April 2021 in
your college. Phoenix is taking a step on the journey towards green mobility. We are officially
launching our electric vehicles with two-fourth of sales outlets to gauge the market. Now, as we
gear to launch our electric cars in the country, we are exploring to organize a mock press
conference for the youths.

Our affordable electric premiere model, ‘Phoenix Model S’ will be launch in India on 1st May
2021 marking India’s first pure electric car. The forthcoming model differs from any model as
it provides a solar rooftop photo-voltaic system which makes it super-easy to charge. The
‘Model S’ can cruise for over 500 miles on a full 60 minutes-charge. It can accelerate from 0-60
miles per hour in as little as 2.1 seconds. It also provides Windshield Display GPS which
conveniently projects directions and other useful information onto your car's windshield. With a
changeable engine sound feature, it also provides automatic emergency braking, making it a
truly desirable feature for many.

Eagerly looking forward to your positive response and approval.

Sincerely,
PR Department
Company: Phoenix Motors
E-mail: phonenixmotors.com
Phone no.: 011 5628 5628
ASSIGNMENT 3

PRESS RELEASE

Sketcher Launches MAX CUSHIONING PREMIER- running

and walking shoe range
New Delhi, March 23, 2021: Sketchers today announced the launch of its brand-new
collection in running and walking footwear – MENS MAX CUSHIONING PREMIER. This
Shoe range is especially designed for men. Cushioned comfort and bold Style combine in the
sketchers max cushioning premier- A cushioned comfort running and walking design on an
ULTRA GO cushioned platform.
A perfect blend of comfort and superior performance, Skechers shoes for men are designed for
the modern man with an edgy taste. Whether you’re looking for walking shoes for that long
stroll in the park or running shoes that complement your morning dose of energy, we’ve got it
all!

Product Detail: Upper: Virtually seamless engineered mesh fabric upper provides
breathability and comfort
Midsole: Cushioned responsive ULTRA GO comfort platform
Outsole: Lightweight, durable and flexible parametric web outsole provides multi-surface
traction
Insole: Air Cooled Goga Mat running insole for cooling comfort
Forefoot flex grooves aid in flexibility and promote a smooth transition
Mid-foot strike zone promotes efficiency in each stride
Weight: 9.9 oz. per shoe in a men's size 9
6mm heel drop height
2-inch heel height
Machine Washable shoe design - wash on gentle cycle cold, hang to air dry
Pricing and Availability: MENS MAX CUSHIONING PREMIER is available in the market
in the price of Rs 4999. To know more about the availability, you can visit our website
www.sketchers.in
About Sketchers: A $4.64 billion global leader in the performance and lifestyle footwear
industry, Skechers USA, Inc. designs, develops and markets more than 3,000 styles for men,
women and children. Skechers' success stems from its employees, high-quality, varied product
offering, diversified domestic and international distribution channels, and targeted multi-
channel marketing.
The Company offers two distinct footwear categories: a lifestyle division and performance
footwear. Through licensing agreements, the company also offers branded apparel, accessories,
eyewear, scrubs and more.

Media Contact:
Utkarsh Bajaj
9634280125
ASSIGNMENT 4

MINUTES OF MEETINGMINUTES OF MEETING

ATTENDANCE

S.NO. NAME DESIGNATION SIGNATURE

1. Nilay jaiswal Founder
2. Utkarsh Gupta Team Manager
3. Sparsh Member
4. Vansh Member
5. Shivam Member
6. Shardhul Member
7. Aakash Member
 1st May 2021

MINUTES OF MEETING

A meeting of management Committee was held at 10:00 A.M. on 1stth May 2021
with the Founder welcomed the members who were participating in the meeting.

The following were present:

S.NO. NAME DESIGNATION

1. Nilay jaiswal Founder

2. Utkarsh Gupta Team Manager

3. Sparsh Member

4. Vansh Member

5. Shivam Member

6. Shardhul Member

7. Aakash Member
The Minutes of the Meeting are as follows:

Agenda of the meeting

Agenda Point 1: Planning the content creation activity .

Discussion Outcome: we have decided that the work load should be divided
equally amongst the members.

Agenda Point 2: We have chosen a few of the activities for our social media

Discussion Outcome: the various departments we have chosen are as follows:

Content writing, poster designing, and many more

Agenda Point 3: finally we distributed the activities of the member

Discussion Outcome: The committee finalized three sponsors for the competition
and drafted MOUs for deliverables.
S.NO. NAME DESIGNATION RESPONSIBILITIES
1. Nilay jaiswal Founder Founder of the NGO

2. Utkarsh Gupta Team Manager website management

3. Sparsh Member Social media

management

4. Vansh Member To guide the Members

of NGO
5. Shivam Member Poster designing

6. Shardhul Member Contect to needes

7. Aakash Member Content writing

 Work done for conference

I am the part of Journalist Team and I wrote Questions for Conference

Name- Utkarsh Bajaj

Media House- Hindustan times

1- In your opinion, what is the difference between a short film and a full
length one?

2- How important do you think are short-films for a person venturing into
direction? (For Directors)

3-Is writing a screenplay for a short film is difficult than a feature film?
(For Script writers)

4- How do you think the advents of streaming platforms can impact the
short-film space ? and What would be your piece of advice to a new short film
enthusiast? Or a Team setting out to make short films?(General question)