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AD 303 Landscaping: Instructors: Areej Al Kandari Dina Hawash

The document discusses design concepts for landscaping projects. It defines a design concept as an approach to a design project. Developing concepts is important to create a creative idea, set a theme, and ensure consistency. There are different types of concepts, including analogies that reference other designs, metaphors that use abstraction, and programmatic concepts focused on functional requirements. The document provides examples of each concept type and emphasizes developing a single, unifying theme for a landscaping project.

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Dina Hawash
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111 views12 pages

AD 303 Landscaping: Instructors: Areej Al Kandari Dina Hawash

The document discusses design concepts for landscaping projects. It defines a design concept as an approach to a design project. Developing concepts is important to create a creative idea, set a theme, and ensure consistency. There are different types of concepts, including analogies that reference other designs, metaphors that use abstraction, and programmatic concepts focused on functional requirements. The document provides examples of each concept type and emphasizes developing a single, unifying theme for a landscaping project.

Uploaded by

Dina Hawash
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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AD 303

LANDSCAPING
Instructors: Areej Al Kandari
Dina Hawash

AD 303 LANDSCAPING
DESIGN CONCEPT

Week 7, Lecture B
AD 303 LANDSCAPING
WHAT IS DESIGN CONCEPT?
A concept is an idea, a theory or notion, but in architecture
we could also describe a concept as ‘an approach’ to the
design.

• Every interior/urban/landscape/
architectural project should be derived
from a concept

AD 303 LANDSCAPING
WHY DO WE DEVELOP CONCEPTS?
• In order to create a creative idea for projects
• To set a theme for a project
• To have a creative flow and idea consistent throughout the product or project

Types of concepts
• Analogies: looking at other things

• Metaphors: looking at abstractions

• Programmatic concept: looking at the stated requirements

AD 303 LANDSCAPING
Analogies
• Superficial: to take the same shape of something without any
change.

• Structural analogy: to make a structure of building from a


shape of something.
Metaphor
• Identify the relation between source and target.

• It deals with abstraction

Opera Sydney House


AD 303 LANDSCAPING
Programmatic Concept
• Abstract ideas
intended mainly as
functional solution.

• Form follows function


• Function comes first
then astatic values.

• Examples: master plan


of cities, hospitals,
military academies.

• Urban planning:
relocation,
orientation, creating a
void.
DESIGN THEME
• Futuristic
• Industrial
• Sustainable
• Sensory
• Botanical
• Adaptive reuse

In a single project you can have too many concepts


under one theme
SENSORY
THEME
REFERENCES

• 25906918.pdf
• Difference Between Concept and Theme | Concept vs
Theme

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