ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 1: Business and Business Environment

Submission date October 8th, 2020 DateReceived1stsubmission October 9th, 2020

Re-submissionDate DateReceived2ndsubmission

Student Name HUYNH TRONG NHAN Student ID BBC19185

TRUONG KHANH VINH

Class GEC0803 Assessor name
XUYEN

Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

Student’s signature

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P1 P2 P3 M1 M2 D1
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 Assignment Brief 1 (RQF)
Higher National Certificate/Diploma in Business

Student Name/ID Number: HUYNH TRONG NHAN/GBC19185

Unit Number and Title: Unit 1: Business and Business Environment (485)
Academic Year: 2020
Unit Assessor: TRUONG KHANH VINH XUYEN
Assignment Title: ASSIGNMENT 1- Internal environment of business
Issue Date:
Submission Date: Sep 12th 2020
Internal Verifier Name:
Date: October 9th, 2020

Submission Format:

Format:

● This assignment is an Individual report and specifically.

● You must use font Calibri size 12, set number of the pages and use multiple line spacing at 1.5.
Margins must be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm.
● You should use in text references and a list of all cited sources at the end of the essay by applying
Harvard referencing style.
● The recommended word limit is 2000-2500 words (+/-10%), excluding the tables, graphs,
diagrams, appendixes and references. You will not be penalized for exceeding the total word limit.
● The cover page of the report has to be the Assignment front sheet 1 (to be attached with this
assignment brief).

Submission

● Students are compulsory to submit the assignment in due date and in a way requested by the
Tutor.
● The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
● Remember to convert the word file into PDF file before the submission on CMS.

Note:

● The individual Assignment must be your own work, and not copied by or from another student.
● If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you
must reference your sources, using the Harvard style.

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 ● Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to comply
this requirement will result in a failed assignment.

Unit Learning Outcomes:

LO1 Explain the different types, size and scope of organisations

LO2 Demonstrate the interrelationship of the various functions within an organisation and how they
link to organisational structure

Assignment Brief and Guidance:

* This assignment guidance can be customized by the tutor to meet specific needs

Assignment scenario

You are working as a business analyst at Wells Fargo, a US multinational financial services company.
Your direct supervisor asks you to find some models and company scope and sizes in a chosen country
for the research to invest in 2020-2025.

Refer to the chosen country’s websites for differences of company models allowed to be established
there. In addition, you need to research some common organizational types within the country to report
to your superior how local companies operate.

Structure of the Report

1. Introduction about the purposes and structure of the report from the perspective specified in the
scenario.

2. Type and Purposes explanation of the chosen company

Type of the chosen company, you must clear down to extent of non-profit of profit organization;
public or unpublicized company; private -owned enterprise or state-owned enterprise; and give
evidences to justify your statements.

Purpose of the chosen company, you must identify the vision, mission, corporate values and
objectives; and identify some specific activities of the company to prove the company is following
its set purposes.

3. An explanation of size and scope of the chosen company

For the size of the chosen company, you must demonstrate the capital with number of total assets,
owner equity and the total liabilities and the number of employees with the latest information.

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 For the scope of the chosen company, you must present the geographic locations/ markets and the
target customers.

In addition to identifying the size and scope of the chosen company, you should analyse whether
the size and the scope are compatible with the matter of achieving the set objectives and products
or services of the chosen company.

4. An explanation of the functions of the chosen company (using the chosen company’s structure
chart) to show the relationship between these functions and how these functions link to the chosen
company’s structure and objectives.

To be detailed:

- Firstly, you will present the organizational structure chart of the chosen company.

- Secondly, you will explain the main functions of various key departments in this chart and the
relationships between these departments as well.

- Lastly, you will demonstrate the structure (functional structure; divisional structure; matrix
structure or project-based structure, and multinational or transnational structure) and explain
whether the structure serves for achieving the set objectives.

Additionally, you should analyse the advantages and disadvantages of the chosen company’s
specific structure. This analysis should be accompanied by credible evidences.

Furthermore, with the chosen company, student should find out: which department in the structure
works effectively and explains the reasons; and which department in the structure works badly and
explains the reasons.

5. A conclusion to summarize all the key findings and analysis must be presented. Plus, it should
address whether the chosen company is a suitable investment choice.

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Learning Outcomes and Assessment Criteria (Assignment 1):
Learning Outcome Pass Merit Distinction
LO1 Explain the P1 Explain different M1 Analyse how the LO1 & 2
different types, size types and purposes of structure, size and D1 Provide a critical
and scope of organisations; public, scope of different analysis of the
organisations private and voluntary organisations link to complexities of
sectors and legal the business different types of
structures. objectives and product business structures
and services offered and the
by the organisation. interrelationships of
P2 Explain the size LO1 the different
and scope of a range organisational
of different types of functions.
organisations.

LO2 Demonstrate the P3 Explain the M2 Analyse the

interrelationship of the relationship between advantages and
various functions different disadvantages of
within an organisation organisational interrelationships
and how they link to functions and how between
organisational they link to organisational
structure organisational functions and the
objectives and impact that can have
structure. upon organisational
structure.

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Table of Contents
Executive Summary: ............................................................................................................1
I. INTRODUCTION. .............................................................................................................2
II. General introduction to BMW: ..........................................................................................2
III. Type of business and development purpose: .................................................................5
1. Business type of the company BMW. ...........................................................................5
2.Purpose. ........................................................................................................................7
a. Vision. .......................................................................................................................7
b. Mission. ....................................................................................................................8
IV. The size and scope of BMW's influence on the world market. ........................................8
1. The size of the company: .............................................................................................8
2. Fading the influence of BMW on world trade markets. .................................................9
V. The organizational structure of the company. ................................................................10
VI. Conclusion....................................................................................................................11
1. Company drawback:...................................................................................................11
References ........................................................................................................................13

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 Executive
Summary:

The article mis reportedly found potential new investment opportunities for the organization.
Concretely analyse the changing market circumstances. BMW Company is known as one of the
companies producing cars and luxury cars in the world. Up to now, owning a BMW company car is a
way for others to show their wealth and luxury. This is a true opportunity to invest in because of the
increasing trend of social development as well as the increasing need to show off style. Because of this,
the report will be made up of a structure from the following sections. Following the introduction will be
the general introduction about the company to be presented. In this section, the company's name,
history, vision and other information will be mentioned. From that can initially show the reliability of
BMW. Relying on the vision and mission to initially help us evaluate whether to initiate or not.

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 I.
INTRODUCTION.

As an investor in Wells Fargo, a US multinational finance company. I was asked to look for a potential
new investment opportunity for the organization. BMW Corporation is selected for the analysis of the
influence and prediction of the future development.

This report is divided into six main sections, in order to enhance the granularity of the market analysis
and to find potential new investment opportunities: the first part is an introduction to the purpose of
the paper. this report and the selected company. It will be followed by a general introduction to the
BMW company on the implementation of the company's plans, vision and mission. The third part will
talk about the type and development of the company. Next will be the size of the scale as well as the
range of influence. The fifth part is the set structure and function. The last but core part of the report is
to conclude and provide recommendations and possible investment.

The figures, charts, numbers and evidence mentioned in the report are investigated and provided by
websites and legitimate documents and will be listed under the references. The illustrations cited in the
report are available from the sources directly below them.

II. General introduction to BMW:

This is a car manufacturing company in Germany with headquarters in Munich.

Source: muenchen.de

BMW owns an important position in the world car market and moreover it is also the parent company
of two other famous car companies, Mini and Rolls-Royce supercar brand and BMW's predecessor,
Rapp. Metrowerks. BMW is understood as Bayerische Motoren Werke which means the Bavarian
engine manufacturer. From the name tells us the beginning history of BMW is the production of
engines. Before 1923, BMW mainly produced aircraft engines.

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Source: bmwgroup.com

Five years later they made motorcycles.

Source: bmwgroup.com

In 1928, BMW released its first car, the Dixi.

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Source: linkhay2.vcmedia.vn

Because it was originally created by mistake for aircraft production, it is easy to understand when the
BMW logo is inspired by the rotating propeller of the aircraft.

Source: i-vnexpress.vnecdn.net

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 After
many changes of owner and name, in April 1917, the company adopted the name BMW GmbH or
possibly known as BMW Limited Liability Company, and then changed to BMW AG one year later can be
understood as a BMW joint stock company.

We can search for BMW information through the company's official websites: bmw.com,
bmwgroup.com, bmwgroup-classic.com, and bmw-welt.com.

III. Type of business and development purpose:

1. Business type of the company BMW.

It shows that BMW is a profitable company because it shows the return shareholders receive.

2019 2018 2017 2016

End of term:
31/12 31/12 31/12 31/12
Total liquid assets 90630 84736 73542 66864
Total assets 228034 208938 195506 188535
Total current
82625 71411 71765 67989
liabilities
total liabilities 168710 151638 141835 141427
Total equity 59324 57300 53671 47108
Total liabilities &
228034 208938 195506 188535
shareholder equity
Total number of
common shares 658.86 658.12 657.6 657.11
outstanding
Source: vn.investing.com

According to the financial report in 2019, it shows that the profit that BMW brings in is not small over
time.

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Source: bmwgroup.com

Equities

Vote Quantity Free-Float Company-owned shares Total Float

Stock A 1 601,995,196 320,438,657 53.2% 0 0.0%

57.3%
Stock B 0 56,867,304 56,867,304 100.0% 0 0.0%

Source: marketscreener.com

Shareholders BMW AG (DE0005190003)

Name Equities %

Stefan Quandt 155,485,833 25.8%

Susanne Klatten 126,068,618 20.9%

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Harris Associates LP 17,991,917 2.99%

Dodge & Cox 10,973,351 1.82%

Norges Bank Investment Management 9,977,020 1.66%

The Vanguard Group, Inc. 9,617,702 1.60%

Flossbach von Storch AG 7,529,000 1.25%

Deka Investment GmbH 4,780,381 0.79%

Amundi Asset Management SA (Investment Management) 4,468,623 0.74%

Baillie Gifford & Co. 4,416,587 0.73%

Source: marketscreener.com

From equity and shareholders, we can see the great economic potential for growth.

2.Purpose.

The purpose of BMW is to always create investment attraction so that they can provide capital to create
development strategies in the future. From its constantly improving products, it can be seen that BMW
is an investable company because of its plans to gain the trust and investment of its shareholders. It can
be said that BMW constantly tries to increase product value and marketing is a good way for them to
find more investors to grow stronger.

From the above, it can be seen that BMW is a new investment opportunity capable of thriving in the
future because they have a clear purpose in their operation. Below is the scale and influence of BMW on
the world market. This section helps the organization better understand this potential investment
opportunity.

a. Vision.

Focusing on developing marketing, sales strategy and after-sale service, keeping the customer market
share in the market, promoting special images and expressing the luxury of BMW.

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 b.
Mission.

Aiming at the elite segment of customers, providing the best after-sales services, maintaining the
accountability of customers, recruiting qualified and passionate employees, constantly striving in
business.

After introducing the name, origin, history, vision and mission, BMW has always created for them a
constant effort to get the position they want. From this it can be seen that BMW is a potential
opportunity for organizations to invest because we can see their continuous development and efforts.

Following is an analysis of the type of business as well as the purpose of BMW mistakenly give an
assessment of their growth potential and attractiveness of investment stakes in the company. The main
goal of this section is to provide proof of numbers, charts of sales, and even pictures of their financial
statements over the years.

IV. The size and scope of BMW's influence on the world market.

1. The size of the company:

Owning a large number of companies in the world market with a huge staff of more than 120,000
people, there are 31 production locations in 15 countries, (BMWGroup, 2019). In addition, it also
cooperates with a large number of international trading companies.. In addition to the above numbers,
BMW has also earned the trust of a large number of world customers. It can be said that BMW is one of
the leading car manufacturers in terms of luxury as well as the application of modern technology.
Holding a huge amount of assets, as evidenced by the fact that BMW has many headquarters in many
countries and cooperates with about 140 countries to buy and sell. The annual consumption output can
exceed 2 million big boxes and 150000 motorbikes. This brings BMW 2019 sales of more than 104
billion EUROS, (BMWGroup, 2019).

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Source: bmwgroup.com

2. Fading the influence of BMW on world trade markets.

With its own two subsidiaries, Mini and Rolls-Royce, it is not surprising that BMW has always had huge
growth markets. Business cooperation as well as the construction of production facilities in many
countries give BMW a hybrid salary with a wide range of development opportunities. The image below
incorrectly shows BMW's influence on the world market.

Source: bmwgroup.com

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 From
these things, BMW was initially evaluated as a potential new investment opportunity for the
organization. Because of these promotional strategies that make BMW always bring themselves high
sales figures. From here it can be seen that the investment in BMW will bring future profits to the
organization. Following the presentation of the size and influence of BMW in the world market will be
part of their organizational structure and function for the development of BMW.

V. The organizational structure of the company.

Head of management and responsible for operating the company is the chairman of the board Mr.
Oliver Zipse. Below are the chief managers as well as the business managers in the company.

In addition to being managed and operated by the chairman of the board, BMW can operate well thanks
to department heads such as: head of sales management on wed, head of operations managing product
manager, head of human resources department, director of manufacturing company, director of
corporate approval, finance department, sales and after-sales department of the corporation.

Board of Directors and corporate advisors.

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This is the department responsible for operating and giving out strategies to help the company grow
better, find beneficial directions in the world market to bring the best benefit to the company.

This is the preliminary organizational structure of BMW thanks to its strategic brains and
understanding of the market, which has helped BMW to become stronger.

Through the five parts of the report that have shown the true future development potential of BMW,
this is truly a new investment opportunity for the organization. The final part below is the conclusion,
this is the part showing the weaknesses of the BMW company and also a synthesis of the strengths of
BMW, to help the organization understand this investment.

VI. Conclusion.

1. Company drawback:

BMW is a company specializing in the production of luxury cars, so price is the first weakness that
prevents the company from looking for more customer segments for itself. In addition, the use of high
technology is also a difficult issue when it comes to warranty and repair. The third problem is that the
reduction of CO2 emissions requires BMW's designers to work at full capacity to meet the market. The

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 last
problem is the conversion of energy sources, The world is on a gradual transition from gas energy to
electric energy.

2. Strengths, the reason can be considered as a profitable investment opportunity BMW:

At first, the cost is quite high, but it is also the characteristic that BMW creates because this point has
brought BMW into the luxury car market that many people want to own. The next thing that high-tech
is difficult to fix but brings safety creates a lot of comfort for the user is also what helps many people
choose BMW as a top priority. The final thing is that the marketing policies and development strategies
that provide BMW with market expansion opportunities.

Through the analysis of the company BMW was able to prove this is a new investment opportunity for
the organization, although there are still weaknesses, but it has also become a brand for this company.

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References
BMW, 2020. The BMW name and its history. [Online]
Available at: https://www.bmw.com/en/automotive-life/BMW-name-meaning-and-history.html
[Accessed 2020].
BMWGroup, 2019. BMW GROUP KEY FIGURES.. [Online]
Available at: https://www.bmwgroup.com/en/company.html
[Accessed 2020].
Group, B., 2020. BMW history. [Online]
Available at: https://www.bmwgroup.com/en/company/history.html
[Accessed 2020].
Group, B., 2020. EXPLORE OUR GLOBAL LOCATIONS.. [Online]
Available at: https://www.bmwgroup.jobs/en/discover-our-world/explore-our-global-locations.html
[Accessed 2020].
VN, B., 2020. 2020. [Online]
Available at: https://www.bmw.vn/vi/topics/fascination-bmw/about-us/about-us.html
wed, i., 2020. Bayerische Motoren Werke AG (BMWG). [Online]
Available at: https://vn.investing.com/equities/bay-mot-werke-financial-summary
[Accessed 2020].

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