Twice: Billboard
Twice: Billboard
Twice: Billboard
Twice's successful debut in Japan led them to rank third in the Top Artist category
of Billboard Japan's 2017 Year-End Rankings.[93] Twice then performed at 68th Kōhaku
Uta Gassen, the top-rated annual year-end musical show in Japan produced by NHK,
which marked the first time a Korean artist appeared on the show since 2011. [94]
2018: Continued success and touring
Twice's second Japanese single titled "Candy Pop" was released on February 7, 2018.
The single sold 303,746 copies in its first week and topped the Japan Hot 100 chart,
while also becoming their second single to earn a platinum certification from the RIAJ.
The group also embarked on their first concert tour in Japan titled Twice Showcase Live
Tour 2018 "Candy Pop", starting on January 19, 2018, in the Aichi Prefecture.[95][96] On
April 9, 2018, they released their fifth EP, What Is Love?, with the single of the same
name produced by Park Jin-young.[97] The EP sold 335,235 copies in the first month and
made Twice become the first female artist and the fifth act to earn
a platinum certification by the Korea Music Content Association (KMCA), for selling over
25
Twice at the 2019 Golden Disk Awards
Artistry
"I Can't Stop Me"
A 17-second sample of
the chorus part of "I Can't
Stop Me",
an '80s synthwave and pop so
ng.[201]
Twice is most notable for their consistent employment of "cute" concepts which was
further supported by the group's bubblegum pop sound, which was seen as a departure
from the usual retro style of music that was seen in their predecessor labelmates and
fellow girl groups Wonder Girls and Miss A. The group had come to develop a signature
"color pop" sonic style described as a combination of rock, R&B, and hip hop coupled
with notable hooks in their music.[202] Their "cheerful" musical base is employed
alongside a
. They entered within the top ten of the list again ranking third in 2018, and ninth in
2020.[213][214][215] Twice has also been recognized for their brand recognition and marketing
power, having topped the "Girl Group Brand Power Ranking" published by the Korean
Corporate Reputation Research Institute several times. [216] The group's success and
domestic popularity was key in the rise of JYP Entertainment's stock, which increased in
value by a factor of seven in less than three years; since the group's debut in 2015,
prices rose from ₩4,500 to ₩31,400 in 2018.[217] During the 2017 South Korean
presidential election, then-candidate Moon Jae-in from the Democratic party and
candidate Yoo Seong-min from the Bareun party both used Twice's song "Cheer Up"
with modified lyrics as their campaign jingles.[218][219]
Twice performing at KCON LA in July 2016
Following their consecutive commercial successes in 2016 and 2017, Twice has since
been dubbed by Korean media as the "Nation's Girl Group", being cited as a follow-up
to previously successful girl groups Girls' Generation and Kara. Music critic Kang Tae-
gyu has described Twice as being "one step ahead of the current period" among other
girl groups from the same period of their debut. [220][221] The group's commercial
performance following their career breakthrough in 2016 was considered by the media
to be 'remarkable' in an industry dominated by all-male music groups. [222] Twice's
distinctive point choreography—including for "Cheer Up" (2016), "TT" (2016) and
"Signal" (2017)— became dance crazes and viral memes imitated by many celebrities
in South Korea.[223][224] In a survey conducted by media outlet Sports Chosun done in 2020
wherein representatives from several Korean entertainment agencies were surveyed on
their choice for the top girl group, Twice was ranked at number 1 with 83 points, with
agency officials citing the group's strong digital and physical sales alongside their pan-
Asia success.[225] A similar survey was conducted by media outlet Sports Seoul in the
same year, with Twice also ranking at number 1 as the best female idol group among
Korean entertainment industry officials with 111 points, citing the group's role in leading
the re-emergence of girl groups in the Korean wave.[226]
In Japan, the group's positive reputation and relatability amongst fans were attributed by
local media to the presence of Japanese members Momo, Sana, and Mina and gained
Twice fame in the country even before their debut. NHK News credited the group's
commercial success with helping mend relations between Japan and South Korea. [227][228]
[229]
An example of Twice's popularity in Japan was seen after the release of their song
"TT", in which the track's signature pose was imitated by several Japanese celebrities
and idols including AKB48 and Nogizaka46. When Twice officially debuted in Japan
through the release of their compilation album #Twice, the Tokyo Tower
Observatory commemorated the event by displaying "TT" on the landmark—it was the
first time that the Tokyo Tower had collaborated with an artist for a display, and was
regarded as an unusual development by local media. [230][231] Japanese newspaper Yomiuri
Shimbun called Twice the "new protagonist in the dominance of Japan's Korean wave
content market", while Korean press remarked that the group is "reigniting the heat of K-
pop in Japan".[232][233][234] Twice is one of two Korean acts that have been credited with
leading a third "Hallyu" wave in Japan.[235]
Internationally, Twice's notable bubblegum pop sound and distinctive choreography has
led to the group receiving recognition by Time magazine as among the stand-out groups
in K-pop.[236] With much of K-pop's success in the United States being attributed to most
Korean acts employing either hip-hop or EDM as their sonic base, Billboard has noted
the success of Twice in making their bubblegum sound attract Western appeal,
following the group's release of their song "Dance The Night Away".[237] The South China
Morning Post has named Twice as among three major female K-pop groups who are
considered as "game-changers in a boy band-led industry", which was seen when
Twice's eighth EP Feel Special became the bestselling girl group album in South Korea
in 2019 and their feat of being the first Korean female group to hold a Japanese dome
tour.[238] The group's domestic and international success has led to Forbes magazine to
include them in their "30 Under 30" list in 2020.[239] Twice was also included
in Forbes Asia's inaugural "100 Digital Stars" list, which highlights personalities from the
Asia-Pacific region with an established influence in social and digital media. [240] The
group was included in Bloomberg's Pop Star Power Rankings for the month of July
2020, ranking at number 12.[241]
Twice received its first award at the 2015 Mnet Asian Music Awards as Best New
Female Artist, followed by another New Artist Award at the 2016 Golden Disc Awards.[242]
[243]
In 2016, Twice won its first music program award with "Cheer Up" on the May 5 episode
of M Countdown.[244] The group also won several main and grand prize awards including
Song of the Year with "Cheer Up" in two major music awards shows, Melon Music
Awards and Mnet Asian Music Awards.[50][51] Their second EP, Twicecoaster: Lane 1, was
the fifth-highest-selling K-pop album of 2016 and the highest among girl groups. [45][46] In
2017, "Signal" from their fourth extended play of the same name achieved Twice's
second Song of the Year award at the 2017 Mnet Asian Music Awards, making them
the first artist to consecutively win the grand prize.[245] With a total of 36 music program
trophies in 2017, Twice recorded the most wins received in a single year. [246] Twice
ranked second on Oricon's Breakout Artists of 2017 and became the first overseas
female act to achieve a rookie triple crown on the 50th Oricon Annual Ranking. Twice
also placed first in rookie artist total sales in 2017, with sales reaching 1.54 billion yen,
as well as first-place among albums and singles for #Twice and "One More Time"
respectively.[247][248]
By May of the following year, they became the first artist to win seven consecutive Triple
Crowns on Inkigayo.[249] Twice received their third consecutive Song of the Year award at
the 2018 Mnet Asian Music Awards with "What Is Love?" from their fifth extended play
of the same name, making them the first group to win the award for three consecutive
years.[250] Twice topped the list of Korea's most popular music video on YouTube for two
consecutive years with "Cheer Up" (2016) and "Knock Knock" (2017).[251] In 2020, Twice
became the K-pop girl group with the most music show wins totaling 106 wins as well as
the fastest group to reach that number.[252]
Twice were included in Variety's Youth Impact Report 2016—an annual list of young
entertainers who have made an impact in the industry over the past year—at number 54
as the only K-pop group on the list.[253] In 2017, Twice received the Minister of Culture,
Sports and Tourism Commendation at the Korean Popular Culture and Arts Awards.[254]
[255]
They were then recognized as the only Asian act on Billboard's 21 Under 21 2017:
Music's Next Generation, an annual ranking that highlights some of the world's most
powerful young voices across various music genres.[256][257]
In 2021, Twice's tenth extended play, Taste of Love, peaked at number-one on
the Billboard Top Album Sales chart, making it the first EP from a girl group to do so. It
was also the first EP from a girl group to enter the top 10 of the Billboard 200.[258]
Endorsements
Twice at an event for Pocari Sweat in May 2017
Even before the official debut of Twice, the nine members had signed contracts as
exclusive models for school uniform brand Skoolooks, alongside J. Y. Park. By
December 2015, Twice had signed ten CF contracts, totaling earnings
of KRW1.8 billion.[259][260] By February 2017, they had one of the fastest growths in the
advertising industry as the group's rate charged for endorsement hit 200 million won for
6 months and 300 million won for a year.[261]
Twice is one of the celebrity endorsers of Lotte Duty Free. They also collaborated with
shoe company Spris and created their own shoe brand called "Twice by Spris". [262][263] In
early 2017, Twice was selected by beverage maker Donga Otsuka to promote the
company's flagship sports drink Pocari Sweat on its 30th anniversary. They became the
first idol group to model for the brand. Pocari Sweat recorded 100 billion won sales for
the first half of the year, a 10% increase over 2016's sales. [264][265]
As of 2017, Twice has represented about 30 different brands including cosmetics,
clothing, online and mobile games, food and beverages, credit cards, and more.
[266]
Twice's first TV commercial in Japan for Ymobile was aired nationwide starting
February 2, 2018, incorporating a pop arrangement of "Y.M.C.A." and Twice's signature
"TT pose".[267][268] In 2019, Twice was selected as South Korean ambassador of Estée
Lauder.[269] The group also became "Global Benchsetters" for Philippine clothing
brand Bench.[270][271] In March 2021, Kyungnam Pharmaceuticals announced that it had
selected Twice as the representatives for its flagship vitamin brand Lemona. [272] Later
that year, Nintendo Korea featured Twice playing the Nintendo Switch game Mitopia in
a video.[273] In August 2021, the group was chosen to perform for Shopee Philippines's
9.9 Super Shopping Day TV special that was held on September 9. [274] On October 16,
2021, Scarlett Whitening, an Indonesian beauty brand known for its skin whitening
products, introduced Twice as their brand ambassadors. The endorsement was,
however, criticized by fans, calling JYP Entertainment to withdraw the deal as it would
be "unethical" for Twice to endorse a brand with skin whitening products, "knowing that
they have fans with darker skin complexions".[275][276]
Members
On July 11, 2019, Mina took a break from activities due to her sudden extreme anxiety
and insecurity problems in performing on stage. She resumed her activities from
February 11, 2020, at Twicelights in Fukuoka. [277][278][279]
On October 17, 2020, Jeongyeon took a break from all activities due to anxiety disorder.
[280]
She resumed her activities from January 31, 2021, at the 30th Seoul Music Awards.
[281]
On August 18, 2021, Jeongyeon took a second break from all activities due
to panic and anxiety disorder.[282]
Active members Inactive member
Timeline
Discography
Main articles: Twice albums discography, Twice singles discography, and List of songs
recorded by Twice
Korean albums Japanese albums
Twicetagram (2017) BDZ (2018)
Eyes Wide Open (2020) &Twice (2019)
Formula of Love: O+T=<3 (2021) Perfect World (2021
Twice 1st Tour: Twiceland – The Opening (2017) Beyond Live – Twice: Wor
Twice Debut Showcase "Touchdown in Japan" (2017) NTT Docomo Connect Spe
Twice Showcase Live Tour 2018 "Candy Pop" (2018)
Twice 2nd Tour: Twiceland Zone 2 – Fantasy Park (2018)
Twice 1st Arena Tour 2018 "BDZ" (2018)
Twice Dome Tour 2019 "#Dreamday" (2019)
Twice World Tour 2019 "Twicelights" (2019–2020)
Filmography
Main article: Twice videography
See also
List of best-selling girl groups
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55. previous works...