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Twice

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debuted atop both Billboard's World Albums and World Digital Song Sales respectively


—the group's first number one on both charts, making Twice the first female K-pop act
to simultaneously top both Billboard charts. They also rose on the Heatseekers
Albums chart as the album debuted at number 10, one position higher than Signal's
peak at number 11.[88]
The Christmas-inspired reissue of Twicetagram, titled Merry & Happy, along with its
lead single "Heart Shaker" was released on December 11, 2017.[89][90] The album and its
lead single "Heart Shaker" debuted at No. 1 on four charts of Gaon—Album
Chart and Digital Chart, Download Chart and Social Chart respectively, while the
holiday track "Merry & Happy" entered and peaked at No. 24 on the Gaon Digital Chart.
[91][92]

Twice's successful debut in Japan led them to rank third in the Top Artist category
of Billboard Japan's 2017 Year-End Rankings.[93] Twice then performed at 68th Kōhaku
Uta Gassen, the top-rated annual year-end musical show in Japan produced by NHK,
which marked the first time a Korean artist appeared on the show since 2011. [94]
2018: Continued success and touring

Twice in April 2018

Twice's second Japanese single titled "Candy Pop" was released on February 7, 2018.
The single sold 303,746 copies in its first week and topped the Japan Hot 100 chart,
while also becoming their second single to earn a platinum certification from the RIAJ.
The group also embarked on their first concert tour in Japan titled Twice Showcase Live
Tour 2018 "Candy Pop", starting on January 19, 2018, in the Aichi Prefecture.[95][96] On
April 9, 2018, they released their fifth EP, What Is Love?, with the single of the same
name produced by Park Jin-young.[97] The EP sold 335,235 copies in the first month and
made Twice become the first female artist and the fifth act to earn
a platinum certification by the Korea Music Content Association (KMCA), for selling over
25
Twice at the 2019 Golden Disk Awards

On March 6, 2019, the group released their second Japanese compilation


album #Twice2. The album debuted at number 1 on the daily ranking of Oricon Albums
Chart with 95,825 units sold, breaking the group's own record of the highest first day
album sales for K-pop girl groups in Japan. It then became the first album by a foreign
female artist to sell more than 200,000 albums in the first week since Kara's Super
Girl in 2011.[124][125]
Twice then became the first female K-pop act to hold a Japanese dome tour. The
tour Twice Dome Tour 2019 "#Dreamday" garnered a total audience of 220,000 during
five shows in Osaka, Tokyo and Nagoya, and was held from March to April 2019. All
tickets sold out within one minute. By the conclusion of the tour which spanned five
concert dates, the group had attracted over 220,000 people in attendance. [126][127]
On April 22, 2019, they released their seventh EP Fancy You.[128] The music video for
"Fancy", which garnered over 42.1 million views in a single day, also reached the
seventh position in the list of YouTube's biggest debuts during the first 24 hours.
[129]
 Recording 314,323 copies sold on April 25, the release of Fancy You saw Twice
exceeding a total of over 3.75 million album copies sold from their twelve Korean
releases.[130] Following the release of the album, the group embarked on their first world
tour titled "Twicelights" which was first held at a sold-out KSPO Dome in Seoul on May
25–26. "Twicelights" marked the group's first solo concert tours held in the United
States, with the North American leg of their tour recording over 41,000 people in
attendance.[131][132]
On June 12, 2019, Twice released two Japanese digital singles, "Happy Happy" and
"Breakthrough". On the release day of the digital singles, "Happy Happy" was also
released physically, followed by "Breakthrough" a week later. [133][134] Both singles received
platinum certificates from the RIAJ.[101] On July 17, 2019, JYP Entertainment announced
that the group will hold an additional Japanese tour leg after reaching tens of thousands
of fans on the Southeast Asia and North America legs of their Twicelights Tour.[135]
[136]
 They staged twelve concerts in seven Japanese cities from October 2019 to
February 2020.[137]
Twice released their eighth EP, Feel Special, on September 23, 2019, along with the
music video for the lead single of the same name produced by Park Jin-young.[138][139] The
single scored the group's second number one entry on the Billboard World Digital Song
Sales chart. "Feel Special" also increased Twice's popularity across North America, as
the single debuted on the Canadian Hot 100 at number 82. The group's first entry made
Twice the third K-pop girl group and ninth K-pop act to appear on this chart.
[140]
 Recording sales of over 151,000 copies on September 30, 2019, Twice broke their
own first-week album sales record with Feel Special.[141]
Twice released their second Japanese studio album &Twice on November 20, 2019,
which included the group's earlier released digital singles "Happy Happy" and
"Breakthrough". The album's lead single "Fake & True" was pre-released as a digital
single on O
group's sales in Japan, Twice had exceeded 10 million album copies sold in both
countries.[177] During their appearance at the 2020 Mnet Asian Music Awards on
December 6, Twice gave a surprise performance of their unreleased track titled "Cry For
Me" which was described by the group as a present for their fans, and after high
demand, the song was officially released as a digital single on December 18. [178] The
song debuted atop the Billboard World Digital Song Sales Chart on the chart dated
January 2, 2021, and also became the group's third entry on the Billboard Global
Excluding US Chart debuting at #122.[179][180]
2021–present: Taste of Love, Perfect World, and Formula of Love:
O+T=<3

Twice during an interview with Wired in June 2021

On January 28, Twice made an appearance on the Time 100 Talks series held


by Time magazine via livestream broadcast, with the group delivering a special
performance of their track "Depend On You" from their Eyes Wide Open album.[181]
On March 6, the group held their second online concert titled "Twice in Wonderland",
which was first announced on January 14. The concert was held in partnership
with NTT Docomo and was broadcast using various technologies including AR
(augmented reality) and MR (mixed reality). At the end of their online concert, Twice
announced the release of their upcoming Japanese single "Kura Kura" to be slated on
May 12.[182][183] "Kura Kura" was pre-released on online streaming platforms on April 20. Its
music video was also released on the same date.[184][185]
On April 19, JYP Entertainment announced the group's upcoming mini-album that is
planned to be released in June 2021.[186] On April 28, Twice appeared on The Kelly
Clarkson Show with a performance of their single "Cry For Me". [187] The group's tenth
Korean EP, Taste of Love, was released on June 11. "Alcohol-Free", the EP's lead
single, was pre-released on June 9, along with its music video. [188] After the release of the
music video, the number of YouTube views exceeded 20 million in just 24 hours. [189] In
the week ending June 17, Taste of Love debuted at number 6 on the Billboard 200,
becoming Twice's first top 10 album in the United States with 46,000 album-equivalent
units earned. Of that sum, the EP recorded 43,000 physical sales, making it the best
selling album in the US for the week. With this, Twice became the first female Korean
act to chart an EP within the top ten of the Billboard 200, and just the second female
Korean act to have a top 10 album in the chart.[190][191]
The group's third Japanese studio album Perfect World was released on July 28. It
features 10 tracks, including the lead single "Perfect World" and three earlier singles,
"Fanfare", "Better", and "Kura Kura".[192]
The group released their first official English single, "The Feels", on October 1, 2021.
[193]
 At the end of the single's music video, which was also released on October 1, their
third Korean studio album (sixth overall) and fourth world tour were teased. [194][195] The
aforementioned album, Formula of Love: O+T=<3, is scheduled to be released on
November 12, 2021.[196] On October 11, 2021, Twice made their first entry on
the Billboard Hot 100 chart with their first English-language single "The Feels" at
number 83.[197]
On October 15, Twice announced the release of their new Japanese single "Doughnut",
slated to be released on December 15. [198]

Artistry
"I Can't Stop Me"
A 17-second sample of
the chorus part of "I Can't
Stop Me",
an '80s synthwave and pop so
ng.[201]

Problems playing this file? See media help.

Twice is most notable for their consistent employment of "cute" concepts which was
further supported by the group's bubblegum pop sound, which was seen as a departure
from the usual retro style of music that was seen in their predecessor labelmates and
fellow girl groups Wonder Girls and Miss A. The group had come to develop a signature
"color pop" sonic style described as a combination of rock, R&B, and hip hop coupled
with notable hooks in their music.[202] Their "cheerful" musical base is employed
alongside a
. They entered within the top ten of the list again ranking third in 2018, and ninth in
2020.[213][214][215] Twice has also been recognized for their brand recognition and marketing
power, having topped the "Girl Group Brand Power Ranking" published by the Korean
Corporate Reputation Research Institute several times. [216] The group's success and
domestic popularity was key in the rise of JYP Entertainment's stock, which increased in
value by a factor of seven in less than three years; since the group's debut in 2015,
prices rose from ₩4,500 to ₩31,400 in 2018.[217] During the 2017 South Korean
presidential election, then-candidate Moon Jae-in from the Democratic party and
candidate Yoo Seong-min from the Bareun party both used Twice's song "Cheer Up"
with modified lyrics as their campaign jingles.[218][219]
Twice performing at KCON LA in July 2016

Following their consecutive commercial successes in 2016 and 2017, Twice has since
been dubbed by Korean media as the "Nation's Girl Group", being cited as a follow-up
to previously successful girl groups Girls' Generation and Kara. Music critic Kang Tae-
gyu has described Twice as being "one step ahead of the current period" among other
girl groups from the same period of their debut. [220][221] The group's commercial
performance following their career breakthrough in 2016 was considered by the media
to be 'remarkable' in an industry dominated by all-male music groups. [222] Twice's
distinctive point choreography—including for "Cheer Up" (2016), "TT" (2016) and
"Signal" (2017)— became dance crazes and viral memes imitated by many celebrities
in South Korea.[223][224] In a survey conducted by media outlet Sports Chosun done in 2020
wherein representatives from several Korean entertainment agencies were surveyed on
their choice for the top girl group, Twice was ranked at number 1 with 83 points, with
agency officials citing the group's strong digital and physical sales alongside their pan-
Asia success.[225] A similar survey was conducted by media outlet Sports Seoul in the
same year, with Twice also ranking at number 1 as the best female idol group among
Korean entertainment industry officials with 111 points, citing the group's role in leading
the re-emergence of girl groups in the Korean wave.[226]
In Japan, the group's positive reputation and relatability amongst fans were attributed by
local media to the presence of Japanese members Momo, Sana, and Mina and gained
Twice fame in the country even before their debut. NHK News credited the group's
commercial success with helping mend relations between Japan and South Korea. [227][228]
[229]
 An example of Twice's popularity in Japan was seen after the release of their song
"TT", in which the track's signature pose was imitated by several Japanese celebrities
and idols including AKB48 and Nogizaka46. When Twice officially debuted in Japan
through the release of their compilation album #Twice, the Tokyo Tower
Observatory commemorated the event by displaying "TT" on the landmark—it was the
first time that the Tokyo Tower had collaborated with an artist for a display, and was
regarded as an unusual development by local media. [230][231] Japanese newspaper Yomiuri
Shimbun called Twice the "new protagonist in the dominance of Japan's Korean wave
content market", while Korean press remarked that the group is "reigniting the heat of K-
pop in Japan".[232][233][234] Twice is one of two Korean acts that have been credited with
leading a third "Hallyu" wave in Japan.[235]
Internationally, Twice's notable bubblegum pop sound and distinctive choreography has
led to the group receiving recognition by Time magazine as among the stand-out groups
in K-pop.[236] With much of K-pop's success in the United States being attributed to most
Korean acts employing either hip-hop or EDM as their sonic base, Billboard has noted
the success of Twice in making their bubblegum sound attract Western appeal,
following the group's release of their song "Dance The Night Away".[237] The South China
Morning Post has named Twice as among three major female K-pop groups who are
considered as "game-changers in a boy band-led industry", which was seen when
Twice's eighth EP Feel Special became the bestselling girl group album in South Korea
in 2019 and their feat of being the first Korean female group to hold a Japanese dome
tour.[238] The group's domestic and international success has led to Forbes magazine to
include them in their "30 Under 30" list in 2020.[239] Twice was also included
in Forbes Asia's inaugural "100 Digital Stars" list, which highlights personalities from the
Asia-Pacific region with an established influence in social and digital media. [240] The
group was included in Bloomberg's Pop Star Power Rankings for the month of July
2020, ranking at number 12.[241]

Awards and achievements


Main article: List of awards and nominations received by Twice

Twice received its first award at the 2015 Mnet Asian Music Awards as Best New
Female Artist, followed by another New Artist Award at the 2016 Golden Disc Awards.[242]
[243]

In 2016, Twice won its first music program award with "Cheer Up" on the May 5 episode
of M Countdown.[244] The group also won several main and grand prize awards including
Song of the Year with "Cheer Up" in two major music awards shows, Melon Music
Awards and Mnet Asian Music Awards.[50][51] Their second EP, Twicecoaster: Lane 1, was
the fifth-highest-selling K-pop album of 2016 and the highest among girl groups. [45][46] In
2017, "Signal" from their fourth extended play of the same name achieved Twice's
second Song of the Year award at the 2017 Mnet Asian Music Awards, making them
the first artist to consecutively win the grand prize.[245] With a total of 36 music program
trophies in 2017, Twice recorded the most wins received in a single year. [246] Twice
ranked second on Oricon's Breakout Artists of 2017 and became the first overseas
female act to achieve a rookie triple crown on the 50th Oricon Annual Ranking. Twice
also placed first in rookie artist total sales in 2017, with sales reaching 1.54 billion yen,
as well as first-place among albums and singles for #Twice and "One More Time"
respectively.[247][248]
By May of the following year, they became the first artist to win seven consecutive Triple
Crowns on Inkigayo.[249] Twice received their third consecutive Song of the Year award at
the 2018 Mnet Asian Music Awards with "What Is Love?" from their fifth extended play
of the same name, making them the first group to win the award for three consecutive
years.[250] Twice topped the list of Korea's most popular music video on YouTube for two
consecutive years with "Cheer Up" (2016) and "Knock Knock" (2017).[251] In 2020, Twice
became the K-pop girl group with the most music show wins totaling 106 wins as well as
the fastest group to reach that number.[252]
Twice were included in Variety's Youth Impact Report 2016—an annual list of young
entertainers who have made an impact in the industry over the past year—at number 54
as the only K-pop group on the list.[253] In 2017, Twice received the Minister of Culture,
Sports and Tourism Commendation at the Korean Popular Culture and Arts Awards.[254]
[255]
 They were then recognized as the only Asian act on Billboard's 21 Under 21 2017:
Music's Next Generation, an annual ranking that highlights some of the world's most
powerful young voices across various music genres.[256][257]
In 2021, Twice's tenth extended play, Taste of Love, peaked at number-one on
the Billboard Top Album Sales chart, making it the first EP from a girl group to do so. It
was also the first EP from a girl group to enter the top 10 of the Billboard 200.[258]

Endorsements
Twice at an event for Pocari Sweat in May 2017

Even before the official debut of Twice, the nine members had signed contracts as
exclusive models for school uniform brand Skoolooks, alongside J. Y. Park. By
December 2015, Twice had signed ten CF contracts, totaling earnings
of KRW1.8 billion.[259][260] By February 2017, they had one of the fastest growths in the
advertising industry as the group's rate charged for endorsement hit 200 million won for
6 months and 300 million won for a year.[261]
Twice is one of the celebrity endorsers of Lotte Duty Free. They also collaborated with
shoe company Spris and created their own shoe brand called "Twice by Spris". [262][263] In
early 2017, Twice was selected by beverage maker Donga Otsuka to promote the
company's flagship sports drink Pocari Sweat on its 30th anniversary. They became the
first idol group to model for the brand. Pocari Sweat recorded 100 billion won sales for
the first half of the year, a 10% increase over 2016's sales. [264][265]
As of 2017, Twice has represented about 30 different brands including cosmetics,
clothing, online and mobile games, food and beverages, credit cards, and more.
[266]
 Twice's first TV commercial in Japan for Ymobile was aired nationwide starting
February 2, 2018, incorporating a pop arrangement of "Y.M.C.A." and Twice's signature
"TT pose".[267][268] In 2019, Twice was selected as South Korean ambassador of Estée
Lauder.[269] The group also became "Global Benchsetters" for Philippine clothing
brand Bench.[270][271] In March 2021, Kyungnam Pharmaceuticals announced that it had
selected Twice as the representatives for its flagship vitamin brand Lemona. [272] Later
that year, Nintendo Korea featured Twice playing the Nintendo Switch game Mitopia in
a video.[273] In August 2021, the group was chosen to perform for Shopee Philippines's
9.9 Super Shopping Day TV special that was held on September 9. [274] On October 16,
2021, Scarlett Whitening, an Indonesian beauty brand known for its skin whitening
products, introduced Twice as their brand ambassadors. The endorsement was,
however, criticized by fans, calling JYP Entertainment to withdraw the deal as it would
be "unethical" for Twice to endorse a brand with skin whitening products, "knowing that
they have fans with darker skin complexions".[275][276]

Members
On July 11, 2019, Mina took a break from activities due to her sudden extreme anxiety
and insecurity problems in performing on stage. She resumed her activities from
February 11, 2020, at Twicelights in Fukuoka. [277][278][279]
On October 17, 2020, Jeongyeon took a break from all activities due to anxiety disorder.
[280]
 She resumed her activities from January 31, 2021, at the 30th Seoul Music Awards.
[281]
 On August 18, 2021, Jeongyeon took a second break from all activities due
to panic and anxiety disorder.[282]
Active members Inactive member

 Nayeon (나연) – vocalist, dancer[283][284]  Jeongyeon (정연) –


 Momo (모모) – dancer, vocalist, rapper[283][284]
 Sana (사나) – vocalist[283][284]
 Jihyo (지효) – leader, vocalist[283][284]
 Mina (미나) – dancer, vocalist[283][284]
 Dahyun (다현) – rapper, vocalist[283][284]
 Chaeyoung (채영) – rapper, vocalist[283][284]
 Tzuyu (쯔위) – dancer, vocalist[283][284]

Timeline

Discography
Main articles: Twice albums discography, Twice singles discography, and List of songs
recorded by Twice
Korean albums Japanese albums

 Twicetagram (2017)  BDZ (2018)
 Eyes Wide Open (2020)  &Twice (2019)
 Formula of Love: O+T=<3 (2021)  Perfect World (2021

Concerts and tours


Main article: List of Twice concert tours
Concert tours One-off concerts

 Twice 1st Tour: Twiceland – The Opening (2017)  Beyond Live – Twice: Wor
 Twice Debut Showcase "Touchdown in Japan" (2017)  NTT Docomo Connect Spe
 Twice Showcase Live Tour 2018 "Candy Pop" (2018)
 Twice 2nd Tour: Twiceland Zone 2 – Fantasy Park (2018)
 Twice 1st Arena Tour 2018 "BDZ" (2018)
 Twice Dome Tour 2019 "#Dreamday" (2019)
 Twice World Tour 2019 "Twicelights" (2019–2020)

Filmography
Main article: Twice videography

 Twice: Seize the Light

See also
 List of best-selling girl groups

 South Korea portal


 Pop music portal
 Music portal

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55. previous works...

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