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Marketing Plan - Gaia 1

The document outlines a marketing plan for recycled market sneakers called Gaia 1. It aims to provide an eco-friendly sneaker option to appeal to people seeking a more sustainable lifestyle. The plan details objectives of changing habits, becoming the biggest eco-friendly company, and creating a better future for the sneaker market through strategies like social media advertising and sponsoring ecological events.

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Gabriela Ubeda Santucci França
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30 views10 pages

Marketing Plan - Gaia 1

The document outlines a marketing plan for recycled market sneakers called Gaia 1. It aims to provide an eco-friendly sneaker option to appeal to people seeking a more sustainable lifestyle. The plan details objectives of changing habits, becoming the biggest eco-friendly company, and creating a better future for the sneaker market through strategies like social media advertising and sponsoring ecological events.

Uploaded by

Gabriela Ubeda Santucci França
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing plan - Gaia 1

Teacher’s name: Mrs. Bohlen


Group: Daniel Bernis, Gabriela França, Giovanni D’Ottaviano, and
Rodrigo Vasques
EXECUTIVE SUMMARY
➔ Recycled market sneakers: GAIA 1
➔ Having an eco-friendly option is revolutionary
➔ People who want sustainable lifestyle
➔ Social media and ecological events
➔ Big industries with similar products.
➔ Be part of the Ecolution!
THE NEED FOR OUR PRODUCT
➔ Everybody needs sneakers
➔ People are trying a sustainable lifestyle
OBJECTIVES
➔ Change people’s habits
➔ The biggest eco-friendly company
➔ A better future for the market
TARGET AUDIENCE
➔ People who want sustainable lifestyle
➔ Supporters of sustainable actions and solutions
➔ Young people who have a sneaker collection
➔ Middle to high classes
STRENGTH
➔ Digital marketing on social media
➔ Good source of materials
➔ Experienced designer to make attractive sneakers
➔ Low cost
WEAKNESSES
➔ Not enough skilled labor
➔ Logistics to export our product worldwide
OPPORTUNITIES
➔ Potential of challenging bigger companies
➔ Better sneakers with a cheaper price.
➔ Ecological movement to the fashion world.
➔ Increasing online sales.
THREATS
➔ Competition
➔ Big industries with similar products.
➔ Laws and regulations
STRATEGIES
➔ Advertising on social media
➔ Sponsor ecological events
➔ Have famous people in advertisements

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