UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)

FACULTY OF BUSINESS AND FINANCE (FBF)

Course Plan

Part A: Course Information

Course Code & UBTE2013 ENTREPRENEURSHIP

Course Title:
Year of Study Year 1 (BA) – Core
Year 1 (FD & AG) – Elective
Year 2 (BA) – Core
Year 2 (CM) – Elective
Year 2 (BT, MB, SC, BE, CE & LI) – Elective
Year 3 (JR) – Elective
Year 4 (AV) – Elective
Credit Hour: 3
Lecturers: Mr. Nor Azim Bin Ahmad Radzi (Lead Lecturer)
Ms. Lee Jing Wen (Co-Lecturer)
Tutors: Mr. Adi Wira Bin Mohd Zin ([email protected])
Dr. Darren Tan Luen Peng ([email protected])
Ms. Lee Jing Wen ([email protected])
Ms. Nur Syaheeda Binti Aziz ([email protected])
Mr. Nor Azim Bin Ahmad Radzi ([email protected])
Year and 2020 October Trimester
Trimester:
Synopsis: Starting and operating a new business involve considerable risk and
effort to overcome the inertia against creating something new. In creating
and growing a new venture, the entrepreneur assumes the responsibility
and risks for its development and survival and enjoys the corresponding
rewards. This course provides an understanding of the entrepreneurial
process covering stages such as identify and evaluate the opportunity,
develop a business plan, determine the resources required and manage
the enterprise. The topics will be delivered via a series of lectures, case
studies and group discussions
Course Learning Course Outcomes
Outcomes (CLO): Upon completion of this course, a student shall be able to:
1. Explain the creative strategies for pursuing, exploiting and further
developing new opportunities for a new venture (e.g. e-
commerce platform).
2. Apply the skills and competencies necessary to engage in
entrepreneurship throughout their business.
3. Present the feasibility of a start-up venture.
References: Main References:
1. Barringer, B. R., & Ireland, R. D. (2016). Entrepreneurship:
Successful launching new venture (5th ed.). New Jersey:
Prentice Hall.

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 1

 Additional References:
2. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017).
Entrepreneurship (10th ed.). New York: McGraw Hill.
3. Kuratko, D. F., & Frederick, H. (2016). Entrepreneurship:
Theory, process, practice- Asia Pacific edition (4th ed.). Mason:
South-Western.
4. Mariotti, S., & Glackin, C. (2016). Entrepreneurship: Starting
and operating a small business (4th ed.). New Jersey: Prentice
Hall.
5. eRezeki homepage: https://erezeki.my/en/home/

Part B: Constructive Alignment Table

No. CLO Program Domain & Delivery Assessment Methods & Mark Breakdown*
me Taxonomy Methods Test Project I Project II Project III
Learning Level# (e.g. 20% 20% 10% 50%
Outcome (e.g. A2 / Lecture,
s (PLO) C3 / P5) Tutorial,
Practical,
Case Study,
Site Visit,
Role Play,
Class
Discussion)
1 CLO 6 C6 Lecture & √ √
1 Tutorial
2 CLO 1 C4 Lecture & √
2 Tutorial
3 CLO 5 A2 Lecture & √
3 Tutorial

Domain – Affective (A), Cognitive (C), Psychomotor(P); Taxonomy Level – A (Level 1 – 5), C
#

(Level 1 – 6), P (Level 1 – 5)

*Assessment methods and the mark breakdown must be tally with the teaching workload
approved by Senate. ONE type of Coursework assessment method can be mapped to ONLY one
CLO.

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Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 2

 Assessment Methods:

The course grading breakdown as follows;

No Method of Assessments Total

1 Continuous Assessments
a) Test 20% (45 marks) 100%
b) Group Assignment (Project I) 20% (45 marks)
c) Group Presentation (Project II) 10% (10 marks)
d) Individual Assignment (Project III) 50% (100 marks)
100% (200 marks)
Total 100%

1. Continuous Assessment (50%)

(a) Individual Assessment 20% (45 Marks)

 An individual assessment will be given to monitor students’ progress on the understanding

of the lectures and the tutorials.
 Students are required to answer:
 *FIVE (5) compulsory essay questions.
 The topics to be covered are from Topic 1 to Topic 6 stated in the lecture scheme.
 The individual assessment will be conducted in WEEK 4 (Expected on 21st November
2020)
 The assessment questions will be uploaded via WBLE.
 SAVE your answers in PDF format and upload it via WBLE. Make sure your answers are
clear and can be read easily.
 Please save your PDF answer file as: UBTE2013(Entrepreneurship)_Your Full Name for
submission. For example, UBTE2013(Entrepreneurship)_TanAhKau.
 *The duration of the assessment is 5 hours.
 **The number of questions is subject to change.
 ***The duration is subject to change.

Note:
Candidates who are unable to attend individual assessment must produce evidence from an
appropriate source and with a valid reason(s) strictly within three days from the date of the
assessment. Failure to do so, your score will be automatically nullified. There will not be any
make-up assessment for absentee without any valid reason. No discussion is allowed between
students during assessment.

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Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 3

 (b) Group Assignment (Project 1) 20% (45 marks)

Group Assignment

The objective of this assignment is to make you aware of what it's really like to be an entrepreneur.
An additional benefit is that it will get you out into the real world where you can practice your
networking, consulting and interviewing skills. Entrepreneurship is more than just starting a
business, it's a lifestyle choice. Your goal in this assignment is to see what makes someone want
to be an entrepreneur rather than an employee or a professional.

Therefore, students are required to identify a product/service industry that you

passionate. Assume that you intend to start a new firm in the selected industry.
Do your research on your chosen industry. Using the information obtained in the research, write
a report covering the following areas studied in your entrepreneurship course. Basically, the
written report should signify setting up your new entrepreneurial firm.

1. Identify and discuss business to be ventured. For instance, background of business,

product, service and industry
2. Identifying and recognizing opportunities/techniques for generating ideas. Students are to
show how they go about identifying and recognizing opportunities. Reference must be
made to the product and industry concerned.
3. Feasibility analysis – How the feasibility analysis is carried out must be explained.
4. Financial & Funding aspects. Students must show their understanding of the financing or
funding aspect; and must also come out with realistic pro forma financial statements.
5. Business model. The nine blocks of business model must be used to explain why your
start-up firm will be successful. As far as possible, reference must be made to the industry
concerned.
6. Ethical and legal issues. Students will show their understanding of a proper ethical and
legal foundation.
7. Growth strategies. Identify and explain the growth strategies that your new business/firm
will pursue. These strategies may be internal/external depending on your industry and
particular situation.

Guidelines

a) A report of the product/service and industry background and situation must be given.
b) The report must include relevant theories learned and understood. Indiscriminate “cut and
paste” work will not carry marks.
c) Good reports will be those that show evidence of understanding or research done into the
product/service and industry/market concerned, including primary research and statistics
and their sources.
d) Students also recommended/suggested interviewing the existing real entrepreneurs in the
chosen industry in order to obtain primary data.
e) Your start-up/paid-up capital must not exceed of RM50,000.00. (Bootstrapping methods
are required in this business plan (report) assignment).
f) Strictly no to food/restaurant/cafe/cyber cafe/franchise start-up.
g) Students may need to get the consent from the respective tutors about the interested
venture before starting to write the report.

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Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 4
 Marking Scheme

Element Marks Allocation

1. Product, service & Industry Background
 Identify and discuss business to be
ventured. For instance, background of
business, product, service and industry. 2 marks
Reference must be made to the product
and industry concerned.

2. Recognizing opportunities/techniques for

generating ideas.
 Students are to show how they go about 3 marks
identifying and recognizing opportunities.

3. Feasibility Analysis
 How the feasibility analysis is carried out
8 marks
must be explained.

4. Pro-Forma Financial Statement & Funding

Aspect
 Students must show their understanding of
the financing or funding aspect; and must 8 marks
also come out with realistic pro forma
financial statements (3 years).

5. Business Model
 The nine blocks of business model must be
used to explain why your start-up firm will
8 marks
be successful. As far as possible, reference
must be made to the industry concerned.

6. Ethical & Legal Issues

 Students will show their understanding of a
5 marks
proper ethical and legal foundation.

7. Growth Strategies
 Identify and explain the growth strategies
that your new business/firm will pursue.
These strategies may be internal or 8 marks
external depending on your industry and
particular situation.

8. Quality of the Written Assignment 3 marks

TOTAL MARKS 45 marks

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 5

 Instructions:

The written project assignment is to be prepared on a group basis (6-7 members in a group). It
is expected the content of the written assignment will reflect group’s thoughts and analysis rather
than the work of others.
The selection of the group’s members MUST be from within the same tutorial group that the
students attend. Repetition of the same topic (Product/Service) in one tutorial class is not
allowed. After the formation of groups, each group leader shall submit the names of the group
members to their respective tutors by Week 2. Topic will be discussed with the students in Week
1.

The groups will be given a project or practical task related to entrepreneurship. Each group will
then submit a relevant formal report or essay by Week 5. Group assignment question and
guidelines/specification are given below.

Students are required to write in their own words and cite references in their group assignments.
Failure to do so may result in either the project paper be rejected or failed or heavily penalized.

Group Assignment Specification:

 The project should be neatly typed in Font 12 Times New Roman with 1.5 spacing on A4 size
papers.
 Students are expected to use APA referencing style for their assignment (Appendix VI)
 Cover page should include name of university, faculty, course, subject, coursework title, name
of student and student ID number, tutorial group number and name of lecturer, name of tutor
and date of submission.
 The assignment should be saved in PDF format. A cover page and content page are required
(Appendix I).
 The assignment should not exceed TWENTY FIVE (25) pages excluding table of contents,
appendices, cover page, marking scheme and references.
 Each group shall submit the group assignment by Week 5, 27th November 2020 (Friday),
before 5.00 pm to your respective tutors (via email).
 You must write your SUBJECT for the email as: ASSIGNMENT
UBTE2013(Entrepreneurship) + Your Leader’s Full Name + Product/Service Name for
submission. For example, ASSIGNMENT UBTE2013(Entrepreneurship) TanAhKau G1
AwesomeCap.

The assignment should include the following:

1. Cover page as shown in Appendix I

2. Marking Scheme for group assignment (Appendix II)
3. Table of content
4. The assignment
5. References: Students are advised to incorporate American Psychological Association (APA)
mode of referencing (Appendix VI).

All pages in the written report should be numbered except for the cover page, Table of Contents
and references. A copy of the marking scheme (Appendix III) must be attached immediately after
the cover page of the assignment.

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 6

 Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No extension of time
will be allowed except in extenuating circumstances, e.g. medical reasons. Students who wish to
apply for extension of time for submission of assessment item(s) after the due date shall put in
writing the request together with validated documentary evidence to support the application to
his/her class tutor.

The lead lecturer may consider and grant such extension of due date for the assessment item(s)
based on the tutor's recommendation.

Any assessment item required by the Coursework Assessment which is submitted after the due
date, without an approved extension, will be penalized. A penalty of 10% reduction of the
maximum mark applicable to the assessment item(s) will be levied for each day of late
submission. Weekends and Public Holidays are counted as one (1) day late. Assessment item(s)
submitted more than seven (7) days after the due date will be awarded with zero (0) marks.

c) Group Presentation (Project II) 10% (10 marks)

 Students are required to present what you have prepared in the group assignment.
 In the end of the presentation, each group is required to present 1 minute creative
advertisement video about product/service based on what you do in group assignment.
 Each group is given 10 minutes for presentation (including the video presentation) and 5
minutes for Q&A session.
 Each group is required to prepare the hardcopy of the slides and the marking scheme and
submit it to the respective tutors before the presentation.
 Each group is required to make a copy of video and to submit it after the presentation.
 Marks allocation is based group presentation performance.

Guidelines for Presentation

Visual Aids:
 Power point
 Video format

Attire:
 All presenters must dress in appropriate attire (presentable manner).

Time Limit:
 Every group is given 10 minutes for the presentation and 5 minutes for Q&A session.

Mark Allocation For Presentation:

 (Please Refer to Appendix III)

Presentation Date:
 Week 6 (during tutorial)

Presentation Platform:
Microsoft Team

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 7

 d) Individual Assignment (Project III) 50% (50 marks)

“COVID-19 has significantly influenced the entrepreneurial engagement of self-employed

persons. Some entrepreneurs had to close their businesses temporarily as a result of
governmental restrictions; others had to impose precautions and to run their activities in reduced
extent. They also needed to find innovative solutions in all aspects of their entrepreneurial
endeavor as the consequences of the pandemic linger on” (Dvouletý, Fernandez de Arroyabe &
Mustafa, 2020, pp.1)

Students are required to write a (5-15 pages) literature review report (at least 15 journal
articles) on the impact of a pandemic specifically COVID-19 on entrepreneurial activities
and business environment as a whole.

Possible topics include, but not limited to:

 Impact of pandemics on entrepreneurial activity at national, regional or sectoral levels

 Crisis management and entrepreneurial resilience
 Doing business during pandemics: best practices and worst examples
 Charting the challenges facing most endangered groups of entrepreneurs and their
responses to survival
 Capturing the influence of pandemics across types of self-employment
 Managing entrepreneurial team during COVID-19 crisis: challenges and conflicts
 Influence of pandemics on entrepreneurial well-being and outcomes
 Entrepreneurship and innovation in times of COVID-19 crisis
 Entrepreneurship and small and medium-sized enterprise (SME) policy during the crisis

Critical sections for the reports are as follows:

 The project should be neatly typed in Font 12 Times New Roman with 1.5 spacing on A4 size
papers.
 Students are expected to use APA referencing style for their assignment (Appendix VI)
 Cover page should include name of university, faculty, course, subject, coursework title, name
of student and student ID number, tutorial group number and name of lecturer, name of tutor
and date of submission.
 The assignment should be saved in PDF format. A cover page and content page are required
(Appendix IV).
 The assignment should not exceed FIFTEEN (15) pages excluding table of contents,
appendices, cover page, marking scheme and references.
 Each student shall submit the report assignment by Week 7, 11th December 2020 (Friday),
before 5.00 pm to the link in WBLE upload.
 You must SAVE your report: UBTE2013(Entrepreneurship)_Your Full Name_Student ID for
submission. For example, UBTE2013(Entrepreneurship)_TanAhKau_1203456.

The assignment should include the following:

1. Cover page as shown in Appendix IV

2. Marking Scheme for group assignment (Appendix V)
3. Table of content
4. The assignment
5. References: Students are advised to incorporate American Psychological Association (APA)
mode of referencing (Appendix VI).

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 8

 All pages in the written report should be numbered except for the cover page, Table of Contents
and references. A copy of the marking scheme (Appendix VI) must be attached immediately after
the cover page of the assignment.

The written report should contain the following:

1. Introduction – The writing should be related to assigned topic. Students may include
relevant writing pertaining to the other operation areas which are related to the pandemic
impacts (Not more than two pages).

2. Literature Review – Critical review the assigned topic from at least the best 15 journal
articles. The review can include the historical development and discovery of the pandemic,
the importance of adaptability of corporations to the current situation towards company’s
operations, practices, innovativeness and the relevancy of the pandemic in global
competitiveness, influence of pandemics on entrepreneurial well-being and outcomes etc.
Students are expected to go beyond these brief guidance and the review is subjected to
the availability of literature.

3. Internal and External Environmental Analysis – Select any ONE (1) multinational
corporation that faces many issues pertaining to the COVID19 pandemic. Describe the
corporation’s practices (any changes, improvements, difficulties faced by the corporation
etc.) in relation to the pandemic situations (Government’s policies, customer trends etc.).
Identify and describe the impact of recent global issues on the corporation. Conduct an
analysis on the strengths and weaknesses of the corporation’s practices and the
opportunities and threats faced by the corporation within the topic assigned.

4. Recommendation & Conclusion – Suggestions for the improvements of the area of

study to be attempted by organizations to sustain or achieve their operations’
effectiveness and efficiency.

****The above descriptions of each part of the group written assignment provide basic
guideline of the writing. Students are expected and are encouraged to go beyond the
guideline.

Marking Scheme

Element Marks Allocation

1. Introduction
5 marks
2. Discussion (Literature Review)
35 marks
3. Internal and External Analysis
30 marks
4. Recommendation and Conclusion
20 marks
5. Quality of the Written Assignment
10 marks
TOTAL MARKS 100 marks

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 9

 Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No extension of time
will be allowed except in extenuating circumstances, e.g. medical reasons. Students who wish to
apply for extension of time for submission of assessment item(s) after the due date shall put in
writing the request together with validated documentary evidence to support the application to
his/her class tutor.

The lead lecturer may consider and grant such extension of due date for the assessment item(s)
based on the tutor's recommendation.

Any assessment item required by the Coursework Assessment which is submitted after the due
date, without an approved extension, will be penalized. A penalty of 10% reduction of the
maximum mark applicable to the assessment item(s) will be levied for each day of late
submission. Weekends and Public Holidays are counted as one (1) day late. Assessment item(s)
submitted more than seven (7) days after the due date will be awarded with zero (0) marks.

ACADEMIC REGULATIONS

Attendance

Attendance is compulsory. Students must give reasons for their absence by providing the
supporting documentary evidence(s) (e.g. medical certificate, letter from parents/guardians &
etc.) and apply for leave of absence from the respective Head of Department. Poor attendance
without any approved leave of absence may prompt the Faculty to take disciplinary action, which
may include student being barred from sitting for the final examination.

Plagiarism

Plagiarism is defined as the submission or presentation of work, in any form, which is not one's
own, without acknowledgment of the sources. If a student obtains information or ideas from an
outside source, that source must be acknowledged. Another rule to follow is that any direct
quotation must be placed in quotation marks and the source immediately cited.

Plagiarism is also defined as copy of all or part of the work of another student(s) of current or
previous batch of this University or another higher learning institution.

The University's degree and other academic awards are given in recognition of the candidate's
personal achievement. Plagiarism is therefore considered as an act of academic fraudulence and
as an offence against University discipline.

Intellectual Property

Copyright must be seriously protected. The University takes a strong stand against any illegal
photocopying of textbooks and any other materials by students. Students are forewarned of the
consequences and the penalty that may be meted out if they are "caught in the act".

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 10

 Mode of Referencing

Student is advised to incorporate proper academic modes of referencing. The normally

acceptable mode of academic referencing is the American Psychological Association (APA)
system; please refer to the attached APA referencing system document for detailed usage
(Appendix V).

Fieldwork Clause (where applicable)

Student is reminded of the importance to consider his personal safety when conducting research
in the field. You will be exposing yourself in new situations and meeting with people who are
unknown to you. It is important that you are aware of potential dangers and take the necessary
safety steps. You have to be extra careful and cautious if you are going to interview or conduct
survey with small, unknown organizations or individuals 'on site'.

You should ensure you have the full details (full name, job title, organization name, address and
telephone numbers) of anyone or organization you intend to conduct the field research. You
should establish the credibility of these respondents before your groups visit them. The field
research should be made in groups not alone. Leave word with your fellow classmates on your
field visit (details of place, contact numbers, person you are interviewing or conducting survey
with, expected time of return, etc). The field work should be at office hours.

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Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 11

 Part C: Lecture, Tutorial/Practical and Assessment Plan

Lecture, Tutorial, & Assignment Plan

Week / Date Lecture Topic Tutorial Topic Assessments/Specific Tasks

Week 1 Topic 1 : Introduction to Tutorial 1: Brief guidelines about group
(26/10/2020 Entrepreneurship – (Part 1) assignment.
to Open discussion
01/11/2020)  Introduction to Entrepreneur with what are an
 Type of entrepreneurs entrepreneur and
 Changing Demographics of entrepreneur in
Entrepreneurs general? How much
 Entrepreneurship’s students knows
Importance about
 The Entrepreneurial Process entrepreneurship?

*Overview of course plan and Handout of tutorial

group assignment. topics and questions
will be given to
students in advance
for subsequent
weeks

Week 1 Topic 2: Recognising Tutorial 2 (Topic 1): Registration of group

(26/10/2020 Opportunities and Generating assignment topic to respective
to Ideas (Part 2) Questions to be tutors.
01/11/2020) answered and
 Recognizing Opportunities discussed by the
and Generating Ideas students in class.
 Identifying and Recognizing
Opportunities
 Finding Gaps in the
Marketplace
 Techniques for Generating
Ideas
 Encouraging and Protecting
New Ideas

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 12

Lecture, Tutorial, & Assignment Plan

Week / Date Lecture Topic Tutorial Topic Assessments/Specific Tasks

Week 2 Topic 3: Feasibility Analysis Tutorial 3 (Topic 2):
(02/11/2020 (Part 2)
to Questions to be
08/11/2020)  Feasibility Analysis answered and
 Organizational Feasibility discussed by the
Analysis students in class.
 Financial Feasibility Analysis

Week 2 Topic 4 : Writing a Business Tutorial 4 (Topic 3):

(02/11/2020 Plan
to (Part 2 ) Questions to be
08/11/2020) answered and
 Writing a Business Plan discussed by the
 Outline of a Business Plan students in class.
 Presenting the Business Plan
to Investors

Week 3 Topic 5: Industry and Tutorial 5 (Topic 4):

(09/11/2020 Competitor Analysis (Part 2 )
to Questions to be
15/11/2020)  Industry Analysis answered and
 The Importance of Industry discussed by the
versus Firm-Specific Factors students in class
 Competitor Analysis

Week 3 Topic 6: Developing an Tutorial 6 (Topic 5):

(09/11/2020 Effective Business Model (Part
to 2) Questions to be
15/11/2020) answered and
 Developing an Effective discussed by the
Business Model students in class.
 Business Models
 Components of an Effective
Business Model

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 13

Lecture, Tutorial, & Assignment Plan

Week / Date Lecture Topic Tutorial Topic Assessments/Specific Tasks

Week 4 Topic 7: Preparing the Proper Tutorial 7 (Topic 6) Individual Assessment:

(16/11/2020 Ethical and Legal Foundation FIVE (5) compulsory essays
to (Part 3 ) Questions to be questions
22/11/2020) answered and (Topic 1 to 6)
 Preparing the Proper Ethical discussed by the 21st November 2020
and Legal Foundation students in class. (Expected)
 Choosing a Form of Business
Organization

Week 4 Topic 8: Assessing a New Tutorial 8 (Topic 7)

(16/11/2020 Venture’s Financial Strength
to and Viability (Part 3) Questions to be
22/11/2020) answered and
 Introduction to Financial discussed by the
Management students in class
 Financial Statements and
Forecasts
Pro Forma Financial Statements
Week 5 Topic 9: Building a New- Tutorial 9 (Topic 8) Submission of Group
(23/11/2020 Venture Team (Part 3 ) Assignment
to Questions to be Week 5, 27th November 2020
29/11/2020)  Building a New-Venture answered and (Friday), before 5.00 pm
Team discussed by the
 Rounding Out the Team: The students in class
Role of Professional Advisers

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 14

Lecture, Tutorial, & Assignment Plan

Week / Date Lecture Topic Tutorial Topic Assessments/Specific Tasks

Week 5 Topic 10: Getting Financing or Tutorial 10 (Topic 9)
(23/11/2020 Funding (Part 3)
to
29/11/2020)
 The Importance of Getting Questions to be
Financing or Funding answered and
 Sources of Equity Funding discussed by the
 Sources of Debt Financing students in class.
 Creative Sources of
Financing and Funding

Week 6 Topic 11: Unique Marketing Tutorial 11 (Topic Group Presentation

(30/11/2020 Issues (Part 4) 10)
to
06/12/2020)  Unique Marketing Issues Questions to be
 Selecting a Market and answered and
Establishing a Position discussed by the
 Key Marketing Issues for students in class
New Ventures
 The 4 P’s of Marketing for
New Ventures

Week 6 Topic 12:The Importance of Tutorial 12 (Topic Group Presentation

(30/11/2020 Intellectual Property (Part 4) 11 )
to
06/12/2020)  The Importance of Intellectual Questions to be
Property answered and
 Patents discussed by the
 Trademarks students in class.
 Copyrights
 Trade Secrets
 Conducting an Intellectual
Property Audit

Topic 13 : Preparing For and

Evaluating the Challenges of
Growth (Part 4)

 Preparing for Growth

 Challenges for Growth
 Attributes of Successful
Growth Firms

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 15

Lecture, Tutorial, & Assignment Plan

Week / Date Lecture Topic Tutorial Topic Assessments/Specific Tasks

Week 7 Topic 14 : Strategies for Firm Tutorial 13 Individual Assignment due date:
(07/12/2020 Growth (Part 4) (Topic 12 &13) Week 7, 11th December 2020
to (Friday), before 5.00 pm
13/12/2020)  Internal Growth Strategies Questions to be
 External Growth Strategies answered and
discussed by the
Topic 15 : Franchising (Part 4) students in class

 What is Franchising and How

Does It Work?
 Establishing a Franchise
System
 Buying a Franchise

 Legal Aspects of the

Franchise Relationship
 More About Franchising

Week 7 Revision Tutorial 14

(07/12/2020 ( Topic 14 &15 )
to  Revision
13/12/2020) Case Study:
Nantucket Nectars:
Blending Marketing
Methods For Juicy
Success

This Course Plan is:

Prepared by: Moderated by: Approved by:

____________________________ ____________________
(Name: Mr. Nor Azim Bin Ahmad _________________________ (Name: Ms. Ng Yin Kuan)
Radzi) (Name: Dr. Nurliyana Binti Head of Department,
Lead Lecturer Maludin) Department of Entrepreneurship
Moderator
Date: 22/10/2020 Date: 23/10/2020 Date: 23/10/2020
Note: The information provided in this course plan is subject to change. Students will be notified in
advance of any changes.

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 16

 Appendix I

Universiti Tunku Abdul Rahman

Faculty of Business and Finance
(Academic Year 2020/2021)
OCTOBER 2020 SEMESTER

UBTE 2013 ENTREPRENEURSHIP

GROUP ASSIGNMENT COVER SHEET

Course Details

Course :
Year and Semester :
Tutorial Group :
Tutor’s Name :
Lecturer’s Name :

Assignment Details

Topic :

Due Date : Week 5, 27th November 2020 (Friday), before 5.00 pm

Important Note : Submission of assignment is the responsibility of the students.

Student Details

Name Student ID
1.
2.
3.
4.
5.
6.

Assignment overall marks:

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 17

 Appendix II

Universiti Tunku Abdul Rahman

Faculty of Business and Finance
(Academic Year 2020/2021)
OCTOBER 2020 SEMESTER

UBTE 2013 ENTREPRENEURSHIP

MARKING SCHEME FOR GROUP ASSIGNMENT

Marks Marks
No. Assessment Allocation Given
1 Product, service & Industry Background 2

2 Recognizing opportunities/techniques for generating ideas 3

3 Feasibility Analysis 8

4 Pro-Forma Financial Statements & Funding Aspect 8

5 Business Model 8
6 Ethical & Legal Issues 5
7 Growth Strategies 8

8 Quality of the Written Assignment 3

Total Marks 45

Comments:__________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

Name of Marker : _______________

Signature of marker : _______________
Date : _______________

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 18

 Appendix III
Universiti Tunku Abdul Rahman
Faculty of Business and Finance
(Academic Year 2020/2021)
OCTOBER 2020 SEMESTER
UBTE 2013 ENTREPRENEURSHIP
-------------------------------------------------------------------------------------------------------------------------------
GROUP PRESENTATION EVALUATION FORM
Topic: ______________________________________________________________________
Tutorial Group:____________ Course: ___________________

Name ID. Number Name ID. Number

1. 4.
2. 5.
3. 6.

No. Description Poor Moderate Excellent Marks

1. Content 1 2 3 4 5 6 7 8 9 10
(Very insufficient (Moderately (Highly sufficient
materials) sufficient materials) materials )
2. Organization of 1 2 3 4 5 6 7 8 9 10
presentation (No logical order) (Reasonably logical (Clear
order) development of
content)
3. Adaptation to 1 2 3 4 5 6 7 8 9 10
audience (No attempt to (Some attempt to (Audience
relate to audience) relate to audience) thoroughly
involved)
4. The clearness 1 2 3 4 5 6 7 8 9 10
of voice (Very dull) (Fairly engaging) (Highly interesting
projection & engaging)
5. Appropriate 1 2 3 4 5 6 7 8 9 10
attire (Unacceptable) (Reasonably (Very appropriate)
appropriate)
6. Using 1 2 3 4 5 6 7 8 9 10
appropriate (None or Poorly (Reasonably (Effectively
visual aids Presented) Supportive) Presented)
7. Overall eye 1 2 3 4 5 6 7 8 9 10
contact (Little) (Moderate) (Much)
8. Able to handle 1 2 3 4 5 6 7 8 9 10
question(s) (Poor Dealt with (Fairly Well (Competently
well Audience) Handled) Handled)
9. Timing 1 2 3 4 5 6 7 8 9 10
(Badly Judged) (Reasonably Well (Exactly Judged)
Judged)
10. Overall effect 1 2 3 4 5 6 7 8 9 10
(Very dull) (Fairly engaging) (Highly interesting
& engaging)
Total Marks ( / 100 )
Converted to 10 Marks

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 19

 Comments:__________________________________________________________________
____________________________________________________________________________
________________

Name of Marker : _______________

Signature of marker : _______________
Date : _______________

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 20

 Appendix IV

Universiti Tunku Abdul Rahman

Faculty of Business and Finance
(Academic Year 2020/2021)
OCTOBER 2020 SEMESTER

UBTE 2013 ENTREPRENEURSHIP

INDIVIDUAL ASSIGNMENT (REPORT) COVER SHEET

Course Details

Course :
Year and Semester :
Tutorial Group :
Tutor’s Name :
Lecturer’s Name :

Assignment Details

Topic :

Due Date : Week 7, 11th December 2020 (Friday), before 5.00 pm

Important Note : Submission of assignment is the responsibility of the students.

Student Details

Name Student ID
1.

Assignment overall marks:

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 21

 Appendix V

Universiti Tunku Abdul Rahman

Faculty of Business and Finance
(Academic Year 2020/2021)
OCTOBER 2020 SEMESTER

UBTE 2013 ENTREPRENEURSHIP

MARKING SCHEME FOR INDIVIDUAL ASSIGNMENT

Marks Marks
No. Assessment Allocation Given

1. Introduction 5 marks

2. Literature Review 35 marks

3. Internal and External Environmental Analysis 30 marks

4. Discussion & Conclusion 20 marks
Quality of the written assignment
5. 10 marks
- Structure, layout, language and references
Total Marks 100 Marks
(Converted to 50%)

Comments:__________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

Name of Marker : _______________

Signature of marker : _______________
Date : _______________

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 22

 Appendix VI

A Simple Guide to APA Referencing

APA Referencing

The referencing format for all student assignments and research reports is adapted from
the American Psychological Association (APA) style. The following items show how
various sources of information are referenced in the assignments or research reports.

1. Journal article with volume and issue numbers. Italicize the journal title and volume
number.
Boyle, B. A. (1997). A multi-dimensional perspective on salesperson commitment. Journal
of Business& Industrial Marketing, 12(6), 354-367.

Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational
commitment. Journal of Vocational Behavior, 14, 224-227.

2. Book, two authors.

Toller, M., & Fielding, J. (1998). Global business for smaller companies. Rocklin, CA:
Prima Publishing.

3. Book, one author.

Sekaran, U. (2003). Research methods for business: A skill building approach (4th ed.).
New York: John Wiley & Sons, Inc.

4. Brochure with corporate author.

BestTemp Staffing Services. (1997). An employer’s guide to staffing services (2nd ed.)
[Brochure]. Denver: Author.

Note: when the author and publisher are identical, use the word “Author” as the name
of the publisher.

5. Brochure with a writer.

Lawrence, K. S. (1993). Guidelines for reporting and writing about people with disabilities
(4th ed.) [Brochure]. New York: Research and Training Center on Independent Living.

6. Newspaper article, one author.

Standish, E. (1999, January 19). Global market crushes OPEC’s delicate balance of
interest. Wall Street Journal, pp. A1, A3.

7. Newspaper article, no author:

Buying Asian supplies on the net. (1997, February 12). Los Angeles Times, pp. D3-D4.

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 23

 8. Company annual report:
Mutual Bank. (1998). Annual report. Kajang, Selangor.

9. Magazine article:
Posner, M. I. (1993, October 29). Seeing the mind. Science, 262, 673-674.

10. Book, component part (Chapter in an edited book):

Kuntz, S. (1998). Moving beyond benefits. In Randolph Jacobson (Ed.), Our changing
workforce (pp. 213-227). New York: Citadel Press.

11. Edited book:

Pennathur, A., Leong, F. T., & Schuster, K. (Eds). (1998). Style and substance of thinking.
New York: Publishers Paradise.

12. Book, no author or editor:

Merriam-Webster’s collegiate dictionary (10th ed.). (1993). Springfiield, MA; Merriam-

Webster.

13. Dissertation or thesis:

Morales, G. H. (1998). The economic pressures on industrialized nations in a global

economy. (Doctoral dissertation, University of San Diego, 1998). Dissertation Abstracts
International, 52, 5436C-5437C.

Kiren, R. S. (1997). Medical advances and quality of life. Unpublished doctoral

dissertation, Omaha State University.

Almeida, D. M. (1990). Fathers’ participation in family work: Consequences for fathers’

stress and father-child relations. Unpublished master’s thesis, University of Victoria,
Victoria, British Columbia, Canada.

14. Unpublished paper presented at a meeting or conference:

Myers, C. (1998, August). HMOs in today’s environment. Paper presented at the

Conference on Medical Insurance Solutions, Chicago, IL.

15. Proceedings published regularly:

Cynx, J., & Williams, H. (1992). Hemispheric differences in avian song discrimination.
Proceedings of the National Academy of Science, 89, 1372-1375.

16. Unpublished manuscript:

Pringle, P. S. (1991). Training and development in the ‘90s. Unpublished manuscript,

Southern Illinois University, Diamondale, IL.

17. Article from a printed magazine, reproduced online:

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 24
 Norwalk, P. (1999, July 17). Training managers to help employees accept change.
Business Line. Retrieved June 17, 2001, from: http://www.busline.com/ news

Note: Do not end a path statement with a period, because any stray punctuation in a
path will hinder retrieval.

18. Article from an online magazine, no author listed:

Housing market fueled by rising consumer confidence, low rates. (2003, June 12). Builder
Online. Retrieved August 11, 2004, from http://www.builder
online.com/pages/builderonline/Story.nsp?story_id
=39428052&ID=builderonline&scategory=Computers&type=news

19. Article from an online newspaper:

Zaino, J. S. (2003, June 12). Learning a little discipline. Chronicle of Higher Education.
Retrieved September 10, 2003, from http://chronicle.com/jobs/ 2003/06/2003061201c.htm

20. Article from a printed journal, reproduced online:

Many articles online are the exact duplicates of their print versions. If the electronic form
is identical to the printed version, add within brackets “Electronic version.” This allows you
to omit the URL.

Bowler, D. M., & Thommen, E. (2000). Attribution of mechanical and social causality to
animated displays by children with autism [Electronic version]. Autism, 4, 147-171.

Add the URL and date of access if page numbers are not indicated. For example:

Chatterjee, S. R., & Pearson C. A. L. (2002). Trust and managerial transition: Evidence
from three small Asian economies, 9(4). Retrieved August 30, 2003, from
http://proquest.umi.com/pqdweb?did
=292172661&sid=1&Fmt =4&clientld=63520&RQT=309&VName=PQD

21. Information or article from an Web site:

Heathfield, S. M. (2005). Leadership and sponsorship in action. Retrieved June 23, 2004,
from http://humanresources.about.com/cs/managementissues/ a/walktalk_p.htm

Lowe, G. S., & Schellenberg, G. (2005). Employees’ basic value proposition: Strong HR
strategies must address work values. Retrieved March 5, 2005, from
http://www.hr.monster.com/ hrreporter/hrstrategies/

22. Information or article from an Web site with no author:

The state of employee satisfaction. (2004, January). Retrieved July 25, 2004, from
http://www.insightpulse.com/articles.cfm

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 25

 Customer service culture and attitudes towards CRM in Europe. (2005, January).
Retrieved May 15, 2005, from http://www.crmguru.com/offers/papers/
salesforce_emeareport.pdf
23. Online information or article from an Web site with no author and no copyright or
publication date:

Employee satisfaction survey items – Sample job satisfaction survey questions (n.d.).
Retrieved February 17, 2005, from http://employee-satisfaction. com/sample-survey-
items.asp

Notes:

(a) The APA style recommends listing only those works actually cited in the text, so you would
not include works for background or for further reading in the references.

(b) DO NOT number the entries in the Reference section. All entries must be made in
alphabetical order.

(c) References by the same author (or by the same two or more authors in the same order)
with the same publication year are arranged alphabetically by the title (excluding A or The)
that follows the date. Lowercase letters—a, b, c, and so on—are placed immediately after
the year, within the parentheses.

Examples of Reference Entry:

Kaufman, J. R. (2001a). Control of …

Kaufman, J. R. (2001b). The roles of …

(d) For Malay names:

i. Enter a Malay name under the first element of his/her name unless it is known that he/she
treats another element of his/her name as a surname. In that case, enter under the
surname. For example, Sopiee is the surname and Norda is the given name,

Sopiee, N.

ii. If an abbreviation is used for a word denoting filial relationship, i.e., b. for bin, bt. for binti,
follow the referencing style as above. For example, to reference Ali bin Adbullah and
Nawah binti Ahamd,

` Adbullah, A. Ahamd, N.

iii. If a name does not have the word denoting filial relationship and you do not know which
one is the surname, enter the name as found. For example,

Ismail Hussien

iv. Ignore the given title of honor, rank, or position. For example, to reference Haji Abdul Majid
and Dato’ Sopiee Norda,

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 26

 Abdul Majid (If you don’t know which one is the surname.)
Sopiee, N. (If Sopiee is the surname.)

v. If the title of honor, rank, or position is hereditary, enter by the title fist and follow by the
names found. For example, Ungku, Syed, Nik, and Wan.

Ungku Abdul Aziz Enter as Ungku Abdul Aziz if there is no surname

or if you don’t know which one is the
surname.
Syed Hassan Ali Enter as Ali, S. H. if Ali is the surname.
Nik Safiah Nik Karim Enter as Nik Karim, N. S. if Nik Karim is the surname.
Wan Ahmad Abdullah Enter as Abdullah, W. A, if Abdullah is the surname.

(e) For Chinese names,

i. Enter the surname first. For example, Wong Mei Mei,

Wong, M. M.

ii. If a name contains both Chinese and non-Chinese given names, enter the initial of non-
Chinese given name before that of the Chinese given name. For example, Johnny Chin
Kai Wai and Thomas Lee Ah Beng,

Chin, J. K. W.
Lee, T. A. B.

(f) For Indian names,

i. If the name appears as Subramaniam Periasamy and Periasamy is the surname or family,
enter as follows:

Periasamy, S.

ii. If the name appears as Subramaniam P., enter the same as follows:

Subramaniam P.

iii. If the name appears as S. Periasamy, enter the same as follows:

S. Periasamy

CITATION IN THE TEXT

1. Personal communications such as interviews, telephone conversations, e-mails, group

discussion, messages from bulletin boards (electronic or white board), letters, and memos
would not be listed in the reference list at all. Such citations would appear in the text only.
Provide the date of the personal communication as exact as possible. For example:

Increasing the role of cable companies in the industry is high on the list of the company,
Day Cable and Communications (Georgia Stainer, personal communication, March 2,
1999).
Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 27
 2. When a work has more than two authors, cite all authors the first time the reference occurs
in the text. In subsequent citations, include only the surname of the first author followed
by “et al.” (insert a period after “al”) and the year. For example,

First citation in the text:

Williams, Smith, Bradner, and Rosen (2000) found that …

Subsequent citations in the text:

According to Williams et al. (2000) …

3. For any work with no author name (such as online article, newspaper, or magazine article,
or a chapter), cite it in the text with the first two or three words from the title and the year
of publication. Use double quotation marks around the title and capitalize the first letter of
each word. For example,

… (“Buying Asian Supplies,” 1997)

4. For works with corporate authors, the names of the corporate authors are usually spelled
out each time they appear in a text citation. However, some corporate author names can
be spelled out in full when it is first cited and then abbreviated thereafter. For example,

Cited in full for all citations in the text:

… (University of Michigan, 2003)

First citation in the text:

… (National Institute of Mental Health [NIMH], 2001)

Subsequent text citation:

… (NIMH, 2001)

5. To cite a specific part of a source as a direct quotation, indicate the page number of the
source and abbreviate the word page (p.), in addition to the author’s name and year. For
example,

“……” (Cheek & Burn, 2004, p. 332)

6. To cite two or more works within the same parentheses,

i. If the works are of the same authors in the same order, arrange them by the year of
publication.

ii. If the works are of different authors, arrange them in alphabetical order and separate them
by semicolons. For example:

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 28

 … (Edeline and Wrangler, 1995, 1998)
… (Balda, 1999; Kamar, 1996; Pepper & Jones, 2000)

7. For citation of a work discussed in a secondary source, you would give the secondary
source in the reference list, and give a citation for the secondary source in the text. For
example, if McClelland’s work is cited in Coltheart’s study and you did not read the work
by McClelland, list the Coltheart’s reference in the References. In the text, use such
citation as:

McClelland’s study (as cited in Coltheart, 1993) suggests that …

Note: Refer to the official web site of APA for more information.

http://www.apastyle.org

Language Explained:

CITING means formally recognizing, within your text, the resources from which you have
obtained information.

BIBIOGRAPHY is the list of sources you have used.

REFERENCE is the detailed description of the item from which you have obtained your
information and cited in the text.

Unit Plan of UBTE 2013 Entrepreneurship – OCT 2020 29