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Web Copy Template Allure New Media

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Aman Bhardwaj
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91 views2 pages

Web Copy Template Allure New Media

Uploaded by

Aman Bhardwaj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Webpage Content Template

Pre-Writing Questions:
ƒ What is the goal of this page?
ƒ Which audience/persona is this page targeting?
ƒ Which phase of their buying cycle is this page addressing?
ƒ Based on the topic you’re covering, what are the 3 primary benefits you want to
communicate?
ƒ What keywords and phrases do you need to include for SEO?

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Page Headline / Title (should be <h1>, clear and catchy, include primary keyword/phrase
if possible)

First paragraph – What is the ONE thing you want the


reader to understand after they’ve read the copy? This
ONE thing should be captured in the first couple Image that adds visual context
sentences followed by a summarization of the benefits (add alt tag with keywords,
on the rest of the page. This paragraph should also ex: alt=”website content
template image”)
include the payoff (linked call-to-action).

Bolded Sub-Headline (Benefit #1) (should be <h2>,


summarize the first main benefit discussed in the
following paragraph, and include keyword/phrase if
possible)

[Content block] back up the main benefit with supporting point.


ƒ May use bullets to
ƒ Highlight some features or
ƒ Additional points.

Bolded Sub-Headline (Benefit #2) (should be <h2>, summarize the second main benefit
discussed in the following paragraph, and include keyword/phrase if possible)

[Content block] back up the main benefit with supporting point.


1. May use a numbered list
2. To highlight information
3. In an easy-to read, step-by-step format.

Bolded Sub-Headline (Benefit #3) (should be <h2>, summarize the third main benefit
discussed in the following paragraph, and include keyword/phrase if possible)

[Content block] back up the main benefit with supporting point.

Bolded, Linked Call-to-Action Line (provide clear direction as to where the reader should go
next)

Webpage Copy Template – © 2011, Allure New Media – http://www.allurenewmedia.com


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Post-Writing Checklist:

… Is the page content 250 to 500 words?


… Is the headline clear and catchy?
… Is this piece of content relevant to your target audience/persona? Does it address at least
one of their problems and provoke them to take the next step (call-to-action)?
… Have you used short sentences and paragraphs and broken up paragraphs with sub-
headlines?
… Have you stated your main point in the first couple sentences?
… Are you using a lot of industry jargon? (answer should be “no” here in most cases)
… Is the content conversational? Are you addressing the reader as “you”?
… Is it interesting?
… Is the piece free of typos and grammatical errors? (hint: have someone else read it)
… Is there a clear call to action?

Webpage Copy Template – © 2011, Allure New Media – http://www.allurenewmedia.com

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