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Personal Brand Assignment

Students are to complete a personal branding assignment individually over the course of one week. The assignment involves developing a personal brand through a worksheet, auditing and optimizing LinkedIn and Twitter profiles, and presenting the results in a PowerPoint. Specifically, students will define their personal brand in a worksheet, audit their LinkedIn and Twitter profiles to identify needed changes, optimize those profiles based on guidelines, and create a PowerPoint presentation displaying their personal brand worksheet, current and optimized social profiles, and changes made.

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Abdullah Ather
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818 views2 pages

Personal Brand Assignment

Students are to complete a personal branding assignment individually over the course of one week. The assignment involves developing a personal brand through a worksheet, auditing and optimizing LinkedIn and Twitter profiles, and presenting the results in a PowerPoint. Specifically, students will define their personal brand in a worksheet, audit their LinkedIn and Twitter profiles to identify needed changes, optimize those profiles based on guidelines, and create a PowerPoint presentation displaying their personal brand worksheet, current and optimized social profiles, and changes made.

Uploaded by

Abdullah Ather
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Personal Brand Assignment

Students should complete this assignment individually.

Estimated completion time: 1 week


Submission deadline: Will be announced in class

Personal Brand Assignment Instructions

If you are interested in the field of social media marketing, it is important that you establish and
maintain your own social media presence as an extension of your personal brand. Your personal brand is
a marketing strategy focused on the most important product: YOU! It’s your reputation and the
combination of your personal attributes that differentiate you from your peers.

During this assignment, you will spend time figuring out who you really are and what you want in life by
working on your personal branding worksheet. This worksheet has been slightly adapted from the
original version by Meg Guiseppi, personal branding expert and founder and CEO of Executive Career
Brand (Guiseppi, 2017).

Defining your personal brand is an important step in your career as a student and a potential employee.
A series of actions are required to develop your personal brand. You will start with a personal branding
worksheet, followed by an audit and optimization of your LinkedIn and Twitter profiles. The final
product will be a three-part PowerPoint presentation including:
Part 1 Part 2 Part 3

Personal branding worksheet LinkedIn profile audit and Twitter profile audit and
(provided in the class) optimization optimization

Instructions:

Part 1: Personal Brand Worksheet


1. Complete the nine steps of the personal brand worksheet discussed in Chapter 2.
2. Create a PowerPoint presentation with one slide representing each step found in the worksheet.
The PowerPoint presentation should include written answers for the questions below as well as
visuals to represent your personal brand.

Part 2: LinkedIn Profile Audit & Optimization


1. Conduct an audit of your LinkedIn profile.
2. Create two slides in your PowerPoint presentation.
a. The first slide will include screenshots of your current LinkedIn profile. Next to the
screenshots, include written descriptions (with callouts if desired) of the updates that
need to be made to your LinkedIn profile in order to optimize it properly.
*If you do not have a LinkedIn account, please note that you will be required to
create one in the next step.
b. Create a new account or optimize your existing LinkedIn account using the steps listed in
the lecture slide. In a second PowerPoint slide, include screenshots and a link to your
newly created or optimized profile. Include a written description of the changes made to
your profile.

Part 3: Twitter Profile Audit & Optimization


1. Conduct an audit of your Twitter profile.
2. Create two more slides in your PowerPoint presentation.
a. The third slide will include screenshots of your current Twitter profile. Next to the
screenshots, include written descriptions (with callouts if desired) of the updates that
need to be made to your Twitter profile in order to optimize it properly.
*If you do not have a Twitter account, please note that you will be required to
create one in the next step. If you have an old or inactive personal Twitter account,
you may also want to consider creating a new Twitter account just for professional
purposes.
b. Create a new account or optimize your existing Twitter account by following the steps
listed in the lecture slides. In a second PowerPoint slide, include screenshots and a link
to your newly created or optimized profile. Include a written description of the changes
made to your profile.

Part 4: Upload PowerPoint Presentation


Upload the PowerPoint presentation to the assignments on the LMS submission tab.

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