SEO LIVE
COURSE
Isko Laga Dala to LIVE Jhingalala
SEO Intro
Keyword Analysis
Content Coverage
- Google
- Google Trend
- Quora
- Uber Suggest
1
SEO Myths
Common SEO Misconceptions
- Website Content is Everything
- Good hosting and Page speed does not matter (slow speed lowers rank)
- Focus on Desktop experience only
- Backlinks do not matter (link building is dead)
- Higher keyword density helps you in high ranking
- Google ads increase in ORGANIC search listings
- More pages helps in high ranking (Prefer quality over quantity)
Keyword Analysis
- What is Keyword?
- Why is keyword research important? (understand search intend)
- Short-tail VS long-tail keywords (long-tail keywords are way more
targeted and specific). Short term keywords are highly competitive
Keywords Tools (Keyword Surfer + Uber Suggest)
- Find keywords
- Determine keyword difficulty
- Exploring additional keywords to target
- Know your competitor (keywords they rank for)
- More pages help in the high ranking (Prefer quality over quantity)
How to select
Niche?
- Micro VS Macro Niche
- Does Passion work?
- Google Trend
- Buzz Sumo
- Uber Suggest
Content Coverage
- What value does your content provide?
- Install Grammarly (no spelling error, no grammatical mistake, good
formatting) - Content has to be above PAR.
2
- Competitor website for content ideas(You can get tons of ideas from
competition websites, also BuzzSumo is another great resource)
- Questions type content ideas (SEMRUSH + Uber)
- Fresh content is what Google looks for over old content
- The length of the content should be better than your competitor content
coverage
Content Coverage
- Use AI based Article Generator website (https://articlegenerator.org/)
- Spin your article (https://free-article-spinner.com/)
- Proof read and make sure everything looks fine. Focused keywords are
included in the article.
OnPage SEO
How to format a Good content?
- Use of Headings *H2, H3, etc*. H1 is TITLE (never repeat)
- Alt Tags
- Images
- Videos
- Inbound links
- Outbound links
- Ask questions at the end
OnPage SEO
3 Assets for best OnPage SEO
- Website 1 - URL
- SSL 2 - Page Title
- TEXT should be readible 3 - SEO Title
OnPage SEO
URL
- Not more than 50 characters
- Short URLs perform well
- Do not repeat keywords
- Avoid lengthy URL (no keyword stuffing)
- Put the keyword in the URL (most popular and keep it simple)
- Don't use DATES in URL (BeingGuru has this mistake). News sites tend to
do better with dates, not blogs
beingguru.com/10/2021/how to win freelance projects
OnPage SEO
Page Title Tag
- Do not repeat exact URL keywords
- make look naturally, do not look SPAMY.
- Do not repeat words
- Different than SEO tag (slightly)
OnPage SEO
SEO Title Tag
- Do not repeat exact URL keywords
- Avoid naturally, do not look SPAMY.
- Do not repeat words
- Keep under 60 characters in length
- Plugin name is AIOSEO or Yoast
OnPage SEO
On Page SEO
- Put keyword on front and modifier to follow (In Title)
- Use attractive headline (put in keyword there) - Experiment. *Use
Numbers + Negative words such as "Wait, No, Stop"
- Headlines should not be more than 6 words. Max 8...That's it.
- Different than SEO tag (slightly)
- Internet Links + Outbound links
OnPage SEO
On Page SEO / Images on Website
- Use ALT Tags
- Description helps relevancy
- Google can not See an image. It
can only READ (Also for blind
people)
OnPage SEO
- install analytics
- install search console
- audit your website
OnPage SEO
Off-Page SEO
- Backlinks (dofollow VS nofollow (backlinko))
- Social media sharing
- Relevant Blog commenting/forum commenting
- Push notification
- Email optin-signup
- Reverse Image search
Off-Page SEO
Schema/Structured Data Markup
Off-Page SEO
Schema/Structured Data Markup
Google "google structured data markup helper"
Off-Page SEO
Backlinks
- Check bad backlinks
- Check lost backlinks
- Hunter.io
- Disavow (to remove bad links)
