Outsourcing in India: Practical Approaches To Intellectual Property Issues From The Indian Company Perspective

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2006] 65

THE INDIAN JOURNAL OF LAW AND TECHNOLOGY


Volume 2, 2006

OUTSOURCING IN INDIA: PRACTICAL


APPROACHES TO INTELLECTUAL PROPERTY
ISSUES FROM THE INDIAN COMPANY
PERSPECTIVE

Wilburn L. Chesser* & Steven A. Cohen**

ABSTRACT

International outsourcing transactions by their very nature require some


understanding of the laws in multiple jurisdictions on a variety of subjects, including
contract law and intellectual property rights law. Such an understanding becomes
especially difficult if the systems of law are very different from each other, but it is
required nonetheless to ensure that both parties are fully aware of the best ways to
avoid liability and maximise their own benefits from the transactions. This article
takes the familiar example of US companies outsourcing to India and discusses what
the Indian company should be aware of in the context of the intellectual property
issues involved, as well as the tactics it can use to maximise the market.

TABLE OF CONTENTS

I. INTRODUCTION AND OVERVIEW ............................................ 66


II. BACKGROUND ON INTELLECTUAL PROPERTY AND
CONTRACTS .............................................................................. 68
A. Types of Intellectual Property typically at Issue and Other
Considerations ........................................................................... 68
B. The Basics of IP Enforcement: The US Model ......................... 70
C. The Basics of IP Ownership and the Importance of the Contract
Terms ........................................................................................ 73
*
Partner, Arent Fox LLP, Washington D.C.; B.A. ’86, University of Pennsylvania; J.D. ’93,
University of Maryland School of Law.
**
Partner, Arent Fox LLP, Washington D.C.; B.A. (Hons.) ’92, Johns Hopkins University; J.D.
’95, New York University School of Law.
66 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

III. EVALUATING THE IP PROTECTION OF THE CUSTOMER ......... 79


A. Determining and Limiting the IP Rights of the Customer ....... 79
B. Practical Tools for IP Aspects of the Evaluation ..................... 80
IV. PRACTICAL APPROACHES TO MAXIMISING AN OUTSOURCED
COMPANY MARKET .................................................................. 83
A. Understanding and Leveraging Potential IP that the Outsourced
Company Retains ....................................................................... 83
B. The Protection of IP ............................................................... 84
V. CONCLUSION ............................................................................ 86

I. INTRODUCTION AND OVERVIEW

Outsourcing has become common in India, and this phenomenon has resulted
in overprotection in some countries such as the United States in the form of perceived
concerns about intellectual property issues, among other things. The response of the
companies outsourcing the development or manufacture of their products to India
(the customers) has in many cases included an attempt to control as fully as possible
all of the IP involved in the outsourced activity and to shift liability to the company
performing the outsourcing service or manufacturing the outsourced good – often a
company based in India. This response is often primarily the result of a customer’s
familiarity and comfort with, or fears regarding, the intellectual property laws of its
home country. This article is intended to provide Indian companies with insight into
the types of IP issues at stake in outsourcing and the typical negotiating positions
that a customer based in the United States is likely to take with respect to such issues,
based on US laws and customs, and to provide practical advice and a decision-making
roadmap to Indian companies for responding to a customer’s positions. Through
familiarity with the laws and customs of its customers’ home countries, Indian
companies will be better equipped to increase their business without alienating
customers, while minimising or at least fully understanding and assessing liability
risks involved within and outside the contractual relationship between the parties.
(Although this article has been written primarily with a focus on issues specific to
United States companies as customers, many aspects of the article are equally
applicable to outsourcing companies located in countries other than the United States.)

In general, for the Indian company to maximise and protect the value of its own
IP, to restrict the ability of the customer to claim rights in what is often properly the
2006] WILBURN L. CHESSER & STEVEN A. COHEN 67

Indian company’s IP, and to make best use of appropriate limits on the customer’s
IP, the Indian company should fully understand and systematically evaluate
limitations on IP, risk-shifting and other competitive restrictions in its contracts with
customers, and negotiate or limit those provisions prior to entering into the contracts
to the extent necessary and possible. The Indian company should have a good
understanding, at the time of entering into the contract, of the limits of the customer’s
IP, what steps the Indian company can take to enhance its IP, and where, throughout
the world, the Indian company can take advantage of limits on the IP that it is to
protect as well as the limits on the customer’s IP.

One can measure the importance to an Indian company of obtaining this


information with reference to the Indian company’s business intentions. At one
extreme, if, for the life of the Indian company, it is likely to have only one customer
for the type of good or service which the Indian company will provide, then the Indian
company’s concerns about IP are likely to be minimal, other than liability concerns
for the manufacturing or service activities, if any. At another extreme is an Indian
company that performs services or manufactures products for many customers
(possibly for competing products for those customers) and/or sells products or
performs services on its own behalf, possibly in the countries where its customers are
located, as well as possibly in India and other countries.

We shall begin with some basics about IP rights typically at issue, including the
limits on such rights and the importance of a full understanding of how ownership
and enforcement of such rights may or may not be established and asserted through
contracts, especially depending on the law of the country involved.1 We will then
discuss the evaluation of IP for the Indian company and finally suggest practical
approaches to maximising the Indian company’s use of such information in the context
of a worldwide market.

1
In this article, as an example, we focus primarily on United States law as it applies to such
rights and ownership, and provide some basic information on how this law may vary in
other countries, especially where the particular technology involved may affect IP protection.
The ability of a customer in the United States to dictate the application of United States law
to IP rights is limited by the doctrines of “nationality” or “territoriality” and “[d]efining
intellectual property rights, and protecting them, is largely within the control of the
jurisdiction in which the rights are asserted and the infringement occurs.” Douglas E. Phillips,
Selected Legal Issues in International Software Outsourcing, LICENSING J., Sept. 2002, at
http://www.accessmylibrary.com/coms2/summary_0286-26095701_ITM. Nonetheless,
in situations where laws conflict or the location for which IP law applies is unclear
68 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

II. BACKGROUND ON INTELLECTUAL PROPERTY AND


CONTRACTS

A. Types of Intellectual Property Typically at Issue and Other


Considerations

When outsourced manufacturing or services are to be performed, savvy customers


will try to secure any IP rights involved, both for the product requested for manufacture
or service to be performed, and for any new features or variations developed by the
Indian company, and associated IP rights.

1. Utility Patents
The most common type of intellectual property involved in most products is a
“utility” patent, whose purpose is to protect the functional aspects of a technology,
such as the components and composition of the device, manufacturing techniques,
and software processes.2

2. Utility Models
In some countries, additional or alternative protection of manufacturing designs
may be made using a type of IP often called “utility models” or “utility designs”. Utility
models and designs generally provide weaker protection than utility patents, but are
generally more easily and inexpensively obtained.3

3. Design Patents
Another type of patent protection that is less expensive, and often less useful, is
the design patent. A design patent does not protect any functional aspect of a device,
but only its “ornamental appearance”.4 Thus, for example, the unique shape or unique
ornamental features of a syringe, as long as they are unrelated to its functionality,
may be protected by a design patent.

One drawback from the point of view of the holder of the design patent is its
limited scope of protection, not only in terms of lack of protection for the functionality

(e.g., a jointly developed invention with inventors for two or more companies in two or
more countries), the parties may be able to enter into binding contractual provisions, such
as mandatory assignment of rights or use limitations, effectively providing the definition
and protection of IP rights for which the parties bargain.
2
35 USC. § 101.
3
Uma Suthersanen, A Brief Tour of “Utility Model” Law, 20 EUR. INTELL. PROP. REV. 44, 45
(1998).
4
35 USC. §§ 171–173.
2006] WILBURN L. CHESSER & STEVEN A. COHEN 69

of the device, but also in terms of the potential difference between the patented
description and any potentially infringing product. As a result, in most cases, if utility
patent protection is available, design patent protection is used only as a supplement.
The most common use for design patents is when others are likely to copy the protected
product identically (e.g., from a mould exactly or nearly exactly replicating the
product), including the ornamental feature protected. Design protection may
sometimes be sought as an aspect of protection of a “look” of a product or product
line associated with a company, similar to a trademark. However, even relatively minor
changes in the “look” of a product will generally eliminate significant concerns about
infringement of a design patent.5

4. Trademarks and Branding


Another type of IP protection that is useful for many products is trademark (and
service mark) protection. Trademarks and service marks can cover names, slogans,
and logos, and, occasionally, other unique features associated with products and
services. Trademarks and service marks only provide protection for unauthorised or
confusingly similar use of the marks themselves, not the underlying products or
services. Unlike patents, some trademark or service mark protection can arise even
without obtaining registration, although a registered trademark is almost always of
more value.6

Like trademark protection, a particular look or style of a product or service may


also be protectable in some countries, such as the United States, using “trade dress”
protection. Trade dress can be registered at the United States Patent and Trademark
Office, similarly to trademarks and service marks. Generally, trade dress protection
is much less defined than trademark protection and more limited in its usefulness
against an accused infringer. As with trademarks and service marks, trade dress
infringement can be avoided by avoiding the use of identical or confusingly similar
looks for products or services.

5. Copyrights
Yet another type of IP protection potentially useful to some customers and Indian
companies, especially those engaged in producing or otherwise using software in their

5
ROGER E. SCHECHTER & JOHN R. THOMAS, INTELLECTUAL PROPERTY: THE LAW OF COPYRIGHT, PATENT
AND TRADEMARK 310–311 (2003).
6
Lanham Trademark Act, 15 USC. §§ 1051–1127. The Act guarantees the registrant trademark
rights in all parts of the United States, allows the registrant to use the ® symbol, allows the
registrant to invoke the assistance of the US Customs service to prevent import of infringing
imports from entering the country and registration provides constructive notice to other
parties of the registrant’s claim of ownership and the registration can be used in litigation as
prima facie evidence of the registrant’s ownership of the trademark.
70 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

products, is copyright protection.7 Copyrights protect against the unauthorised


reproduction of “works”, such as documents and software code. Copyright protection,
however, does not prevent the use of documents or software that is functionally similar
or identical to the copyright protected work, so long as copying from the original or
development of a “derivative work” has not occurred; for example, having a
programmer produce software code to perform a function, without that programmer
copying or otherwise having access to code that has already been developed but is to
be replaced, would not give rise to copyright infringement, even if the programmer
produces identical code to the code to be replaced. The deliberate development of
such similar functioning code while avoiding copyright infringement is often referred
to as using a “clean room” technique. Copyrights are not required to be registered in
the United States; however, in most cases registration is a prerequisite to filing a
lawsuit for infringement.8

6. Trade Secrets
One other type of IP protection of potentially limited use to some outsourcing
and Indian companies is “trade secret” protection.9 Trade secrets include products
and information, such as processes, formulae, or other expertise, that are carefully
protected by confidentiality agreements and other strongly enforced limitations on
disclosure. Because trade secrets may be destroyed by public disclosure, they are
among the weakest of protections. In many cases where use of trade secrets is involved,
this information may only be disclosed if strong contractual limitations are in place.
Of course, the presence of trade secrets in a contractual relationship does not normally
prevent the Indian company from developing and using its own trade secrets relating
to the product to be manufactured or service to be performed (e.g., in the absence of
contractual limitations).

B. The Basics of IP Enforcement: The US Model

Even if the customer has strong IP ownership and other controls and limitations
on the IP covering the product or service, such provisions may be virtually useless to
the customer if they cannot be enforced. For example, some software is not patentable
in India.10 Even if a product or service is protectable, the customer may not choose to
spend the money to obtain sufficient rights in India, or may be unwilling to spend the
time and money to protect rights obtained in India. If the Indian company may not

7
Copyright Act, 17 USC. §§ 101–810.
8
17 USC. § 411.
9
Uniform Trade Secrets Act, 14 U.L.A. 438. The federal law on trade secrets is contained in
the Economic Espionage Act, 18 USC. §§ 1831–1839.
10
PATENTS ACT, section 3(k) (India),
2006] WILBURN L. CHESSER & STEVEN A. COHEN 71

easily determine whether the customer has rights or that the customer is willing to
assert these rights, the Indian company’s decision on production outside the contract
with the customer will involve assessment of risk, which will likely include
consideration of the customer’s size and assertion history, the technical specifics of
the product to be manufactured, in relation to any IP rights protected (and the
countries in which such rights are protected), and assessment of the customer’s risk
tolerance.

In the United States, a company’s IP rights and various terms, including any
other rights of the parties arising under contracts, may usually be enforced in either
state or federal court, depending on the nature of the IP involved. In addition, for
some IP issues relating to products manufactured outside the United States and
imported into the United States, rights may be enforced through the International
Trade Commission (ITC). Understanding the complexities of enforcement of IP rights
in the United States can often be important to a proper assessment of risks for an
Indian company seeking to produce products outside the scope of the contract, for
which the customer may nevertheless attempt to assert IP rights. In many cases, the
nature of the United States court involved, as a practical matter, may severely hamper
the customer’s ability to enforce IP rights and/or contract terms.

IP and contractual issues relating to IP are tried at the federal or state court
level, depending on the issue, and in some cases, the location or nature of the parties.
The federal courts and the ITC provide exclusive jurisdiction for matters relating to
patent infringement. However, contractual issues relating to patents and patent
applications, such as ownership issues, are typically tried in state court or in federal
courts applying state law.11

In federal court, patent cases typically involve assertions of infringement or non-


infringement/invalidity by the parties. Damages may be obtained by the patent holder,
if successful, and injunctive relief and declaratory judgments are also common
remedies. If infringement is found, damages can be measured for the infringement
being either “wilful” or not “wilful.” One of the most common defences to an assertion
of wilful infringement is that the defendant obtained a non-infringement or invalidity
opinion from competent counsel. If the infringement is found to have been wilfully
committed, triple damages may be obtained, as opposed to actual damages if the
infringement is not found to have been wilful. Damages can be measured in many
ways, but commonly can include either a reasonable royalty or lost profits. If a patent
holder successfully proves infringement, the patent holder can often obtain injunctive

11
Peter L. Brewer, Who Owns the Invention?: Addressing Ownership Claims of Employees
and Contractors, 42 TENN. B.J. 22, 24 (2006).
72 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

relief in the form of an injunction to prohibit the infringer from selling the product
or performing the service or process that is covered by the patent. An accused infringer
will typically seek, and be granted if the accused infringer wins, a declaratory judgment
that the patent is either invalid or not infringed.12

In the ITC, a patent holder can bring suit against any accused infringer that is
manufacturing or having manufactured a product outside of the United States for
importation into the United States. No damages may be obtained in the ITC. Instead,
the patent-holder, if successful, can obtain an order from the ITC instructing the
United States Customs Service to prevent the infringing products from being imported
into the United States. The products are then seized upon entry into the United States
and returned to their country of origin.13

Trademarks can be based on common law, state statute, or the Federal Lanham
Act.14 Actions involving trademark infringement under the Lanham Act may be
brought in either federal or state court. However, the majority of trademark actions
arising under the Lanham Act take place in federal court. While federal registration
is not a prerequisite for trademark rights, registration confers key benefits and rights.
A federal trademark registrant may bring an action for trademark infringement under
the Lanham Act in federal court, while a common-law trademark owner may bring a
similar action under the Federal Lanham Act for unfair competition and false
designation of origin. Individual states also provide statutory and/or common law
grounds for trademark and unfair competition claims.15

In general, if a trademark has been infringed, a trademark owner may sue to


recover: (1) actual damages, including lost profits; (2) the defendant’s profits; and
(3) attorneys’ fees and costs. Damages may be tripled upon a showing of bad faith.16
Nevertheless, most plaintiffs are generally awarded an injunction against future acts
of infringement of their trademark.

Copyright cases must be filed in federal court, as federal courts have exclusive
jurisdiction over actions arising under the Copyright Act. In general, a copyright owner
may sue to recover: (1) actual damages and any additional profits of the infringer; or
(2) statutory damages. In the case of wilful infringement, statutory damages may be
awarded up to US$150,000 per act of infringement. However, it is important to keep

12
35 USC. §§ 283–284.
13
19 USC. § 1337.
14
Lanham Trademark Act, 15 USC. §§ 1051–1126.
15
SCHECHTER & THOMAS, supra note 5, at 550.
16
15 USC § 1117.
2006] WILBURN L. CHESSER & STEVEN A. COHEN 73

in mind that the copyright owner’s copyright must be federally registered before any
infringement occurs in order to recover attorneys’ fees and statutory damages from
the infringer. For owners of unregistered copyrights, statutory damages and attorneys’
fees are not available.17

C. The Basics of IP Ownership and the Importance of the


Contract Terms

IP ownership issues are important to any outsourcing transaction, since they


relate to contracts, which are the primary mechanisms by which outsourcing is
accomplished. Of key importance with regard to IP ownership in the outsourcing
context is understanding how IP may be transferred and the effect of particular
language within the contract that is used (or not used) in attempting to transfer
ownership.

1. Company-to-Company and Individual-to-Company Assignment


Obligations
In the United States, as a general rule, most IP that is created is presumed to be
owned by the individual who created the IP, i.e., a person, and not a company or
other non-human entity.18 Often the IP created by an individual is subject to an existing
contractual right or other legal right of an entity (such as a customer or employer),
and title is transferred to such entity (often immediately) either by terms of the
applicable contract or operation of law. Depending on the specific IP involved and
the circumstances of the relationship among the parties, presumptions as to ownership
can vary.

For example, with regard to patent rights under United States law, an individual
at a company who conceives of a new invention, absent any other obligations, would
be the rightful owner of that invention.19 For the company to obtain these rights, a
written agreement, such as an employment agreement or an intellectual property
agreement must be in place between the company and the inventor, or the company
must obtain a later assignment in writing from the individual to the company. An
exception to this written assignment requirement applies to individuals who are
explicitly “hired to invent” and to those who are officers of the company, thereby
being under a fiduciary duty to assign such rights to the company. In the absence of
such written agreement or later assignment by the individual to the company, the
company will gain only a “shop right” to use the technology for the company’s internal
purposes.20

17
17 USC. § 412.
18
Brewer, supra note 11, at 23.
19
See RONALD B. HILDRETH, PATENT LAW: A PRACTITIONER’S GUIDE 8-9 (1988).
20
Id. at 10–11.
74 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

Similarly, assuming United States law applies, when a customer engages an Indian
company to perform work on behalf of the customer, individuals at the Indian
company are the owners of the technology they develop, absent their assignment to
either the Indian company (e.g., through their written employment agreement with
the Indian company) or to the customer, if required by contract or other obligation
(e.g., the Indian company’s employment agreement requires assignment to any entity
designated by the Indian company). The assignment obligation can likewise be
extended further, such as to consultants and contractors of the Indian company.21

In each case, for the customer to ensure that it has all the rights it needs, a chain
of assignment obligations must extend by written contract terms, assigning all rights
in advance and requiring each employed individual to make assignments and each
company to make corresponding assignments so that the customer is ultimately the
exclusive owner of all rights. To accomplish this properly, the customer’s contract
with the Indian company may include obligations on the Indian company to ensure
that each individual and contractor or other party working on behalf of the Indian
company is under an obligation and has correctly assigned rights to the Indian
company or will be otherwise obligated to assign the rights directly to the customer.
If the customer has failed to ensure this assignment chain, or, in some cases, if the
proper assignment language is not used, the customer may be unable to obtain the
patent rights under the contract.22

Under United States law, other types of IP besides patents are also owned by the
individual creator of the work, absent obligation to assign these rights or an
employment or special contractual relationship under which a contracting or
commissioning party is considered the author of the work. For example, under
copyright law, a copyrightable work is automatically owned by its author. Works by
an employee of a company created within the scope of the employee’s duties are
considered to be authored by the employer, and thus are owned by the employer
upon creation, unless the parties agree otherwise in a signed instrument. 23
Copyrightable works created by a non-employee, such as a contractor, are not
automatically considered owned and authored by a contracting or commissioning
party, unless the following three conditions are met: (i) the work falls within any of

21
See Jerry C. Liu, Overview of Patent Ownership Considerations in Joint Technology
Development, SYRACUSE SCI. & TECH. L. REP. 1, 4, 7 (2005). Of course, under Indian law, such
assignment terms may be superfluous. See PATENTS ACT, section 3(k) (India).
22
See HILDRETH, supra note 19.
23
17 USC. §§ 101, 201.
2006] WILBURN L. CHESSER & STEVEN A. COHEN 75

nine specific categories,24 (ii) the work was specifically “commissioned” or “specially
ordered” (i.e., the creator was paid to specifically create the work), and (iii) there is
written instrument signed by the creator prior to the works creation that specifically
indicates that the works created under the contract are “works made for hire”.25 Absent
the satisfaction of these three conditions, the creator of the work is considered its
author, and to transfer ownership to the party for whom the work was prepared, the
creator must execute a written document of conveyance.26

2. Ownership of Developments and Limits on the Definition of


Developments
Particular issues that are often of importance for ownership and limits on the
customer’s options include whether and how the contract defines the IP that is owned
or to be owned and how the contract addresses the issue of ownership of
“developments”, “improvements” and other “related” IP that arises and to which the
contract is applicable. As with the actual language of the assignment terms discussed
above, a careful analysis of the words actually used in the contract is key.

For example, in many cases, the customer may not contemplate that intellectual
property will be developed by the manufacturer, and therefore will fail to address
these issues. Similarly, the contract may simply specify that listed patents and other
IP are owned by the customer, and any IP that is developed under the contract would
therefore be owned by the company at which the individuals are located who conceive
of these developments. Further, even if this second type of provision is included, the
product produced may differ, if only subtly, from the original product, due to
production requirements or cost issues, for example, and these differences may be

24
The following types of works may fall under the “work for hire” doctrine and may be
considered authored by a commissioning party if other conditions are met:
a work specially ordered or commissioned for use as a contribution to a collective work,
as a part of a motion picture or other audiovisual work, as a translation, as a supplementary
work, as a compilation, as an instructional text, as a test, as answer material for a test, or
as an atlas, if the parties expressly agree in a written instrument signed by them that the
work shall be considered a work made for hire. For the purpose of the foregoing sentence,
a ‘supplementary work’ is a work prepared for publication as a secondary adjunct to a
work by another author for the purpose of introducing, concluding, illustrating, explaining,
revising, commenting upon, or assisting in the use of the other work, such as forewords,
afterwords, pictorial illustrations, maps, charts, tables, editorial notes, musical
arrangements, answer material for tests, bibliographies, appendixes, and indexes, and an
‘instructional text’ is a literary, pictorial, or graphic work prepared for publication and
with the purpose of use in systematic instructional activities. 17 USC. § 101.
25
Id.
26
17 USC. § 204.
76 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

patentable or constitute trade secrets or other IP that may become the property of
the Indian company. It is also possible that production techniques may develop that
are patentable and not envisioned by the customer. Finally, the customer may
intentionally use the Indian company to develop the technology, either from the
beginning of product development or based on an initial concept or prototype provided
by the customer.

Sometimes the contract will specify that the patents and other IP, as well as
“improvements” to these patents and IP are owned by the customer. However, if a
patent only covers a product produced by the Indian company for the customer, this
language may not cover any manufacturing process technology developed by the
Indian company. Also, if the Indian company develops a similar product that is simply
different from the customer’s product and not covered by the customer’s patents,
such a product may not constitute an “improvement” to which the customer is
entitled.27

Broader language that the customer includes may assert ownership of “any IP
relating to” the products produced or services performed under the contract, or of
“any IP developed” by the Indian company during the course of performance of the
contract (note that this last term type may obligate assignment of technology
completely unrelated to the products or services that are the subject of the contract).
The interpretation of such language can vary significantly in the United States,
depending on the jurisdiction involved (e.g., the contract will be interpreted under
the state law of the particular state that is found by a court to be applicable for making
such interpretation).

3. Other Contract Issues


The contract presented by the customer may also include a number of other terms
that directly or indirectly affect IP rights of the Indian company. In many cases, these
terms are designed to assist the customer as favourably as possible in collecting
damages or obtaining injunctive relief in the event of a perceived breach of the contract.

For example, the contract may specify that it was written and should be
interpreted in the English language, as governed by the laws of the country in which
the customer is located, such as the United States. The provisions may also require
use of arbitration with regard to any disputes under the contract, which is often
perceived as more reliable than depending on courts outside the customer’s country.
To aid in enforcement, the Indian company may also be required to expressly submit

27
However, the Indian company is cautioned in these cases to look to other terms of the contract
that could apply. For example, “non-compete” terms may prevent the Indian company from
selling or producing products that compete with the customer’s products.
2006] WILBURN L. CHESSER & STEVEN A. COHEN 77

and consent to the jurisdiction of the courts of the customer with regard to actions
for which injunctive relief or enforcement of an arbitrator’s decision is sought.

Generally, a contract for the purchase of goods28 between parties of different


nations will be governed by the United Nations Convention on Contracts for the
International Sale of Goods29 (CISG), unless the contract specifies that it will be
governed by other code, such as the Uniform Commercial Code (UCC) of a particular
state in the United States. Of particular interest regarding IP, though specific
representations and warranties concerning non-infringement may be expressly stated
in the contract, the UCC and CISG both provide for warranties that goods sold will
not infringe IP rights of third parties. In some cases, the applicable non-infringement
warranty provided by the UCC (§ 2-312) may not apply to the Indian company, as the
provision only applies to “merchants regularly dealing in goods of the kind”. Article
42 of the CISG, which also provides the purchaser with a warranty of non-
infringement, does not place a similar limit on the type of seller to whom the warranty
implies. However, the UCC is generally considered to be more favourable to buyers
than the CISG in terms of providing for damages and other remedies.30 Thus, a range
of risks and circumstances may be involved, depending on whether the customer
asserts that the contract will be governed by the CISG or the UCC.

In addition to representations, warranties, and indemnities expressed in the


contract with the customer, and any implied warranties provided by the CISG or UCC,
the customer may attempt to negotiate arrangements that enhance the customer’s
ability to enforce and collect against breach of such provisions. For example,
arrangements such as insurance, letters of credit and similar mechanisms may be
used. If the Indian company owns property in the United States, use of such property
as collateral to secure the Indian company’s compliance with the contract may be
sought. Similarly, if the Indian company has an affiliated entity located in the United
States, a guarantee from such affiliate may be required. Additionally, if the customer
obtains a right to offset any payment owed to the customer, the credit terms of the
purchase of the device being manufactured or service being performed under the
contract may include some protection against breach by the Indian company. Finally,

28
The definition of ‘goods’ under both the CISG and UCC does not include the development of
software (which is considered a service), but may include the sale of packaged software
products. Joseph Lookofsky, Digesting CISG Case Law: How Much Regard Should We Have?,
8 VINDOBONA J. INT’L COM. L. & ARB. 171, 188 (2004).
29
United Nations Convention on Contracts for the International Sale of Goods, Apr. 11, 1980,
1489 U.N.T.S. 3.
30
See Avery W. Katz, Remedies for Breach of Contract under the CISG, 25 INT’L REV. L. &
ECON. 378, 388–389 (2005).
78 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

regardless of contractual arrangements and statutory provisions, the customer may


insist on cooperation by the Indian company with regard to performing due diligence
on the risk of breach.

4. Other Issues Potentially Affecting Contract Terms and Negotiation


Strategy
Obviously, commercial circumstances may greatly affect the Indian company’s
ability to negotiate such contract terms as described above. For example, one practical
issue is simply the size and bargaining power of the customer. Larger size and market
share can allow the customer to leverage its agreements to its great advantage. Also,
the more the Indian company desires the working relationship, in general, the more
the customer can require indemnification, warrantees, and other concessions
favourable to the customer. In addition, size and market share often dictate the number
and quality of competing Indian companies bidding for the contract, thereby often
providing additional leverage for IP and other control by the customer through
potential competition among the Indian companies.

As a practical matter, despite all of the contractual requirements a customer may


obtain with the Indian company, these requirements may be useless to the customer
in many situations. For example, if the Indian company is small, in the event that the
customer asserts contract provisions, the Indian company may simply default, close
up shop, and reopen as a new company. Outsourcing companies may also find it
difficult to enforce the contract in India. As a result, the new “rebadged” Indian
company may then proceed to (or continue to) manufacture the customer’s products
for other buyers. In this situation, the customer’s only fallback position may then be
to assert IP rights. However, if the customer has not obtained sufficient rights in
India or other countries to which the product may be sold and/or enforce or has
difficulty enforcing these rights in India or other countries in which the product is to
be sold and/or manufactured, there may be little risk to the Indian company. The
Indian company in this situation should consider, however, that it may have difficulties
selling in the customer’s country (e.g., the United States) and any other countries
where IP rights have been sufficiently protected and may be enforced as a practical
matter by the customer.

As briefly alluded to above, another issue potentially affecting IP ownership and


liability between the parties is the nature and degree that the customer directs
manufacture or performance of services. While a customer may attempt to shift
liability (including attorneys fees) through contract provisions, if the customer dictates
and approves the specifics of manufacture or performance of services, particularly if
the customer has knowledge of (or more specific intent with regard to) patents, the
customer may still find itself subject to significant liability concerns and legal costs,
2006] WILBURN L. CHESSER & STEVEN A. COHEN 79

rather than, or in addition to, the Indian company. To address some of these issues,
one option that some customers will select is the use of middlemen or consultants to
direct manufacture, which potentially adds a layer of liability insulation between the
customer and the Indian company. As discussed above, one aspect of such a
relationship is the addition of yet another link in the chain of shifting liability and
assignment obligations that must be completed for the customer to obtain rights and
for liability to be transferred from the customer.

III. EVALUATING THE IP PROTECTION OF THE


CUSTOMER

A. Determining and Limiting the IP Rights of the Customer

As discussed above, one decision point for IP rights determination occurs at the
time of contract negotiation between the Indian company and the outsourcing
manufacturer. The IP issues must be evaluated based on the specific terms used in
the contract, considering the relative importance of the need to perform the work,
the relationship involved (e.g., whether it is part of an important, long-term
relationship), and the specifics of the IP involved (e.g., whether patents have been
obtained by the customer and whether any new technology is likely to be developed
by the Indian company). The Indian company may also need to consider the terms
and its negotiation position in the context of any long-term strategy being developed.
For example, if the Indian company plans to produce competing products and will
conduct research and development simultaneously with performing contract
obligations, surrender of all developed IP to the customer may be unwise.

Of course, as a practical matter, the Indian company may be in a “take it or leave


it” situation, in which the customer asserts it will not accept any contract modifications.
In this case, the Indian company should first evaluate the contract terms, but also
consider putting forth persuasive arguments, despite the asserted position of the
customer. For example, in the United States, many software consultants successfully
limit IP ownership for a contracting party by arguing that they cannot surrender rights
that are necessary for them to consult for other parties. This type of argument has
more potential for success for Indian companies that are more in demand and
therefore able to decline work for outsourcing companies that are unwilling to
negotiate.

Another factor to consider during negotiations is the nature of the technology


involved. For example, many types of software are not patentable in India. The
agreement by the Indian company to assign all patent rights for such technology to
the customer will not give rise to patent liability in India (and many other countries),
80 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

and the Indian company is therefore free to duplicate the functionality of such
software, so long as other rights are not infringed (e.g., copyright rights).31 On a more
sophisticated level, for some technologies, it may be possible to determine the potential
patentability of the technology or to identify existing old art technology that can be
duplicated to perform the same function.

B. Practical Tools for IP Aspects of the Evaluation

The above analysis suggests another aspect of IP that the Indian company may
wish to consider: using IP analysis tools to evaluate risks, identify options for
exploitation, and identify and protect IP.

1. Patent Searches
Most companies are familiar with the basic idea of the prior art or patentability
search. This type of search potentially provides information on the likelihood that a
patent will be grantable, based on the prior art. An Indian company may want to
conduct this type of search if the company believes it has identified a potentially
patentable technology that is not owned by the customer. The results of such searching
can also be useful as part of a larger strategy for business development. For example,
it may be discovered that a product or service of interest is patented in North America,
Europe, and Japan, but not in the remainder of Asia. Such a product or service may
thus be a candidate for sale in India or China, free of patent infringement concerns.
Of course, the product will also not be patentable for the Indian company in those
countries, so competing companies will likewise be able to sell the product in those
countries. It is important to know that such a search is not required for filing an
application in the United States, and that such searching has potential negative
consequences if the United States is a potential country for patent protection by the
Indian company. For example, one potentially negative aspect is the requirement in
the United States to provide all relevant known or discovered information to the Patent
Office. It is possible that the search may uncover prior art that the United States
Patent and Trademark Office wouldn’t have discovered on its own, thereby potentially
reducing the likelihood of obtaining a patent. On the positive side, if a patent is
obtained after this information is provided, the patent is theoretically stronger, since
the Patent Office has granted a patent even knowing this information, and a
presumption therefore exists that the granted patent is valid over this information.

Another possible negative aspect of the prior art/patentability search (as with
any type of patent search) is the discovery of a patent that would be infringed if a
product were produced that is covered by the patent. While it may at first glance

31
PATENT ACT, section 3(1)(j) (India).
2006] WILBURN L. CHESSER & STEVEN A. COHEN 81

appear to those unfamiliar with patent searching that any prior art that negatively
affects patentability would give rise to an infringement concern, this conclusion is
normally not warranted. The reason for this apparent contradiction relates to the
difference between types of searches and what patents cover: the prior art/
patentability search generally involves examining the description of the patents and
applications only, as well as any other references of interest, such as articles describing
technology; infringement analysis, however, involves examination of the claims, which
provide the formal legal scope of the patent. Claims by their nature cannot cover the
entire scope of what is included in the patent description, and what the patent actually
covers is often much less than what is described in the patent. Thus, for example,
many references that are highly important to determining patentability will not be
relevant to infringement.32

The concern nevertheless remains that a patent having claim scope that covers a
product or service to be produced by the Indian device company will be uncovered.
In this case, absent prophylactic action, it is possible that the Indian company could
become liable for increased damages for any infringement that occurs. The most
common type of prophylactic activity in the event of a patent of concern being
discovered is the preparation of a non-infringement or invalidity opinion.33

Despite all of these concerns, the prior art/patentability search should generally
be used, assuming it is warranted in the business context. For example, if conducted
early in the process, such a search can help the Indian company make decisions on
how and whether to proceed with both manufacturing and patent protection.34 In
addition, the search can help with determining the scope of claim coverage in any
patent applications filed, and, if potential patents of concern for infringement are
discovered, the company may change its product strategy or design, or seek
appropriate licenses, for example.

The above discussion lends itself readily to discussion of the second common
type of search, called a “clearance” or “freedom to market” search. This type of search,
unlike the prior art/patentability search, focuses on the claims of issued patents. The

32
The reverse can also occur. For example, a patent on a seemingly unrelated technology may
contain a very broad claim that covers the search product, while the patent itself has little or
no effect on patentability.
33
See Albert P. Halluin, Incorporation of Parts into the Whole: Avoiding Liability When
Incorporating Nanotechnology Improvements 3, NANOTECHNOLOGY L. & BUS. 25, 36 (2006).
34
Of course, if warranted in the context of a negotiation with a customer, such a search may
also be useful in assisting the Indian company with understanding its IP rights under a
contract. However, the patentability and possible infringement effects may be visited upon
either or both the Indian company and the customer.
82 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

best outcome of such a search is typically a determination that no patent of concern is


identified, and production of the product or performance of the service may proceed
with reduced concern of patent infringement. In the event that a patent of concern is
uncovered, the Indian company may wish to obtain a non-infringement (possibly
also involving a product redesign) or invalidity opinion, if possible, to reduce the
potential risk of manufacture.

Another type of search/analysis that many companies use is referred to as a


“landscaping” search or analysis. Landscaping is generally similar to both prior art/
patentability searches and clearance/freedom to market searches, but is broader in
scope than a search for a specific product. The landscaping results can be used for
patentability and clearance purposes, to provide greater information on possible claim
scope and potential areas of additional product development, and to identify
competitors in the technology area. The drawbacks of this type of search/analysis are
generally the same as those for the other searches described above.

2. Comparing Products to IP rights


Another step in the Indian company’s process may be evaluation of patents and
other IP relative to a product to be produced. For example, if a customer owns a
patent, but does not claim rights to developed or related products in its contract with
the Indian company, the Indian company may want to develop similar products or
improvements on the customer’s technology. An evaluation may be needed of the
scope of the customer’s patent and whether a potentially produced product would
infringe the patent.

The evaluation of such scope or infringement issues is generally complex and as


a general rule requires both legal and technical expertise. Under United States patent
law, infringement is measured solely as a function of comparison of the claims of the
patent to the product or service potentially covered. Many complications can arise in
this analysis, most often relating to the meaning of specific terms in the claims. In
many situations, and especially when a close call is involved as to whether infringement
is a concern, a legal opinion as to non-infringement or invalidity of the patent in
question may be appropriate.35 In the United States, such patent legal opinions are
generally expensive, yet only provide “insurance” against wilful infringement of a
patent, not complete insulation against being sued. Other options for dealing with a
patent of concern include: 1) ceasing (or cancelling plans for) manufacture; 2) licensing

35
There is also no guarantee that a court that later interprets an infringement or validity issue
regarding the patent will reach the same conclusion as the attorney rendering such an
opinion. However, even if wrong, such an opinion is normally able to support a strong
presumption that no “wilful” infringement has occurred.
2006] WILBURN L. CHESSER & STEVEN A. COHEN 83

or buying the patent; 3) “designing around” the prior art; and 4) ignoring the concern
and risking greater damages. Clearly, the particular business circumstances will greatly
influence which of these options is most practicable.

Of these other options, one that may often be of interest to an Indian company is
designing around a patent. The idea of designing around is to evaluate the claims of
the patent and to produce a product that deliberately does not meet the requirements
of the patent. The degree of “how different” the product is from the claims in the
patent can often be varied to a level of comfort for the company. However, in many
cases, the design around product is still close enough to the patent to warrant obtaining
an opinion, so as to minimise the downside risk if the patent were found to be infringed.

A similar approach may be used when other IP is at issue. For example, if software
is to be developed and copyright issues are the concern, a common technique for
avoiding infringement in the United States is to produce software having the same or
a very similar functionality to the copyrighted software using a technique called “clean-
rooming” (as referred to earlier). With clean-rooming, a programmer is provided with
functional requirements for the software to be produced, but is prevented from using
or even seeing the copyrighted software. The anticipated result is software that
performs the same functions as the copyrighted software, but that has not been copied
or otherwise can be considered a derivative work of the copyrighted software.36

The tools described above may serve to support the both the Indian company’s
analysis of IP issues as part of a relationship with a customer and in the potential
development of products and services for other markets.

IV. PRACTICAL APPROACHES TO MAXIMISING AN


OUTSOURCED COMPANY MARKET

A. Understanding and Leveraging Potential IP that the


Outsourced Company Retains

As alluded to above, several elements of information may help the Indian company
with analysing its IP issues.

Firstly, analysis and negotiation of the contract with the customer will provide a
baseline of IP limitations. Generally, the more ownership of developed IP that is
retained and the less additional restrictions on IP related issues that apply under the

36
Jonathan Owens, Software Reverse Engineering and Clean-rooming: When Is It
Infringement?, 9 SANTA CLARA COMPUTER & HIGH TECH. L.J. 527, 557–558 (1993).
84 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

contract to the Indian company, the more freedom that remains available for the
Indian company to develop improvements, manufacturing and other process
techniques, and new products and services.

Secondly, consideration of the nature of the technology involved in the analysis


of the IP protectability of this technology should be made. For some technologies,
simply knowing that no IP protection may be afforded in certain countries (both India
and other countries) may be valuable to the Indian company.

Thirdly, to the extent that IP protection may be obtained for the technologies of
interest, searching can be used to determine the existence and extent of such
protection. This analysis can include both the technical aspects of the protection (e.g.,
whether the IP covers the developments and new technology of interest) and the
geographic range of the protection (e.g., whether protection has been obtained in
India and other countries of possible interest for manufacturing or sale).

Fourthly, an assessment can be made of the nature of the customer and its
potential level of concern regarding IP and market exploitation by the Indian company.
For example, does the customer regularly enforce its IP and contract rights in its
home country and elsewhere? How big is the customer, and what is the likely budget
and willingness to enforce rights? What are the implications of competing with the
customer, either directly or indirectly (e.g., are there long-term implications for the
relationship with this or other companies if competition occurs, regardless of IP
issues)?

B. The Protection of IP
1. Utility Patent Protection
This type of protection should generally be used as extensively as the business
can reasonably afford, to the degree appropriate for the expected sales of a product,
as tempered by the nature of the technology and countries involved, as well as what is
known about the technology (e.g., prior art). With regard to costs, investment in
protection of the technology should be reasonably calculated so as to enable the
company to protect the technology, to the extent sales warrant. For example, if the
cost of patent protection represents only a few percent or less than one percent of the
value of the expected return on the product, it would appear an unusual case that
such protection would be unwise.

Strongly weighing in on the decision — and the scope of protection to be obtained


(e.g., the number of patents to be obtained relating to the technology) — is the nature
of the technology and the scope of the prior art. Just as entering into manufacturing
for a product that is already manufactured by many other companies presents potential
2006] WILBURN L. CHESSER & STEVEN A. COHEN 85

upsides and significant downsides from a competition viewpoint, selecting to pursue


a technology for which many patents have issued and for which the possible scope of
protection is narrow should only be made with careful consideration. However, the
company should be aware that the knowledge gained by such searching can sometimes
be a double-edged sword, potentially providing the information needed to decide on
manufacture, licensing, and IP protection, but also possibly making the company
aware of infringement of patents, an increased liability compared to infringement in
the absence of knowledge of patents.

2. Design Patent Protection


As is likely apparent from the nature of the protection that design patents afford,
while inexpensive, these types of patents should generally only be sought where
competitors or unauthorised copiers are likely to precisely duplicate everything about
a product, including its ornamental appearance.

3. Trademark and Other Branding Protection


The protection of the Indian company’s trademarks, whether words, phrases, or
symbols, and other distinctive aspects closely associated with the product, should be
fully protected as part of a long-term branding strategy.

4. Copyright and Trade Secret Protection


Copyright, which may be most useful, for example, with protection of software,
is limited in that it only protects against actual copying of the work involved. Thus,
even if the functionality is reproduced exactly, but without using the medical device
company’s software or other works, no action will lie for infringement. Trade secret
protection, as previously alluded to, should rarely, if ever, be relied upon to protect a
product, particularly if the product is made in a country having questionable legal
protection for trade secrets.

5. Continuation Strategy
Another potentially useful tool for the Indian company when patenting in the
United States is the use of additional patent applications to further cover a product
or product line. A continuation or divisional application contains the same description
as its parent application, but has different claims (as claims cannot ever cover every
aspect of the described invention, this process can occur many times over). A similar
type of application, called a continuation-in-part, allows some priority to be
maintained to an earlier application, but also to include additional description, such
as a new development, feature, or variation of a product. Both types of applications
can be useful in providing the Indian company with flexibility in its patent protection
in the event that competitors develop features not claimed in the original patent
86 THE INDIAN JOURNAL OF LAW AND TECHNOLOGY

application. Any of these continuation applications can be filed at any time, so long
as another patent application in the chain remains pending.37

V. CONCLUSION

Indian companies that provide outsourcing services can place themselves at an


additional competitive advantage if they understand the laws and customs of their
customers. Customers in the United States typically negotiate on the basis of the
United States’ legal structure, which provides a broad array of protections and
contractual options for the parties. As in any negotiation, the market and bargaining
power of the parties will be paramount in determining the risks and advantages to
the Indian company and the customer. However, by understanding a customer’s
expectations, and being prepared to address issues such as ownership, liability and
IP protection (as such issues would be addressed under the laws of such customer’s
home country), an Indian company will be in the best position to increase its business,
while protecting itself from risk based on misinterpretation of contractual provisions
or a misunderstanding of applicable law. Thus, a working knowledge of the law and
practice as discussed above is key to efficient management of the customer’s
intellectual property rights management by outsourcing service providers in India.

37
35 USC. § 120.

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