MBA 620 Balanced Scorecard Company B

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BASIC BALANCED SCORECARD TEMPLATE

COMPANY B
ADDRESS [Insert text CITY Orlando STATE Florida ZIP

TARGETS INITIATIVES
STRATEGIC OBJECTIVES KEY PERFORMANCE INDICATORS
YEAR 1 YEAR 2 YEAR 3 PROGRAMS/INITIATIVES BUDGETS
Revenue growth Ticket revenue $35,000,000 $30,000,000 $30,000,000
Cost reduction Lesser cost expense $7,000,000 $6,000,000 $6,500,000
FINANCIAL

Asset utilization
>Open new routes.
N/A
>Purchase modern aircrafts.

Increase customer intimacy. % customer satisfaction No. 1 No. 1 No. 1


Holding moderate prices.
Increase customer retention. % customer retention 50% 60% 80%
CUSTOMER

>Customer loyalty program.


Have stronger business relationships. $10,000 initiative.
>Quality management.
Improve Flight meals.
Reduce in-flight noise.

Reduce employee turnover. %Average turnover rate 15% 12% 10%


Increase employment of maintenance
%maintenance employees. 25% increase 25% increase 25% increase
employees.
INTERNAL PROCESSES

Reduce overtime in maintenance


department.
>Head- hunting maintenance team.
Improve On-ground operations $5000 initiative.
>Develop overtime reward system.
teams rating against the industry.

Continually learn and adopt current


% maintenance team stockholders. 50% 60% 70%
practices
Align maintenance crew. % employees with diploma 70% 75% 90%
LEARNING

Offer Quality and Customer Service


Principles training. >Stock ownership plan.
$4000.00 initiative.
>Maintenance team training.
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