Scribd Logo
Upload

Welcome to Scribd!

  • 54 views

    PDF Prinsip Prinsip Hukum Dan Etika Yang Diterapkan Bidan Dalam Praktek Sehari DD

    Uploaded by

    Yulia
    ATL and BTL are advertising strategies used by companies. ATL focuses on mass communication through television, print, and radio advertising to increase brand visibility. BTL is more targeted through outdoor ads, direct marketing, sponsorships, and in-store promotions. TTL combines ATL and BTL for an integrated approach through activities like TV ads linked to pamphlets or digital marketing across online and social media platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    PDF Prinsip Prinsip Hukum Dan Etika Yang Diterapkan Bidan Dalam Praktek Sehari DD

    Uploaded by

    Yulia
    54 views17 pages
    ATL and BTL are advertising strategies used by companies. ATL focuses on mass communication through television, print, and radio advertising to increase brand visibility. BTL is more targeted through outdoor ads, direct marketing, sponsorships, and in-store promotions. TTL combines ATL and BTL for an integrated approach through activities like TV ads linked to pamphlets or digital marketing across online and social media platforms.

    Original Description:

    Kebidanan

    Original Title

    docdownloader.com-pdf-prinsip-prinsip-hukum-dan-etika-yang-diterapkan-bidan-dalam-praktek-sehari-dd_b72b00ebeb497ced4e7c24c5a6d54cbb

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    ATL and BTL are advertising strategies used by companies. ATL focuses on mass communication through television, print, and radio advertising to increase brand visibility. BTL is more targeted through outdoor ads, direct marketing, sponsorships, and in-store promotions. TTL combines ATL and BTL for an integrated approach through activities like TV ads linked to pamphlets or digital marketing across online and social media platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    54 views17 pages

    PDF Prinsip Prinsip Hukum Dan Etika Yang Diterapkan Bidan Dalam Praktek Sehari DD

    Uploaded by

    Yulia
    ATL and BTL are advertising strategies used by companies. ATL focuses on mass communication through television, print, and radio advertising to increase brand visibility. BTL is more targeted through outdoor ads, direct marketing, sponsorships, and in-store promotions. TTL combines ATL and BTL for an integrated approach through activities like TV ads linked to pamphlets or digital marketing across online and social media platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

     

     A
     ATL
    TL and BTL
     What is it ? And its
    its differences
    differences..
     

    Introduction
    •   ATL KNOWN AS ABOVE-THE-LINE.
    •   BTL KNOWN AS BELOW
    B ELOW-THE-LINE.
    -THE-LINE.
    •  THEY ARE ADVERTISING
    ADVERTISING STRATEGIES
    STRATEGIES USED BY COMPANIES
    COMPANIES TO PROMOTE THEIR
    PRODUCT OR SERVICE, EITHER TO AN ENTIRE MARKET OR TO CREATE A FOCUSED
    COMMUNICATION FOR A CUSTOMER GROUP.
     

     A
     ATL:
    TL: above
    above the line
    •  ATL STRATEGIES
    STRATEGIES FOCUS ON COMMUNICATION
    COMMUNICATION TO THE MASS MARKET,
    MARKET, THERE AIM
    IS TO CONVEY THE PRODUCT AVAILABILITY TO THE MASS MARKET OF
    CONSUMERS.THEY ARE VERY UNTARGETED AND DO NOT FOCUS ON ANY GROUP.
    • MARKETERS ENCOURAGE CONSUMERS TO GO TO THE STORE DIRECTLY TO AVAIL
     THE PRODUCT OR SERVICE.
    SERVICE.
    •
     THIS STRATEGY
    STRATEGY HELPS COMPANIES
    COMPANIES TO REACH
    REACH A LARGER
    LARGER AUDIENCE
    AUDIENCE and
    STRENGHTHENS THE BRAND VISIBILITY.
     

     A
     ATL
    TL ACTIVITIES
    ACTIVITIES

     TELEVISION: ad campaigns
    campaigns at the national or regional level.
     

     ATL
     ATL ACTIVITIES
    ACTIVITIES

    PRINT MEDIA: promotional messages in newspapers and magazines


    mag azines..
     

     ATL ACTIVITES
     ATL ACTIVITES

    RADIO: radio broadcasts in and around the city or country


    country..
     

    BTL: below the line


    •

    BTL STRATEGIES
    GROUPS ARE MORE FOCUSED AND THEY ARE DIRECTED TOWARDS
    OF CUSTOMERS.
    •  THE COMMUNICATION
    COMMUNICATION IS HIGHLY
    HIGHLY TARGETED
    TARGETED AND PERSONALIZED
    PERSONALIZED.. SO
     ADVERTISEMENTS
     ADVE RTISEMENTS ARE CREATED
    CREATED KEEPING IN MIND THE
    THE DEMOGRAPHIC AND
    AND
    PSYCHOGRAPHIC CHARACTERISTICS OF CUSTOMER SEGMENTS.
    •
     WHEN COMPARED
    COMPARED WITH ATL ACTIVITIES
    ACTIVITIES,, BTL ACTIVITIES RETURN ON
    INVESTMENT IS HIGHER.
    •  THE SALES PERSON
    PERSON WOULD BE ABLE TO DIRECTLY
    DIRECTLY INTERACT WITH THE
    THE
    CONSUMER and EXPLAIN THE PRODUCT OR SERVICE.
     

    BTL ACTIVITIES

    OUTDOOR ADVERTISEMENTS: billboards, fliers, banners, sandwich boards.


     

    BTL ACTIVITIES

    DIRECT MARKETING: sms, emails, social media posts, pamphlets.


     

    BTL ACTIVITIES

    •
    SPONSORSHIPS: events, competition, cultural fests.
     

    BTL ACTIVITIES

    •
    PUBLIC RELATIONS: press conferences.
     

    BTL ACTIVITIES

    •
    IN-STORE PROMOTION:
    PROMOTION: visual merchandising, demos, retailer pop-up’s.
    pop-up’s.
     

     TTL: through the line


    •

    IT IS AN INTEGRATED APPROACH BY COMBINING ATL AND BTL


     TOGETHER.
    • BY USING THIS STRATEGY IT LEADS TO BETTER BRAND VISIBILITY AND
    BETTER SERIVCE FROM THE BRAND.
    •

     THE MAJORONLY
    EFFICIENT. CHALLENGE OF USING
    USING
    FINANCIALLYY TTL STRATEGY
    SECURESTRATEGY IS IT
    COMPANIES IS NOTUSING
    IS
    PREFER COST THIS
    STRATEGY.
     

    ACTIVITIES
     TTL ACTIVITIES

    •
    360 DEGREE MARKETING:  A TELEVISION ADVERTI
    ADVERTISEMENT
    SEMENT WITH
    WITH
    PAMPHLETS OF THE PRODUCT OR SERVICE ATTACHED TO THE
    NEWSPAPER .
     

     TTL ACTIVITIES
    ACTIVITIES

    •
    DIGITAL MARKETING: online pop up’
    up’s,
    s, online buttons, social media posts, blog articles.
     

    CONCLUSION

    •
     ALL OF THESE ADVERTISING
    ADVERTISING STRATEGIES
    STRATEGIES ARE USED TO
    PROMOTE THE PRODUCT OR SERVICE EVIDENTLY BETTER.
     

    YOU
     THANK YOU

    You might also like