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    Competitive Analysis

    Uploaded by

    Rutuja Kolekar
    Big Basket has the largest market share of 37% in 25 cities, while Grofers has a 13% share in 27 cities. PharmEasy dominates the medical delivery segment with a 29% share across 1000+ cities, while 1mg has an 18% share in 273 cities. Big Basket and Grofers offer grocery delivery within 2-2.5 hours with slots, while PharmEasy and 1mg promise medical deliveries within 24 hours and 1 hour respectively. All companies offer online payments and target consumers with membership programs and discounts. However, Big Basket and Grofers must improve delivery times to better compete in the growing online grocery market, while medical delivery startups need solutions

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    Competitive Analysis

    Uploaded by

    Rutuja Kolekar
    37 views6 pages
    Big Basket has the largest market share of 37% in 25 cities, while Grofers has a 13% share in 27 cities. PharmEasy dominates the medical delivery segment with a 29% share across 1000+ cities, while 1mg has an 18% share in 273 cities. Big Basket and Grofers offer grocery delivery within 2-2.5 hours with slots, while PharmEasy and 1mg promise medical deliveries within 24 hours and 1 hour respectively. All companies offer online payments and target consumers with membership programs and discounts. However, Big Basket and Grofers must improve delivery times to better compete in the growing online grocery market, while medical delivery startups need solutions

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    Competitive analysis

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    Big Basket has the largest market share of 37% in 25 cities, while Grofers has a 13% share in 27 cities. PharmEasy dominates the medical delivery segment with a 29% share across 1000+ cities, while 1mg has an 18% share in 273 cities. Big Basket and Grofers offer grocery delivery within 2-2.5 hours with slots, while PharmEasy and 1mg promise medical deliveries within 24 hours and 1 hour respectively. All companies offer online payments and target consumers with membership programs and discounts. However, Big Basket and Grofers must improve delivery times to better compete in the growing online grocery market, while medical delivery startups need solutions

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    37 views6 pages

    Competitive Analysis

    Uploaded by

    Rutuja Kolekar
    Big Basket has the largest market share of 37% in 25 cities, while Grofers has a 13% share in 27 cities. PharmEasy dominates the medical delivery segment with a 29% share across 1000+ cities, while 1mg has an 18% share in 273 cities. Big Basket and Grofers offer grocery delivery within 2-2.5 hours with slots, while PharmEasy and 1mg promise medical deliveries within 24 hours and 1 hour respectively. All companies offer online payments and target consumers with membership programs and discounts. However, Big Basket and Grofers must improve delivery times to better compete in the growing online grocery market, while medical delivery startups need solutions

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Market share Cities

    Big basket 37% 25 cities

    Grocery

    Grofers 13% 27 cities

    PharmEasy 29% 1000+ cities

    Medical

    1mg 18% 273 cities


    Delivery service Categories

    Fruits & Vegetables, Foodgrains, Oil &


    Masala, Bakery, Cakes & Dairy,
    Beverages, Snacks & Branded Foods,
    Slot system- 2 & 1/2 hr. time- 60
    Beauty & Hygiene, Cleaning &
    mins- upto 6 days
    Household, Kitchen, Garden & Pets,
    Eggs, Meat & Fish, Gourmet & World
    Food, Baby Care

    Grocery, Vegetables & fruits, Personal


    Slot system- 2hr, delivery at any care, Household items, Kitchen, Snacks,
    time within this period Beverages, Breakfast & dairy, home
    Launched- 15 minutes delivery furnishing, pet care, Fashion, home
    appliancs, Stationery

    Healthcare products
    Anytime between 1 - 7 business
    Medicine
    days, depending on address
    Diagnostic tests

    Healthcare products, Diabetes,


    Healthcare devices, Fitness &,
    Delivery within 24 hrs supplements, Personal care, Ayurveda
    Launching- 1 hr delivery products, Homeopathy, Covid test,
    prevention
    Health condition, All medicine
    Payment options Special features

    Credit Card, Debit Card, Net Banking, Cash


    Exclusive in-house brands
    cards, Digital Wallets (Mobikwik, Paytm, Ola
    Dynamic bank and wallet offer that bring
    Money, Airtel Payments Bank, Amazon Pay,
    maximum saving deals and coupons on
    PayPal,
    Bigbasket shopping, Express delivery in 90
    Freecharge, PhonePe), UPI (PhonePe, Google
    minutes, The app can be used by three
    Pay, Paytm UPI, Amazon Pay UPI, BHIM), Cash
    members of a family simultaneously
    on Delivery (COD)

    Wallet- Paytm, MobiKwik, PayUmoney, and


    Citrus Flat 100% Cashback on your 1st order
    Card- Debit, credit On-time delivery
    Netbanking Sealed bag
    Cash on delivery All items delivered
    UPI (PhonePe, Google Pay, Paytm UPI, Amazon One-touch payments
    Pay UPI, BHIM)

    Credit Card, Debit Card, Net Banking.


    Digital Wallets (Mobikwik, Paytm, Ola Money,
    Flat 20% OFF + 20% Cashback on 1st
    Airtel Payments Bank, Amazon Pay, PayPal,
    medicine order + Free delivery
    Freecharge, PhonePe)
    4 hours super fast delivery
    UPI (PhonePe, Google Pay, Paytm UPI, Amazon
    Discount coupons
    Pay UPI, BHIM)
    Cash on Delivery (COD)

    25% off- medicine order


    VISA, MasterCard, American Express, Ru-Pay, 80% off- popular health products
    Net Banking, Cash on Delivery 25% off- first doctor consultation
    80% off + an extra 10%- lab test
    Membership Users

    Bb star membership program


    You don’t have to pay the delivery charge for a minimum
    order value of ₹100
    Grab exclusive offers on many products and brands.
    Reserved time slots are provided just for Big Basket
    members. 20 million
    Get select offers on their partner brands like Paytm, OYO,
    Storytel, and more.
    You can earn cashback up to Rs.300 cashback on the first
    purchase every 3
    months.

    Benefits of Smart Bachat Club Membership


    Cheaper Prices
    Exclusive Offers 30 million
    Free Delivery
    Early VIP Access

    Additional Cashback on all medicine & Healthcare products


    orders
    Additional Cashback on all Diagnostic Tests
    12 million
    Free Delivery on orders above Rs.199
    Zero convenience fees on all orders
    No fees are charged for Doctor consultations

    Start from Rs 42/month


    Save 7% on every order
    Free lab test
    No shipping charges 15 million
    Free e-consultation
    Early sale access
    Rapid delivery
    Strengths

    Product Range: Offers a huge range of products which stretches to about


    18000 products.
    Exotic Range of exotic fruits, vegetables, and imported groceries that are
    not easily available in nearby
    retail outlets.
    Discounts: Big Basket offers huge discounts on various products.
    Convenience: Big Basket offers an escape from the hassle of standing in the
    queues of malls or going
    all the way to the retail stores.
    Target Group: They have selected their target customers very carefully and
    have established a footing
    in the metropolitan and some tier-I cities.

    Powerful Investors like SoftBank Vision Fund, and others including Apoletto
    Asia, Sequoia Capital
    A strong relationship with existing suppliers
    The products and brand portfolio of Grofers is enabling it to target various
    segments in the domestic
    market at the same time
    High Margins–Grofers charges a premium compared to its competitors.
    Grofers has a first-mover advantage in several segments. It has
    experimented in various areas.
    Effective Utilization of Delivery infrastructure

    Increasing Internet technology


    Ease of payment condition
    Convenience in placing an order by uploading prescription

    The concept of online pharmacy is expanding rapidly across the globe.


    Deliver medicines to customers doorsteps quickly
    Availability of all medicines at one click
    Convenience in placing an order by uploading prescription
    Increase use of the m-health solution
    Weakness

    Delivery Time: Big Basket delivers the groceries the next day. Many retailers
    have started the facility of home delivery to nearby societies and customers in
    just a few minutes to hours. So customers prefer this instead of waiting for 24
    hours.
    Minimum order quantity/price compulsion: Big Basket does not offer home
    delivery below a certain set order price limit. This means that customers would
    be forced to add a product or two just to avail the service. This makes them lose
    customers.
    Be at home: Customers have to be at home when Big Basket is about to deliver.
    This means the customers have to plan according to the delivery time. If by
    some means the order gets delayed customer gets angry and unhappy with the
    service. On top of this, they have to pay a little add on price for the home
    delivery

    Project Management is too focused on internal delivery rather than considering


    all the interests of
    external stakeholders.
    Even though Grofers has integrated technology in the backend processes, it has
    still not been able to
    harness the power of technology in the front-end processes.
    Even though the demand for products has not gone down but there is a
    simmering sense of
    dissatisfaction among the customers of Grofers. It is reflected in the reviews on
    various online platforms.

    Take too much time in delivering the product to the destination


    Sale of Drugs without prescription
    The problem of Fake drugs
    The rise in online pharmacy has also been reflected in the rise in illegal salesDo
    not have
    Doctor Consultation option
    Do not cover healthcare packages and insurance

    Sale of Drugs without prescription


    The problem of Fake drugs
    Antibiotic resistance is a serious threat to global well-being

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