ACKNOWLEDGEMENT

Presenting a Research project report of this type is an arduous task, demanding a

lot of time. I cannot in full measure reciprocate the kindness shown and

contribution made by various persons in this endeavor. I will remember all of

them with gratitude.

I am thankful to Mangalmay Institute of Management And Technology,

Greater Noida for having shaped my understanding towards the project thought

his rich and varied teaching, professional help and encouragement. It was only

with the help of his expert guidance that this project was duly completed.

I am extremely gratified to Prof.Rajiv Jain, Prof. Sandeep Sharma, Faculty

Guide & Prof.S.Deshpandey (Dean), MIMT, Gr. Noida, who was extremely

helpful for summer training report and bestowing in all spheres. I am always

beholden to my God, for always being with me and showing me the right ways,

my family, for always doing favors to me and my friends and colleagues

consistently helped with encouragement and criticism throughout the project

work, for always lifting my sights to higher vision, raising my personality

beyond normal limitation and for realizing me my strengths and potential,

ecially my brother, as I did not always welcome her exhortation, "try again; you

can do better." But this project owes a great deal to it - and so do I.

 DECLEARATION

I Mr.Awadhesh Kumar completed the Research Project Report titled   “A

Comparative analysis of BrookeBond Tea and Tata Tea” under the guidance of
Prof. Rajeev Jain in the partial fulfillment of the requirement for the award of
Master of Business Administration of UPTU, from Mangalmay Institute Of
Management & Technology, Greater Noida.   This is an original piece of work
& I have neither copied and nor submitted it earlier elsewhere.

Date: Mr.Awadhesh Kumar

Roll no. -09152700
MBA IVth Sem
 PREFACE

It's a thing of massive gratification for me to present this Research Project Report

on the topic " A Comparative analysis of BrookeBond Tea and Tata Tea”.

I know that even in the areas in which I have a little knowledge, I do not know

enough. There are new tasks in these areas for which tarn not yet equipped with

tested, proven approaches and tools. New areas of challenge and new technology

problems has arisen, where 1 have done collection of data and where I have so far

only ignorance rather than even a modicum of knowledge.

This Research project attempts to identify and define areas related to consumer

behavior, services and the comparative study of Brookebond tea and Tata Tea

regarding. It also attempts to develop at least first approach to these areas, to

think through policies, principles, and practices to accomplish the new tasks and

to satisfy the customer needs. By this practical training I am able to equip the

manager with the understanding, the thinking, the knowledge, and the skills for

today's and also for tomorrow's market exigency.

Initially I was just having the bookish knowledge about all Marketing policies,

practices and functions, but after joining this organization,

I got most of the practical knowledge. I have come to know, what actually

happens in the organizations.

Though it is not possible to have the information of all the spheres in market, in

such a very short period, but I tried to get more and more about all functions and

practices applied in practical working, I have particularly stresses on.

This study, complex as it is, has acquired new dimensions with the dynamic

social and technological changes of the past two decades. Changing

technologies, cultural diversity, more educated work force and awareness of

rights and privileges have prompted a new look at the entire organizational

structures and systems. This project report has been painstakingly and

thoroughly prepared to cover extensively various facets - both micro as well as

macro - of the field of Tea. Its coverage is broad and up to date and it is

balanced in terms of concept and application.

Since customers are the most important asset of any organization, there is

increased emphasis on the need for understanding people in a manner to satisfy

them through quality of services. The language of the presentation is highly

communicative so that it becomes interesting and comprehensible.

This Research project is intended for a wide audience. It will be useful to not

only the students of management, marketing management and consumer

behavior, but also to the people in any other field and management practitioners

who want to understand and enrich their understanding of consumer trends &

effectively manage their sales.

 INTRODUCTION

TEA PLANT

Tea plant (Camellia sinensis) from Köhler's Medicinal Plants

Tea is the agricultural product of the leaves, leaf buds, and internodes of various cultivars and
sub-varieties[2] of the Camellia sinensis plant, processed and cured using various methods. "Tea"
also refers to the aromatic beverage prepared from the cured leaves by combination with hot or
boiling water. After water, tea is the most widely consumed beverage in the world.[4] It has a
cooling, slightly bitter, astringent flavour which many enjoy.[5]

There are at least six varieties of tea: white, yellow, green, oolong, black

Tea plantation in southern India

Camellia sinensis is an evergreen plant that grows mainly in tropical and sub-tropical climates.]
Nevertheless, some varieties can also tolerate marine climates and are cultivated as far north as
Pembrokeshire in the British mainland] and Washington in the United States.[

Without careful moisture and temperature control during manufacture and packaging, the tea will
grow fungi. The fungus causes real fermentation that will contaminate the tea with substances
that may be undesirable. Depending on what type of fungus and how long leaves are left exposed
to it, the result can be byproducts that may be unhealthy, potentially rendering the tea unfit for
consumption. At minimum it may alter the taste and make it undesirable.

Tea culture
In many cultures, tea is often had at high class social events, such as afternoon tea and the tea
party. It may be consumed early in the day to heighten alertness; it contains theophylline and
bound caffeine[5] (sometimes called "theine"), although there are also decaffeinated teas.

Tea is prevalent in most cultures in the Middle East. In Arab culture, tea is a focal point for
social gatherings. In Iranian (Persian) culture, tea is so widely consumed that it is generally the
first thing offered to a household guest.

There are tea ceremonies which have arisen in different cultures, Japan's complex, formal and
serene one being one of the most well known. Other examples are the Chinese tea ceremony
which uses some traditional ways of brewing tea. One form of Chinese tea ceremony is the
Gongfu tea ceremony, which typically uses small Yixing clay teapots and oolong tea.

The American poet Wallace Stevens, a tea-fancier, is credited by Eleanor Cook with a
"delicately implicit trope of drinking tea as a metaphor for reading (ingesting a drink from
leaves)." See for instance his "Tea".

In the United States, 80% of tea is consumed cold, as iced tea.[36]

] Economics
See also: List of countries by tea consumption per capita

Tea is the most popular drink in the world in terms of consumption. Its consumption equals all
other manufactured drinks in the world — including coffee, chocolate, soft drinks, and
alcohol — put together.[4] Most tea consumed outside East Asia is produced on large plantations
in India or Sri Lanka, and is destined to be sold to large businesses. Opposite this large-scale
industrial production there are many small "gardens," sometimes minuscule plantations, that
produce highly sought-after teas prized by gourmets. These teas are both rare and expensive, and
can be compared to some of the most expensive wines in this respect.

India is the world's largest tea-drinking nation[44] although the per capita consumption of tea
remains a modest 750 grams per person every year. Turkey, with 2.5 kg of tea consumed per
person per year, is the world's greatest per capita consumer.[45]

[edit] Production

In 2003, world tea production was 3.21 million tonnes annually.[46] In 2008, world tea production
reached over 4.73 million tonnes.[46] The largest producers of tea are the People's Republic of
China, India, Kenya, Sri Lanka, and Turkey.

Percentage of total tea production in 2008

   Less than 0.5% or non-significant quantities
   From 0.5 to 1%.
   From 1 to 5%.
   From 5 to 10%.
   From 10 to 20%.
   More than 20%

Percentage of total global tea production by country in 2007

The following table shows the amount of tea production (in tonnes) by leading countries in
recent years. Data is generated by the Food and Agriculture Organization (FAO) of the United
Nations as of January 2010.[46]
 Country 2006 2007 2008
 China 1,047,345 1,183,002 1,257,384
 India 928,000 949,220 805,180
 Kenya 310,580 369,600 345,800
 Sri
310,800 305,220 318,470
Lanka
 Turkey 201,866 206,160 198,046
 Vietna
151,000 164,000 174,900
m
 Indones
146,858 150,224 150,851
ia
 Japan 91,800 94,100 94,100
 Argenti
72,129 76,000 76,000
na
 Iran 59,180 60,000 60,000
 Banglad
58,000 58,500 59,000
esh
 Malawi 45,009 46,000 46,000
 Uganda 34,334 44,923 42,808
Other countries 189,551 193,782 205,211
Total 3,646,452 3,887,308 3,833,750

BIBLOGRAPHY
 www.wikipedia.com

 www.encyclopedia.com

 www.sribd.com

 www.google.co.in

 http://www.teaandcoffee.net/0305/tea.htm.

 Nye, Gideon (1850). Tea: and the tea trade Parts first and second. New York: Printed by
G.W. Wood. http://www.worldcat.org/title/tea-and-the-tea-trade-parts-first-and-
second/oclc/262465848?title=&detail=&page=frame&url=http%3A%2F
%2Fwww.archive.org%2Fdetails%2Fteateatradeparts00nyegrich%26checksum
%3Db45d19e461244b1ecae4c6e265b02b66&linktype=digitalObject.
 "How India came to be the largest tea drinking nation". Hindustan Times (New Delhi):
p. 12. http://in.news.yahoo.com/hindustantimes/20080413/r_t_ht_nl_features/tnl-how-
india-came-to-be-the-largest-tea-6b6720b.html.[dead link].
 Karmakar, Rahul (April 13, 2008). "The Singpho: The cup that jeers". Hindustan Times
(New Delhi): p. 12. http://www.hindustantimes.com/News-Feed/india/The-cup-that-
jeers/Article1-304178.aspx..