Experienced professional with a rich exposure of

sales, marketing, training and business development

AMITOSH CHANDRA with practical experience and deep understanding of
Contact No. – 8003004205 rural customer psyche and buying behavior in
E-mail - [email protected] various industries like Retail, Agribusiness.

Professional Experience

● Currently working as empaneled Freelance consultant and trainer for MSXI international, for clients,
Mahindra & Mahindra and Swaraj Tractors.
● Led the project “CVP” for 5 years as Senior Consultant/Trainer – Team lead in Sewells-MSX India Ltd, a leading
multinational company in automotive consulting and training, imparted more than 3500 hours of trainings
on various business aspects.
● Delivered structured consulting and training on Goal Orientation and Continuous learning to Tractor and
Implement Sales team, Dealership leadership team and service team of Mahindra & Mahindra tractor
dealerships
● Conducted Sales and Process training and consulting interventions for Tractor and Implement Sales team,
Dealership leadership team and service team of Mahindra & Mahindra tractor dealerships including TMs,
Area Managers and State head
● Done Product launches and trainings for Sales team, Dealership leadership team and service team of
Mahindra & Mahindra tractors including TMs, Area Managers and State head
● Previously worked as Senior territory manager with Rallis India Pvt. Ltd. in Patiala, Punjab.
● Previously worked as Area Marketing Manager with Crystal Crop Protection Pvt. Ltd., handling all the
activities related to marketing and market development of Haryana.
● Extensive experience in usage of marketing tools, development of sales strategies, potential area
identification, to improve resource and campaign effectiveness as well as in development of sourcing
strategies, channel identification, development & analytical assessment
● Vast exposure of rural markets combined with detailed working on understanding of the rural customer
● Strategic level business planning with marketing strategies focused on sales/profit maximization and cost
minimization in the territory
● Consistent performer having successful record of making visible contribution towards overall achievement of
strategic goals

Freelance Business Consultant & Trainer Since April 2019

• Empaneled freelance consultant and trainer for MSXI International, an automobile consulting multinational
company.
• Project development for Mahindra & Mahindra as freelance consultant via MSXI international
1. Strategic Customer Management
2. Implement (Farm Machinery) Cluster project for various geographical areas and their needs
• Executed successfully, “Dealer scouting training” for Swaraj Tractors, of Field Officers and Managers of
Hindi speaking states, as freelance trainer via MSXI International
• Led various training sessions on Soft skill development and behavioral training for Swaraj Tractors.

Delivered cluster project on 12 implements on Pan India and more than 500 hrs on capacity building and sales training
Senior Territory Manager at Mahindra & Mahindra May 2019 to Nov 2019
Industry – Tractor & Farm Equipment

● Execution of various marketing plans and tactics in different markets to ensure liquidation, increase market
share and generate demand at farmer level
● Product planning & formulation of campaign strategies to ensure maximum liquidation from the allocated
resources and manpower
● Preparation of Budgets/Targets and execution plans (Sales and Liquidation Plans/Placement
Plans/Collection)

Handled business of over 25 crores and developed market for new products and channel partners

Senior Consultant Team Lead at Sewells Group May 2014 to April 2019
Industry – Tractor & Farm Equipment

● Delivered structured trainings on Goal Orientation and Continuous learning to Sales team, Dealership
leadership team and service team of Mahindra & Mahindra tractor dealerships
● Conducted motivational training interventions for Sales team, Dealership leadership team and service team
of Mahindra & Mahindra tractor dealerships including TMs, Area Managers and State head
● On ground Research and Development towards development of Product Training modules for the field force
with regards to various brand offerings
● Administered Product trainings for Sales team, Dealership leadership team and service team of Mahindra &
Mahindra tractor dealerships including TMs, Area Managers and State head
● Drafted Product ready reckoner highlighting the various features, advantages and benefits of the products.
● Led various training sessions on Soft skill development and behavioral training
● Regular updates to brand manufacturing and design team based on market feedback regarding product &
Features

Delivered more than 3500 hrs of training on various business aspects, along with helped in development of mobile
based application.

Senior Territory Manager at Rallis India Ltd. May 2013 to May 2014
Industry – Agri Input

● Provided Training of sales team and farmers on products and various aspects of agriculture
● Product planning & preparation of campaign strategies to ensure maximum liquidation from the allocated
resources and man-power
● Collaborating with Business Development team for market testing of new products

Introduced and sold “Ergon” on potato belt achieving ever highest sale of the product, while handling more than 12
channel partners in Patiala, generating a business of 15 Cr.

Area Marketing Manager at Crystal Crop Protection Pvt. Ltd. April 2012 to May 2013
Industry – Agri Input

● Imparted agriculture focused training to sales team and farmers in the territory on various aspects of
agriculture
● Preparation of Yearly and Monthly Budgets and Marketing Plans with Zonal management team
● Designed new strategies for varied segments to zero down on approach for realization of yearly targets, with
various division heads and sales team
 ● Planning & execution of promotional and marketing activities and schemes in different markets and in
different states to ensure liquidation, increase in market share and generate demand at farmer level.

Helped in growing business from 48 Cr to 72 Cr in a single financial year, in Haryana. Helped in new product
development.

Senior Territory Executive at Bayer Crop Science Ltd. Aug 2010 to March 2012
Industry – Agri Input

● Preparation of Budgets/Targets and execution plans (Sales and Liquidation Plans/Placement

Plans/Collection)
● Execution of various marketing plans and tactics in different markets to ensure liquidation, increase market
share and generate demand at farmer level.

Handled more than 8 channel partners and developed 3 new channel partners, while handling a business of 12 Cr .

Department Manager at Pantaloons Retail India Limited, Mumbai Oct 2007 to Aug 2010
Industry – Retail Industry

● Supervised execution of sales operations and store operations on the floor

● Implemented Inventory management for reducing holding costs with increased operational efficiency
● Demonstrated Vendor management skills to forge strong relations with vendors to ensure commitments
were honored on time.

PROFESSIONAL SKILLS
● Sales ● Business Development
● People Management ● Market Research
● Channel Management ● Sales team development

PERSONAL SKILLS

● Self-motivating, capable of incisive thought, innate ability to adapt to new work culture and capable of
working in a bilingual environment
● Excellent communication, interpersonal and presentation skill
● Clear understanding of business rules, positive mental attitude and ever willing to achieve excellence
● Strong observation skills and penchant to learn new things especially in a creative environment

EDUCATION

• MBA in Agribusiness from G.B.Pant University of Agriculture and Technology, 2007.

• Bachelor in Agriculture from G.B.Pant University of Agriculture and Technology, 2005