PURPOSIVE

COMMUNICATION
(GEPCM01X)
(Learner’s Guide for Week 1-3)

Created by:
Clark Arthur A. Robles

Reminders:

1. This is your guide as you study during synchronous and asynchronous sessions.
2. Relax. This is NOT a module where you need to read a lot of notes and answer many questions.
3. Please try to fill-out the spaces that require you to express your thoughts and emotions.
4. Read and understand the starter pack on page 3.
5. Enjoy learning all the lessons in this course.
6. Take care of your mental health. Do not be pressured! This is a stress-free subject! 😊

PURPOSIVE COMMUNICATION

1
 COURSE DESCRIPTION

The course Purposive Communication is about writing, speaking, and presenting to

different audiences and for various purposes (CMO 20, s. 2013). It develops students’
competence and enhances their cultural and intercultural awareness through multimodal tasks
that provide them opportunities for communicating effectively and appropriately to a multicultural
audience in a local or global context. It equips students with tools for critical evaluation of a variety
of texts and focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibly. The knowledge, skills, and insights gain from
this course may be used in their other academic endeavors, their chosen disciplines, and their
future careers as they compose and produce relevant oral, written, audio-visual and web-based
output for various purposes.

PRE-REQUISITE(S)
None

COURSE LEARNING OUTCOMES (CLO)

Refer to the syllabus

CREDIT
3 Units
TIME ALLOTMENT
2 hours synchronous class, and 2 hours asynchronous class every week, for 13 weeks
COURSE REQUIREMENTS
Students are required to do the following:

1. Reading of assigned texts and other materials

2. Regular class attendance

3. Punctual performance of assigned or required tasks (major performance and enabling

tasks, quizzes, and other class activities)

4. Active participation in oral activities and discussions

5. Completion of major performance and enabling tasks (See grading system for details)

PURPOSIVE COMMUNICATION

2
Starter pack during asynchronous sessions/while using this guide:

1. All the questions that go with this apple may be asked during your
synchronous sessions.

2. You may scribble emoticons here while reading this guide or

listening to your professor. No pressure~ 😉

Under this bridge, you may write how the topic can be connected
3. or bridged to you and to your future endeavors.

Click the link/s that go with this globe. It will usher you to websites
and videos to help you crystallize your knowledge and skills about the
4. topic.

On the space provided beside this figure, you may write all the key
words and phrases related to the topic. Less is more! 😊
5.

Starter pack during synchronous sessions:

We want you to understand all the significant details in this subject. During
your synchronous sessions, feel free to park all the questions or anything that
confuses you. If we still have time, we will address your questions and concerns.
Like in a relationship, we want assurance. It’s a give and take relationship.
We both want clarity. 😉

Occasionally, your professor will show you these figures on his/her slides. You must
choose one figure before s/he moves to the next part of the discussion.

Do not hesitate to choose this

WeekIf1you want to share related Everything has been if you want more examples or
topics with the class, choose this! explained well. explanations from your professor.

PURPOSIVE COMMUNICATION

3
 Topic/s: 1. Communication Principles and Process; 2. Elements of Communication

Objective/s: A. Demonstrate understanding of the concepts of communication by:

1. Defining communication and its principles and process
2. Drawing to show the role each element plays in the communication process

What have you learned from your Oral Communication classes when
you were in Senior High school?

As a future caliber in your field, what do you want to learn from the
course, “Purposive Communication?”

So far, in almost two decades of your existence, do you believe in the following
communication principles? Why or why not?

1.1 Communication Principles Feel free to write your ideas below. 😊 Words or phrases
will do!
1.1.1 Communication
meets needs
Physical needs

Instrumental needs

Relational needs

Identity needs

1.1.2 Communication is
a process

1.1.3 Communication is
guided by culture and
context

PURPOSIVE COMMUNICATION

4
 1.1.4 Communication is
learned

1.1.5 Communication has

ethical implications.

1.1.6 Communication
influences your thinking
about yourself and others.

1.1.7 Communication
influences how you learn

1.2 Communication Process

Do these figures ring a bell to you? Compare and contrast the following figures below.

(continued)

PURPOSIVE COMMUNICATION

5
 Types of Context
Social context Relational context Cultural context

2. Elements of Communication

You are already familiar with the terms shown below! 😊 Listen well during your class discussion
to refresh.

PURPOSIVE COMMUNICATION

6
In your future workplace, why do you need to Job application? Talking to your superiors?
communicate effectively? Can you cite instances
Collaborating with colleagues?
when you will be compelled to communicate?

https://socialsci.libretexts.org/Bookshelves/Communication/Intercultural_Communication/
Book%3A_Intercultural_Communication_for_the_Community_College_(Karen_Krumrey-
Fulks)/01%3A_Chapters/1.02%3A_Communication_Principles_and_Process

https://newsmoor.com/communication-elements-9-components-of-basic-communication-
process/

Feel free to write all the keywords and phrases here! 😊

PURPOSIVE COMMUNICATION

7
 Questions related to the first topic:

Questions related to the second topic:

PURPOSIVE COMMUNICATION

8
 Week 2

Topic/s: 3. Modes of Communication

Objective/s: A. Demonstrate understanding of the concepts of communication by:
3. Discussing the modes of communication
Look at the table below as bird’s eye view of all the terms that we will discuss.

Basic Modes of Various Cultural Multimodal Real-world

Communication and Intercultural Communication communication

Modes of
Communication

3.1 Verbal A. Interpretive A. Linguistical or 1. Typewriting only

Communication Communication Alphabetic: Either 2. Handwriting only
written
communication or
spoken
communication
3.2 Non-Verbal B. Interpersonal B. Gestural: Using 3. Voice only
Communication Communication Gestures 4. Video only
3.3 Written C. Presentational C. Visual: Pictures, 5. Handwriting and
Communication Communication Videos, Infographics Typing
6. Typewriting and
Video
3.4 Visual D. Aural: Audio, 7. Handwriting and
Communication Music, Sounds Video
8. Voice and
Typewriting
E. Spatial: Physical 9. Voice and
coordination, Handwriting
positions, proximity 10. Voice and Video

LeverageEdu.https://leverageedu.com/blog/modes-of-communication/

PURPOSIVE COMMUNICATION

9
 After visiting the website above, feel free to write key words and phrases related to each term.

3.1 Verbal 1.
Communication Typewriting
only

3.2 Non-Verbal 2.
Communication Handwriting
only

3.3 Written 3. Voice

Communication only

3.4 Visual 4. Video

Communication only

A. Interpretive 5.
Communication Handwriting
and Typing

B. 6.
Interpersonal Typewriting
Communication and Video

C. 7.
Presentational Handwriting
Communication and Video

A. Linguistical 8. Voice
or Alphabetic: and
Typewriting

B. Gestural: 9. Voice
Using Gestures and
Handwriting

C. Visual: 10. Voice

Pictures, and Video
Videos,
Infographics

PURPOSIVE COMMUNICATION

10
 D. Aural:
Audio, Music,
Sounds

E. Spatial:
Physical
coordination,
positions,
proximity

Feel free to write all the keywords and phrases here! 😊

Of all the modes of communication,

which are useful for your future job?
Why?

PURPOSIVE COMMUNICATION

11
 Questions related to the third topic:

PURPOSIVE COMMUNICATION

12
 Week 3

Topic/s: 4. The Basic Principles of Ethical Communication

Objective/s: A. Demonstrate understanding of the concepts of communication by:
4. Applying the principles or ethics in communication situations

4.1 Fundamentals of Ethical 4.2 Consideration for Any 4.3 Principles of Ethical
Communication Potential Roadblocks Communication

4.1.1 Openness and 4.2.1 Language Use 4.3.1 Be Truthful and Honest
transparency
4.2.2 Jargon 4.3.2 Active Listening
4.2.3 Language Fluency 4.3.3 Speak Non-
Judgmentally
4.2.4 Accessibility to 4.3.4 Speak from Your Own
Technology Experience
4.2.5 Development of 4.3.5 Consider the Receiver’s
Relationship Preferred Communication
Channel
4.3.6 Strive to Understand
4.3.7 Avoid A Negative Tone
4.3.8 Do Not Interrupt Others
4.3.9 Respect Privacy and
Confidentiality
4.3.10 Accept Responsibility

4.4 Ethical Communication in An Organization

4.4.1 Choosing the right place/time.
4.4.2 Knowing one’s Audience.

https://paradoxmarketing.io/capabilities/knowledge-management/insights/ethical-
communication-the-basic principles/

PURPOSIVE COMMUNICATION

13
 Supplemental notes:
Additional notes:
The 4Cs model of effective communication is presented as a useful tool for objectively
evaluating the effectiveness of many forms of communication. These are:
1) comprehension–the understanding of the message by making it clear and sharp, repeating,
and keeping it simple.
2) connection–getting the message and its meaning and significance to the receiver using
rational or emotional appeal, to spark a response and behavior,
3)credibility– when the receiver or audience believes who is saying it, what is being said, and
how it is being said to establish and maintain the connection; and
4)contagiousness–when the audience catches the so-called “message fever” and spreads it
and appreciates the sharing just like establishing recall when a slogan or a phrase is used in
conversations thru a demonstrable reaction like the famous slogan used by the tourism industry
“There is More Fun in the Philippines!”

The ultimate goal of communication is to achieve competence (Lane, downloaded 2014),

which is defined as the degree of effectiveness and appropriateness in the interaction.
Communication must generate meanings within and across various contexts. The transmission
of messages thru speech, signals or writings must be satisfactorily received and understood.
According to Lane there are three goals in communication as follows:

1) Self-presentation goals – the projection of a communicator how he or she wants to be

perceived,
2) Relational goals – how relationship is developed, maintained, and terminated during
communication; and
3) Instrumental goals – how compliance and understanding is gained in communication
including managing and solving of conflicts and achieve reciprocity.

Spitzberg and Cupach (1984) developed the framework for understanding communication
competence. This has three specific dimensions:
1) motivation (the communicator’s approach in various situations),
2) knowledge (action and procedural knowledge learned or acquired by the
communicator); and
3) skill (communication behaviors that are explicitly performed).

PURPOSIVE COMMUNICATION

14
 In making this assessment on competence, the framework uses six (6) criteria to
determine communication competence. These are:
1) adaptability – the flexibility of sender and receiver in communication in adjusting on a given
situation,
2) conversational involvement – interaction during communication using verbal and non-
verbal gestures,
3) conversation management – the control and regulation of communication especially in
changing moods or topics,
4) empathy - putting someone on another man’s shoe and achieve understanding,
5) effectiveness – ability to achieve the objectives of communication; and
6) appropriateness – making some expectations in any communication situation like when the
sender and receiver agrees.

Reference:
Soriano, R. (2020). Instructional Material for Purposive Communication. Polytechnic University of
the Philippines.

Write your notes from our synchronous session.

PURPOSIVE COMMUNICATION

15
 Feel free to write all the keywords and phrases here! 😊

Which ethical communication left an

inedible ink on your mind? Why?

PURPOSIVE COMMUNICATION

16
 Questions related to the fourth topic:

PURPOSIVE COMMUNICATION

17