Cornell University

Style Guide

Revised 3.07

New website URL

 www.cornelllogo.cornell.edu Revised March 2007
 Table of contents

4 Introduction
4 Cornell emblem
5 Basic guidelines for use of the Cornell logo
6 Cornell University logo: color version with safety areas
7 Cornell University signatures
13 Insignia with minimum safety area, black, 5" diameter, without logotype
14 Insignia with minimum safety area, 1" and 2" diameter, PMS 187, without logotype
15 Cornell logo: insignia with logotype
16 Reversed logo on a solid background
17 Cornell logo with reversed insignia
18 Cornell logo for the web
19 Misuse of the Cornell logo
21 Cornell University stationery
36 One-color printing
37 Two-color printing
38 College signature in a band
39 Secondary typeface
40 Examples of use of the secondary typeface
41 Brochure cover with insignia, reversed
42 Brochure cover with college signature in band at the bottom
43 Folder with illustration and three-line signature
44 Example of stand-alone insignia
Introduction

I am pleased to introduce Cornell University’s new visual

identity program. At the heart of this new program, the
new logo draws on the power of history to distinguish
all future university communications and products as
clearly recognizable materials of Cornell University. The
timelessness of the emblem of Cornell University and our
collective appreciation for tradition are the values this
new visual identity program seeks to project consistently,
not only at high moments but also in the course of
everyday business.
To this end, the Cornell University visual identity
program envisions the use of the full-color Cornell
emblem with the highest production values possible
on those occasions that require a formal representation
of the university, such as in ceremonial applications
including the university flag, presidential podiums, and
commencement regalia. In all other applications, Cornell’s
new logo will be used. It includes two parts: the insignia,
which is a modern and efficient version of the emblem,
and the accompanying “Cornell University” logotype.
This style guide has been developed to assist the
individual units of the university in using the Cornell
logo in their communications materials in print, web,
television broadcast, and electronic presentation media.
(There also are style guidelines for merchandising
applications.) This guide contains strict standards
designed to reflect a clear and consistent image of the
university, but it also recognizes the diversity and Cornell emblem
pluralism that are unique to Cornell, allowing individual
components of the university to adopt different, more When a formal visual identity is required—in ceremonial applica-
individualized looks when they are communicating with tions such as the university flag, presidential podiums, and com-
their own internal audiences. mencement
regalia—the full-color Cornell emblem should be used.
All new communications and products related to
Cornell University should now prominently display the The Cornell emblem must be sized at 3" in diameter or larger in
Cornell logo. All previously existing Cornell University most applications. For smaller ceremonial items (invitations, note-
communications and products may continue to be used cards, programs, etc.) the emblem may be sized at a minimum of 1".
The emblem must be reproduced in the following five Pantone
for a short term. After a transition period of one year, all
Matching System colors, never in four-color process. (There are no
units of the university will be expected to use the new exceptions.)
Cornell logo in all of their communications.
On behalf of the entire team who worked hard to capture Printing Inks
their advice and wisdom, I wish to express gratitude to Cornell Red PMS 187
the university’s leadership, faculty, and staff as well as Metallic Gold PMS 871
the student body and their Image Committee for their Blue PMS 293
support. Thank you for joining us in the acceptance of Metallic Silver PMS 877
the Cornell logo and the implementation of the following Black PMS Process Black
style guidelines. My staff will be available to respond to
questions and address issues as we move forward.

Thomas W. Bruce
Vice President
University Communications

 www.cornelllogo.cornell.edu Revised March 2007

Basic guidelines for use of the Cornell logo

The Cornell logo includes two parts: the round insignia Insignia Logotype
and the accompanying “Cornell University” logotype.

The “Cornell University” logotype is never to be used

without the round insignia. (In the logotype, the word
“Cornell” is always used with the word “University.”)

The Cornell logo must be used on all university stationery

items: letterhead, envelopes, business cards, etc. The CU Logo
Cornell logo may never be used so small that its insignia
is less than 7/8" in diameter. The logo may be scaled up
to any size.

The style guide describes how names of units of the

university (schools and colleges, divisions, departments,
offices, institutions, centers, programs) are to appear
in combination with the Cornell logo. (These name
combinations are called signatures.)

In other (non-stationery) print applications, the insignia

may be used alone (without the logotype) but only if it is
1" or larger in size.

The Cornell logo or stand alone insignia should appear

on the cover of all printed materials published by the
university and its units. (In holiday greeting cards and
invitations, the Cornell logo may appear on the back
cover or an inside panel—these are the only exceptions.)
insignia is not to be used in screen applications.) The
Those units of the university that have existing graphic screen version of the logo is never to be used in print
identifiers may use such marks only on inside pages or applications.
the back cover of printed materials. (However, if the back
cover serves as a self-mailer and measures less than 3- There are licensing regulations and technically adapted
3/4", only the Cornell logo or Cornell signature should versions of the Cornell logo (and insignia) for apparel use
appear.) Secondary logos are not to be used on the front and other merchandising applications.
cover of university publications or on the same page as
the Cornell logo. (In the case of event posters—which Please do not attempt to create art for the logo, insignia,
have only one side—existing secondary logos may be or logotype for either print or screen applications.
used if deemed necessary but only in the lower third of Download the art from the Cornell University web site:
the page. The Cornell logo should appear prominently in www.cornelllogo.cornell.edu. If you don’t find the
the upper two-thirds of the page.) signature with the words you need, please contact Cornell
University Office of Publications and Marketing.
Logos of non-Cornell partner institutions, for example
funding or research partners, may be included on covers We thank you for adhering to these guidelines.
with the Cornell logo, as long as the safety area is
maintained. Laurie Ray
Office of Publications and Marketing
For screen applications—web, television broadcast, and
electronic presentations such as PowerPoint—there is an
adapted version of the Cornell logo that accommodates
the technical needs of those media. (The stand-alone

Revised March 2007 www.cornelllogo.cornell.edu 

Cornell University logo: color version with safety areas
��������������

��� ���
� �

� �

���
������������������ ���
� �

�������

Logotype color version

x = diameter of insignia (see page 15)

Color Specifications Typeface Specifications

Please refer to the charts below when using the Cornell logo or The Cornell University logotype is set in the typeface Palatino,
Cornell insignia in color. If the logo is part of a four-color-process pre­serving the feel of the university’s original logotype. The char-
reproduction, the colors should be created with CMYK screen tints. acters have been respaced to form a balanced logo. The logotype
These percentages are approximate, depending on ink, paper, and should never be retypeset or re-created. Original art or digital mas-
printing equipment. ter art should always be used for any reproduction.

There must be sufficient space around the logo to make it stand

Cornell Red Black apart from other visual elements. Text, headlines, photographs, or
illustrations should never be closer to the logo than one-quarter the
diameter of the insignia (see page 15).
Printing Inks
Pantone color PMS 187 PMS Process Black
Four-color process C0 M100 Y79 K20 K100

Electronic
Websafe RGB R179 G27 B27 R0 G0 B0
Hexadecimal b31b1b 000000

 www.cornelllogo.cornell.edu Revised March 2007

Cornell University signatures

Undergraduate Colleges and Schools

(two-line)

Revised March 2007 www.cornelllogo.cornell.edu 

Cornell University signatures (continued)

Undergraduate Colleges and Schools

(three-line)

The signatures show how the insignia is used in conjunction with

one-,
two-, and three-line names.

The insignia and “Cornell University” logotype must always be the

same color. The college or department name can be either white or
Cornell Red, depending on the background.

It cannot be emphasized too strongly that the word “University”

should
follow “Cornell” under all circumstances. Shown on these pages are
examples of the university signatures in two lines as well as sug-
gested
line breaks for three-line signatures.

Three-line breaks are shown as they allow for maximum letter size
and
minimum line length (width). Two lines are for use when space per-
mits keeping the full designated name without breaks.

Any questions regarding usage, wording, and correct titles should be

directed to Cornell University Office of Publications and Marketing.

 www.cornelllogo.cornell.edu Revised March 2007

Cornell University signatures (continued)

Graduate/Professional Colleges and Schools

(two-line)

Revised March 2007 www.cornelllogo.cornell.edu 

Cornell University signatures (continued)

Graduate/Professional Colleges and Schools

(three-line)

10 www.cornelllogo.cornell.edu Revised March 2007

Cornell University signatures (continued)

Examples of Primary and Secondary Units

(two-line)

Revised March 2007 www.cornelllogo.cornell.edu 11

Cornell University signatures (continued)

Examples of Primary and Secondary Units

(two-line)

Examples of Primary and Secondary Units

(three- and four-line; these must be used with
the insignia)

Cornell University Cornell University

Center for the Study Computing and
of Inequality Information Science

Cornell University Cornell University

College of Arts and Sciences School of Continuing Education
Africana Studies and Summer Sessions
and Research Center
Cornell University
Cornell University School of Industrial and Labor Relations
College of Arts and Sciences Admissions
Department of Romance Studies
Cornell University
Cornell University Schwartz Center
College of Human Ecology for the Performing Arts
Department of Design
and Environmental Analysis Cornell University
Undergraduate
Cornell University Admissions Office
College of Human Ecology
Study Abroad Office

12 www.cornelllogo.cornell.edu Revised March 2007

Insignia with minimum safety area, black, 5" diameter, without logotype

� �

����� ����� ����� ����� ����� ����� ����� ����� ����� �����

The updated insignia incorporates the elements of the university’s

original emblem. Eliminating fine lines and drop shadows and sim-
plifying the shield and crests eases reproduction and enhances leg-
ibility in reduced sizes.

The safety area around the insignia makes the insignia stand apart
from other visual elements such as text, headlines, photographs, or
illustrations.

The insignia may be used without the logotype in (at a minimum

size of 1" in diameter) but only when the lettering in the insignia
can be read easily.
Revised March 2007 www.cornelllogo.cornell.edu 13
Insignia with minimum safety area, 1" and 2" diameter, PMS 187, without logotype

������������ ������������
�
��

� �

� �
�������
x = diameter of insignia

�������

One inch is the minimum diameter in applications in which the

insignia is used alone.
When the insignia is used as part of the Cornell logo—with the
logotype and, optionally, with a signature­­—its minimum diameter
is 7/8".

14 www.cornelllogo.cornell.edu Revised March 2007

Cornell logo: insignia with logotype

Cornell University
1/4
x x

7/8" diameter

Cornell University
1/4
x x

1 1/2" diameter

Cornell University
1/4
x x

2" diameter

The logos above show the relationship of the logotype to the insig-
nia. Please do not attempt to create art for the logo. Download the art
The size of the insignia determines the size of the logotype. These from the Cornell University web site: www.cornelllogo.cornell.edu.
proportions cannot be altered in the Cornell logo.

The Cornell logo may never be used so small that its insignia is less
than 7/8". The logo may be scaled up to any size. For applications
requiring very large sizes, please contact Cornell University Office
of Publications and Marketing.
Revised March 2007 www.cornelllogo.cornell.edu 15
Reversed logo on a solid background

Do not attempt to create art for the Cornell logo, insignia, or logo- Whenever the insignia is reversed out of Cornell Red
type. Download the art from the Cornell University web site: or black, the safety area must be maintained.
www.cornelllogo.cornell.edu.
For color specifications, please refer to the chart on page 6.

16 www.cornelllogo.cornell.edu Revised March 2007

Cornell logo with reversed insignia

2” diameter

The insignia has an additional circle added to the thin outside circle
in either the solid Cornell Red or solid black versions. This circle
must be used in exactly the same proportion, as shown above,
regardless of the size. The overall dimension of the solid insignia is
slightly larger due to the width of the added circle.

Revised March 2007 www.cornelllogo.cornell.edu 17

Cornell logo for the web

Above is an example of the Cornell logo’s use on the Cornell

University web site. A simplified version of the Cornell logo
has been created for use on the web, in television broadcasts, in
PowerPoint applications, and in special applications in which the
insignia needs to be very small, less than 7/8" (such as in reproduc-
tion on a lapel pin). This screen version of the insignia should never
be used in any print communications.
18 www.cornelllogo.cornell.edu Revised March 2007
Misuse of the Cornell logo

Do not use all caps. Do not substitute another typeface for Palatino.

Do not use small caps. Do not use two different type sizes.

Do not add letterspacing. Do not stack “Cornell University.”

Do not tighten letterspacing. Do not center the logotype.

or or

Do not set the Cornell logotype in any secondary Do not abbreviate.

typeface.

For any questions regarding the correct use of the Cornell

University visual identity, please contact Cornell University Office
of Publications and Marketing.

Revised March 2007 www.cornelllogo.cornell.edu 19

Misuse of the Cornell logo

Do not use the old emblem.

Cornell University Cornell

Coll�g��of�Eng�n����ng College of Engineering

Do not mix Frutiger with Palatino in a signature. Do not use “Cornell” without “University.”

Cornell University Cornell University

College of Engineering

Do not shift color or realign the logotype off center. Do not take the shield out of the ring.

Cornell University
Cornell University College of Engineering

Do not change Cornell Red or use alternative colors. Do not make the shield a solid color.

Cornell University
Do not use the insignia as a tint, and never run type over it.

Cornell University
Cornell University College of Engineering

Do not use filters such as drop shadows to alter or stylize the insignia. Do not make the outside ring solid.

20 www.cornelllogo.cornell.edu Revised March 2007

Cornell University stationery shown, followed by the name of the secondary unit in
bold type, the tertiary unit, if any (not in bold), and then
the address information.
All stationery items—business cards, letterhead,
envelopes, mailing labels—use the Cornell logo. No logos/ 3. When an individual needs to be named, use the per-
graphics (logos other than the Cornell logo) may appear on sonalized version of the letterhead shown in example
stationery items. B-3. In the upper right corner, the name of the primary
unit is followed by the name of the individual in bold
You may order stationery items from university-approved type, his/her title (not in bold), the name of the second-
printing vendors: www.purchasing.cornell.edu/Printing.cfm. ary and tertiary, etc. unit(s) (not in bold), and then the
For desktop reproduction, templates are available for a vari- address information.
ety of stationery items. It is recommended that you use the
templates rather than attempt to recreate your own statio- Envelopes
nery items. There are two basic styles for Cornell University business
Letterhead envelopes (no. 10 envelopes). The examples show layouts
that meet U.S. Postal Service requirements for mailing. No
There are two basic styles for Cornell University letterhead, text or graphics may be placed in the safety areas or clear
each with three options to accommodate varying levels of space in the envelope layout.
detail. No text or graphics may be placed in the safety areas
or clear space in the letterhead layout. Envelopes coordinate with letterhead styles, except that they
are not personalized.
A. Letterhead with name of primary unit shown in a
signature with the Cornell logo A. Envelope with name of primary unit shown in a sig-
nature with the Cornell logo
1. When only the primary unit of the university needs
to be identified, use the nonpersonalized version of the 1. When only the primary unit of the university needs
letterhead shown in example A-1. Note that the name to be identified in the return address, use the ver-
of the primary unit is shown in a signature with the sion of the envelope shown in example A-1. Note that
Cornell logo and the address information is shown in the name of the primary unit is shown in a signature
the upper right corner. with the Cornell logo in the upper left corner and the
address information (room, building, city, state, zip) is
2. When the primary and secondary (and tertiary, etc.) shown in a single line just below the signature.
units of the university need to be identified but no
individual needs to be named, use the nonpersonal- 2. When a secondary (and tertiary, etc.) unit also needs
ized version of the letterhead shown in example A-2. to be identified in the return address, use the version of
In the upper right corner, the name of the secondary the envelope shown in example A-2. In the lower left
unit is shown in bold type, followed by the name of the corner, the name of the secondary unit is shown in bold
tertiary unit, if any (not in bold), and then the address type, followed by the name of the tertiary unit, if any
information. (also in bold); the address information (room, building,
city, state, zip) is shown in a single line just below the
3. When an individual needs to be named, use the per- signature in the upper left corner.
sonalized version of the letterhead shown in example
A-3. In the upper right corner, the name of the individ- B. Envelope with unit name(s) shown separately from
ual is shown in bold type, followed by his/her title (not the Cornell logo
in bold), the name of the secondary and tertiary, etc. When the amount of detail that needs to be included in the
unit(s) (not in bold), and then the address information. return address is so great that the version of the envelope
B. Letterhead with name of primary unit shown sepa- shown in example A will not accommodate the information,
rately from the Cornell logo use a version of the envelope shown in example B.
1. When only the primary unit of the university needs Note that in each of the three options of example B, the
to be identified, use the nonpersonalized version of the complete text block of the return address (starting with the
letterhead shown in example B-1. Note that the name line “Cornell University” and ending with the line of city,
of the primary unit is shown separately from the Cornell state, zip) must be centered vertically with the top and bot-
logo in the upper right corner, followed by the address tom edges of the Cornell insignia, however many lines of
information (in a smaller type size). text comprise the return address.
2. When the primary and secondary (and tertiary, etc.) 1. When the primary and secondary (and tertiary, etc.)
units of the university need to be identified but no units of the university need to be identified, use the
individual needs to be named, use the nonpersonal- version of the envelope shown in example B-1. Note
ized version of the letterhead shown in example B-2. In that “Cornell University” is the first line in the return
the upper right corner, the name of the primary unit is address, followed by the name of the primary unit (in
the same type size as the university name). Next is a

Revised March 2007 www.cornelllogo.cornell.edu 21

 separate block of text that includes the name of the business card and the second text block of information
secondary unit (in bold type but a smaller type size), the (all of the information below the name of the university
name of the tertiary unit, if any (not in bold), and the and primary unit) is base-aligned to the bottom margin
address information (room, building on one line, fol- of the business card. (The exact space above and below
lowed by city, state, zip on another line). the name of the university and primary unit varies,
2. When the primary and secondary (and tertiary, etc.) depending on the total number of lines of information
units of the university need to be identified but pre- in the second text block.)
sented with less emphasis than in example B-1, use the When the amount of detail that needs to be included
version of the envelope shown in example B-2. Note in the business card is so great that the versions of
that “Cornell University” is the first line in the return the business card shown in example A will not accom-
address. Next is a separate block of text that includes modate the information, use one of the versions of
the name of the primary (or secondary) unit (in bold the business card shown in example B or example C.
type but a smaller type size), the name of the secondary Because each of these layouts uses minimum clear space
(or tertiary) unit, if any (not in bold), and the address around the Cornell insignia, the text block is wider and
information (room, building on one line, followed by can accommodate the inclusion of more detailed infor-
city, state, zip on another line). mation than the versions of the business card shown in
3. When no names of primary, secondary, or tertiary example A.
units need to be identified in the return address, use B. Business card with wide text blocks to accommo-
the version of the envelope shown in example B-3. date greatest amount of detail
Note that “Cornell University” is the first line in the When the primary and secondary (and tertiary, etc.)
return address, followed by a separate block of text that units of the university need to be identified but present-
includes the address information (room, building on one ed with less emphasis than in example A, use the ver-
line, followed by city, state, zip on another line). sion of the business card shown in example B. Note that
the name of the primary unit is shown in bold type but
Mailing labels coordinate with letterhead and enve- in a smaller type size than the name of the university.
lope styles; they are not personalized. In a text block above the name of the university, the
individual’s name is shown in bold type, followed by the
Business cards individual’s title, shown in italic type. Below the name
There are three basic styles for Cornell University business of the university, a separate text block (in the same type
cards. No text or graphics may be placed in the safety areas size as the individual’s name and title) includes the name
or clear space in the business card layout. of the primary (secondary, tertiary, etc.) unit (in bold
A. Business card with the names of the university and type), address, and contact information.
primary unit emphasized Note that the complete text block of information (start-
When the primary unit needs to be identified with ing with the individual’s name and ending with the last
emphasis equal to that of the name of the university, line of contact information) must be centered vertically
use a version of the business card shown in example A. (between the top and bottom of the card) on the busi-
Note that the name of the primary unit, if included, is ness card, however many lines of text are included.
shown in the same size as the name of the university. C. Business card with wide text blocks and emphasis
The layout also provides maximum clear space around on name of primary unit
the Cornell insignia, thereby emphasizing its signifi- When the primary unit needs to be identified with
cance. emphasis equal to that of the name of the university,
In a text block above the name of the university and pri- use a version of the business card shown in example C.
mary unit, the individual’s name is shown in bold type, Note that the name of the primary unit is shown in the
followed by the individual’s title (not in bold). Below the same type size as the name of the university.
name of the university and primary unit, a separate text Note that the complete text block of information (start-
block (in the same type size as the individual’s name and ing with the individual’s name and ending with the last
title, not in bold) includes the name of the secondary line of contact information) must be centered vertically
(and tertiary, etc.) unit, address, and contact informa- on the business card, however many lines of text are
tion. included.
The information that is included must be succinct (13 Business cards should not be reproduced using
total lines, maximum); if it is longer than this you must thermography.
print the additional information on the back of the card.
Note that the first text block of information (individual’s
name and title) is top-aligned to the top margin of the

22 www.cornelllogo.cornell.edu Revised March 2007

1/2"
4"
140 Roberts Hall
Cornell University Ithaca, New York 14853-4203
t. 607.235.5201
College of Agriculture f. 607.235.9924
and Life Sciences Palatino 9 pt type with
10 pt leading.
1/2"

2" 4"
Date

Name of Addressee
Company Name Example A-1
Address
City, State, Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used is the system
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inches
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.
safety area

The body of the letter begins two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the sender and the title.

Complimentary close,

Name of sender
Title

CC/cc

#10 envelope

Revised March 2007 www.cornelllogo.cornell.edu 23

Cornell University is an equal opportunity, affirmative action educator and employer.

Revised March 2007 www.cornelllogo.cornell.edu 23

1/2"
1/2"
4"
American Indian Programs
Cornell University 140 Roberts Hall
Ithaca, New York 14853-4203
College of Agriculture t. 607.255.3081
and Life Sciences f. 607.254.4613

Secondary Unit - Palatino Bold 9

1/2"

pt type with 10 pt leading and 2

pt paragraph space after.
2" 4"
Date
Address - Palatino 9 pt type with
10 pt leading.

Name of Addressee
Company Name Example A-2
Address
City, State, Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used is the system
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inches
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.
safety area

The body of the letter begins two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the sender and the title.

Complimentary close,

Name of sender
Title

CC/cc

24 www.cornelllogo.cornell.edu Revised March 2007

Cornell University is an equal opportunity, affirmative action educator and employer.

Revised March 2007 www.cornelllogo.cornell.edu 24

1/2"
1/2"
4"
Department of Theatre, Film
and Dance
Cornell University Schwartz Center for the
College of Arts and Sciences Performing Arts
430 College Avenue
Ithaca, New York 14853-XXXX
t. 607.254.2700
f. 607.254.2733
1/2"

2" 4"
Date Secondary Unit - Palatino Bold 9
pt type with 10 pt leading and 2
pt paragraph space after.

Name of Addressee Tertiary Unit - Palatino 9 pt type

with 10 pt leading and 2 pt
Company Name
Address Example A-2 paragraph space after.

City, State, Zip Address - Palatino 9 pt type with

10 pt leading.

Salutation:

This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used is the system
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inches
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.
safety area

The body of the letter begins two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the sender and the title.

Complimentary close,

Name of sender
Title

CC/cc

Revised March 2007 www.cornelllogo.cornell.edu 25

Cornell University is an equal opportunity, affirmative action educator and employer.

Revised March 2007 www.cornelllogo.cornell.edu 25

1/2"
1/2"
4"
Susan A. Henry, Dean
Cornell University Office of the Dean
College of Agriculture Ithaca, New York 14853
t. 607.255.2241
and Life Sciences f. 607.255.3803
e. [email protected]
1/2"

2" 4"
Date Person - Palatino Bold 9 pt type
with 10 pt leading and 2 pt
paragraph space after.

Name of Addressee Office - Palatino 9 pt type with

10 pt leading and 2 pt paragraph
Company Name
Address Example A-3 space after.

City, State, Zip Address - Palatino 9 pt type with

10 pt leading.

Salutation:

This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used is the system
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inches
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.
safety area

The body of the letter begins two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the sender and the title.

Complimentary close,

Name of sender
Title

CC/cc

26 www.cornelllogo.cornell.edu Revised March 2007

Cornell University is an equal opportunity, affirmative action educator and employer.

www.cornell.edu/identity 26
1/2"
1/2"
4"
Leslie Morris
Marketing and Public
Cornell University Relations Manager
College of Arts and Sciences Department of Theatre, Film
and Dance
Schwartz Center for the
Performing Arts
1/2"

224 Schwartz Center for the

Performing Arts
2" 4"
Date Ithaca, New York 14853-XXXX
t. 607.254.2730
f. 607.254.2733
e. [email protected]
Name of Addressee Person - Palatino Bold 9 pt type
Company Name with 10 pt leading.
Address Example A-3 Title - Palatino 9 pt type with 10
City, State, Zip pt leading and 2 pt paragraph
space after.

Secondary Unit - Palatino 9 pt

Salutation: type with 10 pt leading and 2 pt
paragraph space after.
This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used isTertiary Unit - Palatino 9 pt type
the system
with 10 pt leading and 2 pt
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13paragraph
pt leading).
space after.

Address - Palatino 9 pt type with

The date is top-aligned at 3 inches from the top edge of the page and 1.375 inches
10 pt leading.
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.

The body of the letter begins two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the sender and the title.

Complimentary close,

Name of sender
Title

CC/cc

Revised March 2007 www.cornelllogo.cornell.edu 27

Cornell University is an equal opportunity, affirmative action educator and employer.

27 www.cornell.edu/identity
1/2"
1/2"
4"
Donald R. Viands
Cornell University Director and Associate Dean,
Academic Programs
College of Agriculture American Indian Program
and Life Sciences 140 Roberts Hall
Ithaca, New York 14853-4203
t. 607.255.3081
f. 607.254.4613
1/2"

2" 4"
Date Person - Palatino Bold 9 pt type
with 10 pt leading.

Title - Palatino 9 pt type with 10

Name of Addressee pt leading and 2 pt paragraph
space after.
Company Name
Address Example A-3 Secondary Unit - Palatino 9 pt
City, State, Zip type with 10 pt leading and 2 pt
paragraph space after.

Address - Palatino 9 pt type with

Salutation: 10 pt leading.

This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used is the system
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inches
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.

The body of the letter begins two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the sender and the title.

Complimentary close,

Name of sender
Title

CC/cc

28 www.cornelllogo.cornell.edu Revised March 2007

Cornell University is an equal opportunity, affirmative action educator and employer.

Revised March 2007 www.cornelllogo.cornell.edu 28

1/2"
1/2"
4"
Johnson Graduate School
of Management
Cornell University 112 Sage Hall
Ithaca, New York 14853-4203
t. 607.255.1234
f. 607.255.1234
1/2"

2" 4"
Date Primary Unit - Palatino 12 pt type
with 13 pt leading and a 2 pt
paragraph space after.

Name of Addressee Address - Palatino 9 pt type with

10 pt leading.
Company Name
Address Example B-1
City, State, Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used is the system
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inches
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.
safety area

The body of the letter begins two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the sender and the title.

Complimentary close,

Name of sender
Title

CC/cc

Revised March 2007 www.cornelllogo.cornell.edu 29

Cornell University is an equal opportunity, affirmative action educator and employer.

Revised March 2007 www.cornelllogo.cornell.edu 29

1/2"
1/2"
4"
Johnson Graduate School
of Management
Cornell University Corporate Relations
202 Sage Hall
Ithaca, New York 14853-4203
t. 607.255.0022
f. 607.255.0474
1/2"

2" 4"
Date Primary Unit - Palatino 12 pt type
with 13 pt leading and a 2 pt
paragraph space after.

Name of Addressee Secondary Unit - Palatino 9 pt

type with 10 pt leading and 2 pt
Company Name paragraph space after.
Address
City, State, Zip
Example B-2 Address - Palatino 9 pt type with
10 pt leading.

Salutation:

This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used is the system
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inches
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.
safety area

The body of the letter begins

1/4" two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.
1/4"

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the140sender
Robertsand the title.
Hall Ithaca, New York 14853-4203
Department of Textiles and Apparel
Martha Van Rensselaer Hall, Ithaca, NY 14853-4401
Complimentary close,

Name of sender
Title
3" x 5" Mailing Label
CC/cc

Cornell University is an equal opportunity, affirmative action educator and employer.

30 www.cornelllogo.cornell.edu Revised March 2007
1/2"

Revised March 2007 www.cornelllogo.cornell.edu 30

1/2"
4"
Johnson Graduate School
of Management
Cornell University Kim L. Killingsworth
Associate Director,
International Admissions
113 Sage Hall
Ithaca, New York 14853-4203
1/2"

t. 607.255.4526
2" 4" f. 607.255.0065
Date          e. [email protected]

Primary Unit - Palatino 12 pt type

with 13 pt leading and a 2 pt
Name of Addressee paragraph space after.
Company Name
Address Example B-3 Name - Palatino 9 pt type with
10 pt leading.
City, State, Zip
Title - Palatino 9 pt type with 10
pt leading and 2 pt paragraph
space after.
Salutation:
Address - Palatino 9 pt type with
10 pt leading.
This letter demonstrates the recommended typing format for all correspondence
and is an integral part of the letterhead design. The typeface used is the system
font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inches
from the left edge, thus setting the margin for the entire letter. The name of the
addressee is positioned flush left, two spaces below the date. Title, company
name, etc. are positioned flush left under the name of the addressee. The
salutation appears two spaces below the address.
safety area

The body of the letter begins two spaces below the salutation, using single
spacing between lines and double spacing between paragraphs. There are no
indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,
with at least four spaces to the name of the140sender
Robertsand the title.
Hall Ithaca, New York 14853-4203

Complimentary close,

Name of sender
Title

CC/cc

Revised March 2007 www.cornelllogo.cornell.edu 31

Cornell University is an equal opportunity, affirmative action educator and employer.

Revised March 2007 www.cornelllogo.cornell.edu 31

1/2"
Envelope example A
1/4"

Cornell University
1/4"
College of Agriculture
and Life Sciences
1/4"

140 Roberts Hall, Ithaca, New York 14853-4203

Palatino 8.5 pt type with

9 pt leading.

Example A-1
1/4"

1/4"
Cornell University
College of Arts and Sciences
1/4"

224 Schwartz Center for the Performing Arts, Ithaca, New York 14853-4203

United States Postal Service OCR Read Area

Example A-2

Department of Theatre, Film and Dance

1/4"

6.25"

32 www.cornelllogo.cornell.edu Revised March 2007

 Envelope example B

3/8" from top and side

of envelope
3/16" space between insignia and
type block CORNELL UNIVERSITY—Palatino 11 pt type with 13 pt leading,
color PMS 187.

College/School or Division—Palatino 11 pt
Cornell University type with 13 pt leading, space after=4.5 pt.
College of Agriculture and Life Sciences
Office of the Dean
Academic Affairs Office of—Palatino Bold Palatino 8 pt type with
112 Sage Hall 9 pt leading.
Ithaca, New York 14853-3901

Address Line—Palatino 8 pt type with 9 pt lead-

ing.

Type block is to be centered top and bot-

tom on insignia top and baselines.

In the address line of stationery items, do not repeat the

Example B-1 name of the unit if it already appears in a signature with
the Cornell logo.

CORNELL UNIVERSITY alone—Palatino 11 pt

type with 13 pt leading, color PMS 187, space after
= 4.5 pt
CORNELL UNIVERSITY alone—Palatino 11 pt
type with 13 pt leading, color PMS 187, space
after = 4.5 pt
Cornell University
Office of the Dean
Student and Academic Affairs
112 Sage Hall
Ithaca, New York 14853-3901
Cornell University
112 Sage Hall
Ithaca, New York 14853-3901

Example B-2 Example B-3

Revised March 2007 www.cornelllogo.cornell.edu 33

 Business card example A

��������.�09� ��������.�09�
.�09� ������� .�09� �������
Jeffrey S. Lehman Barry Brighton
President Chief Business Officer

� � � �
Cornell University
Cornell University College of
.�09� .�09�
Human Ecology
��3��� ��3���
182 MVR Hall
300 Day Hall Ithaca, NY 14853-2801
Ithaca, NY 14853-2801 t. 607.255.3995
t. 607.235.5201 f. 607.255.3794
f. 607.235.9924 www.human.cornell.edu
.�09� .�09�

Donald R. Viands Sherry Thomas Page

Associate Dean and Director Leatherstocking’s Promise,
of Academic Programs Co-Coordinator

Cornell University Cornell University

College of Agriculture Cooperative Extension
and Life Sciences
Education Center
Office of Academic Programs 123 Lake Street
140 Roberts Hall
Cooperstown, NY 13326-1059
Ithaca, NY 14853-4203
t. 607.255.3081 h.607.123.4567 t. 607.547.2636
c. 607.123.4567 f. 607.123.4567 Ontario, Schuyler f. 607.547.5180
e. [email protected] Seneca, Steuben, e. [email protected]
www.oap.cals.cornell.edu and Yates Counties www.cceotsego.org

Cornell University Kathleen M. Boarder, MEd.,RD

Nutrition Team Coordinator
Communication and Food and Nutrition Communities
Marketing Services
Cornell University
Clive Howard Cooperative Extension
Creative Director
Erie County
Eat Smart New York
1150 Comstock Hall SUNYAB-DD Bldg. 21 South Grove Street, Suite 310
Ithaca, NY 14853-2801 426 Grider Street East Aurora, NY 14052-2398
t. 607.235.5201 Buffalo, NY 174215 t. 716.652.5400 ext. 130
f. 607.235.9924 t. 716.332.2470 f. 716.652.5073
[email protected] f. 716.624.8782 [email protected]

Address lines and other information cannot total more than

13 lines. If a second address is needed then it should be printed on
the back of the card or, alternatively, second cards should be
printed.
The minimum type size is 7-point Palatino, maximum is 9-point
Palatino. It is important to maintain the order in which informa-
tion is pre­sented.

34 www.cornelllogo.cornell.edu Revised March 2007

www.cornell.edu/identity 34
 Business card examples B and C

3/16” 3/16”
PERSON—Palatino Bold 9 pt type with
10 pt leading

3/16” Peter Trutmann

Director of International Integrated TITLE—Palatino Italic 8 pt type with 9
Pest Management pt leading, space after=1.8 pt

Cornell University CORNELL UNIVERSITY—Palatino 12 pt

type with 14.4 pt leading, color PMS 187
Cornell International Institute for Food,
Agriculture and Development (CIIFAD)
306 Plant Science SCHOOL OR Department—Palatino
Ithaca, New York 14853 Bold 8 pt type with 9 pt leading, space
t. 607.255.7859 before=5 pt and space after=1.8 pt
f. 607.255.5131
e. [email protected] ADDRESS INFO LINES—Palatino 8 pt
w. ppathw3.cals.cornell.edu/iipmweb type with 9 pt leading

CARD B H. Dean Smith

Edward J. Lawler Associate Dean of Everything
Dean Professor of Smiles and Technology
School or
depart- Cornell University Cornell University
ment-
School of Industrial and Labor Relations College of Agriculture and Life Sciences
Palatino
309 Ives Hall Office of Academic Knowledge
Bold 8 pt
Ithaca, New York 14853 112 Sage Hall
type t. 607.255.2762
with 9 pt Ithaca, New York 14853-3901
f. 607.255.7774 t. 607.255.4526 f. 607.255.0065
leading e. [email protected] e. [email protected]
www.ilr.cornell.edu
www.cals.cornell.edu

Entire block of type is to be centered

CARD C Edward J. Lawler
Dean between the top and bottom of the
School or
Cornell University card.
depart-
ment- School of Industrial and
Palatino Labor Relations ADDRESS W/NO DEPARTMENT FIRST—
bold 12 pt Palatino 8 pt type with 9 pt leading,
309 Ives Hall
type Ithaca, New York 14853 space before=1.8 pt
with 13 pt t. 607.255.2762
leading f. 607.255.7774
e. [email protected]
www.ilr.cornell.edu

H. Dean Smith
CARD C, Associate Dean of Everything
example 2 Professor of Smiles and Technology

School or Cornell University SCHOOL/COLLEGE OR DIVI-

depart- College of Agriculture SION—Palatino 13 pt type with 13 pt
ment- and Life Sciences leading.
Palatino
Office of Academic Knowledge
bold 12 pt
type 112 Sage Hall
Ithaca, New York 14853-3901
with 13 pt t. 607.255.4526 f. 607.255.0065
leading e. [email protected]
www.cals.cornell.edu

Revised March 2007 www.cornelllogo.cornell.edu 35

One-color printing

When only one-color printing is available, the insignia, logotype,

and name of college, school, or unit should be printed positive—in
black or Cornell Red.

The insignia, logotype, and name of college, school, or unit also can
be reversed out of any color to white, as shown.

36 www.cornelllogo.cornell.edu Revised March 2007

Two-color printing

1/8 x

1/8 x 1/8 x

The insignia color always determines the color of “Cornell Please note that folders or pamphlets fitting into #10 envelopes
University.” The insignia and the university name are overprinted, are shown here at 80 percent of their actual size. Not shown in these
putting emphasis on the division name (which is reversed to white). guidelines are larger-sized materials—for example press-kit folders;
The alignment of the type signature is dependent on the size. 9" x12" brochures, catalogs, or other printed documents; 11" x14" or
larger posters—which can display the insignia at any size, provid-
ing that the minimum safety area is maintained.

Revised March 2007 www.cornelllogo.cornell.edu 37

College signature in a band

The Cornell logo or stand-alone insignia should appear on the cover

of all printed materials published by the university and its units.

The example above shows the introduction of a color bar that holds
a college signature. This bar can vary in both its size and position.

The minimum safety area of 1/8 x around the insignia and logotype
must be kept to avoid interference with other visual elements such
as text, headlines, photographs, or other imagery.

38 www.cornelllogo.cornell.edu Revised March 2007

Secondary typeface

45 Frutiger Light 65 Frutiger Bold

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890,.;?!@#$%^&*( )=+ 1234567890,.;?!@#$%^&*( )=+

While the basic shapes of letters have not While the basic shapes of letters have not
changed much in hundreds of years, there have changed much in hundreds of years, there
been thousands of letterform variations. There have been thousands of letterform varia-
are special types for telephonebooks, newspa- tions. There are special types for telephone
pers and magazines, and for the exclusive use of books, newspapers and magazines, and for
corporations. Sans serif type is appropriate for the exclusive use of corporations. Sans serif
a modern company’s signage, advertising, and type is appropriate for a modern company’s
promotion. signage, advertising, and promotion.

55 Frutiger Roman 75 Frutiger Black

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890,.;?!@#$%^&*( )=+ 1234567890,.;?!@#$%^&*( )=+

While the basic shapes of letters have not While the basic shapes of letters have
changed much in hundreds of years, there not changed much in hundreds of years,
have been thousands of letterform variations. there have been thousands of letterform
There are special types for telephone books, variations. There are special types for
newspapers and magazines, and for the telephone books, newspapers and maga-
exclusive use of corporations. Sans serif � zines, and for the exclusive use of corpo-
type is appropriate for a modern company’s rations. Sans serif type is appropriate for
signage, advertising, and promotion. a modern company’s signage, advertis-
ing, and promotion.

Adobe Frutiger is the secondary typeface of the Cornell University Following are examples of how Frutiger is used in combination with
visual identity. Its sans serif design adds a contemporary contrast to Cornell University signatures.
the traditional style of Palatino and the historic look of the insignia.

The secondary typeface is used in Light, Roman, Bold, and Black.

This typeface is flexible enough for both text and display use.

Revised March 2007 www.cornelllogo.cornell.edu 39

Examples of use of the secondary typeface

Asian Studies

Plantations
The Arbotetum, Botanical

C��s
Garden and Natural Areas
of Cornell University

Lab of Th��own��s�gu����
Ornithology �o�F�l�n��H��l�h

Frutiger Light Frutiger Roman Frutiger Bold Frutiger Black

Revised March 2007 www.cornelllogo.cornell.edu 40

Brochure cover with insignia, reversed

Any Person, Any Study

Revised March 2007 www.cornelllogo.cornell.edu 41

Brochure cover with college signature in band at the bottom

Spring-Summer 2004 catalog

Advancing the world of work

Professional Development
Workshops & Certificates in
Management Development
Human Resources
Equal Employment Opportunities
Labor Relations
Diversity Management

42 www.cornelllogo.cornell.edu Revised March 2007

Folder with illustration and three-line signature

Co�pu��ng����Co�n�ll

Co�pu����Sc��nc��D�p�����n�
Co�pu����on�l�B�ology�P�og���
Co�pu����on�l�Sc��nc���n��
Eng�n����ng�P�og���
Info�����on�Sc��nc��P�og���
Jo�n��P�og���s

Revised March 2007 www.cornelllogo.cornell.edu 43

Example of stand-alone insignia
Front Back

The Baker Institute

for Animal Health

1956
First combined canine vaccines
against distemper, hepatitis,
and leptospirosis
1960
National program for distemper
immunization
1977
First successful treatment
protocol for kennel cough
1978
Isolation of canine parvovirus
1981
Live-modified canine
parvovirus vaccine
1984
First successful transplantation
of horse embryos into mules
1994
First DNA blood test for
inherited eye diseases in dogs
1995
Leadership in horse genome
project
1997
Early test to predict canine
hip dysplasia
2002
First gene therapy to restore
sight in congenitally blind dog
2003
Cooperative international
program to study genetics
of equine immunology
The insignia may be used on its own
without the logotype, but only if 1" or larger To learn more, please visit the
in diameter (example: bookmark). website at
bakerinstitute.vet.cornell.edu

Cornell University
College of Veterinary Medicine

44 www.cornelllogo.cornell.edu Revised March 2007

Contacts Questions about use of the Cornell logo in television
broadcast applications should be directed to:
Questions about use of the Cornell logo in print
applications should be directed to: Dan Booth
Cornell University
Laurie Ray Television Services
Cornell University 126a Computing and Communications Center
Office of Publications and Marketing Ithaca, NY 14853-2801
353 Pine Tree Road t: 607-255-1552
Ithaca, NY 14853-2601 f: 607-255-1563
t: 607-255-1167 e: [email protected]
f: 607-255-9873
e: [email protected] Questions about use of the Cornell logo by
merchandisers and vendors outside the university
Questions about use of the Cornell logo in web should be directed to:
applications should be directed to:
Mike Powers
Diane Kubarek Cornell University
Cornell University University Communications
Web Communications 308 Day Hall
308 Day Hall Ithaca, NY 14853-2801
Ithaca, NY 14853-2801 t: 607-255-1573
e: [email protected] f: 607-255-4763
e: [email protected]

For information contact:

Cornell University
Office of Publications and Marketing
353 Pine Tree Road
Ithaca, NY 14850-2820
607.255.1167
[email protected]

Cornell University is an equal opportunity, affirmative action educator and employer.

Produced by Office of Publications and Marketing at Cornell University.
1/05 xM EL 050148

Revised March 2007 www.cornelllogo.cornell.edu 45

Office of Publications and Marketing
353 Pine Tree Road
Ithaca, NY 14850-2820