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Course Overview MN1178

This document provides an overview of the MN1178 Business & Management In A Global Context course offered by the University of London. The course aims to give students an understanding of conducting business globally and managing international operations. It covers topics such as the political, economic, and cultural environment of international business, international trade and investment, global strategy, and managing organizational structure, supply chains, and human resources across borders. The course combines lectures, class presentations, and exams to help students develop skills in assessing different international business contexts and making strategic decisions.

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94 views6 pages

Course Overview MN1178

This document provides an overview of the MN1178 Business & Management In A Global Context course offered by the University of London. The course aims to give students an understanding of conducting business globally and managing international operations. It covers topics such as the political, economic, and cultural environment of international business, international trade and investment, global strategy, and managing organizational structure, supply chains, and human resources across borders. The course combines lectures, class presentations, and exams to help students develop skills in assessing different international business contexts and making strategic decisions.

Uploaded by

전민건
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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HELP ACADEMY

University of London Programmes

COURSE OVERVIEW

MN1178 Business & Management In A Global


Context

Lecturer/Tutor: Mr Baldev S. Sidhu

Aims & objectives of the unit

• Give you a researched based grounding in the context of international


business including global trends, formal & informal institutions, the
political, economic, social, technological and legal issues & the
resultant diversity of international business

• Prepare you to be able to discuss cultural, ethical & social issues for
international business & suggest policies for corporate social
responsibility

• Provide an introduction to and develop your ability to assess


international trade & investment, multilateral organizations & regional
integration & the global financial system

• Prepare you to be able to discuss how firms develop international


business, marketing & R&D strategies, enter markets & alliances &
operate & manage on the global stage

• Give you insights through frameworks, studies & examples of how


businesses manage organizational structure & architecture, sourcing &
the supply chain, information systems & human resources in different
parts of the globe

• Give you insight into the contexts of international business & enable
you to work within these contexts to make judgements on strategizing
& managing operations in the global economy

1
Learning Outcomes

On completion of this module, you should be able to :

• Demonstrate knowledge of, and the ability to assess, core institutions


of IB and how firms manage on the global stage

• Assess regional, cultural & institutional differences in how business is


conducted globally

• Apply core understandings, frameworks & management principles to


specific business contexts

• Formulate choices & decisions in IB strategy & operations

• Operate as informed employee in an international firm

Course Description

The subject consists of FOUR main sections:

Part 1: Introduction to the global business environment

• Perspectives on globalization and international business


• Political, economic and legal environments
• Culture, society, ethics and corporate social responsibility

Part 2: Business across borders: the foundations

• International trade and investment: theory, patterns, growth of and


rationale for foreign direct investment
• Global and regional integration and multilateral organizations
• The global financial system

Part 3: International business strategy

• Strategy and enterprise in international contexts


• Competitive strategy for international business
• Entry strategies, alliances and evolution
• Marketing and R&D strategy

2
Part 4: International business management

• Organisation of international business


• Global sourcing of production and services
• Global information systems management
• International dimensions of HRM

Selected Bibliography

Essential Reading

▪ Peng, M & Meyer, K (2011) International Business, Cengage Learning,


London

▪ Hill, C.W (2012), International Business: Competing in the Global


Marketplace, McGraw-Hill, Irwin

Note : Refer to references in Subject Guide and use a wide range of other
references which also include: periodicals/ magazines , newspapers,
internet and the VLE.

Assessment & Tasks

a) Semester 1 & 2 Examinations


b) Class presentations
c) Final Examinations (External)

3
Course Schedule (Reference: Subject Guide)

Lectures
Semester I

Week Topic
1 Introduction
• Route map to the subject: aims & learning outcomes
• Introduction to management concepts

2 Perspectives on globalization & IB (i)

• What is globalization?
• Trends toward globalization
• Globalization debates

3 Perspectives on globalization & IB (ii)

• What does globalization mean for firms?


• Discussion

4 Political, economic & legal environments (i)

• Institution based view of IB


• Political systems
• Economic systems

5 Political, economic & legal environments (ii)

• Legal systems
• Country development: political, economic & legal issues

6 Discussion and group presentation

7 Informal institutions: cultural, social & ethical challenges (i)

• Culture and IB
• Languages
• Religion & ethics

8 Informal institutions: cultural, social & ethical challenges (ii)

• CSR in IB

9 International trade & investment (i)

• Classic trade theories


• Modern trade theories
• National institutions & international trade

4
10 International trade & investment (ii)

• Government intervention & free trade: the debate


• FDI
• Governments & FDI

11 Multilateral organizations and regional integration (i)

• Regional economic integration


• Multilateral trade system
• Multilateral monetary system

12 Multilateral organizations and regional integration (ii)

• Regional integration examples: Europe, North America, Asia

13 Exchange rates & the international monetary system


• Markets for currencies
• Implications for managers
• Institutions for international monetary system
• Managing exchange risks

14 Discussion and group presentation

Lecture Semester 2

Week Topic
1 Strategy and the enterprise (i)

• Strategy & value creation


• Going international
• Analysing the international environment
• Ghemawat’s AAA model

2 Strategy and the enterprise (ii)

• Presentation: Choosing a strategy/SWOT

3 Competitive strategy for international business (i)

• Porter’s five forces framework


• Generic strategies

4 Competitive strategy for international business (ii)

• Resource based perspective of competitiveness (VRIO)


• Institutions based perspective

5
5 Entry strategies, alliances and evolution

• Decisions to enter foreign markets


• Modes of entry
• Strategic alliances
• Growth through evolution
6 Group Presentation: Cases for Analysis

7 International marketing and R&D strategy (i)

• Marketing strategy & marketing mix


• Product strategy
• Pricing strategy
• Distribution strategy
• R&D strategy
8 The organization of international business

• Centralized or decentralized structure


• Geographic area structure
• Evolution of structure & contingency approach
• Fitting strategy, structure & organizational architecture
9 Global sourcing of production & services

• Location production/make or buy decisions


• Offshoring global services & production

10 Global information systems management

• Business & IT alignment


• Managing global enterprise IT architecture
• Global IT sourcing decisions & risks
•
11 International dimensions of HRM

• Trends and issues in international HRM


• Staffing policy
• Recruitment and selection
• Labour relations

12 Group presentation: Global strategy case

13 Revision

14 Revision

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